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MILLENNIALS, THE FUTURE OF RECRUITING. Learn to Better Attract, Recruit, Onboard and Retain Millennial Talent
PRESENTED BY:
Jim LanzalottoSVP Staffing and HealthcareMonster Worldwide
@JimLanzalotto
2
Jim Lanzalotto is an award-winning sales and marketing leader with 25+ years of direct, leading-edge experience with some of America's highest-impact B2B brands in staffing, health care, B2B services and technology markets. Jim is a charter member of the Staffing 100, the ranking of the most influential people in the industry, according to Staffing Industry Analysts.
Jim is currently Senior Vice President of the Staffing and Health Care units at Monster Worldwide. In this role, he leads a team of 125+ field and inside sales professionals to help the company build on its position as the global leader in recruitment and talent management services and technology solutions.
Before joining Monster, Jim was Founder & CEO of Scanlon.Louis, a boutique strategy firm that worked with staffing and health care firms to outsource research, strategy, marketing and sales programs to grow their businesses. In his role at Scanlon.Louis, Jim worked with dozens of staffing firms from start-ups to the largest players in the industry. In 2012, Scanlon.Louis was named to the Philadelphia 100 – a ranking of the fastest-growing firms in the region. Before starting Scanlon.Louis, Jim held strategy or marketing leadership roles at Day & Zimmermann, Rosenbluth, Conrail and Dun & Bradstreet.
About Jim Lanzalotto
3
• Introduction to Millennials
• Millennials in the workforce
• The average Millennial
• What motivates Millennialsat work
• How to retain Millennials as an employer
• How Monster is helping Millennials to find better
Agenda
4
Millennials have power in numbers
Source: Bureau of Labor Statistics Employment Projections
31%
21%
45%
Baby Boomers
Generation X
Millennials
2015
Generations in the workplace
38%
22%
36%
Baby Boomers
Generation X
Millennials
2010
45%
23%
25%
Baby Boomers
Generation X
Millennials
2005
5
In 2016, Millennialsare aged 18 to 341
There are approx.92 million millennials
in the US currently2
By 2020, Millennials willmake up nearly 50%
of the workforce3
Who areMillennialsand whyshould youcare?
1http://www.pewsocialtrends.org/2014/03/07/millennials-in-adulthood; 2 US Census Bureau3https://www.pwc.com/en_M1/m1/services/consulting/documents/millennials-at-work.pdf
Millennials have come of age during a time oftechnological change, globalization and economic disruption. That’s given them a different set of behaviors and experiences
than other generations
Millennials have been slower to marry andmove out on their own
2010: 29.9% of 18-34 year olds lived with their parents
2014: 42.8% of men aged 18-34 lived at home**
2014: 36.4% of women aged 18-34 lived at home, returning to it’s 1940 level*
Source: http://www.goldmansachs.com/our-thinking/pages/millennials/?t=t**http://www.pewresearch.org/fact-tank/2015/11/11/record-share-of-young-women-are-living-with-their-parents-relatives/
Millennials have shown different attitudesto ownership that have helped spawnwhat’s being called a “sharing economy”
• 30% of Millennials do not intend on purchasing
a car in the near future
Millennials are also the first generation of digital natives
38% of millennials watch TV online regularly
• Their affinity for technology helps shape how they shop
• 34% of millennials like brands more, when that brand usessocial media
• They are used to instant access to price comparisons, productinformation and peer reviews
Millennials are dedicated to wellness, devoting time and money to exercising and eating right. Their activelifestyles Influences trends in everything from food and drink to fashion
• Millennials spend in athletic apparel and footwear increased 12% in 2013 while their consumption in other areas has dropped
9
They are the most ethnically diverse generation2
Overview of Millennials
1Brookings.edu “How Millennials Could Upend Wall Street and Corporate America” May 2014; 2Millennials come of age, Experian Marketing Services, 2014; 3http://www.businessinsider.com/what-you-should-know-about-millennials-at-work-2014-11
Other3%
Asian7%Black13%
Hispanic 22%
White 55%
Millennials
Other3%
Asian7%
Black12%
Hispanic 18%
White 61%
Generation XOther
1%
Asian4%
Black12%
Hispanic 10%
White 73%
Baby Boomers
Are the most educated generation, with 79% holding a bachelor’s degree.3
101http://www.huffingtonpost.com/2014/03/11/millennials-marriage-age_n_4944558.html; 2http://adage.com/article/news/millennials/244523/; 3http://danschawbel.com/blog/74-of-the-most-interesting-facts-about-the-millennial-generation/; 4http://www.nbcnews.com/tech/internet/research-confirms-millennials-love-selfies-n47221
Only 26%are currently
married.1
40%of millennials,
ages 25 to 34 are already parents.2
81%have donatedmoney, goodsor services.3
More than halfof all millennials
have shared a selfie on social
media.4
65%of millennials
say losing their phone or
computer would have a greater
negative impact in their daily routine than
losing their car.5
FUN FACTS
11
The Average Millennial
1http://www.entrepreneur.com/article/238294
12
Millennials in the Workforce
Source: http://www.elance-odesk.com/millennial-majority-workforce
72%
90%
M
H
Open to Change
66%
87%
M
H
Creative
60%
86%
M
H
Adaptable
75%
80%
M
H
Narcissistic
Qualities seen as more prevalent in Millennials.
65%
73%
M
H
Money Driven
50%
70%
M
H
Optimistic
55%
69%
M
H
Entrepreneurial
46%
68%
M
H
Confident
(H) Hiring Managers’ views / (M) Millennials’ views
13
Area’s where managers’ views of millennial priorities at work are different than millennials actual priorities.
Priorities at Work
Source: http://www.elance-odesk.com/millennial-majority-workforce
44%
75%
Millennials' actualpriorities
Hiring Managers’ views of Millennials priorities
Earnings Potential
12%
39%
Millennials' actualpriorities
Hiring Managers’ views of Millennials priorities
Co-Workers
24%
30%
Millennials' actualpriorities
Hiring Managers’ views of Millennials priorities
Exciting Work
16%
25%
Millennials' actualpriorities
Hiring Managers’ views of Millennials priorities
Good Mentor/Manager
“Lovingwhat I do”is among the top options forjob desirability, outrankingsalaries and big bonuses.1
14 1http://business.time.com/2012/03/29/millennials-vs-baby-boomers-who-would-you-rather-hire
What MotivatesMillennials
65%
15 2http://www.pwc.com/en_M1/m1/services/consulting/documents/ millennials-at-work.pdf
was the mostinfluential factorin accepting their
current job.2
said the opportunity forpersonal development
16 3Brookings.edu “How Millennials Could Upend Wall Street and Corporate America” May 2014
Almost two thirds of Millennialssaid they would rather make$40K a year at a job they lovethan $100K a year at a job theythink is boring.3
46% express a desire to one day own their
own business2
83% wantJobs where their
creativity is valued1
17
81% want more flexible work
schedules1
88% prefer a collaborative work-
culture rather than a competitive one3
WHAT MILLENNIALS WANT
1http://business.time.com/2012/03/29/millennials-vs-baby-boomers-who-would-you-rather-hire; 2Millennials come of age, Experian Marketing Services, 2014; 3http://www.forbes.com/sites/robasghar/2014/01/13/what-millennials-want-in-the-workplace-and-why-you-should-start-giving-it-to-them/
Attractive characteristics of freelance work• Flexible working times: 66%
• Flexible working place: 56%
• The ability to choose what I work on/interesting work: 53%
• Control of my own destiny (being own boss): 44%
• No office politics: 43%
• Control over work load: 43%
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Millennials like the flexibilityand control of independentwork
Source: http://www.elance-odesk.com/millennial-majority-workforce
19
expect to stay at a job for less than three years1
Millennial Retention
1http://www.forbes.com/sites/jeannemeister/2012/08/14/job-hopping-is-the-new-normal-for-millennials-three-ways-to-prevent-a-human-resource-nightmare/2http://www.scribd.com/doc/211602632/The-Millennial-Compass-The-Millennial-Generation-In-The-Workplace; 3http://www.pwc.com/en_M1/m1/services/consulting/documents/millennials-at-work.pdf
91%
30%
43%
plan to leave their job in the next year2
said they are open to offers3
Why are Millennialshard to retain?
All signs point to job satisfactionand personal drive
If they don’t see your company providing them with the right tools to get a head start on their successful lives, they’ll leave you for one they believe can
Successful Ways to Help Retain Millennials
Empower and Engage: Give them time to work on personal projectsof their choosing
Give Encouragement, Reinforcement and consistent Real Time Feedback: Supportive and consistent feedback can help fuel motivation to produceresults and your employees will remain determined to succeed
Tap into their need to Grow and Develop: Pair young employees witha senior mentor
Provide an Outstanding Onboarding Experience: Don’t let them get bogged in paperwork. The onboarding process should place a constant emphasis on strong company culture, encouraging millennials to become active members of your team from day one
Successful Ways to Help Retain Millennials
Develop in-Between Steps and Titles: Meet their desire for career progression while also providing additional training and experience
Offer More Flexibility and a Better Work-Life Balance: Offer flexible scheduling, telecommuting options or increased/unlimitedvacation time (as long as performance remains consistent). Millennials alsovalue a clear delineation between work and home life
Take Advantage of their Desire for New Challenges: Make sure to encourage unconventional ideas as well as new initiatives and projects at every turn
Tap into Millennials Passion for Socialization: By playing to your employees’ social strength, you can boost performance and foster engagementat the same time
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Monster is committed to helping Millennialsfind better
Check out one of our latest video’s from our Find Better campaign.
#findbetterhttp://www.monster.com/findbetter
To view more, visit monster.com/findbetter
Questions?
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Ask now, or tweet me
@JimLanzalotto
Thank You
25@JimLanzalotto