Mobile MerchantsWe Welcome themWe train themWe support them

Wireless POS Growth• Mobile POS could account for close to 50% of all POS

terminals sold by 2011• Over the past three years wireless units deployments have

grown at a rate of 20% annually• Forward thinking ISO’s have begun to make the shift to

balance their merchant portfolio to take advantage of the new business opportunity

yearly TAM Wireless POS

2.5G-3G POS0

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000

14,000,000

16,000,000

2003 2004 2005 2006 2007 2008 2009 2010

yearly TAM

Wireless POS

2.5G-3G POS

Source: Yankee Group, Nilson Report

Market Segments• Contractors & Service Providers

Plumbers, HVAC, Electrical, Maid Services• Transportation

Taxis, Limousines & Shuttles• Trucking, Towing and Recovery

Trucking Companies and Tow Truck Operators• Holiday/Winter

Christmas Tree, Line-busting, Snow Plow, Heating Oil• Hobbyists

Flea Markets, Craft Fairs, Antique Dealers, Gun Shows• Seasonal & Special Events

Fireworks, Sporting, Concert• Home and Office Delivery

Food, Supplies• Home Based Businesses/Individual Franchises

Cosmetics, Cooking, Healthcare, Cleaning

How do find Mobile Merchants

• Not as hard as you would think:– Yellow pages– Online– In print

• Local associations and unions– Simply look up unions online

• Go to a national website like Mary Kay type in your zip code• Stop and find local cleaning services

Traditional Mobile Processing- What's wrong with this transaction?

• Remote Terminal/Virtual Terminal• Card number written down and entered later…• Card number called in to home office…

– Card number written down wrong?– Over their limit?

• Extremely high Interchange rates- CNP• 100% Merchant liability

– Friendly/Criminal Fraud

• Overcome consumer reluctance • Checks bounce... Use PIN Debit

Way Value/Objection Handling

• Telling isn’t selling…– Must be a conversation– NOT bright, shiny, new (GPRS/CDMA)

• Avoid yes/no questions

• Ask negative questions– I’m sure you never experience x…?

• Let them talk…

Way Value/Objection Handling

• Do not accept cards today– Used to take cards…

• Too expensive (card present with Way)• Chargebacks/Declines (card present)• Too complicated (simple, cell phone form factor)

– Never accepted cards• Can’t I’m mobile...• Cash/Check only (lost opportunities, collection

issues)

Way Value/Objection Handling

• Accept cards today– Virtual Terminal/Remote terminal

• Card not present fees/downgrades• Chargebacks (fraud/friendly fraud)• Declines (over limit, written down wrong)

– Knuckle-buster• Declines?• Funding time? (7 to 10 days)

MTT Value Proposition

• Mobile Solution Designed for Mobile Merchants

• Most Affordable Wireless Solution• Lower Interchange Rate

– Card present rates not CNP penalties

• Guaranteed Payment• Increase Sales• Higher Average Ticket• Increased Customer Satisfaction

Way5000- What’s New

• Sleek New Design!– No Backpack– Large back-lit screen– Joystick navigation

• Powerful New Hardware!– Expanded Memory– Longer Battery Life (replaceable)– Enhanced Connectivity (Jasper)

• PIN Debit on the front

Way5000- What’s New

• New Operating System– No login process– Instant on/off

• Multi-App Enabled– Check Q2 2009– Gift Q2 2009– Custom applications available– SDK Available

• Update Way Control Center– Full OTA Updatable (OS and Apps)

Get to know the MP100 Printer

Easy Loading“Drop-in”

Paper DesignPower Indicator

Infrared MTTInterface

Paper Advance

Thermal Printing

Top Merchants to sell now in greenTop Merchants to seed now in orange

Category Mar Apr May June

Household Contractors 291 326 322 287

Retail Stores 199 148 216 379

Automobile Service 82 78 91 99

Transportation 95 97 88 83

Personal Services 117 68 82 51

Business Services 75 74 75 59

Jewelry & Antiques 54 44 41 57

Arts & Crafts 46 33 38 40

Food and Drink 38 12 56 44

Leisure & Entertainment 29 28 36 40

Health / Medical 7 89 9 10

Clothing Stores 23 11 25 25

Government / Organizations 18 14 13 11

Education 11 11 14 3

Automobile and Vehicles 7 9 8 2

Legal Services 11 9 8 12

Miscellaneous 3 1 2 5

Utilities 1 2 2 3

  TOP 30

Code SIC Name

1711 Heating, Plumbing, & Air Conditioning Contracting

5999 Miscellaneous & Specialty Stores; Fireworks,

4121 Taxi Cabs & Limo

7230 Beauty & Barber Shops

1520 General Contractor

3545 Tools

7549 Towing / Window Tinting Service

5812 Eating Places & Restaurants

7542 Car Wash

780 Landscaping & Horticultural Services

5971 Art Dealers & Galleries

1799 Special Trade Contractors not elsewhere classified

5947 Gift, Card, Novelty, Souvenir Stores & toys

5944 Jewelry, Watch, Clock, & Silverware Store

5094 Precious Stones & Metals, Watches, & Jewelry

7999Recreation Services / Casino / Amusement / Aquariums, Seaquariums, & Dolphinariums Recreation Services (not

elsewhere classified)

7349 Cleaning, Maintenance, Window Cleaning Services, Building Cleaning & Janitorial Services

7699 Miscellaneous Repair Shops & Related Services

7221 Photographic Studios

5941 Sporting Goods /Bicycle Shops/Sales & Service

7217 Carpet & Upholstery Cleaning

1731 Electrical Contractor

5713 Floor Covering Services

8999 Professional services (not elsewhere classified)

4789 Transportation Services not elsewhere classified

5699 Miscellaneous apparel and accessory stores

1761 Roofing, Siding, & Sheet Metal Work Contractors

5970 Artist Supplies & Craft Stores

1750 Carpentry Contractors / Garage door

8748 Management, Consulting & Public Relations

   

Thank You