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MILLION MAKERS 2019

LAUNCH DAY TOOLKIT

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WELCOME TO MILLION MAKERS 2019-20

Thank you for attending the Million Makers Launch Day 2019. Today is all about setting you up for

success, so you have everything you need to do your best in the competition. Please use this

document throughout the day to guide you as you plan ahead.

This year, we have a brand new Million Makers HQ, which is an online page you can visit and access

all of the information and resources that you will need throughout the competition. I am also here to

help as your point of contact at The Prince’s Trust for Million Makers. So don’t hesitate to contact me

with any questions.

Wishing you all the best of luck!

Five Golden Rules............................................... 3

Post Launch Steps.............................................. 4

Case Studies....................................................... 5

Your Team........................................................... 7

Roles and Responsibilities.................................. 8

Marketing Guidelines........................................... 12

Press Guidelines................................................. 13

Opening a Bank Account..................................... 14

Gift Aid................................................................. 15

FAQs.................................................................... 16

Additional Resources........................................... 19

MILLION MAKERS TOOL KIT

CONTENTS

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FIVE GOLDEN RULES

1. SIX MONTHS FUNDRAISING

Advance planning can make all the difference but make sure your fundraising activity is

within your six month window to be counted towards your total

2. MILLION MAKERS GUIDELINES

Follow The Prince’s Trust guidelines of the competition, particularly in areas such as

marketing, logos, press, young ambassador and celebrity requests. All of the information that

you will need is available on the Million Makers HQ. You must make it clear that you are

doing a third party activity in aid of The Prince’s Trust.

Please note we will shortly be adding commercial guidelines which will be applicable in some

places if you are publically selling a product

3. REGULAR COMMUNICATION

All teams as a minimum need to provide a monthly update of your activities and finances to

your Prince’s Trust contact. It is particularly important to let us know if there are any changes

to your original business plan or team.

4. EXISTING ACTIVITIES

If your company are doing separate activities with The Trust such as Palace to Palace,

places on runs or an existing internal fundraising initiative this cannot be included as part of

Million Makers. You can however piggy back of other non- Prince’s Trust activities!

5. MAKE SURE IT’S LEGAL!

Ensure your activities are legally compliant; we have some tips about it on the Million Makers

HQ Legal Page.

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POST LAUNCH – NEXT STEPS

Post launch is a busy period for your team. You will have 3 – 4 weeks to get certain things in place before you pitch at your Dragons’ Den pitch. Make sure you get started on these as soon as possible.

Meet or speak with your designated mentors to involve them in your planning Team Roles – Confirm and email your teams roles to your Prince’s Trust contact Team name and logo – confirm and email these to your Prince’s Trust contact Bank Account – Set up a team bank account. Send the bank name, account name, account number

and sort code to your Prince’s Trust contact.

Dragons’ Den Pitch - June

Your next exciting step as a team is your Dragons’ Den pitch. This is the final stage before your fundraising begins. Your pitch will be during office hours, and will last for 75 minutes in total. This will include a 15 minute pitch of your ideas, and half an hour of Q&A with the panel followed by feedback. Not all of your team need to attend on the day. Typically 2 – 3 people do the pitch, and any others attending can support on the Q&A. We will provide you with notes of your feedback by email afterwards. Your mentors are welcome to attend as well if available. A full briefing will be sent to your team in advance of the day. Please see below for some key information to be aware of.

Date & Time – During May your Prince’s Trust contact will confirm the date and time for your Dragons’ Den pitch. If there is a date that is difficult for you team then let your Prince’s Trust contact know as soon as possible, we will do our best to take it into consideration.

Business Plan – A final copy of your business plan needs to be sent to your Prince’s Trust contact at least three working days before your pitch. This is very important as the volunteer Dragons as well as The Trust will use this time to review in advance of your pitch. Please also confirm who from your team will be attending.

Presentation Slides – You can use up to ten PowerPoint slides in your pitch. These need to be sent to your Prince’s Trust contact along with your business plan at least four working days before. If you have any other special requirements you need to inform us of this at the same time. Please use standard 4:3 format for your slides.

Seed Funding

Once you have successfully passed the Dragons’ Den pitch and both your company and The Prince’s Trust have signed off your business plan, you will be eligible for up to £1,500 seed funding! We send the £1,500 to your bank account via online transfer. So make sure to have your bank account set up before your Dragons’ Den pitch. If for whatever reason you decide not to use your seed funding you must return the total amount back to The Trust. If we do not receive this we will still deduct £1,500 from your team’s total.

1st July 2018

Let the fundraising begin! You can start spending your seed funding and raising money.

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Atos have entered teams into Million Makers for over six years. Each team of graduates have done incredibly

well and been in the top three teams nationally. Alongside a glitzy gala dinner each team looks at

implementing new innovative ideas. One such idea was a sponsored IT Meets High Tea careers fair which

aimed to engage female graduates with possible careers in STEM industries. Another successful initiative was

a Million Makers Week which was run across Atos sites in the UK to raise awareness, morale and funds

throughout the employee base.

A graduate team from Bentley Motors came up with concept of holding a

Bentley Bespoke Auction. Specially hand crafted items based on the materials

and processes that go into developing a Bentley vehicle were auctioned off

through a specifically built auction website. Examples of the unique items

included a coffee table made from a Mulliner-Spec wheel and a wine counter

built on a W12 engine block. Alongside raising money the team worked hard to

successfully obtain PR coverage of the auction.

Each year Barratt Developments plc enters a team of graduates into Million Makers

who are tasked with developing a legacy project to raise money. One of the ideas which

teams have successfully implemented included a children’s book called ‘Look again,

Wellie!’ which turns the daunting prospect of moving house into an exciting adventure

with Wellie the dog. Other ideas have included a sponsored app and career workshops

to engage young talent into the house building sector.

Hallmark entered a team in West Yorkshire who went onto develop and sell an innovative colouring book for

adults entitled ‘Don’t Judge a Book by its Colours’. Over 3,000 copies were sold. Alongside this the team also

did a 14 mile sponsored walk between all the Hallmark sites across Bradford.

The team from Virgin Media in Yorkshire wanted to use Million Makers to do something

inspirational and innovative. As part of this brief the team set up a mini sweet business,

partnering with local businesses to mass produce and sell their products. Over three years each

successive team have developed the idea and collectively raised over £84,000.

As a brand new entry into the competition Metro Bank created a suppliers apprentice. They invited their

suppliers to enter teams and gave £50 seed funding with the target of trying to raise over £1000 in three

months. Competition drove teams to do far more and the Million Makers team raised £20,000 and with other

initiatives over £40,000. Other activities included abseiling down a tower dressed as Santa Claus, a Crystal

Amaze room decorating competition and a mass car wash.

The team from Wilko designed and sold a Bag for Life in their stores nationwide to raise £50k

in their first year of taking part. The team also won their regional teamwork award for

successfully engaging with stores across the country.

Graduates from TK Maxx entered a Million Makers team who leveraged the strengths of their business by

working with one of their long standing vendors The Jelly Bean Factory to design a limited edition range of

their beans. A percentage of each sale went towards the team’s total and was sold in stores across the UK.

The Yell team in the South East organised a number of events including a wine tasting evening and a charity

football match. Members of the team also ran the Bristol half marathon and the team sold glow sticks to

MILLION MAKERS TOOL KIT

CASE STUDIES

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revellers at the Reading Festival. One of their most innovative ideas was the ‘Just 2 pounds’ website.

Promoted using social media tools including Facebook and Twitter, the ‘Just 2 pounds’ campaign encouraged

supporters to think about what they could spend £2 on. A coffee, a magazine, an hour’s parking - or practical

and financial support to young people aged 14-30 who need it most.

The Specsavers team based in the East Midlands designed badges to sell in 50 Specsavers stores across

the country. The team also embarked on the Three Peaks Challenge – climbing the three highest peaks in the

UK, Snowdon, Ben Nevis and Scafell Pike, in just 24 hours. They trained hard and collected sponsorship from

friends, family and colleagues.

Admiral in Wales has taken part in Million Makers for over seven years,

integrating the Million Makers challenge into their talent development scheme.

Ideas have included adding Add-£4 Campaign in which they got sales staff to

ask every caller if they would like to make a donation of £4 to The Prince's

Trust, selling wristbands which secured discounts in local businesses and

sponsored walks and sky dives.

The 500 Club from The Royal Bank of Scotland Group set up an enterprise selling advertising space to local

companies. For £500, members of the Club were able to advertise in a local business directory which was

printed and distributed across the South East by the team. Inclusive in the price would be a listing in the online

directory, live for two years, advertising their business. An added incentive to sign up was that the first 200

businesses to get involved were invited to a lavish launch event at the International Hotel, organised by the

team at Canary Wharf. They were treated to a VIP evening and the team put on an auction to raise some

additional funds.

A Million Makers team from DLA Piper in London came up with the idea of a ‘Tough

Lawyer’ obstacle course. A team of trainee lawyers organised the event as well as

marketed and sold tickets to teams from other law firms, who in turn raised sponsorship.

Overall the team raised £35,000 in their first year of taking part.

The Communisis Million Makers Team took advantage of their in-house Marketing Services resources to

produce ‘The Celebrity Cookbook’. The team independently sourced and asked over 60 celebrities this

question, ‘“Who is your role model, and what would you cook for them if they came round for dinner?” and the

result is a fantastic collection of recipes.

The Deutsche Bank Inspire Million Makers team took over London's exclusive Frieze Art Fair to auction

photographs from award winning artists including Nadav Kander, Astrid Kruse Jensen, Adam Magyar and

Simon Roberts. The four artists kindly donated a piece each as part of the Inspire Team's efforts to raise

money for The Prince's Trust. Employees, clients and contacts of the bank attended the event to make it a

great success.

Using existing contacts, Network Rail arranged huge bucket collections in Glasgow

Train Station along with a stand for Prince’s Trust staff to use in order to promote our

work. They also staged a midnight movie event at the station. The 1980’s hit,

Gremlins was shown in the station with the addition of popcorn and hotdog stands. In

2014 the team made the most of the 125th anniversary of the Forth Bridge and sold

exclusive packages for visitors to celebrate.

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All Million Makers teams will be asked to produce and submit a business plan before the Dragons’ Den pitch. This will help you to think things through thoroughly, study and research if you are not sure of the facts, and look at your ideas critically. It takes time now, but avoids potentially costly mistakes later. Carefully consider key factors in your planning such as target audiences, resources, etc. You can use the business plan template available on the Million Makers HQ as a guide and model suitable for all initiatives. We ask that you stick to the format and modify only when needed to suit your idea. Please try to avoid over complicating the document. We recommend that your final document should ideally be no longer than 10 pages (aka 10 sides of A4 paper). If you would like some examples of previous business plans please contact your local Prince’s Trust contact.

The most successful Million Makers teams are those that meet regularly with a clear agenda and outcomes.

Set a regular meeting time and try to stick to it even if everyone can’t make it. We recommend once a week or fortnight

Conference calls are a good alternative if you can’t meet in person, but try to arrange face to face meetings when you can

Distribute an agenda in advance of every meeting Have a clear chair for each meeting, you may want to rotate this Take good notes and share minutes and key actions after each meeting Set up a shared calendar so you know when people are away and make time to get to know each other

in socials as well

We also ask that you submit a report to The Prince’s Trust once a month, including an overview of your activities and your finances. The template for the reports can be found on the Million Makers HQ here.

MILLION MAKERS: YOUR TEAM AND PLANNING

MENTORING & WORKING AGREEME

BRAINSTORM AND RESEARCHING

TEAM MEETINGS

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ROLES AND RESPONSIBILITIES

It is important that every member in the team has a designated role. There are a number of potential roles

although how many people work on a particular area will depend largely on your fundraising activities. It is

always a good idea to ensure at least one person is responsible for each activity you are undertaking.

→ Chairman → Deputy Chairman → Treasurer → Event Organiser(s) → Secretary

→ Risk Assessor → Marketing & PR(s) → Performance Manager → Any other roles deemed necessary by the group and activities undertaken

HOW TO DECIDE WHICH ROLE IS FOR YOU

Consider the requirements of the role and also relate this to your development goals, both personally and

professionally. Choose a role that would fit your natural interest and aptitudes but would also be a stretch

in terms of the experience.

Top Tip: Alongside your assigned team role be a ‘buddy’ for someone else in the team based on your

expertise

ROLE DESCRIPTIONS

CHAIRMAN AND DEPUTY CHAIRMAN

The role of Chairman is not to ‘manage’ the team, but to act as overall facilitator for the whole group

and as a main contact point with The Prince’s Trust. As this should be a development opportunity,

ideally this role will be filled by someone who is not the most senior person in the group.

The group should also choose a Deputy Chairman to assist the chairman and ensure that all meetings

are covered.

The role: You would be good if: You can develop:

act as a spokesperson for the group act as principal link between the group, The Trust

and your company representative agree agendas for meetings, ensuring relevant

items are included ensure meetings are properly constituted and

convened chair each meeting or delegate to another team

member encourage and motivate group members take the leading role in the preparation of the

business plan, liaising closely with the treasurer ensure that amendments to the business plan are

signed off by your company representative and The Prince’s Trust representative before they are acted upon

you are well organised you can keep the end

goal in mind

you can delegate when necessary

you take an active role in meetings

you are a good communicator

leadership skills confidence problem solving

skills communication –

verbal ability to set goals planning skills negotiation skills ability to work with

others

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SECRETARY

The role: You would be good if: You can develop:

ensure that the venue for each monthly meeting is booked

ensure agendas and papers are distributed promptly in advance of meetings

keep adequate notes of each monthly meeting make the notes available to all participants prepare and co-ordinate the agenda for each

meeting between meetings, prompt the team to ensure

actions from the meeting are implemented

you are organised you are a good

communicator you are flexible

confidence communication –

written communication –

verbal problem solving

skills ability to work with

others

PUBLIC RELATIONS AND PUBLICITY

The role: You would be good if: You can develop:

research local media opportunities create a social media presence for the team issue regular press releases (approved by The

Prince’s Trust and your company representatives) both once the group has been formed and then before and after each event

Post about the team’s progress and success organise the design, delivery and distribution of

publicity materials ensure that all materials are signed off by your

company and Prince’s Trust representatives

you are good at research

you have strong writing skills

you are good at networking

you are a natural communicator

You are a social media guru

confidence communication –

written and verbal negotiation skills ability to work with

others

RISK ASSESSOR

The role: You would be good if: You can develop:

identify potential risks and contingencies at the business planning stage

identify which risks are covered by the suppliers/ service providers’ insurance, liaising with the team and supplier as necessary

ensure that any identified risks not covered by supplier’s insurance are adequately insured by the group’s employers

complete a site visit to ensure all risks have been identified

fully document the risk assessment

you have a good eye for detail

you are a good communicator

you are organised

communication – written

problem solving skills

ability to work with others

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EVENT ORGANISER

The role: You would be good if: You can develop:

take overall responsibility for the organisation of the event

liaise with the treasurer to submit quotes and obtain overall approval for expenditure

liaise with the risk assessor to ensure the group is following advice from the company representative

liaise with those responsible for PR within the group to publicise the event

ensure that all required tasks and responsibilities are delegated to named individuals

keep progress records of what has been done and by whom

ensure that any problems are recognised and dealt with at the earliest opportunity

keep the group informed of progress liaise with service providers to ensure delivery of

services as planned coordinate the event on the day

you are very organised

you are good under pressure

you have an eye for detail

you are a good communicator

you are comfortable with delegation

confidence communication –

written communication –

verbal problem solving

skills networking skills negotiation planning skills leadership

TREASURER

The role: You would be good if: You can develop:

take responsibility for monitoring the income and expenditure of the project and highlight when the group is not hitting its targets

liaise closely with the chairman to prepare the business plan

open a bank account for the group and be a signatory to it

create a spreadsheet to record all financial transactions

monitor cash flow against forecast and submit an amended profit & loss account if there are any changes

ensure that expenditure adheres to the business plan

ensure that any invoices received by the group are as agreed and paid within the supplier’s credit terms

ensure that any cheque or cash receipts are banked in the group’s account and that a record is kept to identify each deposit

ensure that any relevant tax and VAT regulations are complied with

you are familiar with accounting processes

you are comfortable using spreadsheets and data

you are good with detail

problem solving skills

ability to work with others

planning skills ability to set goals

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PERFORMANCE MANAGER

Taking part in the competition gives all individuals a fantastic opportunity to develop key skills. Make sure you

have somebody in your team who is responsible for setting and reviewing targets with team members to work

towards a shared goal

The role: You would be good if: You can develop:

have a clear understanding of all team roles encourage and support team members to set

personal development targets monitor targets and guide individuals throughout the

challenge to ensure everyone is developing key skills identify tasks for individuals to participate in to reach

their personal development targets inspire and motivate team members

you are a natural communicator

you take an active role in meetings

you enjoy motivating and guiding others

communication skills

ability to work with others

leadership and motivating others

problem solving skills

ability to set goals

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REFERENCING THE PRINCE’S TRUST

The charity should always be referenced as ‘The Prince’s Trust’ when first referenced in any document; a shortened version

‘The Trust’ can be used from then onwards

Never refer to The Prince’s Trust as PT in written materials

Remember the capital TPT in The Prince’s Trust – and don’t forget the apostrophe in Prince’s!

Make it clear you are fundraising “in aid of The Prince’s Trust” and that you are not The Prince’s Trust

USE OF THE PRINCE’S TRUST MASTER LOGO

Teams are NOT allowed to use the Prince’s Trust master logo on any marketing materials, websites,

social media pages or products produced for Million Makers

MILLION MAKERS LOGO

This logo cannot be used alongside the business’s own logo

You cannot change the Million Makers logo in any way; including cropping, stretching or changing the colour.

The logo’s background must match the colour of the background it sits on i.e. not boxed in

Materials that feature the Million Makers device MUST be signed off by your Prince’s Trust contact

There are two versions of the Million Makers logo. The version with feathers can be used for internal company promotion. For

external promotion the logo without the feathers must be used

TEAMS CREATING THEIR OWN ‘MILLION MAKERS TEAM’ LOGO

Teams are allowed to design their own Million Makers team logos. All logos must be submitted to your Prince’s Trust contact to

be signed off before they are used.

Teams cannot use the Million Makers device or Prince’s Trust master logo in the design of their team logo.

Teams must use their own brand guidelines, not The Trust’s when designing their logo e.g. use your brand colours not The

Trust’s

Teams must reference the word ‘team’ in their logo to ensure that it is clear you are a Million Makers team rather than running

your own Million Makers challenge

SOCIAL MEDIA GUIDANCE

Use a profile picture relevant for your team e.g. your team logo (do not use the Million Makers device or Prince’s Trust master

logo)

Incorporate your team name into your Twitter handle/ Facebook page name

Sign up to our Linked In Million Makers Group and ask us to share stories of your team on there!

Use #MillionMakers on your Facebook posts and Tweets

Use @PrincesTrust and @ptpartnerships in your Tweets and Instagram posts

If you have news you want to share across The Prince’s Trust social media channels, speak to your Prince’s Trust contact who

will seek guidance from the digital marketing team at The Trust

Do not post links about your Million Makers project on the central Prince’s Trust Facebook page

ADVERTISING

If you’re going to place an advert to promote your Million Makers project then please follow these guidelines:

Make sure it is clear that it is not a Prince’s Trust advert and that it is from a third party in support of The Trust (the easiest way

of doing this is by creating an advert to fit your company’s brand guidelines)

Do not replicate The Trust’s fundraising materials – advertise your Million Makers project

Use the Million Makers device appropriately and send the advert to your Prince’s Trust contact before publishing

MILLION MAKERS TOOL KIT

MARKETING GUIDELINES

Version 1: Million

Makers logo without

Prince’s Trust feathers

(use for external

promotion)

Version 2: Million

Makers logo with

Prince’s Trust feathers

(use for internal

promotion)

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MILLION MAKERS TOOL KIT

PRESS GUIDELINES

DO

Always send press releases to The Prince’s

Trust contact for approval before sending to the

local press

Million Makers teams should send out their

own press releases to local media

Speak to the internal press team within your

company before generating press

Think about what makes your story unique

over the other stories the newspaper or magazine

may be getting – what does their readership want

to know? Journalists receive hundreds of press

releases every day so your story needs to stand

out

Try different types of media related to your

business; your company’s internal and external

magazines/website and intranet/trade press.

Social media channels such as Facebook, Twitter

and Instagram are also good channels to consider

Try local media such as radio stations and

newspapers

Unless you have existing contacts at a

publication ask for the News Editor

Issue a pre and post activity press release to

attract interest and then raise awareness

Check the marketing tool kit first for style

guidance

Include photos from the activity in your story -

only send good quality, high resolution photos to

accompany a press release

Ask a third party to proof read your draft

DON’T

Don’t approach any national media about

your event as this may clash with The Trust’s

own national PR campaigns. Speak to someone

in The Prince’s Trust press office if you would

like to generate national PR

You are not a spokesperson for The Prince’s

Trust or HRH The Prince of Wales and therefore

should not talk about our work when dealing

with the media, other than using the written

words as outlined in the press release. If you are

asked any questions about The Prince’s Trust or

The Prince of Wales please refer them to The

Trust’s National Press Office via 020 7543 1318

If for any reason something goes wrong

during your fundraising activities, please

immediately contact your Prince’s Trust

representative – do not speak to the media if you

are contacted in such a scenario

The Prince’s Trust cannot approach media to

share a story on your team’s behalf

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In order to receive seed funding from The Prince’s Trust for the Million Makers competition your team will first need to set up a bank account that is clearly distinguishable from both personal or company accounts. We provide guidance on how to do this with a NatWest/RBS Community Account which should fit your needs as a team. Please follow the steps below to set your account up. Before making an application please visit the NatWest (England and Wales) or RBS (Scotland) website to read the key information on what documents and information you may need to have to hand when starting an application.

To start your application online navigate to the Ready to Start button on the website (England and Wales / Scotland). You will first have to set up your login details and will be sent a verification email to the address provided. Once verified, you can then login and start your application. You are able to save your progress and log back in at a later date to complete it.

If you would like to open an account over the phone you can do this by calling 03457 114477 and an account opening team member will assist.

There are a few things to keep in mind when making an application:

After submitting your application:

You will receive an email within 3 working days to confirm receipt

Your application will be reviewed and there may be a need for the bank to get in contact with you to gain some further information (ID or information around the teams activities)

If there is no contact needed or after contact has been made, the application signing pages much be completed and returned. The quickest way to do this is through the digital platform although you can also do it via email or post.

There may be a need to request identification if it’s not possible to electronically verify you during the online application, this can be done via the digital platform

After all supporting documentation is returned the application goes through some internal checks prior to opening

NatWest may ask you to submit a constitution. A template is available on the Million Makers HQ.

MILLION MAKERS TOOL KIT

OPENING A BANK ACCOUNT

1. When completing the application please ensure you know what type of entity you are. As a Million Makers team, you should select the option for Clubs & Societies, however if you are a group that has set up independently or in a different way (i.e. registered with companies house & become incorporated as a Limited Company) this option would not be correct. Please note we do not encourage groups to register.

2. The application asks whether your group is a charity. For Million Makers you will be carrying out activities for a charitable cause, but your group itself is not its own independent charity. We recommend against registering as an independent charity.

3. During the application, you will be asked around the activities you are planning to carry out, e.g. creating a book to sell. It is recommended that you provide an overview of activities if possible but also add into this section “This account is being set up as part of the Princes Trust Million Makers programme, its aim is to raise funds and support The Prince’s Trust through the activities already described.” When you are on the ‘your business’ tab you will be asked “Which Standard Industrial Classification description is your organisation? It is important that you select ‘charitable activities’.

4. We recommend you do not use “Prince’s Trust” within the name of your account as it will require additional documentation to do so

Tax declaration forms Your team may receive a request for further information regarding your tax status. There is a dedicated team who can provide more details if required. They can be contacted on 020 8242 9447.

Updating contact details for your team It is recommended you use the online platform to make any changes.

Further help If you need to ring through to the bank’s center you will need to call 03457 11 44 77, select option 3 “Account Opening” and then select Option 2 “Opening a Club Account”

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One of the easiest ways to generate extra income is to ask your donors to Gift Aid their donations!

What is Gift Aid? HMRC’s Gift Aid scheme enables The Prince’s Trust to reclaim 25p for each £1 donated to The Trust, by donors who have Gift Aided their donations. For The Prince’s Trust to claim Gift Aid, your donor must be a UK taxpayer and complete a specific Prince’s Trust Gift Aid declaration or sponsorship form. You can read more about this on our website.

If you are collecting donations, please encourage your donor to fill in a Prince’s Trust Gift Aid form. It is a really simple scheme and is basically free money to add to your fundraising total! Once the donor has completed a form and ticked the relevant box, every donation they make to The Prince’s Trust will be automatically Gift Aided. If the donor is paying through an online portal like JustGiving they will ask about Gift Aid, and claim it on behalf of The Trust.

Gift Aid Administration

The Trust has pre-printed forms and envelopes, or declaration forms, which you can request through your Prince’s Trust Million Makers contact. It is important that the donor uses their home address on forms, not their work address and that it is filled in directly by them. If there is any doubt of this we will not be able to accept it.

Keep a record of your Gift Aided donations in your financial records.

Send a list of the Gift Aid donors, amount donated and which batch of money you’ve sent in that it relates to, along with your Gift Aid forms, to your Million Makers Prince’s Trust contact well in advance of the end of the competition so the forms can be verified and gift aid added to your team’s total. We require that the donation the Gift Aid is in relation to is also sent in as early as possible in the competition.

What donations are not eligible? Gift Aid cannot be claimed on CAF donations or charity vouchers, donations from companies, donations made by non-UK tax payers, GAYE donations, illegible entries on Sponsorship Forms, and entries on a sponsorship form that do not have the donor’s full name and their full home address. You can only claim Gift Aid on donations, purchases are not eligible.

Gift Aid Declarations at auctions If you run an auction, the lots purchased are under certain conditions, eligible for Gift Aid. If the lot is commercially available at a certain price and the purchaser willingly pays more than this value, the difference is perceived to be a donation and can be Gift Aided. Please note this is not such common practice as it can impact negatively on your auction bidding. Example: You are auctioning a new designer handbag worth £500. Mrs. Brown is aware of its value and pays £750 for it. Gift Aid can be claimed on the difference between the commercial value of the bag and the price paid by Mrs Brown, which is £250 in this example.

This model only applies to items that are new and commercially available. If the item has been customised, signed by a celebrity or is not available to the public at large, then no Gift Aid can be claimed regardless of the value it reaches at auction, as the item is worth as much as anyone is prepared to pay for it.

Gift Aid on auction items will require a special Gift Aid declaration form to be created for you to use, which you can request through your Million Makers contact. d

Auction of Promises A promise to do something - such as wash a car or give a music lesson - cannot be eligible for Gift Aid, UNLESS that promise is available commercially, such as a promise by a professional golfer to give a free golf lesson. If this is the case, then as seen above, Gift Aid can only be applied to the value paid above the commercial value of that service.

MILLION MAKERS TOOL KIT

GIFT AID

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Can I produce my own marketing materials?

Yes, but all materials need to be signed off by your Prince’s Trust contact. By law, the following information about The Prince’s Trust must appear on all materials, posters and so on inviting people to participate or help:

The Prince’s Trust is a registered charity number 1079675, incorporated by Royal Charter.

Can I use The Prince’s Trust Logo?

The crown and feathers logo is a Trademark of The Prince’s Trust. For the purpose of this competition you cannot use our logo. Find out more on the Million Makers HQ marketing page

Are there case studies I can use when promoting the work of The Prince’s Trust?

The Prince’s Trust story is best heard directly from the young people we support. We can always provide case studies, and there are plenty available on the Million Makers HQ.

What support will my team get from The Prince’s Trust?

A representative of The Prince’s Trust will be your contact throughout the project. They can support you with:

Ongoing advice and support Initial seed funding of up to £1,500 A volunteer Prince’s Trust business mentor where available Letter of authorisation for your team Help with proof-reading press releases and marketing materials Opportunity to request a Young Ambassador for your fundraising Ordering Prince’s Trust merchandise through an online order form Opportunity to borrow pop up banners

What is the process for the Dragons’ Den session?

The session won’t take more than an hour and you will have the opportunity to present your idea to a panel of volunteer senior business representatives who will be acting as your Dragons. There will be a question and answer session, where the Dragons ask and offer guidance to help make your activity a success.

It is not necessary for the whole team to be present at the session – you may choose for just two or three of you to attend this session if you wish (e.g. Chariman, Finance, and Activity Organiser). Once your business plan has been accepted you will then be sent your seed funding.

We want to buy and sell goods or services. What are the tax and VAT implications?

You can download our tax and VAT guidelines here – please note the VAT threshold is now £79k.

The Prince’s Trust sought advice from HMRC and we are confident that HMRC would not require any Million Makers team that is receiving income (from sale of goods/services) above £79k to register for VAT.

However, if you are undertaking any activity other than collecting donations, you will need to consider the tax and VAT implications of the transactions. The Prince’s Trust has produced guidance notes to help you identify the issues, please contact the HMRC Charities Helpline (08453 020203) for dealing with specific queries.

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FREQUENTLY ASKED QUESTIONS

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What are the rules and regulations around running lotteries/raffles to raise money for a charity?

There are very strict legal guidelines and requirements governing the use of lotteries and raffles. Please note there are two types of lottery/raffle that you can undertake without a license. Prior to undertaking activity of this nature please check you comply with the relevant rules and regulations as set out on the gambling commission’s website www.gamblingcommission.gov.uk

What are the rules and regulations with regard to alcohol and entertainment?

If you are not holding your event on licensed premises and are planning to serve alcohol or provide entertainment, please check whether you need to apply for temporary permission from your licensing authority (usually your local authority) using a temporary event notice. For guidance, see the website of the Department for Culture, Media and Sport.

Who is liable if things go wrong?

Each event should be covered by your employer’s public liability insurance or the insurance at the event venue. Make sure you check this with your company representative prior to each event.

When we pay our total sum to The Prince's Trust do we need to pay back the seed funding?

Yes, the target is to make £10,000 profit from seed funding of £1500. So to hit the target, you need to return at least £11,500.

Can we contact celebrities who work with the Trust?

The Prince's Trust will not be able to approach any of its celebrity ambassadors on behalf of a group. Securing celebrities to promote your initiative is part of the challenge to the group. It is important that you let your Prince’s Trust contact know before you approach any celebrities to ensure you don’t approach our Celebrity Ambassadors.

Please ensure that in your approach to celebrities you stress that you are ‘raising funds in aid of The Prince's Trust’ and that you do not work officially on behalf of the Trust. It can be very difficult to get national celebrities involved in fundraising. Local celebrities such as radio presenters or local news readers are often more willing to help.

What we can’t do

The Trust cannot make decisions for the team, intervene with third parties or suppliers on the team’s behalf, or produce any of the necessary paperwork.

The Trust cannot put you in touch with or liaise on your behalf with our celebrity supporters The Trust cannot get involved with health and safety, insurance or legal issues.

What support do we get from our company?

Your company:

→ will underwrite the initial investment from The Prince’s Trust → will provide a senior company mentor to advise your team throughout the competition → may provide you with a representative to advise you on legal matters such as health and safety → may provide you with free use of office space → may provide match funding for your efforts

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Who controls the finances?

All income and expenditure relating to your activities will be handled by your team and you will be expected to make your own banking arrangements. Each group should set up their own bank account for the purpose of the project – we recommend you do this through a Natwest or RBS community bank account which we have provided details for in your tool kit.

Expenditure needs to be in accordance with the approved business plan and identified as such in the treasurer’s records.

What happens if we don’t raise a profit of £10,000 by the end of the allotted period?

You won’t be penalized for raising less then £10,000, however we of course encourage you to do your best!

What happens if we make a loss?

Careful monitoring of cash flow and expenditure by the treasurer, in accordance with your approved business plan, should prevent this. If your team does not make enough money to cover the start-up costs then your company will be asked to cover the loss.

What should team members do if they cannot carry on participating?

Members who withdraw must make every effort to find a substitute to join the group (with approval from the company and support from the wider team) and the resigning member should ideally do so in writing. If your team becomes too small (less than eight people), you may find the competition a struggle so we recommend you try to have eight members or more at all times.

What if I don’t have an official role in the team?

Every team member is equal and will be equally responsible for making sure the project is successful. It’s important that everyone has a role within the team; please speak to your fellow team members to decide a role that will work best.

Will The Prince’s Trust provide us with fundraising materials?

At your Launch Day, you will have received a pack including a bucket, collection tins, balloons and t-shirts. If you would like to purchase any further materials with your seed funding, they can be ordered from our online store. https://www.btcwebstore.co.uk/princestrust/index.php/

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Alongside the information provided in this pack you will be able to find the following on the Million Makers HQ. If there is anything additional you would like to see, or if you are struggling to find one of the below please get in touch with your local Prince’s Trust contact.

LANDING PAGE

The Million Makers totaliser Leaderboard which will be updated monthly based on the total amount of money banked with The

Prince’s Trust

RULES, REGULATIONS AND FAQS

Competition timeline Links to the gambling commission Commercial fundraising guidelines FAQs

MARKETING AND PRESS

Marketing & press guidelines Information on logo use Presentation templates Press templates Social media links

FINANCE

Bank account guidance & seed funding Gift Aid information Sponsorship forms Just Giving guidance How to transfer your funds to The Prince’s Trust

PLANNING

Launch Day resources Business plan template Team and mentor working agreement Reporting templates

FUNDRAISING IDEAS AND RESOURCES

Link to the fundraising merchandise store Information on borrowing Prince’s Trust resources Letter of Authorisation guidance

YOUNG PEOPLE’S STORIES

Information on Young Ambassadors and Celebrity Ambassadors YouTube video case studies Shopping List

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ADDITIONAL RESOURCES