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Opening keynote address given at Eduserv Symposium 2010 - The Mobile University.
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“Mobile, mobile, mobile!”@pgolding
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Copyright Paul Golding, 2010http://wirelesswanders.com
Eduserv Symposium 2010: The Mobile University
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@pgoldingNot an educationalist - A “mobilist”
20 years in mobile tech/biz16 patents
Europe, Asia, Africa, Middle East, N. Am, LatamFounded one of the earliest mobile ISVs in Europe
Chief Apps Architect MotorolaAdvisor to various start-ups
Recently founded the O2 IncubatorHackerAuthor
“Setting the scene” guy...
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Mobile 2.0Mobile 1.0
First internet-centric mobileFirst internet-capable mobileUsable!Poor user experience
Starts with the device (user experience)
Copyright Paul Golding, 2010
2G 3.5G
1999 2007
(~100x processing power)
4Smartphone proliferation
Copyright Paul Golding, 2010
~40% penetration within next 2-3 years, 80% new sales
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Mobile 2.0+Mobile 2.0
First internet-friendly mobileProductive!
Starts with the device
Copyright Paul Golding, 2010
First internet-centric mobileUsable!
DO! DO MORE, FASTER!
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Blackboard.com
iPad for ed...
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Copyright Paul Golding, 2010
Run your life on your mobile = many opportunities (and challenges).
Talking
Mobile 2.0 user behaviour - from talking to doing
Organise lunchDetect offersFind a popular placeShare video clipsHail a taxiSense “friend of a friend”Compare shopping pricesScan & Share the billPin feedback in mid-airSwap stuff
Do, Do, Do!
Texting
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How ubiquitous?How much do people
really use their mobiles?
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Mobile is “everyware” (thanks Mike Ellis)
1.2 billion active email users versus 2.5 billion active text users!
First laptop 1985 (Toshiba) 400 million laptops today
First iPod 2001 (Apple) 200 million iPods today
1.2 Billion mobiles sold annually!59 countries: mobiles > people!
50% email senders want reply < 24 hours84% texters want reply < 5 minutes!
Copyright Paul Golding, 2010
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Non-voice tasks Q2-Q3 2009 - UK
Rank
Non-voice tasks Q2-Q3 2009 - UKNon-voice tasks Q2-Q3 2009 - UKNon-voice tasks Q2-Q3 2009 - UKNon-voice tasks Q2-Q3 2009 - UK
Task Q3 (Millions) Q2 (M) Q3 % mobile users
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7
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9
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Internet 10.4 8.8 21%
Downloading apps 4.1 3.1 8%
Email 5.8 5.1 12%
Text Alerts 4.3 3.5 9%
Texting 37.6 36.9 78%
Video 1.8 1.3 4%
Location 3.3 2.9 7%
IM 3.4 3.0 7%
MMS 10.8 10.4 22%
Uploading content 2.6 2.3 5%
Table source: Nielsen Group
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Mobile Internet Snapshot March 2010: UK• Page-view growth since March 2009: 74.2%• Unique-user growth since March 2009: 39.7%
Top 10 sites in United Kingdom (# of unique users)
1. google.com (SEARCH)2. facebook.com (FRIENDS)3. bbc.co.uk (NEWS)4. wikipedia.org (INFO)5. yahoo.com6. live.com7. my.opera.com8. pocketgear.com9. bebo.com10. twitter.com (REAL-TIME)
Top handsets for March 2010
1. Sony Ericsson W3952. LG KC910 (“Renoir”)3. Nokia 2330c4. Nokia 63005. Sony Ericsson S3126. Nokia 6700c7. LG KE970 (“Shine”)8. Nokia 6700c9. Nokia 5800d10. BlackBerry 9000 (“Bold”)
Source: Opera from usage of Opera Mini
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Smartphone
Featurephone
MID (iPod Touch, DS etc.)
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Mobile 2.0 DriversMore data-friendly tariffs
Increased device usability = smartphones/padsFaster/fatter networks (3G+)Greater Web 2.0-centricity
Social networks are mobilizing (FB 40%)App stores --> new consumption habits
Greater user participationMoney (€) - apps goldrush
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BUT...Is the platform accessible?
to developers/publishers/creators/ideators etc.
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Internal!
Applications
Partners
Developers
Operator!
Platform
Licensors!
(Content)
Tools &!
Software
Copyright Paul Golding, 2010
NO!...hard with 1.0
but...
CLOSED
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Internet!
Services/!
Content
"Mash-Up"!
Services
(e.g. Flickr,!
Google,!
Yahoo,!
Facebook,!
Blogs,!
Etc.)
(e.g. geo-blogging!
= Location + blog + photos/videos)
Web 2.0!
Platform
Partners
Developers
Operator!
Platform
Internal!
Services
Operator Ecosystem
Tools &!
SoftwareOpen source
Ideation +!
Programming
Producers!
Advertisers
Copyright Paul Golding, 2010
YES!...easier with 2.0OPEN
OPEN
OPEN
OPEN
OPEN
OPEN
OPENING
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Rich UI
Realtime“right-time”
web
SensorProliferation
FasterAccess
CloudComputing
SmartphoneAdoption
Trends?“digital immersion”
TP = Rich Mobile Browsers (HTML5)?
Where is this headed? - intersection mobile/net memes
TP = AugmentedReality?
TP = AWS?TP = Android?
TP = Femtocells/LTE?
TP = Twitter annotations?
Mobile 3.0 = when most of our digital services will have become mobilized
SocialComputing
TP = Facebook Graph API?
80% by 2015
http://www.augmentreality.co.uk/
Wikitude
Junaio
18One mobile future: Augmented reality
Google Goggles
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The Internet of Things?
Arduino
Philips Direct Life
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ContextIntent ScheduleStatus InterestsProfile
“Person OS”
“The Web Operating System”
Web sockets/hooksReal-time bus
Cloud Platforms
IaaSPaaSSaaS CaaS
Telco
“Social Stack”
Tags
iPhone OSAndroidHTML5 WebOS
Identity/oAuth
Right-time WebMicro-formats
BIG DATA
Right-timeComputer
PersonalThe Personalized
Computer
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Meaning?
Europe + printing press ≠ Europe + books
= New Europe
(The first“Augmented reality”)
[followed by Telegraph]
Media theorist - Neil Postman:
Tech is transformative:
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Meaning?Personalized mobile is transformative:
Person + right-time computer ≠ personalized computing
= new person!
“Augmented Cognition?” (real-time)
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M-Ed Opportunity...Augmented Learning:“Right-ware” learning:
Right time/placeRight informationRight thinking?
Eduserv innovation challenge:What is “right-ware” in m-ed?
How can UK learning institutions lead?
Thank you
Paul [email protected]
wirelesswanders.com
Follow @pgolding
(C) Copyright Paul Golding, 2010
