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Milwaukee Regional Creative Industries Project
A Joint Project of the Cultural Alliance of Greater Milwaukee and the Greater Milwaukee Committee
From Cultural Amenities to Creative Industries:Repositioning the Value & Identity of Our Creative Assets
Arts Alliance Illinois June, 2011
Christine Harris, Consulting Advisor, Creative Alliance Milwaukee
A Joint Project of the Cultural Alliance of Greater Milwaukee and the Greater Milwaukee Committee
Cultural Alliance of Greater Milwaukee
Cultural Asset Inventory 2008 for
Greater Milwaukee Committee
Findings• Distinguished national assets• Fragile infrastructure/Undercapitalized• Public/private funding changes
Recommendation
“Creative Community” planning process
A Joint Project of the Cultural Alliance of Greater Milwaukee and the Greater Milwaukee Committee
Creativity Works! Milwaukee Regional Creative Industries Project
o Managed and funded by theCultural Alliance of Greater Milwaukee
o Strategic support fromthe Greater Milwaukee Committee(CEO business, nonprofit, civic policy makers)
o November 2009 – Hired Mt. Auburn Associates team; with RTS, Inc., Creative Planning, Inc., and Decision Support Partners
A Joint Project of the Cultural Alliance of Greater Milwaukee and the Greater Milwaukee Committee
World Growth Industry
United Nations Conference on Trade & Development Creative Economy Report 2010:
•World trade of creative goods and services = $592 billion
•Annual growth rate = 14%
•“One of the most dynamic sectors of the world economy” this decade
A Joint Project of the Cultural Alliance of Greater Milwaukee and the Greater Milwaukee Committee
Creativity Works! Project
Designed to link and leverage a regional ‘creative industries’ economic sector
Goal: to elevate the identity, value, contribution and potential of our creative industries
Executive Council and Regional Planning January 2010 – January 2011
A Joint Project of the Cultural Alliance of Greater Milwaukee and the Greater Milwaukee Committee
Definition of the Creative Industries
Those organizations, individuals, and companies whose products and services originate in artistic, cultural, creative, and/or aesthetic content.
Nonprofit arts organizations
Individual creatives as sole proprietors
For-profit businesses
The support system
A Joint Project of the Cultural Alliance of Greater Milwaukee and the Greater Milwaukee Committee
Components of Creativity Works!
• Define, inventory and map regional creative assets
• Determine industry and occupation segments, employment numbers, wage values, i.e. measure economic value
• Develop a web system to link and leverage the creative community
• Recommend strategic action plan to grow and sustain creative industries
A Joint Project of the Cultural Alliance of Greater Milwaukee and the Greater Milwaukee Committee
Creative Enterprise Segments
Creative Segment Description
Design
Communications: Printing, Graphic Design, Advertising
Built Environment: Architectural Services, Interior Design, Landscape Design, Architectural Woodwork and Ornamental Work
Products: Industrial Design Services, Fashion and Special Product Design
Culture & Heritage Museums, Libraries, Historic Sites
Media & Film
Newspaper and Periodical Publishing, TV and Radio Broadcasting, Software Publishing, Motion Picture and Video Production and Distribution, Music Publishing, Sound Recording Studios, Bookstores
Performing ArtsTheater Companies, Musical Groups and Artists, Promoters and Agents, Dance Companies, Musical Instrument Manufacturing, Musical Instrument and Supply Stores
Visual Arts & CraftsVisual and Crafts Artists, Art Dealers, Photography Studios, Fine Art Schools, Photographic and Art Supply Stores
A Joint Project of the Cultural Alliance of Greater Milwaukee and the Greater Milwaukee Committee
Creative Occupations
Creative Occupation Description
DesignersArchitect, Landscape Architect, Industrial Designer, Interior Designer, Fashion Designer, Graphic Designer, Floral Designer, Set and Exhibit Designer
ArtistsCraft Artist, Fine Artist, Multimedia Artist, Producer, Director, Dancer, Choreographer, Writer, Musician, Composer, Animator
Media
Audio, Sound and Broadcast Technician, Camera Operator, Film and Video Editor, Media and Communication Worker, Photographer, Announcer, Agent, Sound Engineering Technician, News Analyst, Broadcast Technician, Technical Writer
CulturalArchivist, Librarian, Library Technician, Curator, Conservators, Audio-visual Collection Specialist
A Joint Project of the Cultural Alliance of Greater Milwaukee and the Greater Milwaukee Committee
Jobs in the Creative Industries
TOTAL EMPLOYMENT = 66,707
Other Workers in Creative Enterprises (e.g. receptionist in architecture firm; accountant in orchestra)
33,319
Creative Workers in Creative
Enterprises (e.g. graphic designer
in ad agency; actor in theatre
company)
15,827
Creative Workers inOther Enterprises (e.g. product designer in manufacturer, musician in church)
17,561
A Joint Project of the Cultural Alliance of Greater Milwaukee and the Greater Milwaukee Committee
A Joint Project of the Cultural Alliance of Greater Milwaukee and the Greater Milwaukee Committee
Findings
1. Milwaukee region’s creative industries are a significant economic industry
2. Connecting and convening the creative industries is critical
3. A common voice and a strong support system are necessary for cluster development
A Joint Project of the Cultural Alliance of Greater Milwaukee and the Greater Milwaukee Committee
Strategic Initiatives
1. Grow the creative industries into a signature regional driver
2. Expand region’s creative talent base
3. Strengthen the sustainability of the creative industries infrastructure
4. Establish industry segment councils (i.e. Design Tech Council)
A Joint Project of the Cultural Alliance of Greater Milwaukee and the Greater Milwaukee Committee
Mission Shift
Cultural Alliance of Greater Milwaukee
To strengthen, advance and represent the nonprofit arts as an essential asset to
growing a vibrant, dynamic region
Creative Alliance Milwaukee
To strengthen, advance and represent the creative industries as an essential asset to
growing a vibrant, dynamic region
A Joint Project of the Cultural Alliance of Greater Milwaukee and the Greater Milwaukee Committee
Why Transition?
Wider lens works well with broader community leadership
New thinking for nonprofit arts Economic development: today priority
on jobs and business growth is key Investment not handout Reframing the creative contribution
with economic measurement tools Fostering collaboration & partnership Bridging to a new shared language
A Joint Project of the Cultural Alliance of Greater Milwaukee and the Greater Milwaukee Committee
Current Program Focus
Connect, convene, leverage! Web connectivity system priority – resource
directory, job bank, visibility
www.CreativeAllianceMKE.org Networking strategy – facilitated networking,
county roundtables Membership – business visibility, arts
discounts, Alliance earned revenue Advocacy focus broadened from philanthropy
to investment Space inventory and incubator
A Joint Project of the Cultural Alliance of Greater Milwaukee and the Greater Milwaukee Committee
Response to Transition
For profit creative businesses• Love networking for business
• Want to find artists/designers
Individual creatives• Finding business opportunities
• Love networking and exposure
Nonprofit arts• Difficult transition; ‘sell out’?
• Opportunity for new relationships
A Joint Project of the Cultural Alliance of Greater Milwaukee and the Greater Milwaukee Committee
Lessons Learned
Critical to have all stakeholders involved and having ownership of any planning/assessment process
Ongoing communication and program transparency is key to support
Key leader private briefings set stageNeeds to be inclusive but does not
need to be consensus
A Joint Project of the Cultural Alliance of Greater Milwaukee and the Greater Milwaukee Committee
Next Steps
Strategic planning over summer Improving website Responding to the input from community Implement ‘creatives-in-residence’ Grant to ‘reframe’ conversation from arts
education to creative education Reviewing how best to serve non-profit arts
constituency within this new framework
A Work in Progress!
A Joint Project of the Cultural Alliance of Greater Milwaukee and the Greater Milwaukee Committee
Christine Harris, Consulting Advisor
Creative Alliance Milwaukee
www.CreativeAllianceMKE.org
President, Christine Harris Connections
www.charrisconnect.com
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