Group MembersGroup Members• Syed Owais Ali (SP07-BB-0135)Syed Owais Ali (SP07-BB-0135)• Abdul Rab (SP07-BB-0005)Abdul Rab (SP07-BB-0005)• M. Moeez Siddiqui (SP07-BB-0106)M. Moeez Siddiqui (SP07-BB-0106)• Nabeel Hussain (SP07-BB-0124)Nabeel Hussain (SP07-BB-0124)• Shabih-ul-Hassan (SP07-BB-0165)Shabih-ul-Hassan (SP07-BB-0165)

Present To:Present To:

Respected Sir,Respected Sir,

Farhan Bukhari.Farhan Bukhari.

AgendaAgenda

• Telenor IntroductionTelenor Introduction• Pakistan a big OpportunityPakistan a big Opportunity• Telenor in Pakistani MarketTelenor in Pakistani Market• Telenor CompetitorsTelenor Competitors• Telenor Services in PakistanTelenor Services in Pakistan• Telenor Present PositionTelenor Present Position• Telenor Future StrategiesTelenor Future Strategies• ConclusionConclusion

TelenorTelenor is emerging as one of the fastest growing providers of is emerging as one of the fastest growing providers of mobile communications services worldwide. mobile communications services worldwide.

TelenorTelenor is organised into three business areas; is organised into three business areas; Mobile operations covering 12 countries, and Fixed-line and Mobile operations covering 12 countries, and Fixed-line and

Broadcast services covering the Nordic region.Broadcast services covering the Nordic region.The The TelenorTelenor Group Group • More than 129 million mobile subscriptions worldwide More than 129 million mobile subscriptions worldwide • Strong position in the growing Scandinavian market for Strong position in the growing Scandinavian market for

broadband services broadband services • Largest provider of television and broadcast services in the Largest provider of television and broadcast services in the

Nordic region Nordic region • Revenues 2006: NOK 91.1 billion Revenues 2006: NOK 91.1 billion • Workforce: 33 500 man-years Workforce: 33 500 man-years • Listed on the Oslo Stock Exchange Listed on the Oslo Stock Exchange For over 150 years, telecommunications has played a vital part in For over 150 years, telecommunications has played a vital part in

the development of modern Norwegian society. As the incumbent the development of modern Norwegian society. As the incumbent provider, provider, TelenorTelenor has been the driving force in the development has been the driving force in the development of a highly sophisticated home market and is now one of the of a highly sophisticated home market and is now one of the largest mobile operators worldwide.largest mobile operators worldwide.

TelenorTelenor brand names in past years brand names in past years

Pakistan – A great opportunity for Telenor

• Population: 154 million• Population per sq KM: 193• Population in urban areas: 38.8%• GDP per head: 2,210 (US$ PPP)• Real GDP growth : 6.3%

Telenor PakistanTelenor Pakistan is a Pakistani GSM cellular service is a Pakistani GSM cellular service provider, and is a subsidiary of Telenor, Norway.provider, and is a subsidiary of Telenor, Norway.

TelenorTelenor acquired the license for providing GSM services acquired the license for providing GSM services in Pakistan in April 2004, and had launched its services in Pakistan in April 2004, and had launched its services commercially in Islamabad, Rawalpindi and Karachi on commercially in Islamabad, Rawalpindi and Karachi on March 15, 2005 and on March 23, 2005 Telenor started March 15, 2005 and on March 23, 2005 Telenor started its services in Lahore, Faisalabad and Hyderabad. its services in Lahore, Faisalabad and Hyderabad. Telenor has its Corporate headquarters in Islamabad, Telenor has its Corporate headquarters in Islamabad, with regional offices in Karachi and Lahore. On January with regional offices in Karachi and Lahore. On January 28, 2005, Telenor established its first call centre in 28, 2005, Telenor established its first call centre in Lahore.Lahore.

Operations:Operations:

CoverageCoverage

Telenor covers a total of coverage area is more than 1100 cities, Telenor covers a total of coverage area is more than 1100 cities, towns and highways throughout Pakistan, making it the 3rd towns and highways throughout Pakistan, making it the 3rd largest GSM service provider in Pakistan with a subscriber largest GSM service provider in Pakistan with a subscriber base of 12.57 million as of September 2007. It is also the base of 12.57 million as of September 2007. It is also the largest GPRS/EDGE service provider in Pakistan. Telenor has largest GPRS/EDGE service provider in Pakistan. Telenor has a strategic alliance with Nokia Siemens Networks for a strategic alliance with Nokia Siemens Networks for expansion in Pakistan.expansion in Pakistan.

Dial codesDial codes

Telenor currently has four dialing codes, 0343, 0344, 0345 and Telenor currently has four dialing codes, 0343, 0344, 0345 and 03460346

Critical success factors

– Time to market

– Efficient operation

– Standardized solutions

– QualityQuality

Procurement Legal and tax issues

Network infrastructure Quality assurance

IT and billing solutions Competitive situation

Sales and marketing plans PR and communication

Business plans and financing

CustomerDistribution strategy and icon

Office facility management Site acquaintance and roll-out plans

Organization and recruitment Regulatory issues and strategies

Long distance and international license Company strategy and branding

Business scoping, work flow analysis Operation and maintenance

These are the factors which are necessary for a company for

Building a Greenfield

TelenorTelenor was the fastest growing company, 45% of their was the fastest growing company, 45% of their current subscribers (5.35 million) were gained this year. current subscribers (5.35 million) were gained this year. No doubt that Telenor has emerged as a strong No doubt that Telenor has emerged as a strong contender. It took a small lead over Warid in March and contender. It took a small lead over Warid in March and has been able to maintain it.has been able to maintain it.

The rate of growth for The rate of growth for UfoneUfone has been impressive as well. has been impressive as well. It gained 5.32 million of  the approx 20 million new It gained 5.32 million of  the approx 20 million new subscribers in first 8 months of this year in subscribers in first 8 months of this year in Pakistan. Pakistan. PaktelPaktel has been barely able to reverse the has been barely able to reverse the negative trend of subscriber losses.negative trend of subscriber losses.

Here’s the month-to-month change analysis of a market:Here’s the month-to-month change analysis of a market:

Smart ServicesSmart Services•Aik Paisa SMS Aik Paisa SMS

•Basic Services Basic Services

•Bubble Message Bubble Message

•Bollywood Downloads Bollywood Downloads

•Content Gifting & Download  Service Content Gifting & Download  Service

•Contact Backup Contact Backup

•Cricket Companion Cricket Companion

•Careline Careline

•Content Download Content Download

•Content Download IVR - 1704 Content Download IVR - 1704

•Cell Info Display Cell Info Display

•Dynamic Sim Menu Dynamic Sim Menu

•d-calendar d-calendar

•Ezetop Ezetop

•Easyload Easyload

•EDGE EDGE

•GPRS / WAP Portal GPRS / WAP Portal

•Handset Settings Handset Settings

•International SMS International SMS

•Djuice Tool Box Djuice Tool Box

•IIFA Awards IIFA Awards

•International MMS International MMS

•IVR Music Mantra IVR Music Mantra

•International Direct Dialing International Direct Dialing

•Islamic Portal Islamic Portal

•Info Junction Info Junction

•Missed Call Alerts Missed Call Alerts

•MIG33 MIG33

•MMS MMS

•PicShare PicShare

•Poll Poll

•Smart Share Smart Share

•SMS Timer SMS Timer

•Smart Tunes Smart Tunes

•Song Dedication Service Song Dedication Service

•Sports Portal Sports Portal

•Telenor Web Self Service Telenor Web Self Service

•Telenor Info Services Telenor Info Services

•Telenor Mobile TV Telenor Mobile TV

•Telenor Friends Telenor Friends

•Tele Kissan 700 Tele Kissan 700

•Voice Mail Voice Mail

•Web 2 SMS Web 2 SMS

•7775 Akhbaar Service 7775 Akhbaar Service

TelenorTelenor is emerging as one of the fastest growing providers of is emerging as one of the fastest growing providers of mobile communications services worldwide. mobile communications services worldwide. TelenorTelenor is organised into three business areas; Mobile operations is organised into three business areas; Mobile operations covering 12 countries, and Fixed-line and Broadcast services covering 12 countries, and Fixed-line and Broadcast services covering the Nordic regioncovering the Nordic regionTelenorTelenor acquired the license for providing GSM services in Pakistan acquired the license for providing GSM services in Pakistan in April 2004, and had launched its services commercially in in April 2004, and had launched its services commercially in Islamabad, Rawalpindi and Karachi on March 15, 2005Islamabad, Rawalpindi and Karachi on March 15, 2005Telenor covers a total of coverage area is more than 1100 cities, Telenor covers a total of coverage area is more than 1100 cities, towns and highways throughout the Pakistan.towns and highways throughout the Pakistan.Pakistan making it the 3rd largest GSM service provider in Pakistan Pakistan making it the 3rd largest GSM service provider in Pakistan with a subscriber base of 12.57 million as of September 2007with a subscriber base of 12.57 million as of September 2007Critical success factors are – Time to market– Efficient operation– Standardized solution– QualityQuality

The factors which are necessary for a company for Building a Greenfield and Customers.

Telenor was the fastest growing company, 45% of their current Telenor was the fastest growing company, 45% of their current subscribers (5.35 million) were gained this year.subscribers (5.35 million) were gained this year.

Ufone gained 5.32 million of  the approx 20 million new subscribers Ufone gained 5.32 million of  the approx 20 million new subscribers in first 8 months of this yearin first 8 months of this year

Paktel has been barely able to reverse the negative trend of Paktel has been barely able to reverse the negative trend of subscriber lossessubscriber losses

Telenor provides smart services like Easyload, PicShare, Smart Telenor provides smart services like Easyload, PicShare, Smart Share, Smart Tunes, Telenor Mobile TV, Voice Mail, MMS e.t.cShare, Smart Tunes, Telenor Mobile TV, Voice Mail, MMS e.t.c