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MassTLC Mobile SummitMassTLC Mobile SummitOpportunities in MobileOpportunities in Mobile

Session Facilitators:Session Facilitators:Andrew Borg, Aberdeen GroupAndrew Borg, Aberdeen Group

Greg Raiz, RaizLabsGreg Raiz, RaizLabs

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Ground RulesGround Rules–This is a knowledge exchange among everyone in the room

–Facilitator’s Role• Set the stage• Keep agenda moving along• Help to stay focused and productive• Ensure everyone who wants to participate has the

opportunity

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Opportunities in MobileOpportunities in Mobile– Trends

– Enterprise: Apps, BYOD, SoMoClo™, Security, DLP– Consumer: Apps, IT-ization, mWallet, LBS, Social

– App Building– Native vs HTML– Android vs. iPhone vs. WinPhone vs. ?

– Monetization– Free vs Paid– mCommerce (virtual & physical)– Lite to Pro

– Mobile Futures– Cloud– Virtualization – Machine-to-Machine