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Mike Kelley @ MOCA

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Text of Mike Kelley @ MOCA

  • Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

    Mike Kelley @ MOCA Online Marketing, Social Media, Street Marketing

    and Print Advertising Campaign DMA: Los Angeles

    Project Manager: Sean Bello [email protected]

  • Overview of Campaign

    This report recaps our efforts on multiple levels including: Online Marketing through CampusCircle.com

    Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and Dedicated Emailing were all utilized to promote the film.

    Social Media Campus Circle utilized its own Social Media channels to promote the exhibit. We disseminated content through our Facebook and Twitter accounts. Campus Circle

    We utilized our free alternative newspaper in L.A. as a marketing tool to promote the film through print advertising.

  • Print ad in our 5/22 Issue

  • Print ad in our 6/5 Issue

  • Print ad in our 6/19 Issue

  • Print ad in our 7/3 Issue

  • Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circles monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Impressions 2 Million. Clicks 1,026

  • Online Content

    Page Views to date 657

    Website Traffic Page Views 733,000/month

    Unique Visitors 466,000/month

  • Dedicated Email - LA Delivered 23,022

    Opened 1,628 Clicks 34

  • Campus Circle

    Newsletter Emails 23,078 Opens 2,311

    Week Newsletter Campaign Clicks 26

  • Calendar Listing

    Page Views 305

    Website Traffic Page Views 733,000/month

    Unique Visitors 466,000/month

  • Exhibit Trailer

    Page Views 186

    Website Traffic Page Views 733,000/month

    Unique Visitors 466,000/month

  • Photo Gallery

    Page Views 104

    Website Traffic Page Views 733,000/month

    Unique Visitors 466,000/month