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MMS Syllabus

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Text of MMS Syllabus

Revised Syllabus for The Master of Management Studies (MMS) 2Years full-time Degree Course

(with effect from the academic year 2007-2009)

Table of Contents:1. Background 2. 3. 4. 5. 6. Gaps in Current Curriculum Objectives & Goals of new curriculum New Course Structure Guidelines for Implementation Detail Syllabus a. First Year Semester One b. First Year Semester Two c. First Year Electives d. Second Year Structure e. Third Semester Marketing Specialisation f. Third Semester Finance Specialisation g. Third Semester Human Resources Specialisation h. Third Semester Operations Specialisation i. Third Semester Information Technology Specialisation j. Fourth Semester 03 03 04 05 17 18 27 37 43 45 61 82 93 110 121

1. Background for new curriculumMMS (Master of Management Studies) is a 2 year Full time Degree course of University of Mumbai. Admission to MMS course is through MH-CET (Maharashtra Common Entrance Test). 30 colleges are running this course in Mumbai with in take capacity of students every year. University of Mumbai also runs BMS as a 3 year full time undergraduate course in management. Students pursuing this course are competing with students from other autonomous management programs run with approval of AICTE. Course was last revised in 2000 and there is a need for up gradation of curriculum in line with expectations of students, industry and faculty

2. Gaps in Current Curriculum

2.1 Students & Faculty Feedback Students, in view of a highly competitive job market tends to benchmark university courses with other leading management institutes of India and abroad and prefer to have flexibility in choice of courses for their MBA program. Faculty, who are teaching these courses are also drawn from industry, would like to bring in current management practices included in the curriculum to make it more contemporary. 2.2 Industry Feedback Leading management practitioners have expressed some common concerns about MMS curriculum which are enumerated below: Big perceptible gaps in soft skills Analysis, Judgments and Creativity Cross-functional skills and holistic thinking (lack of big picture!) Business Communication skills (both oral and written) Lack of understanding/ appreciation of ethical behavior and corporate governance Lack of prior industry experience of teaching faculty and students Lack of appreciation of Indian ethos in management Course delivery needs to be balanced between theoretical principles and management practices Lack of feel for financial figures across all functions (Marketing, HR, Operations etc) Standardization of examinations (in internal assessment of core subjects) to lend credibility to degree offered by university. Lack of understanding principles of change management.

2. Goals & Objectives for new Curriculum2.1 Goals of New Curriculum Academically challenging curriculum Concentrations tailored to career goals Numerous opportunities for experiential learning. With the breadth and depth of our core, majors and electives, students can take a multidisciplinary approach or delve deeply into a single area.

2.1 Objectives of New Curriculum

Incorporate some flexibility for institutes to teach new and contemporary curriculum for greater employability of their students. To provide opportunity for institutes to innovate, design and deliver new curriculums Updating syllabus in line with expectations of stakeholders corporate and students Need to benchmark with curriculum of leading management institutions fitting with reputation of University of Mumbai Need to create a clear differentiator from BMS and a logical progression. Remove major overlaps in curriculum to avoid repetition Need to have a new syllabus ready for implementation from Academic year 2007 09. Make the course attractive for more no of students to specialize in systems and operations stream.

4. New Course Structure4.1 Suggested structure for a Revised MMS CourseFirst Year: Semester I

Subject/Paper 1.1. Perspective Management 1.2. Financial Accounting 1.3. Managerial Economics 1.4. Operations Management 1.5 Organisational Behavior 1.6. Business Mathematics 1.7 Information Technology for Management 1.8. Communication Skills 1.9. Marketing Management 1.10 Elective 1 To Elective 2 1.13 Total

Maximum Marks 50 100 100 100 100 100 50 100 100 100 100 _________ 1000 _________

Number of sessions of 90 minutes. 14 26 26 26 26 26 14 26 26 26 26 ____ 262 ____

Electives: (Students need to opt 2 electives.) 1.10 1.11 1.12 1.13 Selling & Negotiation Skills High Performance Leadership Indian Ethos in Management Corporate social Responsibility projects 100 Marks 100 marks 100 Marks 100 marks

Note 1: All subjects/papers for semester I will be internally assessed by the institute. Note 2: All new electives proposed to be introduced by the institute, apart from electives listed in the new syllabus, need to inform University in writing outlining the details of the course with learning objectives, learning outcomes, detail syllabus, teaching learning plan and course evaluation procedures at least one semester in advance.

Master of Management Studies First Year Semester I

Sr. No .

Code

Subject

No. of Periods per week (90mins. Each)

Duration of theory papers Hrs. 2 3 3 3 3 3 Examinatio n 30 60 60 60 60 60

Marks Continuous Assessmen t 20 40 40 40 40 40

Total 50 100 100 100 100 100

1 2 3 4 5 6

1.1 1.2 1.3 1.4 1.5 1.6

Perspective Management Financial Accounting Managerial Economics Operations Management Organisational Behavior Business Mathematics Information Technology for Management Communication Skills Marketing Management Elective 1 Elective 2 Total

2 2 2 2 2 2

7 8 9 10 11

1.7 1.8 1.9 1.10 To 1.13

2 2 2 2 2 22

2 3 3 3 3

30 60 60 60 60 600

20 40 40 40 40 400

50 100 100 100 100 1000

First Year: Semester II Subject/Paper 2.1 Legal & Tax aspects of Business 2.2. Cost & Management Accounting 2.3. Economic Environment of Business 2.4. Operations Research 2.5. Human Resources Management 2.6. Research Methodology & Fundamentals of MR 2.7. MIS 2.8. Financial Management 2.9. Market Applications & Practices 2.10 Elective 1 To Elective 2 2.13 Maximum Marks 100 100 50 100 100 100 50 100 100 100 100 Number of sessions of 90 minutes. 26 26 14 26 26 26 14 26 26 26 26

Total

_________ 1000 _________

_____ 262 ______

. Electives: (Students need to opt 2 electives.) 2.10 2.11 2.12 2.13 Decision Science Managerial Process Skills Analysis of financial statements Foreign langauages (German, French,Japanese) 100 Marks 100 marks 100 Marks 100 marks

Note 1: All subjects/papers for semester II will be internally assessed by the institute

Note 2: All new electives proposed to be introduced by the institute, apart from electives listed in the new syllabus, need to inform University in writing outlining the details of the course with learning objectives, learning outcomes, detail syllabus, teaching learning plan and course evaluation procedures at least one semester in advance

Master of Management Studies First Year Semester II

Sr. No .

Cod e

Subject

No. of Periods per week (90mins. Each)

Duration of theory papers Hrs. 3 3 Examinatio n 60 60

Marks Internal Assessmen t 40 40

Total 100 100

1 2

2.1 2.2

Legal & Tax aspects of Business Cost & Management Accounting Economic Environment of Business Operations Research Human Resources Management Research Methodology & Fundamentals of MR Management Information Systems

2 2

3 4 5

2.3 2.4 2.5

2 2 2

2 3 3

30 60 60

20 40 40

50 100 100

6

2.6

2

3

60

40

100

7

2.7

2

2

30

20

50

8 9 10 11

2.8 2.9 2.10 To 2.13

Financial Management Market Applications & Practices Elective 1 Elective 2 Total

2 2 2 2 22

3 3 3 3

60 60 60 60 600

40 40 40 40 400

100 100 100 100 1000

Second Year: Semester III (A) Core Papers Subject/Paper sessions minutes 3.0.1 International Business 3.0.2 Strategic management 3.0.3 Sumner Internship Report . (B) Specialization Subjects: 1. MARKETING Subject/Paper sessions Assessment % Internal 40 100 100 Maximum Marks 100 100 50 Number of of 90 26 26 14 Assessment % University 60 Internal 40 100 100 Maximum Marks 100 100 100 Number of of 90 26 26

University minutes 3.1.1 Marketing Strategy 60 3.1.2 Integrated Market Communications 3.1.3A. Consumer Buying Behavior

3.1.3B. Market Research Applications 3.1.4A Sales Management & Sales Promotion 3.1.4B Distribution & Supply Chain Management 3.1.5A Product & Brand Management 3.1.5B Marketing Finance

100 100 100 100 100

50 50 50 50 50

14 14 14 14 14

Marketing Electives: (Students need to choose electives for 300 marks.) 3.1.6 International marketing 3.1.7 Retail management 3.1.8 B2B Marketing & CRM 3.1.9 Rural marketing 3.1.10 Marketing of nonprofit organisations 3.1.11 Quantitative models in marketing 3.1.12 Marketing audit 2. FINANCE: 3.2.1 Advanced Financial 60 Management 3.2.2 Corporate Law 3.2.3 Financial Markets and Institutions 3.2.4 International Finance 3.2.5 Mergers, Acquisitions & Corporate Restructuring 40 100 100 100 100 100 100 100 100 100 26 26 26 26 26 100 100 100 100 100 100 100 100 100 100 50 50 50 50 26 26 26 14 14 14 14

Finance Electives: (Students need to choose electives for 300 marks.) 3.2.6 Portfolio Management and Security analysis 3.2.7 Strategic cost management 3.2.8 Fiscal policy &a

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