Mind in Mind

WE PERCEIVE WHAT WE EXPECTChapter 1

Perception

• Bev Doolittle• https://www.artifactsgallery.com/art.asp?!=A&ID=612• Optical illusions• http://www.thedesignwork.com/65-amazing-optical-

illusion-pictures/#tab-comm

Layout matters

Next

Back

Back

Next

NextBack

Next Back

Next

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Consistency matters

Submit Submit Submit

Submit

Submit

Submit Submit

Context matters

• Fold napkins. Polish silverware. Wash dishes.• French napkins. Polish silverware. German dishes.

Goals matter

• Does UW offer a degree in African Studies?

Goals matter

• Do they also have a degree in Architecture?

Cocktail party effect

What’s different for children?

OUR VISION IS OPTIMIZED TO SEE STRUCTURE

Chapter 2

Proximity

Which stars are grouped?

Similarity

Which smileys are grouped?

Closure

Symmetry

What different ways might this be interpreted?

Figure/Ground

More figure/ground

• http://www.worldofescher.com/gallery/

Common fate

• Click and drag multiple folders