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  • "To be leaders in the regional market Milano Group

    The future belongs to those whobelieve in the beauty of their dreams

    Eleanor Roosevelt

    In the 50s, a dream began to take shape, we saw ourselves as a company that would conquer the heights in the world of perfumery and cosmetics. For us the perfume business is sorrounded by mysticism and glamor, attratived our commercial interest.

    We saw in Colombia a suitable territory and with all the features to develop our dream of being leaders in the world of pefumary.

    Today the country has allowed us to see that dream come true.

    Today Milano Group with excellent records of over 50 years is growing stronger as the undisputed leader in the world.

    But now we expand our vision. Colombia, as one of the main Latin American markets and demanding buyers, has earned us expecience, preparing to conquer another big dream, to be leaders in the market of Central and Andean Community countries.

    Two large Hachem family generations have contributed to our success, now a third generation is prepared to face this new dream.

    Expand our market!

  • Mission, Vision and Values

    MISSION

    Be a preferred strategic partner for those brands that wish to excel and seize the coveted leadership positions in the region; respecting their values while maximizing the brands image.

    VISION

    Be the trusted guardian, building equity for those brands represented by our group. Tailor specic solutions, provide vitality, innovation, leverage our strengths for the brands benet and obtain the desired results.

    VALUES

    Act with integrity, respect and ethics. We accept responsability for our actions and results. We keep our promises and commitments. We are proud of our products. We are committed to continuous improvement and willing to change. Never underestimate our competitors. Promote and protect our reputation with determination and rmness.

  • Organization Chart

    JUNTA DE ACCIONISTASShare Holders

    TRAFICOTrac

    COMPUTOComputing

    BODEGAWharehouse

    JUNTA DIRECTIVADirectors Boards

    GERENCIA GENERALGeneral Manager

    AUDITOR INTERNOInternal Auditor

    AUDITORESAuditors

    ASESORESAdvisers

    RECURSOS HUMANOSHuman Resources

    COMERCIALIZACIONMerchandising

    PLANIFICACION Y CONTROLDE EXISTENCIA

    Planning & Control

    COMPRASPurchase

    VENTASSales

    CONTABILIDADAccounting

    CREDITO Y COBROSCredits & Charge

    PERCOINTExecutive Board

    CHIEF LEGALOFFICER

    MANAGING DIRECTOR

    CONTROLER

    MARKETING COMMERCIAL SUPPLY CHAIN FINANCE HHRR IT DEPT.

    MARKETINGDIRECTOR

    SALES DIRECTOR SUPPLY DIRECTOR

    BRANDMANAGERS

    TRAINING MANAGER

    MARKETINGCOORDINATORS

    BEAUTYSPECIALIST

    6 KAMS

    80 BAS

    SALES ANALYSTSANITARY

    REGISTRATIONIMPORTS WARE HOUSE AND

    LOGISTICINVENTORY

    ANALYSTINVOICING

  • Brands we Represent

    We represent the best

    Among others...

    SUITCASES:

    JEWERLY:

    GuessZeades

    CHOCOLATES:

    MilkaToblerone

    Travel Pro

    Oakley

    Our credibility has been earned through the stability of Milano Internacional, S.A. and our dedication to the brands we creditably few of these:

    PERFUMES:

    Air - Val

    Animale

    Arsenal

    BvlgariBaldessariniCartier

    ChanelDaddy YankeeDolce & GabbanaEd HardyFred Haymans

    GucciHugo BossIsrael Marml

    Jeanne Arthes

    Jessica SimpsonLacoste

    Orlane Fragrances

    Paris Hilton

    New Brand

    Parfums Cuba

    Perry Ellis

    Revlon Fragancias

    SUNGLASSES:

    Armani Exchange

    Calvin KleinChristian Dior

    Emporio Armani

    Fendi

    GucciMaui JimMont BlancNautica

    SwaroskiTom Ford

    Tommy Hilger

    WATCHES:

    PENS:

    Parker

    Adidas

    CAT

    DieselDKNY

    Emporio Armani

    Fossil

    Marc JacobsMichael KorsReebook

    COSMETICS:

    ChanelOrlanePupa

    RevlonStendhal

  • Our Branches

    We have more than 50 outlets in our market, we are a company with vision and strength to succeed.

    Below we will show some outlets Milano Group.

    Duty FreeZona Libre de Colon

  • Our Branches

    La Parfumerie - San Andres Islas

  • Our Branches

    Perfumes y Cosmeticos Internacionales, S.A

    In the early 1950s the Hachem family, following its entrepreneurial spirit, arrived in Colombia setting in motion the framework for a distribution network later know as Milano International. Since 1978 Milano has been a key player in the distribution of fragrances, cosmetics and acceso-ries throughout Colombia, Central America and Panama, while remaining true to the values and the vision of its founders.

  • PERFUMES Y COSMETICOS INTERNACIONALES. S.A.

  • Colombia Overview

  • in-store events and comercial innovations

    Advocacy

    Perfect Doors

    Selective Distribution

    ROI and key consumtion period focus

    Alignment of sales strategies,strengthening the sales team

    In-store excellence from stock,merchandising, to the propermanagement of sales tools

    Presence in selected storesaccording tih the positioning

    of each brand

    Our priorites

  • Brand Management

    DOLCE & GABANNACARTIERBVLGARI CHANEL GUCCI

    LUXURY

    HUGO BOSSLACOSTE

    PREMIUM

    JACQUES BOGARTJEANNE ARTHES

    LIFESTYLE

    ORLANESTENDHALPUPA

    SKINCAR & COSMETICS

  • Brand Management and retailer awards

  • Brand Management Personalized Furnitures

    Fedco Unicentro y Gran Estacin Bogot2016

  • Brand Management Luxury Proyect

    Luxus2009-2011

  • Fedco Salitre and Gran Estacin - Bogot

    Brand Management- Perfect in - Store Presence

  • Brand Management- Qualitative Promotions

    La Riviera Unicentro 1-040 - October 2015

  • Brand Management- Consistent Initiatives

    Fedco Unicentro and Andino Bogot - Marzo 2014

  • Brand Management- Succesful PR Events

  • Brand Management- Consistent Initiatives

    Milano International, has always counted

    with the presence of its brands in the majorselective chains of beauty products and

    perfumery.

  • Fedco Salitre and Gran Estacin - Bogot

    DistributionFragrance Market in Colombia

    Primary : USD 45 MFormal distribution La Riviera, Fedco, Falabella

    Secondary : USD 20 MSanandrecitos, Independents

    Figures are estimates, until April 2016, the market does not provide exact data.

    TOTAL : USD 65 M

  • 35 STORES + e commerce

    Parfumery andCommodity Stores

    19 STORES + e commerce

    Department Stores

    55 STORES + e commerce

    Perfumery

    53%35%

    10% 2%LA RIVIERAFEDCOFALABELLAOTHERS

    ESTIMATED RETAIL MARKET SHARE (UNTIL APRIL 2016)

    Distribution - Key Players

  • FRAGRANCE

    1. Carolina Herrera

    2. Cartier3. Hugo Boss4. Dolce & Gabbana5. Chanel

    6. Paco Rabanne7. Bvlgari8. Montblanc9. Ralph Lauren10. Givenchy

    DistributionFedco Ranking By Category (CY2015)

    SKINCARE 1. Sisley2. La Foret

    3.Orlane4.Stendhal5. Clinique

    MAKE-UP

    1. Pupa2. Smashbox

    3. M.a.c.4. La Foret5. Sisley

  • Human Resources - Sales Team

    PROFILE

    80 Beauty Advisors with 3 year seniority average in the company, 98% women / 2% men with for most of them, previous experiene in

    the beauty industry. Evaluated weekly on both quantitative and qualitative indicators. Skilled to manage the thee categories

    (fragrances, skincare and make-up). Permanent supervision by our KAMs. Presence in the 16 main cities of Colombia.

    TRAINING

    At least 2 face-to-face training per year nationwide.

    Constant follow up pf sales technique and product knowledge both in plenary sessions and in store. All

    of our sales sta is certied in bio-security

  • Human Resources - Beauty Advisor Training