A SEMINAR ONMOBILECOMMUNICATI

ONTECHNOLOGYCAU(MEGHALA

YA)

BY:TERMARIC

OINAMREG. NO. 31206Agrl. Extension

• CHAIRMAN:• Dr. B. SUDHAKAR• M.Sc. (Ag)., Ph.d.• Assistant Professor.• Deparment Of Agrl. Extension Annamalai University

MOBILE COMMUNICATION TECHNOLOGY IN CAU,MEGHALAY`A

Some interesting facts:

Mobile phones will outnumber people by 2014.(http://ibnlive.in.com/news/mobile-phones-to-outnumber-human-population-by-2014-say-report/391208-11.html)

More People Have Cell Phones Than Toilets, U.N. Study Shows.(2013)

Indian operators are said to sign up 20 lakh new subscribers per month (“The Next Billion Geeks,” The Economist 2010).

As of March 2013, India’s total mobile subscriber base amounted to 867.80 millionTelecom Regulatory Authority of India (TRAI)

Intelligent Advisory System for Farmers(IASF) CDAC + DOA (Meghalaya)= IASF (29th Nov . 2012)

Is an advisory system for answering queries related to farming activities carried out in Northeastern states of India.

Covers five major farming activities (Insect Management, Disease Management, Weed Management, Rice Variety Selection and Fertilizer Management) 

1.  Provide  improved  services  to  the  farming  community  through the use of  ICT.

2.  Advice  and  help  farmers  to  solve  problems  related  to  their farming  activities.  Otherwise,  they  need  to  contact  agricultural experts and private extension workers.

3.  Providing  vital  and generic  information  to  farmers  so  that  they get periodic alerts on important/useful  tips, ideas, knowhow etc.

4.  Updates  farmers  on  latest  technology  in  Agriculture  sector  for improved productivity and quality farming.

The main objectives of IASF are:

5. Developing an advisory system which can be extended with any other types of crops in any State of India.

6. Improving agricultural extension service by using mobile services so that farmers can send queries about their farming problems from their mobile device.

7. To develop  educational materials to be used by students for their practical experience with real case scenario.

FARMERS

AGRICULTURAL EXPERTS

DEPARTMENT OF AGRICULTURE (DOA) 

STUDENTS

RESEARCH SCHOLARS

Beneficiaries of the Project

HOW IASF WORKS? 

farmer

Procedures:

DIRECT QUERY: How to send a query to expert team Type "IASF D MEG/MAN YOUR_QUERY" (meg=Meghalaya man=Manipur )" and send it to 51969 

- For example, IASF D MEG How to control Rice Aphids

AGRICULTURAL CALENDER: How to get information about Agricultural Calendar 

Type "IASF CAL MEG" (MEG=Meghalaya) and send it to 51969 -

OR Type "IASF CAL MEG MONTH" (month: 1=January ....... 12=December) and send it to 51969 

OR Type "IASF CAL MEG MONTH LANGUAGE_ID" (Month: 1=January ....... 12=December Language ID: 2=English 3=Manipuri 4:Khasi) and send it to 51969 

CROP INFO: How to get useful crop informations 

Type "IASF C MEG" and send it to 51969 - If you are a registered user, you will receive crop info of your block. 

OR Type "IASF C MEG BLOCK_NAME (minimum first four characters of your block name) and send it to 51969 - You will receive crop info of the given block.  - Ex:iasf c meg myll

REGISTRATION: How to register into IASF 

A farmer can register into IASF system by sending SMS in the following format: 

Type "IASF R YOUR_NAME,REGION_ID

{3=Manipur 4=Meghalaya),DISTRICT_ID(1=Bishnupur 2=Churachndpur 3=Chandel 4=Imphal East 5=Imphal West 6=Senapati 7=Tamenglong 8=Thoubal 9=Ukhrul 10=East Garo Hill 11=East Khasi Hill 12=Jaintia Hill 13=RiBhoi 14=South Garo Hill 15=West Garo Hill 16=West Khasi Hill),VILLAGE_NAME" and send it to 51969 }

-Comma separator is compulsory 

- Ex: iasf r krishna,3,2,imphal

EXPERT: Answer a Query using Mobile: Answer or Modify a Query: Answering a new query or modifying an existing query can be done using the following SMS format: 

SMS Format: IASF A M query_id solution For Example: IASF A M 340 This is the solution

Invalidate a solution : Experts can also invalidate a query solution suggested by IASF's intelligent referencing engine using the following SMS format: 

SMS Format: IASF A I query_id For Example: IASF A I 340

Answer a direct query : Experts can answer direct queries asked by farmer with following SMS format: 

SMS Format: IASF A D query_id solution For Example: IASF A D 5 This is the solution

Instructions:

Please provide spaces in between parameter values.

Keyword and Sub-keywords are NOT CASE SENSITIVE.

Send Message to 51969.

If  one  expert  answered  the  query  already,  then second expert will receive message indicating solution is already given by another expert.

Sl. No. Operator Tariff

1 Vodafone Rs. 1

2 Uninor 60 paise

3 MTS Rs. 3

4 Videocon Rs. 1

5 Loop Rs. 5

6 Idea Rs. 1

7 Tata Docomo Rs. 3

8 Tata Indicom Rs. 1

9 Aircel Rs. 1

10 Reliance Rs. 3

11 Airtel Rs. 1

12 BSNL Rs. 2

51969 SMS Tariff 

MOBILE COMMUNICATION IN OTHER PROJECTS

Why Mobile Phones?

The most obvious answer is the sheer scale of adoption.

In the ten years before 2009, mobile phone penetration rose from 12 percent of the global population to nearly 76 percent(2013).

Why Agriculture?

Central Government Research Labs

State Government

information

BlockDevelopmentOffice

Market

Expert Advice fromAgriculture Univers ities &Research Institutes

farmer

The Virtuous (morally good) Circle of Mobiles in Agriculture

1. Access. 

2. Affordability. 

3. Appliances. 

4. Applications. 

Reducing Transport Costs Mobile phones may help users to substitute phone calls for travel; saves on transport costs.

Transportation cannot be avoided entirely: Crops need to get to customers. Although mobiles can inform farmers where they should travel to market their crops.

A

B

10 k.m.

A Platform for Service Delivery and Innovation

Traditional agricultural extension agents are increasingly being outfitted with mobile phones through programs to increase their effectiveness by networking them to knowledge banks.

Extension can reach more clients through mobile-based learning platforms—textual or richer platforms, such as video—that provide tips to farmers to improve agricultural skills and knowledge.

CABI provides the scientific expertise for Direct2Farm,

:A mobile infomediary service which aims to make quality, customized information accessible to farmers.

Short SMS or voice messages deliver the material, which farmers can then apply to their business in order to increase profitability.

In India, Nokia has collaborated with

multiple partners across the Indian

government and private enterprises,

including TATA DOCOMO, MSAMB,

Syngenta, Pearson, RML, and

EnableM to create a rich ecosystem to

deliver the services.

INDIAN CONTEXT

1. Basic agriculture

2. Premium agriculture

3. Education

4. Entertainment

Source:  Nokia.

Content is divided into:

mKRISHI - An Innovative Platform to Deliver Personalized and Integrated services to Farmers

The mKRISHI application enables farmers to send queries, comprising of text, voice and pictures, specific to their land and crop to agricultural experts, using their mobile phones

Select Service

Select Crop

Mobile App Flow – Raise Query Service

Record QueryTake PhotoSend Query

Select Category

Mobile App Flow – Best Practices

Select Best Practice(BP)

Varieties

BP for Soil

BP for SowingBP for Fertilizer

Send Query

Mobile App Flow – Answer Management

Advise / AnswerManagement

Read Advise

Mobile App Flow – Check Weather

WeatherForecast

Cloud Coverage Graph (Scrollable)

IFFCO Kisan Sanchar Limited (IKSL)

1. The company provides affordable mobile handsets bundled with Airtel mobile connections.

2. Farmers will get access to a unique VAS (Value Added Services)platform that will broadcast five free voice messages on mandi (market) prices, farming techniques, weather forecasts, dairy farming, animal husbandry, rural health initiatives, and fertilizer availability, etc, on a daily basis.

Mobile for fishermen1.Fishermen-friendly mobile facility which would provide vital information like height of sea waves and weather report.

2. Weather reports, local news, potential fishing zone and market price to the fishermen.

Source: Curt Carnemark, World Bank

Dynamic Market Information (DMI):

1. Has developed online Dynamic Market Information (DMI) for 13 major markets of South India

2. It provides data for 152 perishable commodities.

3. The farmers can register freely to access the data (main impt).

Kisan Call Center

Launched-on January 21, 2004 (across the country)

By -The Department of Agriculture & Cooperation (DAC), Ministry of Agriculture, Govt. of India

Timing: 6 A.M. to 10 P.M. (except on Sundays and gazetted holidays)

Beyond these hours the calls are attended in the IVRS mode.

 

The purpose of these call centers is to respond to issues raised by farmers, instantly, in the local language.

The main objective of the scheme has been to make agriculture knowledge available at free of cost to the farmers as and when desired.

Kisan Call Centre (KCC) : Flow Chart

How it works?

Lowering the Costs of Information

Source: Adapted from De Silva and Ratnadiwakara 2008.

CONCLUSION:

There are a number of challenges to consider when planning the implementation of mobile technology. Perhaps the most important of these to consider is the context of the technology and the requirements of the end user. There is not one app or one device that will suit all situations in all countries. Some regions can easily embrace tablets with advanced apps, whereas other countries may find information via SMS a better solution.

The technology doesn’t have to be complicated.