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Millennials In Franchising How to market your franchise to Millennials Is your brand Millennial friendly? Common Myths About Millennials –Are they really that lazy?

Millennials in FranchisingMillennials In Franchising How to market your franchise to Millennials Is your brand Millennial friendly? Common Myths About Millennials –Are they really

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Page 1: Millennials in FranchisingMillennials In Franchising How to market your franchise to Millennials Is your brand Millennial friendly? Common Myths About Millennials –Are they really

Millennials In Franchising

How to market your franchise to Millennials

Is your brand Millennial friendly?

Common Myths About Millennials –Are they really that lazy?

Page 2: Millennials in FranchisingMillennials In Franchising How to market your franchise to Millennials Is your brand Millennial friendly? Common Myths About Millennials –Are they really

Introductions – Dream Team!

John Evans PresidentEverLine Coatings and Services

Carmelo MarsalaPresident Spray-Net

Jennifer TurliukPresidentMakerKids

Page 3: Millennials in FranchisingMillennials In Franchising How to market your franchise to Millennials Is your brand Millennial friendly? Common Myths About Millennials –Are they really

Who are the “Millennials?”

Baby Boomer “Echo”Born Mid-1980’s to Early – 2000’s

Internet and Social Media Generation

Upbringing Well supported by parents/schools Expectations high for succeeding “Helicopter Parent” term coined Participant Trophies Introduced

Page 4: Millennials in FranchisingMillennials In Franchising How to market your franchise to Millennials Is your brand Millennial friendly? Common Myths About Millennials –Are they really

How connected are they?

Page 5: Millennials in FranchisingMillennials In Franchising How to market your franchise to Millennials Is your brand Millennial friendly? Common Myths About Millennials –Are they really

What are they good at?

Multi-Tasking Collaboration Technologically Adaptable

Information Accessibility

Page 6: Millennials in FranchisingMillennials In Franchising How to market your franchise to Millennials Is your brand Millennial friendly? Common Myths About Millennials –Are they really

What are their struggles?

Require validation and direction

Socially Conscious

Narcissistic 16% more narcissistic than other generations

Hard to Please

Page 7: Millennials in FranchisingMillennials In Franchising How to market your franchise to Millennials Is your brand Millennial friendly? Common Myths About Millennials –Are they really

What are the barriers?

Talented, but underemployed

Higher Costs Education Real Estate Student Debt

Conflicts with other generations Challenges are unique – hard to

understand

Page 8: Millennials in FranchisingMillennials In Franchising How to market your franchise to Millennials Is your brand Millennial friendly? Common Myths About Millennials –Are they really

Millennials ….

Page 9: Millennials in FranchisingMillennials In Franchising How to market your franchise to Millennials Is your brand Millennial friendly? Common Myths About Millennials –Are they really

What do Millennials want in a Franchise?

A clear understanding of the investment and it’s opportunity

To feel engaged and included in the process

Adapted brand messaging that suits themselves and the big picture

Ultimately they want: To understand and relate to company culture To listen and learn Expertise Leadership Teamwork

Page 10: Millennials in FranchisingMillennials In Franchising How to market your franchise to Millennials Is your brand Millennial friendly? Common Myths About Millennials –Are they really

Millennials as Potential Franchisees

Page 11: Millennials in FranchisingMillennials In Franchising How to market your franchise to Millennials Is your brand Millennial friendly? Common Myths About Millennials –Are they really

What can a franchise offer Millennials?

Support

Validation

Positive Culture

Corporate Social Responsibility

Unique Opportunities

Low-Cost, Home-Based

Opportunity to make their mark in your brand

Page 12: Millennials in FranchisingMillennials In Franchising How to market your franchise to Millennials Is your brand Millennial friendly? Common Myths About Millennials –Are they really

How WE do it

Vlogs and Videos on:

SAME VIDEO. DIFFERENT INTRO

Page 13: Millennials in FranchisingMillennials In Franchising How to market your franchise to Millennials Is your brand Millennial friendly? Common Myths About Millennials –Are they really

The Proven Method

Page 14: Millennials in FranchisingMillennials In Franchising How to market your franchise to Millennials Is your brand Millennial friendly? Common Myths About Millennials –Are they really

Millennial Myths: DEBUNKED!

MYTH – Millennials Can’t Buy Franchises FACT – They are resourceful (Family,

government assistance, friends)

MYTH – They are too lazy and inexperienced to Run Businesses FACT – Mentorship, support and validation

DRIVE them

MYTH – “ME! ME! ME!” FACT – “WE!”

Page 15: Millennials in FranchisingMillennials In Franchising How to market your franchise to Millennials Is your brand Millennial friendly? Common Myths About Millennials –Are they really

Is your brand Millennial friendly?

Are you ready for Millennials?

Price-point?

How mature is your brand?

Page 16: Millennials in FranchisingMillennials In Franchising How to market your franchise to Millennials Is your brand Millennial friendly? Common Myths About Millennials –Are they really

Final Thoughts

Those who embrace Millennials will gain market share from those who don’t

Do not discount youth – celebrate the energy and innovation

Millennials need franchising, franchising needs millennials

Resistance is futile!