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2014
MOUSTACHE MUSINGSWelcome to the well-groomed publication that will stimulate all of your senses and satiate all of your right-brained tendencies. But we are also so much more than the growth of hair on one’s upper lip.
We at MOUSTACHE represent the most original artists, designers, musicians, writers, photographers, and other utterly inspired individuals. In our printed, quarterly issues, we are proud to feature Brisbane’s thriving music, artistic, and fashion scenes, where our website, our “creative epicentre” if you will, also includes national and international coverage of everything and anything that’s worth acknowledging. We are the term, “platform”. MOUSTACHE MAGAZINE equals platform. From our beginning in 2011, our primary purpose has, and will continue to be, [V�SLUK�H�MVYT�VM�SLKNL��IHSJVU �̀�IVHYK��VY�JSPɈ�VɈ�VM�^OPJO�^L�JHU�OLSW�WYVWLS�[OL�JHYLLYZ�VM�emerging creatives. We aim to use our website, moustachemagazine.com – to share their brilliance with you because we know that you will be just as amazed as we are by them.
:V� ÅPJR� [OYV\NO� V\Y� WHNLZ� WO`ZPJHSS`� HUK�virtually, whatever medium you prefer, and get excited, get inspired, and get creating! Until next time, keep on growing.
MOUSTACHE MENIFESTOTHE MOUSTACHE READER
18 - 25 year old creative people.
Intelligent, inquisitive & self- assured.
Up-to-date with trends and pushes the boundaries of fashion.
Heavy consumers of the internet (especially social media) & magazines.
Reside in places of high population density.
Value friends, fashion, beauty, love, intelligence & innovation.
Aspire to work in the creative industries or already do so.
Possess a medium disposable income.
WEBSITE STATSWeekly/Monthly Average Reach: 1,408,960 / 5,635,840 Main Age Group: 18 - 24 yr olds (69%)Secondary Target Market: 25 - 34 yr olds (69%)Gender Breakdown: 41% FEMALE 59% MALETop 5 Countries: AUS, USA, INDIA, UK, FRA, HKWeekly/Monthly Visits: 119,000 / 476,000Weekly/Monthly Page Views: 410, 946 / 1,761,200 Average Visit Duration: 2:14
SOCIAL MEDIA STATSTotal Likes: 9,135Weekly/Monthly Average Reach: 5,441,993 / 21,139, 24Visitors a Month: 6,520,693Main Age Group: 18 - 24 yr olds Secondary Target Market: 25 - 34 yr oldsGender Breakdown: 41% FEMALE 59% MALETop 5 Countries: AUS, USA, INDIA, UK, FRANCE
MOUSTACHE IN PRINTThe cover price of MOUSTACHE is set $18.95 which will invariably attract people who aren’t afraid to spend extra money on products that they believe are of quality.
Our audience expects quality, creativity and uniqueness from our content and we plan to deliver it in the most creative and accessible means possible. This is important for you, as a potential advertiser, to note – our audience expects quality, creativity and uniqueness from our content.
We have chosen to send you this media kit as we ILSPL]L� `V\� M\SÄS� [OLZL� WYLYLX\PZP[LZ� HUK� ^V\SK�ILULÄ[�NYLH[S`�MYVT�HK]LY[PZPUN�^P[O�V\Y�THNHaPUL��Basically, we think you’re really awesome.
6\Y�ÄYZ[�L]LY�PZZ\L�VM�46<:;(*/,�4(.(A05,�^HZ�released in 2012 with limited stock in art galleries, fashion boutiques and independent book stores which sold out within months. In 2013, our second issue “Neon Lights” was released to a wider audience and demonstrated our voice was reaching further.In 2014, Issue 003 was released and distributed through IPS on a national level, and will be going international, as of June 2014. We entered Queensland, New South Wales, Victoria, South Australia and Tasmania. We are currently working on Issue 004 and 005, and once again we will be looking to provide a platform for even more developing creatives. We’re working harder than ever making these dreams a reality.
MOUSTACHE MAGAZINE, just like a Mo we will help you grow.
“Art, Culture, Fashion, Photography, Film, Music, Design and Lifestyle”
MOUSTACHE ONLINEOur website caters for an online community of artistic WLVWSLZ� HYV\UK� [OL� NSVIL�� ;YHɉJ� [V� V\Y� ^LIZP[L�consists largely of people within Australia, America, Europe, India and Asia ensuring your product or brand has the potential to gain global exposure through our website. The Brisbane community proves to be the biggest consumer of moustachemagazine.com – and rightly so!If this is something your company may be interested in, please contact us at: [email protected]
Website: www.moustachemagazine.com Facebook Page: www.facebook.com/MoustacheMagazineTwitter Page: www.twitter.com/moustache_mag Instagram: moustachemagazinePinterest: Moustachemag1“Daily content for the forward thinking individual”
WHY ADVERTISE IN PRINT
363, 000 more 14 - 29 yr olds read print rather than visit Facebook every
seven days.
80% of people have acted after reading an ad.
52% buy a product after reading an ad.
59% visited a website of a product or service after seeing their ad.
53% visited a store or showroom. 49% mentioned it to family or friends.
45% tore out the ad and gave it to a family or friend.
WHY ADVERTISE ONLINE
Larger ads generate greater engagement
and a stronger response, that is why here at
46<:;(*/,� ^L� VɈLY� VUS`� M\SS� WHNL� VY� M\SS�spread advertising spaces. Colour increases the
likelihood of an ad being noticed by 45% when
compared to monotone ads. Colour enhances
learning and improves retention by more than
75% and increases willingness to read by up to
80%. Colour ads also outsell black and white ads
by 88%.
19 million Australians buy at least 1 printed
publication per week.
There has been a 5% increase in readers within
the last 20 years in print media, broadly in line with
population growth. If you do decide to advertise in
our printed magazine, we recommend you deliver
your ads in full colour and for your ad layout to
have creative/graphic appeal.
We also provide in house graphic design if you
would like us to create your ad for you.
The annual online advertising spend has had a staggering growth from 2003 - 2011. Over the last 5 years it has increased by 197%.
FURTHER FACTS
STRENGTHS OF ADVERTISING IN A MAGAZINE:1. Looks premium 2. It is targeted advertising 3. Believable, has more appeal to the audience 4. Is creative 5. Wider advertising reach
STRENGTHS OF ADVERTISING ONLINE:1. More searches on Tablets by 2013, than laptops and computers 2. Access 24/73. Quick search engines 4. Flash based option 5. Unlimited Audience
ONLINE SPECSFor pricing and package details please contact;[email protected]
Banner Ad 468px w x 60px h
Banner Ad 728px w x 90px h
Banner Ad 220px w x 90px h
BANNER ADS:This is a static ad that appears only on the hompage.
VOP:;OPZ�PZ�HU�HS[LYUH[PUN�HK��\W�[V���KPɈLYLU[�HKZ�H[�HU`�given time, appears only on the homepage.
Please provide artwork at the exact specs of your chosen placement.
File size to be under 1MB
Artwork to be at 72dpi, JPEG only, RGB
PRINT SPECS
TRIM AREA: Actual page sizeBLEED: Extended area around ad to ensure ad is printed successfullyLIVE AREA: All text must be within these parameters. All photos or other graphics that you do not want to bleed need to stay within this area.
Trim Area 410mm w x 250mm h Bleed Size 422mm w x 256mm h Live Area 400mm w x 245mm h
DOUBLE PAGETrim Area 205mm w x 250mm h Bleed Size 211mm w x 256mm h Live Area 200mm w x 245mm h
SINGLE PAGE
Your artwork needs to be supplied as a high resolution PDF; CMYK, 300dpi. 7SLHZL�THRL�Z\YL�`V\Y�HY[^VYR�PZ�HZ�HY[PZ[PJ�VY�LKP[VYPHS�HZ�WVZZPISL��[V�Ä[�PU�^P[O�[OL�aesthetic of the magazine.:LUK�HSS�ÄSLZ�[V�WYPU['TV\Z[HJOLTHNHaPUL�JVT
SENDING US YOUR WORK
Display Advertising One Issue Two Issues Three Issues Four Issues
Inside Front Cover $4,800 $9,604 $12,450 $15,600
Inside Back Cover $4,250 $8,100 $11,850 $15,200
Double Page $3,750 $7,000 $9,600 $11,800
Full Page (Right) $3,500 $6,500 $9,300 $11,200
Full Page (Left) $3,200 $6,100 $8,550 $10,400Packages Information:
1. Inside Front Cover + Leader Board
(728px w x 90 px h) + Interactive
2. Inside Back Cover + MREC
(350px w x 250px h) + Rich
3. Double Page + Leader Board
(468px h x 60px h ‘Top’) + Static
4. Full Page Right + Leader Board
(468px h x 60px h ‘Bottom’) + Static
++ Online prices, are based on the casual monthly
rate, in a six month term.
** Note:
Set packages are subject to available space. We do have
customised packages available that can be tailored to your
business needs.
For more information, please contact,
.COM Weekly Monthly Bi-Annual Yearly
Leader Board
729px w x 90px h $500 $1,500 $10,000 $17,000
MREC
350px w x 250px h $350 $1,100 $7,000 $14,400
Leader Board (Top)
468px w x 60px h $200 $720 $4,050 $8,000
Leader Board (Bottom)
468px w x 60px h $140 $490 $2,900 $5,800
App One Issue Two Issues Three Issues Four Issues
Interactive $7,500 $14,600 $21,270 $27,400
Rich $6,800 $12,900 $18,450 $23,200
Static $5,000 $9,400 $13,350 $16,800
Packages One Issue Two Issues Three Issues Four Issues
Grow I $15,000 $29,000 $41,100 $52,000
Grow II $12,900 $23,000 $35,500 $45,300
Grow III $9,200 $18,300 $25,000 $31,000
Grow IV $8,000 $16,850 $22,600 $27,800
CONTACTADVERTISING ENQUIRIES [email protected]
ONLINE [email protected]
PRINT [email protected]
JOSEPH MCTAVISH Editor at Large & Creative Director [email protected]
KAVITA SINGHBusiness Strategist [email protected]
GLENDA MCTAVISH [email protected]
“Just like a Mo, we will help you grow”.
