Mobile Photo Sharing

Sydney RavnaskiWednesday, March 14, 2012

Agenda What is mobile photo sharing?

Mobile photo sharing tools

How can mobile photo sharing help a business? B2B or B2C?

Mobile photo sharing for-profit and not-for-profit organizations

How can companies use mobile photo sharing to market?

Conclusion

What is mobile photo sharing?

Digital photos taken on a mobile

device, then uploaded to

applications which allow you to

share photos directly from your

mobile phone to social networks

Mobile Photo Sharing Tools

Instagram

Available for iPhone, iPad, iPod Touch

Free, fun and simple to use

Follow friends, celebrities and businesses

Instant photo sharing to Facebook, Twitter, Flickr, Tumblr, Foursquare and

Posterous

Interact with friends through giving and receiving likes and comments

Tag your geographic location

Soon to be available for Android devices

PicPlz Available for iPhone, iPad, iPod touch and Android

Share photos with friends and followers in your network

Instant photo sharing to Facebook, Twitter, Flickr, Posterous, Foursquare and Dropbox

Interact with friends by giving and receiving likes and comments

Keeps the same resolution of your photos

Mobli Available for iPhone, iPad, iPod touch Android and

Blackberry

Real-time visual media platform that allows you to share photos and videos with a network of friends

Follow channels and connect with friends, athletes and celebrities

When you discover something you love, comment on it, share it, repost it or love it

Instant photo sharing with social networking websites like Facebook and Twitter

Lightbox Available for Android and Web

Instant photo sharing through Facebook, Twitter, Tumblr, and Foursquare

Browse your friends’ Facebook and Twitter photos without a wireless connection

Wirelessly syncs your photos across all of your Android devices, and downloads photos shared by friends on social networks for an offline browsing experience

Capture and share photos from a signal-free subway car, the next time you have a network connection, the application will automatically upload and share your photos

Socially engage with friends’ photos offline, retweet a photo from a Twitter friend and then choose to comment on or “like” a photo from a Facebook friend, and Lightbox will queue up the actions and perform them on your behalf the next time your Android phone is connected to the web via WiFi or 3G

Creates a photo sharing timeline

Path Compatible with iPhone, iPad, iPod Touch and Android

A journal that helps you share life with close friends and family— your thoughts, the music you’re listening to, where you are, who you’re with, when you wake and when you sleep, and high quality photos and videos

Mobile photo sharing on public networks like Facebook, Twitter, Foursquare and Tumblr

Easily identify and share the music that's playing around you, even if you don't know the song

DailyBooth Available for iPhone, iPad, iPod Touch and

Android

One big conversation about your life through pictures

Express yourself and feelings through photos

Connect people to their friends through pictures, blurbs, and conversation starting picture comments

Liveshare Available for iPhone, iPad, iPod touch, Android and Web

Easy for groups to share photos privately or publicly

Share photos with anyone whether or not they have Liveshare

Create connections by following others

Create your own streams and share them with others

Share other’s streams that you like

How can mobile photo sharing help a business? Free marketing for your business

Creates buzz around your company

Helps gain brand awareness and brand recognition

Helps small and medium-sized businesses generate leads

Offers a new medium for individuals and businesses alike to share multimedia and develop their brand

Whether or not your business uses social networks, it changes your business

Business-to-Business

Creates and increases the awareness of your business

Helps gain recognition and reputability

A chance to network with other businesses

Explore other business services that could potentially benefit your

business

Build solid and long lasting business relationships

Find ways to benefit each other

A way to show the nature and involvement of your business

Business-to-Consumer Helps build relationships and stay closely connected with your

consumers

Shows consumers what you have to offer

Encourages consumers to engage on your page

Current and relevant to consumers

A fun way to allow your network to see what you are up to

For-Profit Businesses Show followers what goes on “behind

the scenes”

Helps gain brand recognition and brand awareness

Generates more buzz about the company

Brings the consumers closer to the business, product or brand

Adds excitement and hype for the consumer

Shows new styles, trends and what items compliment others

Non-Profit Businesses Provides real-live content

Helps gain support

Helps gain awareness

Helps strengthen communities

Better one’s knowledge

Help gain sponsorship

A way to show how your donation can

make a difference

How can companies use mobile photo sharing to market?

Promotes you business

Share news and updates

Reach out to a variety and a number of people

Followers can see what goes on ‘behind the scenes’ of a business

Helps create closer connections to the followers within their network

Gain brand awareness through related channels and streams

A simple way to track and measure the success of your brand, business or product

A way to see what trends others are following to develop a better understanding of your current market

Conclusion Lightbox is recommended for businesses to use, it is available for Android

devices and is accessible through the online web. Therefore, this is very convenient for those businesses who are still adjusting to the use of advanced technology, it leaves them the option to use both their Android devices and for simpler use, the online web

Instagram is recommended for consumers to use, it is only available for iPhone as of right now and will soon be made available to Android users. Instagram has over 15 million users and it the most popular mobile photo sharing tool that is currently offered. I wouldn’t recommend this tool for businesses to use, but I would recommend it for celebrities and athletes as it is more consumer user friendly and not very business user friendly

Resourceshttp://longislandmarketingblog.com/photo-sharing-sites-business/

http://mashable.com/2011/03/16/instagram-picplz-for-biz/http://mashable.com/2007/08/24/mobile-photos/http://mashable.com/2011/06/15/lightbox/

http://ijustine.com/

Resourceshttp://www.kimrandall.me/3-reasons-you-need-a-dailybooth-account/

http://aeu.amadeus.com/aeu/Templates/Blogs.aspx?id=4081&blogid=217

http://www.medialightbox.com/

http://itunes.apple.com/ca/app/lightbox/id331342977?mt=8

Resourceshttp://dl.acm.org/citation.cfm?id=1240683

http://www.igi-global.com/article/international-journal-mobile-human-computer/37460

Thank You!