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MOBILE APPS PROMOTION COMMERCIAL OFFER

Mobile apps promotion

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We promote your app - it's easy and effective! In order to get in the App Store or Google Play TOP, your application needs to get the audience. We'll find it for you!

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Page 1: Mobile apps promotion

MOBILE

APPSPROMOTION

COMMERCIAL OFFER

Page 2: Mobile apps promotion

Why promoting mobile apps?

80%MOBILE APPS

become lost in a huge amountof new and old applications

in the App Store & Google Play

20%SUCCEED

Why just wasting timewhen you can precautionary protectyour app from being eaten.

Page 3: Mobile apps promotion

Promotional strategy development

Conducting advertising and PR-

campaigns for mobile application

Evaluating the promotion

effectiveness

Our rules for mobile promotion

Plan, Do, Analyze

Page 4: Mobile apps promotion

We’re going to the TOP

The main goal of mobile promotion — entering the TOP for a certain app market: App Store or Google Play (or both).

For different countries the number of required install can vary – our managers will find the best strategy for your case.

We are involving the integrated marketing complex for the best results!

Page 5: Mobile apps promotion

Elements of the promotion strategy

PRWe will tell about your app to all relevant media which can be interested in your material. It should give your app a good push up in ratings, enough to gain good positions in TOP new.In the most situations it is enough for gaining natural virality and growth. Thus, the app will continue growing by itself.

What we will do:• Creating a press-kit• Gathering the relevant media database• Communicating with blogs and forums• Creating newsworthy stories• Working with journalists from the relevant media

Page 6: Mobile apps promotion

And if journalists remain indifferent to the subject of the application or the effect of the publications is insufficient, we will run advertising tools to create a direct user interaction.There simply is no limit for creative ideas!

Contextual advertising

Mobile Advertising

Elements of the promotion strategy

Page 7: Mobile apps promotion

In addition, we do offer a range of basic tools for communication with users and optimizing the positions in the application search.

SMM SEO

Finally, we will help you finding the investors or partners to give your startup additional financial resources for the development.

IR B2B

• Creating content of high quality• SMM (Facebook. Instagram, Twitter)• YouTube-channel• Own blog (for SaaS-solutions and B2B)• Promo site• Promotion for posts in social networks• Responding to comments

Elements of the promotion strategy

Page 8: Mobile apps promotion

In general, users install 35 apps, 1/5 of which are paid. Free-to-play monetization is a leading trend for today.

Page 9: Mobile apps promotion

The icon The name

The keywords The description

Promotional video Regular updates

Basic requirements to the applicationIn other words, this is what will simplify the promotion and save your budget. Rely on us to prepare an application for the release! There must be seriously designed the following elements:

Page 10: Mobile apps promotion

Completed projects examples

Droid Translator mobile app promotion

Activities Results

• Conducting market and competitor research • Analysis of the quality of the application and making

suggestions to improving the product• Coordinating the development of video and graphic

content• Placement of contextual advertisements and advertising

on Facebook and AdMob• Communication with Ukrainian and foreign media• Participation in Ukrainian and international exhibitions

and contests: IDCEE-2013 (Kiev), Russian Mobile Awards (St. Petersburg), LeWeb 2013 (Paris), Innovation Breakthrough 2013 (Kiev)

• IR• Providing Customer Support

• Improvement of the interface, improved user qualities of application

• Reaching more than 135,000 installations• Worldwide audience• Positive reviews to the product• Getting into the top-12 startups by IDCEE

2013• Placing among the 5 finalists of Russian

Mobile Awards 2013 in the category "Best non-game applications"

• Winning the Innovation Breakthrough 2013 competition

• Droid Translator was chosen among 16 startups that should effect the development of technologies in the next 10 years by LeWeb’2013

Page 11: Mobile apps promotion

Significant achievementsEntering the number of 12 best

startups by IDCEE 2013

Entering the number of 16 startups which will effect the future of technologies in the

next 10 years by LeWeb’2013

Publication on Ukrainian online Forbes media

Publication on Czech printed Forbes media

Publication on Spanish online Finance Yahoo media

Publication on the US portal CNN Money

Page 12: Mobile apps promotion

Don’t leave the questions unanswered!

Moreover, we DO regularly check the [email protected] mailbox:)

We’ll be pleased to hear your call!

Calling the number +38 (044) 408 63 68 will help you to put all the dots above Ä.