Mobile Marketing

&QR Codes

WHAT ARE THESE QR CODES ANYWAY?

"A QR Code is a two-dimensional bar code created by Japanese corporation Denso-Wave in 1994. The 'QR' is derived from 'Quick Response', as the creator intended the code to allow its contents to be decoded at high speed.”

Wikipedia

QR Codes defined

“2D barcodes are to mobilewhat the URL was to the internet”

John Puterbaugh/CEO - Nellymoser

QR Codes defined

Popping up everywhere

Seattle-PI.com

Mobile-optimized Site defined

“It’s a website that’s been designed specifically for a smartphone: it prioritizes what’s important for a user on the go, it features elements that are easy to see and interact with (instead of minuscule type, or rich media components that may or may not load), and ultimately, it leads to happy users, and customers.”

Jason Spero - Head of Mobile Ads/Google

Data DelugeEvery 18 months for the last decade the world has doubled the data it pushes to you, underscoring the need for strategic, more efficient communications.

New York Times, June 2010

Mobile Surge”Smartphones surpassed PC sales last week. By the way, PC’s are not catching up. Smartphones are the future of games, productivity, apps, everything we think about…you have the phone, the new PC, if you will.

Eric Schmidt / CEO-Google February 2011

Is my customer scanning?

Mobio.com

Is my customer scanning?

Mobio.com

Is my customer scanning?

Mobio.com

Is my customer scanning?

Mobio.com

Is my customer scanning?

Mobio.com

Let’s get a QR Code scanner

http://m.clikbrix.comon your smartphone

What can a QR Code link to?• Calendar Event• Contact Info• Email Address• Geo Location• Phone Number• SMS• Text• URL• Wifi Network• ?

http://zxing.appspot.com/generator/

Let’s create a QR code?

http://zxing.appspot.com/generator/

Custom URL Shorteners• Convenient in communications• Continues your branding awareness• Twitter friendly

•Analytics

Custom URL Shorteners

budURL.pro

BEST PRACTICES

Best Practices

1. Tell them what to do2. Share a link to get a QR Code

Scanner3. Provide a URL for every QR Code4. Use a URL Shortener for analytics5. Link to a Mobile optimized

Site/Page

Tell them what to do

Share a link to a scanner app

Provide a URL for every QR Code

Mobile-optimized for my friend…

Fat-finger Freddie

Where to use them?

Where to use them?

Mobile Marketing

&QR Codes

Reference Materials1. The Naked Facts: QR Barcode Scanning in 2H-20102. Google’s Schmidt: Smartphone outpacing PC3. QR Code Generator4. 5 ways Small Business Can Use QR Codes5. ClikBrix

turnkey QR Code & Mobile Web Platform for Realtors6. How to Grow Your Sales and Revenue using 2D codes7. QR Code Stickers, signs, T-shirts and more8. PrintingforLess.com 1-800-930-7019 Code RP1OQ23HM

Follow Miles on Twitter at @milesaustin

Miles Austin@milesaustinmaustin@fillthefunnel.com206-660-0006www.fillthefunnel.com

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