Midyear Training CADCA MYTI14_Program_Final

July 20-2

4, 2014

Orlando,

FL

THEPOWEROF THEMOVEME

NT

C ommu n i t y A n t i - D r u g C o a l i t i o n s o f Am e r i c a

MID-YEAR TRAINING INSTITUTE

This Program belongs to: _____________________________________

F I N A L P R O G R A M

#CADCAMidYear

CADCA Thanks Our Federal Partners & Sponsors

Contents

From Our Chairman and CEO ....................................1

About CADCA ............................................................2

CADCAs National Coalition Institute ........................3

General Information ..................................................5

Special Events..............................................................7

Hand-outs and Presentations ....................................9

Exhibitors ..................................................................10

Course Tracks ............................................................12

Courses-at-a-Glance ..................................................14

Course Descriptions ..................................................16

National Youth Leadership Initiative (NYLI)............34

Board of Directors and Coalition Advisory Committee ..............................................38

CEU Form ..................................................................39

Future Meetings........................................................40

Verification of Attendance ......................................41

Hilton/Waldorf Complex Meeting Room Floor Plans ..................................................45

Schedule of Events......................................Back Cover

CADCAs Mid-Year Training Institute is supported in part byseveral federal agencies and corporations. Their supportdoes not necessarily imply any endorsement of the agendaor views expressed by CADCA or any other trainer.

www.cadca.org #CADCAMidYear | 1

Welcome to the greatest place on Earth. This week, CADCAs Mid-YearTraining Institute IS the greatest place on Earth. Why? Because 1,700community, state and federal leaders from all parts of the U.S. and 13

countries have come together with one goal in mindto find solutions to one of ournations most serious challenges, youth drug use.

Together, we truly are a collective force that can create positive changes in ourcommunities. Thats why the Mid-Years theme is The Power of the Movement.

Weve designed more than 70 in-depth courses in nine presentation tracks oneverything from marijuana use prevention to communications metrics, branding,advocacy and sustainability. We were very selective in the content this year, makingsure to include courses designed to make you and your coalition stronger, such asCoalition Core Essentials, as well as innovative courses in drug-specific categories, such as Faking It! TheChallenge of Synthetics.

And once again, we welcome several hundred youth who have converged here to take part in CADCAs NationalYouth Leadership Initiative, our signature youth leadership development training.

Youll hear from a number of national experts and federal leaders this week, such as Kana Enomoto, PrincipalDeputy Administrator at the Substance Abuse and Mental Health Services Administration (SAMHSA), the featuredspeaker at our opening plenary and breakfast Monday morning, and Michael Botticelli, Acting Director of theOffice of National Drug Control Policy (ONDCP), who will offer remarks at the Drug-Free Communities GranteeTown Hall Meeting on Wednesday.

While the CADCA Mid-Year is meant to be an intense training, we know youll want to enjoy yourselves whenyoure not learning new concepts and skills. Thats why we picked Orlando, so you can take advantage of DisneyWorld, Universal Studios and the beautiful amenities this hotel complex has to offer.

Regardless of the issues your community is facing, youre sure to leave the Mid-Year with new ideas and a fewnew connections who will help you in your efforts to prevent and reduce substance abuse. So, I encourage you totake full advantage of all of the great learning and networking opportunities this week, and the exciting Orlandoattractions.

Enjoy!

Arthur T. Dean Major General, U.S. Army, RetiredChairman and CEO

From Our Chairman and CEO

2 | 2014 CADCA Mid-Year Training Institute

For more than 20 years, CADCA has advanced substanceabuse prevention and built a network of more than5,000 community anti-drug coalitions. CADCA brings

together sectors of the community to solve their localsubstance abuse problemsschools, businesses, parents andyouth, law enforcement, healthcare providers, faithorganizations, and many more. Our model for communitychange represents a comprehensive, evidenced-based multi-sector approach to reduce underage and binge drinking,tobacco, illicit drugs and the abuse of medicines.

CADCA is the premier membership-based non-profitorganization representing adult and youth coalition leadersthroughout the United States and internationallyallworking to make their communities safe, healthy and drug-free.

CADCA leads the field in substance abuse preventionadvocacy and public policy. Our training and technicalassistance, through the National Coalition Institute has beenindependently evaluated to confirm that our services helpcoalitions achieve measureable results faster. CADCApromotes the coalition model and drug prevention with themedia and the general public. Our significant partnershipswith federal and state agencies, national non-profitorganizations, academic researchers, corporate leaders andother key stakeholders help CADCA build a global coalitionof concerned professionals, all working to reduce substanceabuse and improve public health and safety. The continuedsupport and contributions of our members drive CADCAsinfluence and enable us to increase awareness of the lastingimpact coalitions have in creating far reaching reductions insubstance abuse.

If you are not already a member of CADCA, JOIN TODAY.Stop by our booth or visit www.cadca.org/member.

Membership BenefitsAbove all, a CADCA membership helps promote and fosterthe effective coalition model and keeps prevention on thenational radar.

Specific benefits include: Legislative alerts and updates emailed directly to your

inbox with materials to keep you educated and informedabout time sensitive legislative issues and CADCAs publicpolicy efforts.

Discounted rates of 25-30% for members and youth atCADCAs National Leadership Forum and Mid-YearTraining Institute.

Special offers on affinity programs, including discountsthrough Office Depot, Dell Computers, Hertz, UPS andNetwork for Good.

Use of CADCA logo for co-branding purposes.

Access to media outreach tools, including templates andsample letters, op-eds and press releases.

Discounted rates on Masters of Prevention program at theUniversity of Oklahoma (OU), College of Liberal Studies.

Copies of any newly released Strategizer and PracticalTheorist technical assistance publications and discountedrates on future orders on all publications.

Subscription to Members Edge, a member-only bimonthlyonline newsletter devoted to helping you get the mostfrom your CADCA connection.

Immediate access to Coalitions Online, a free weeklyonline publication providing coalition-specific news, policyupdates, funding opportunities and more.

Subscription to Coalitions, CADCAs bi-annual printmagazine.

Exclusive networking opportunities at CADCAconferences and events.

Scholarships and special project opportunities offered onlyto members.

ABOUT CADCA

What the Institute Offers Your Coalition:

Training ServicesThe Institute trainings are designed to build the skills of bothcoalition staff and members. The Institute offers trainingsthat address all aspects of coalition development includingsessions that are appropriate for new as well as moreadvanced sessions designed to meet the needs of moreestablished coalitions that want to reinforce or enhance theircurrent initiatives.

Training can be accessed through: The National Coalition Academy offered in partnership

with the National Guard Bureau or customized at thestate or system level.

No or low cost state and regional training options.

Fee-for-service options tailored to and presented on-sitefor your coalition.

To learn more about the Institute training options, email [email protected].

Technical AssistanceWhether youre looking for assistance with membershiprecruitment, strategic planning, strategy implementation ordeveloping evaluation plans, you can call 1-800-54-CADCA,ext. 240 for help. The Institute provides brief, issue-specifictechnical assistance (TA) and resources to coalitions onrequest and without charge. Institute TA is individualized toyour community and is designed to improve the capacity,function and efficacy of coalition members and staff.

Print and Web-Based ReferenceMaterials and Tool Kits The Institute offers extensive print andweb-based reference materials that canbe used to guide your work or to informmembers and partners on coalition bestpractices. New in 2014, the Institutereleased the popular Primer Series as e-books for easier access by coalitionsacross the globe. You can access the newly released e-bookPrimers and many other print resources through the websiteat www.cadca.org.

Online Learning Opportunities The Institute offers a wide array of online learningopportunities. Simply visit www.learning.cadca.org toaccess:

Live and archived webinars on topics important tocoalitions including Preventing Marijuana Abuse -

Science and Strategies for Coalitions and New ResearchSince the Surgeon Generals Call to Action to Prevent andReduce Underage Drinking.

On-line courses including Coalition Core Essentials, WhatDo We Know About Marijuana and Applying the StrategicPrevention Framework to Prescription Drug Abuse

Got Outcomes! AwardsThe prestigious GOT OUTCOMES! Coalition of ExcellenceAwards recognize coalitions that achieve, and can make the case for their contributions to positive changes incommunity-level substance use/abuse outcomes. Guided by local data, these coalitions have implemented acomprehensive set of tailored strategies and interventions(including program, practice and policy changes) to targetthe unique and specific conditions that contribute tosubstance use/abuse in their community. To apply for anaward, email [email protected].


CADCAs National Coalition Institute

Provides intensive training

experiences to immerse coalitions

in best practices andessential processes

Collects the latest research on prevention and coalitionsand translates into practical application for coalitions

Develops innovative products and services to enhancecoalitions' skills andperformance

Helping

Coali

tionsGet Smarter

Faste

r

The effectiveness of CADCAs training and support modelwas highlighted in an August 2012 article titled, TestingA Comprehensive Community Problem SolvingFramework for Community Coalitions (Journal ofCommunity Psychology, Vol. 40, No. 6, 681-698). Thearticle provides support that the model is evidence-based,and accurately describes the process by which coalitionscontribute to population-level decreases in targetedsubstance abuse problems. In addition, recent evaluationfindings demonstrate that coalitions that received trainingand technical assistance from the Institute moved fasterthrough the model than those that did not, highlightingthe significant role that the Institute can play in acoalitions success.


CADCAs National Coalition Institute (continued)

Research into ActionResearch into Action is a free, electronic, one page researchbrief published six times a year by the CADCA institute.Research into Action synthesizes recent research and outlineshow coalition leaders can use the findings to improve theirwork. Visit the Research and Resources page atwww.cadca.org to access Research into Action briefsincluding The Link Between Violent Crime and AlcoholOutlet Density and Longitudinal Trends in Impaired DrivingBehavior.

Visit our booth for information on new products andservices from the Institute

Coalitions Core Essentials, 12 module on-line coursebased on CADCAs community problem solving process

Collecting Qualitative Data, publication and instructor ledcourse

What do we know about marijuana?, 3 module, NIDAsponsored on-line course designed to educate communitymembers and mobilize coalitions

Research Into Action Briefs, The Link Between ViolentCrime and Alcohol Outlet Density and LongitudinalTrends in Impaired Driving Behavior

Coalition Ideas Exchange, an online forum to highlightcoalition success stories

Impaired Driving Tool Kit, guide for coalitions to plan andimplement a comprehensive response to impaired driving

Share Updates on CADCAs Mid-Year on Twitter, Facebook& Instagram!

Social media offers great opportunities to share thestories of special events like CADCAs Mid-Year in realtime. We invite you to let other participants, yourcommunities and the larger coalition field know whatshappening by sharing information from the plenarysession, courses and special events through our socialmedia sites using hashtag #CADCAMidYear. Postphotos, videos, blogs or quick updatesand follow what other participants are uploading.

Visit www.cadca.org to learn more.

Twitter: @CADCAMid-Year hashtag: #CADCAMidYear

www.facebook.com/CADCA

Instagram: @CADCACoalitions

Connected Communities:http://connectedcommunities.ning.com

Come Make a Video30 Seconds of Success

Wednesday, July 23Every day, coalitionsaround the country arechanging their communi-ties and saving lives.Theyre reducing youthdrug use rates and cre-ating safer environ-ments where youth canthrive. At CADCA, wewant to share yoursuccesses with theworld! Join CADCAsvideo crew onWednesday to shareyour 30 Seconds ofSuccess on camera.All we need is 30seconds of yourtime so you can tellus your top success as acoalition leader. Well capture your sound biteon camera and then share it through CADCAs various com-munications and social media channels. Were takingRSVPs, so if youre interested, stop by the CADCA booth tosign up for a timeslot. Everyone who participates will receivea little thank you gift and every 10th person will draw a spe-cial prize from our prize bag. Well be filming all dayWednesday so come find us in the foyer between the Bon-net Creek and Floridian Ballroom (or stop by the CADCAbooth where youll be directed to the video crew). Comehelp us show the world the #PoweroftheMovement!


ATMFor your convenience, an ATM machine is located in eachguest room tower. The ATM is located behind the front desk(stop by the hotel registration desk for access) at the WaldorfAstoria and another is located in the Hilton Orlando BonnetCreek lobby by the gift shop.

Attractions, Activities & SightseeingBe sure to visit the concierge in your hotels lobby foradditional information regarding local attractions, activities,and tickets to the local amusement parks.

BadgesBadges must be worn at all times during the Mid-Yearcourses and events.

Business CenterThe FedEx Business Center is located on the lower level ofthe Hilton tower. The business center is open from 7 am 7 pm, Monday through Friday and 8 am 5 pm, Saturday-Sunday.

Cell Phones, PDAs and PagersAll cell phones, PDAs and pagers must be turned OFF or seton vibrate mode during courses.

Certificate of AttendanceAn official letter of attendance on CADCA letterhead isavailable on page 41 of this program. No fee is charged toobtain a letter of attendance after the meeting. [email protected] to request a customized letter or forother special needs related to verifying your attendance.

CEU creditsContinuing Education Unit (CEU) credits are availablethrough George Mason University. Forms are available onpage 39 of this program and at the CADCA RegistrationDesk (located in the Hilton Bonnet Creek Ballroom Foyer). A$30 fee for nonprofit organizations and $40 for profitorganizations must be paid directly to GMU.

Child AccessYouth and children (not registered to attend the NYLIprogram) are NOT allowed access to the course meetingrooms. If you need day care assistance, please contact yourhotel to assist with making the necessary arrangements.

Course EvaluationsWe kindly ask that you complete an evaluation form foreach course that you attend. A Room Monitor will bepresent in each meeting room and will distribute theevaluation forms. It is important that you complete theforms. Your comments are incredibly valuable to us toorganize an even better Mid-Year in the upcoming years.

Fitness CenterEach CADCA hotel has a fitness center available on acomplimentary basis. Please contact your hotel for thelocation and hours of operation.

Lost and FoundIf you find an item left behind in a CADCA meeting room,please return the lost item to the CADCA Registration Desk(located in the Hilton Bonnet Creek Ballroom Foyer).

MealsBreakfast will be provided on Monday during the OpeningPlenary (breakfast will be served from 8 am to 8:30 am withthe program to follow). A continental breakfast will beavailable on Tuesday and Wednesday in the Bonnet CreekBallroom Foyer from 7:30 am 8:15 am. On Thursday, acontinental breakfast with a Closing Dialogue will take placefrom 7:30 am 8:15 am in Bonnet Creek Salons 7-12.

For lunch, there are quite a number of options located in theHilton Orlando Bonnet Creek / Waldorf Astoria complex. Inaddition, the Wyndham Hotel which is located right acrossthe street, has a number of restaurant options.

Message BoardLeave messages for other attendees or check messages foryou at the Message Board near the CADCA RegistrationDesk.

Networking DirectoryBoth during and after the training, you can access the list ofwhos attending by visiting the Mid-Year website athttp://midyear.cadca.org and clicking on the applicable link.The list will include name, organization and state only.

Presentations & Hand-outsCopies of most course presentations were posted on theMid-Year website approximately two weeks before thetraining began based on permission from the presenters. Besure to visit http://midyear.cadca.org for more details(password myti2014). See page 9 for more details on hand-outs and presentations for this years Mid-Year.

Registration & Information DeskStaff will be available during registration hours to assist withquestions at the CADCA Registration Desk.

Sunday 3 pm 7 pmMonday Thursday 7:30 am 4 pm

Seating & TemperatureSeating in the various meeting rooms for the courses is on a first-come, first-seated basis. If meeting rooms areovercrowded, CADCA will close the course. Bring your layersand be prepared for air-conditioned meeting rooms!

General Information


General Information (continued)

Special NeedsIf you have a disability or special need that may have animpact on your participation at the meeting, please contactany CADCA staff member on site at the Registration Desk.

Wi-Fi, Cyber Caf and Charging StationMonday Thursday, 7:30 am 4 pmLocation: Hilton Bonnet Creek Ballroom Foyer

Need to check your emails or print out a presentation?Computer kiosks with internet access and Wi-Fi will beprovided in the CADCA Cyber Caf. Wireless internet accessis also available on a complimentary basis in the main lobbyat the Hilton Bonnet Creek Hotel and Waldorf Astoria.

If you need to chargeyour phone, pda,tablet, laptop, etc.we will have acharging station set-up for yourconvenience. Pleasenote that CADCA isnot responsible for any items left unattended at the chargingstation.

Each CADCA hotel is providing complimentary internetaccess in your guest room as part of your room rate. Pleasecheck with your specific hotel on directions on how to accessthe internet.

Walt Disney World Parks and Downtown Disney

Shuttle ServiceThe Hilton Orlando Bonnet Creek and Waldorf AstoriaOrlando are located near Walt Disney World Resort,offering complimentary luxury motorcoach transportation toall Walt Disney World Theme Parks and Downtown Disney

Area. Pick-up is conveniently located at the Hilton OrlandoBonnet Creek Porte-Cochere. The daily transportationschedule is available at the front desk, through theConcierge (if youre staying at the Wyndham or Hilton LakeBuena Vista, please visit that hotels concierge for theirtransportation details).

Shuttle Busing to/from the Hilton Orlando LakeBuena VistaCADCA is providing complimentary shuttle service betweenthe Hilton Lake Buena Vista Hotel and the Hilton BonnetCreek Hotel.

The pick-up and drop off locations are as follows:

Hilton Lake Buena Vista Attractions Entrance (located in the back by the self-parking lot)

Hilton Bonnet Creek Convention Porte-Cochere (located between the Zeta Restaurant and the Disney store).

The shuttle schedule is as follows:

Sunday, July 20: 4 pm 7 pmMonday, July 21: 7:30 am 9:30 am & 5 pm 10 pmTuesday, July 22: 7:30 am 9:30 am & 5 pm 7:30 pmWednesday, July 23: 7:30 am 9:30 am & 5 pm 7:30 pmThursday, July 24: 7:30 am 9:30 am & 3:30 pm 6 pm

Please note that the last bus departing from the HiltonBonnet Creek will depart hour before the end time (thisschedule is subject to change so please refer to the shuttlesign at the respective hotels for the most up-to-date details).

Transportation

Special Events

Power of the Movement WelcomeReceptionSunday, July 20, 5 pm 6:30 pmLocation: Bonnet Creek Ballroom, Salons 4-12

The Power of the Movement will be in full force as coalitionleaders from around the globe gather for the official start ofthe 2014 Mid-Year. CADCAs Chairman and CEO GeneralDean will open the Mid-Year with remarks, and DougHughes, CADCA Board Member and Executive Director ofThe Miami Coalition for a Safe and Drug-Free Community,will provide a Florida welcome. Join senior CADCA teammembers Kareemah Abdullah and Mel Elliott, alongside theNational Youth Leadership Initiative training team forinteractive networking complete with trivia and prizes. Thistotally revamped reception also highlights the many waysCADCA fuels YOUR coalition movement as we feature aroom chock full of exciting new resources. Visit withCADCA staff in areas dedicated to Toolkits, Publications,Technical Assistance, Online Courses, Advocacy Initiatives,Research and Member Benefits. Dont miss this opportunityto connect, learn and power up for your Mid-Yearexperience.

Opening Plenary BreakfastMonday, July 21, 8 am 9:30 amLocation: Bonnet Creek Ballroom, Salon 4-12

Join us for breakfast (to be served until 8:30 am) with a fullprogram to include:

Speakers:Major General Arthur T. Dean (Ret.)Chairman & CEO, CADCA Arthur T. Dean became the Chairman &CEO of CADCA in August 1998. Hisresponsibilities as Chairman and CEOinclude providing strategic direction,diversifying and increasing funding, leadingthe board, being the primary spokesman forthe organization and overseeing theoperations and personnel of CADCA.

Before joining CADCA, he spent 31 years in the U.S. Army.He retired in August 1998, at the grade of Major General.During his time in the Army, Gen. Dean served around theworld. He saw combat in the Republic of Vietnam and SaudiArabia. He served six years with the 82nd Airborne Divisionand the 18th Airborne Corps at Fort Bragg, N.C. He alsoserved four years in Germany. General Dean commandedArmy units from Company to Brigade for 10 years andserved 10 years at Headquarters, Department of the Army, inWashington, DC. He is a U.S. Army and Republic of VietnamSenior Parachutist and an Army Ranger. He possesses

numerous awards with the highest being two awards of theU.S. Army Distinguished Service Medal.

General Dean currently serves as a member of the Board ofAdvisors for U.S. Army Recruiting Command; member ofASAEs Key Philanthropic Organization Committee (KPOC);member of Washington, DC and State of New JerseyPrevention Councils; and member of the ExecutiveCommittee, National Action Alliance for Suicide Prevention;and CADCAs Board of Directors, for which he serves asChairman.

General Dean received his undergraduate degree in historyfrom Morgan State University in 1967 and his mastersdegree in management and supervision from CentralMichigan University in 1977. He is also a graduate of theStanford Universitys Advanced Management Program andthe U.S. Armys War College.

Sue ThauPublic Policy Consultant, CADCA Sue Thau is a Public Policy Consultantrepresenting Community Anti-DrugCoalitions of America (CADCA). She isnationally recognized for her advocacy andlegislative accomplishments on behalf of thesubstance abuse prevention field. She hasan extensive background in public policyand has held high positions at the federal,state, and local levels. She was a Budget Examiner andLegislative Analyst at the Office of Management and Budget,in the Executive Office of the President for over ten years.She has an undergraduate degree from Cornell University inHuman Development and Family Studies and a MastersDegree from Rutgers University in City and RegionalPlanning. Sue was a driving force behind the passage andfull funding of the Drug-Free Communities Act and hashelped to save and enhance the funding for the Safe andDrug Free Schools and Communities Act, programs fundedthrough the Centers for Substance Abuse Prevention andTreatment in the Substance Abuse and Mental HealthServices Administration. She is highly respected as an experton demand reduction issues by members of Congress andstaff on both sides of the aisle on Capitol Hill.

Kana EnomotoPrincipal Deputy Administrator, SAMHSAKana Enomoto was appointed in August2011 as the Principal Deputy Administratorfor the Substance Abuse and Mental HealthServices Administration (SAMHSA), at theU.S. Department of Health and HumanServices (HHS). In this capacity, Ms.Enomoto serves as the principal advisor tothe Administrator on policies and



Special Events (continued)

programmatic activities for an agency with more than 600employees and a fiscal year budget of approximately $3.5billion.

Ms. Enomoto brings 23 years of experience in the behavioralhealth field, 15 of which have been in federal service atSAMHSA. Prior to her appointment as Principal DeputyAdministrator, Ms. Enomoto served as the Director of thenewly established Office of Policy, Planning, and Innovation,where she developed, coordinated, and communicatedSAMHSA policies across the full spectrum of mental healthand substance abuse policy issues.

Ms. Enomoto previously served as the Principal SeniorAdvisor to three SAMHSA Administrators between 2005 and2009, and as the Acting Deputy Administrator between2008 and 2009. She began her tenure at SAMHSA in 1998as a Presidential Management Fellow and special assistant tothe Director of the Center for Mental Health Services. Shebegan her career in research and clinical services inacademia.

Among her many accomplishments, Ms. Enomoto was thechief editor of SAMHSAs Leading Change: A Plan forSAMHSAs Roles and Activities 2011-2014 which providesthe framework to position SAMHSA as a public healthagency in an era of health services integration, parity, andhealth reform. She also led an agency-wide human capitalinitiative, championing an employee led PeopleFirst team toencourage vertical and horizontal communication andcollaboration and to create an environment that promotes alearning organization across a multi-generational, diverseand engaged workforce.

Ms. Enomoto received her bachelors degree in psychologyand masters degree in clinical psychology from theUniversity of California, Los Angeles and is a 2011 graduateof Harvard University's Kennedy School of Government,Senior Managers in Government Program. She has receivedawards in recognition of her work, including the Arthur S.Flemming Award, Managerial or Legal Achievementcategory, and the American College of Mental HealthAdministration (ACMHA) King Davis Award for EmergingLeadership in Promoting Diversity and Reducing Disparities.

Khiree SmithCADCA Lead Youth Trainer / Law Student Born and raised in Hartford, Connecticut, aplace consistently found on the FBIs Top 20Most Dangerous Cities list, Khiree defied thenorm. He began contributing at age 12when was recruited to join The Stump theViolence Youth Leadership Initiative (Stump),

an organization where young people are coached to masterpublic speaking, violent crime and substance abuseprevention, community activism, leadership, and overallhealthy living. Khiree quickly proved to be one of theprograms most valuable assets, being placed inadministrative and supervisory roles at an impressively youngage. Through work with Stump, Khiree led thousands oflocal youth. He taught them to conduct research andCommunity Assessments then showed them to translatethat data into Logic Models that helped secure $1.5 millionin grants.

In the summer of 2012 Khiree worked as a White Houseintern for the Obama Administration in the Office ofNational Drug Control Policy, and he recently addressedUnited Nations Officials in Vienna, Austria. While there, healso coached high school aged ambassadors from Peru, Italy,Austria and Serbia to deliver presentations regarding theiryouth empowerment efforts in their countries. Additionally,Mr. Smith traveled to meet with Italian government officialsin Rome, Italy. There, he acted as a spokesperson forCADCAs National Youth Leadership Initiative (NYLI) andspoke with Italys Director of Drug Policies about ways toeffectively manage youth substance abuse issues. This year,Khiree represented the U.S. and NYLI when he trained withyouth from more than 40 different countries at the 1stGlobal Forum for Youth Leaders on Drug Use Prevention inAbu Dhabi, UAE. He was recently appointed by Secretary ofHealth and Human Services to serve on the NationalAdvisory Counsel for the Center for Substance AbusePrevention.

Today, as a Lead Youth Trainer for the NYLI, he leads a teamof powerful young trainers. They utilize prevention scienceand multimedia modalities to inspire over 1000 youngpeople per year in leadership, prevention and intervention.With CADCA, Khiree has trained groups of over 400 youngpeople and their adult advisors. To date, he has educatedand helped develop nearly 3,000 youth and adult advisors.

As Founder and President of T.Y.T Youth Training Services,Mr. Smith strives to create a nation of authentic youngleaders. Khiree is a second year law student at The CatholicUniversity of America Columbus School of Law and analumnus of Hampton University where he graduated withhonors, earning a bachelors degree in Sociology.


Special Events (continued)

DFC Grantee Town Hall MeetingWednesday, July 23, 5:15 pm 6:30 pmLocation: Bonnet Creek Ballroom, Salon 10-12

Staff from the Office of National Drug Control Policy(ONDCP), SAMHSA and CADCA, will host a session forgrantees and others interested in the Drug-FreeCommunities (DFC) Support Program. During the session,DFC grantees will hear recent updates from the programsFederal staff and will be given an opportunity to askquestions.

Meet the ONDCP Acting Director

ONDCP: Michael Botticelli, ActingDirector and Helen Hernandez,Administrator, DFC ProgramSAMHSA: Charles Reynolds, Director,Division of Community Programs, CSAPCADCA: General Arthur T. Dean, Chairman and CEO,Kareemah Abdullah, National Coalition Institute Directorand Sue Thau, Public Policy Consultant

Looking for Hand-outs and Copies ofPresentations?Access the Mid-Year Website for all the LatestMaterials!

Presentation SlidesIn an effort to conserve paperand make more materialsaccessible online, CADCAwill no longer providecopies of PowerPointpresentation slides. Themajority of presentations areposted on the Mid-Year website for you to review bothprior to, during and after the event and if needed, print.Hopefully you took the time prior to coming to Orlandoto review the courses list and download presentations forinterested courses in advance. But if time got away fromyou, we do have computers and printers available in theCyber Caf for you to use but you can also access anddownload the materials on your mobile device to followalong.

How to Access the Course Presentations

1. visit http://midyear.cadca.org2. click on the Presentations tab3. click on the Interactive Grid link4. review the list of courses available per day and select

the ones you plan to attend (always have a back-up inmind in case your first choice is full)

5. click on the course title to find the list of trainers anddescription

6. click on the PDF icon to access the presentation slides7. the password is myti2014 to open the file and print

Hand-outs (Application Documents)Mid-Year is still expected to be an intensive learningexperience with skills-building training and in-classapplication opportunities. Thus, we will print and providecopies of your application documents foreach applicable course. As youwould expect, applicationdocuments are worksheets,templates, checklists, casestudies, work applicationdocuments, importantreference documents,completed examples,charts/graphs relevant tointeractive sessions, etc. If your coursehas a hand-out, look for them in the backof the room on the materials table.

CLICKCLICKJoin the

EATEATwith us on Thursday

WINWINa registration to Mid-Year 2015!

Expand your knowledge with our NEW online course oerings.

http://learning.cadca.org


Exhibitors

Visit our exhibitors to learn about their importantproducts and services for your coalition. Their table topexhibits will be set in the foyer outside the Bonnet CreekBallroom.

Exhibit HoursMonday Wednesday 8 am 4 pm

Community Systems Group, LLC.3115 S. Grand Blvd., Ste. 600St. Louis, MO 63118Tel: 314 287-5163www.communitysystemsgroup.com

CSG is one of the nations leading evaluators of communitycoalitions. CSG has supported DFC grantees since the firstyear the grant was offered. CSG continues to support DFCcoalitions from coast-to-coast with expert staff based acrossthe country. CSG can help you improve your work and showyour impact.

Dover Youth to Youth46 Locust StreetDover, NH 03820Tel: 603-516-3274www.DoverY2Y.org

Dover (NH) Youth to Youth is a NH-evidence-based YouthEmpowerment Program. The members conduct a widevariety of activities each year, including: policy change,presentations, media, and community awareness initiatives.Their Toolkit, program materials and training resources areutilized across the country to start, or energize, youthadvocacy groups.

Drug Enforcement Administration (DEA)600 Army Navy DriveArlington, VA 22202Tel: 202-307-7936www.justice.gov/dea/index.shtml

The Drug Enforcement Administrations Demand ReductionProgram supports national efforts to reduce the demand fordrugs through public messaging campaigns that show theconsequences of drug use. DEAs two websites,www.getsmartaboutdrugs.com andwww.justthinktwice.com provide valuable drug informationfor parents/caregivers, educators, and teens.

Innocorp, Ltd.PO Box 930064500 So. Nine Mound RoadVerona, WI 53593800-272-5023www.fatalvision.com

Innocorp, Ltd, is the maker of the Fatal Vision ImpairmentSimulation Goggles, SIDNE (Simulated Impaired DrivingExperience) and other hands-on awareness and preventiontools. Innocorp tools help you deliver engaging andmemorable programs and campaigns aimed to stopimpaired driving, underage and binge drinking, distracteddriving and much more.

Operation: PARENT1350 Kentucky 393LaGrange, KY 40031Tel: 502-265-9045www.operationparent.org

Operation: PARENT is a non-profit organization that offersan exciting new model for educating parents (andcaregivers) of teens and pre-teens about youth substanceabuse utilizing traditional and non-traditional strategies. Thismodel can be duplicated in any community and customizedto meet specific needs.

PG Creative Prevention Campaigns14 NE 1st Avenue, Suite 501Miami, FL 33132Tel: 305-350-7995www.preventioncampaigns.com

PG Creative is a communications agency that offers pre-designed and custom prevention campaigns on a wide varietyof topics including alcohol and drugs. For over a decade, weveworked with coalitions, schools, law enforcement, governmentagencies and other organizations, implementing preventioncampaigns across the country. Visit our table or website.

PSA Worldwide11641 Ridgeline Dr., Suite 120Colorado Springs, CO 80921Tel: 719-884-7730www.psacorp.com

PSA sells promotional and educational items.

REACHing Software/EpiphanyCommunity Services95 N. Main St.Swanton, OH 43558Tel: 419-343-2849

REACHing Software is an internet based software thatenables coalitions to track their work related to intended


Exhibitors (continued)

outcome. In partnership with ECS, REACHing Software isable to provide full service evaluation products.

The Recovery Village633 Umatilla Blvd.Umatilla, FL 32784Tel: 813-494-5143www.therecoveryvillage.com

At The Recovery Village, we provide complete wellness careand specialize in relapse prevention for adults strugglingwith substance abuse and/or eating disorders. Locatedminutes from Orlando, Florida at the entrance of the OcalaNational Forest, our facility provides a full continuum ofservices; which include drug and alcohol detox, eatingdisorder medical stabilization, residential care, individualizedand group therapy and post-treatment options.

RxArmory30 Pecks LaneNewtown, CT 06470Tel: 203-304-0049www.rxarmory.com

RxArmory is a safe, convenient and affordable method ofsecuring prescription drugs, reducing the risk of diversionand preventing accidental or intentional misuse. TheRxArmory aims to protect children, teens and visitors fromhaving easy access to potentially harmful drugs. The patentpending RxArmory is easy to use and permanently installsinto existing cabinet or storage space without any toolsrequired. RxArmory is the prescription for responsiblemedicine storage.

Satellite Tracking of People, LLC1212 North Post Oak Road #100Houston, TX 77055Tel: 832-553-9506www.stopllc.com

When you contract with Satellite Tracking of People expectto receive: inclusive pricing, lifetime warranty on allequipment, guaranteed equipment delivery and responsiveand solution-oriented support.

The University of Oklahoma-College of Liberal Studies1610 Asp Ave., Suite 108Norman, OK 73072Tel: 405-325-3266

OU College of Liberal Studies offers 100% online 33-hourgraduate degree in Prevention Science. Its intended todevelop skills and knowledge necessary to elevate yourability to help others fight addiction. Need a degree? Get adegree that matters from a large public research institution.Graduate Sooner than you think!

Find Us on the Foyer!

Community Anti-Drug Coalitions of America (CADCA)625 Slaters Lane, Suite 300Alexandria, VA 22314Tel: 1-800-54-CADCA, 703-706-0560www.cadca.orgwww.facebook/cadcaTwitter: @cadcaInstagram: @CADCACoalitionsLinkedIn: @CADCAwww.youtube.com/cadca09

CADCA is the premiere membership organizationrepresenting over 5,000 members worldwide workingto make communities safe, healthy and drug-free.CADCA strives to build and strengthen the capacity ofcommunity coalitions by providing training andtechnical assistance, legislative education and advocacy,communications and media strategies, and conferencesand special events. Contact [email protected] formore information.

Tobacco Prevention InitiativesResourcesVisit the Tobacco Prevention Initiatives Resources tableto obtain various resources developed by CADCA andits partners. The toolkits, publications and brochuresprovided are designed to assist coalitions developingand implementing tobacco prevention strategies in theirlocal communities. The resources from our partners atthe Smoking Cessation Leadership Center will providecoalitions a guide to implementing tobacco cessationpolicies and strategies in partnership with the behavioralhealth population. Contact [email protected] formore information.

CADCA National Coalition Institute625 Slaters Lane, Suite 300Alexandria, VA 22314Tel: 1-800-54-CADCA, 703-706-0560 ext. 240www.cadca.org

The Institute serves as a center for coalition training,technical assistance, evaluation, research and capacitybuilding. Pick up publications and other resources at itsexhibit table. Contact [email protected] for moreinformation.


Course Tracks

Tracks:

Training content has been designed to offer newconcepts that are relevant to emerging, established,and veteran coalition leaders. Half-day to two-daycourses are scheduled to take place Monday throughThursday in the following thematic tracks.

Track 1:Achieving Impact The coalition movement has achieved success with alcoholand tobacco prevention among youth with use at historiclows. The focus of this track is collecting outcomes data anddemonstrating effectiveness. Course content will explorehow to develop and utilize outcomes-focused logic models;how to use statistical findings to justify strategyimplementation; how to use qualitative and quantitativetechniques for collecting assessment and outcomes data;how to use the research behind coalition effectiveness toextract lessons learned and proven approaches forreplication and how to tell your communitys impact storiesusing data.

Track 2: Coalition EssentialsCourses in this track are designed to build the fundamentalbase of prevention science and strategic planning for newcoalition staff or coalition volunteers. This track includes a2.5-day course on the essential parts of CADCAs problem-solving process which is predicated on SAMHSAs StrategicPrevention Framework (SPF). This course, called CoalitionCore Essentials, includes sessions on conducting acommunity assessment and problem analysis, developinglogic models and comprehensive strategies, implementation,evaluation, and building coalition capacity. Each session willinclude hands-on application of the content, relevant toolsand resource material as well as opportunities to networkwith others engaged in conducting successful communitychange efforts. Participants are encouraged to bring alongthe latest versions of their coalitions community assessment,logic models, strategic and action plans to the training.

Track 3: Coalition ExpansionThe coalition movement is filled with leaders who are boldand smart. Even with great leadership, sometimes thevehicle for change the coalition organization needs atune-up to run more effectively. For those leaders looking tomake improvements, this track will offer course content inimplementing business development strategies to improvecoalition operations; developing board members to bebetter leaders of the coalitions mission; recruiting andmaintaining non-traditional sector representatives; engagingmembers to carry out the work of the coalition; cross-sectorplanning and implementation; and expanding the coalitionscultural, geographic or mission footprint for place-basedstrategic advancement.

Track 4: CommunicationsTo maintain the movements momentum, coalition leadersmust be ever visible and vocal. Effective messaging,presence, and image can solidify your coalition as preventionexperts. Course content in this track will cover defining yourcoalitions brand; principles of message development andframing; targeted communications development to supportstrategies and activities; partnership development with themedia sector; gaining access to and keeping the attention ofmedia outlets; and packaging yourself as a subject matterexpert and media contact for drug-related issues.

Track 5: Community MobilizationIn the wake of competing social issues, increasing drugdemand and shrinking resources, we must align andmobilize for collective action. At the heart of everysuccessful movement are citizens ready to become agentsfor change to transform their communities. If youre readyto harness that power and channel it to keep your youthsafe and healthy, this track is for you. Course content willcover the principles of organizing and mobilizing communitymembers to create change; leading a mobilizing initiative toadvance the coalitions mission; generating community buy-in to create a collective voice on substance use issues andmobilizing micro-communities to address unique risk andprotective factors of ethnicity and culture.


Course Tracks (continued)

Track 6: Education and AdvocacyThe coalition movement has power because of the largenetwork of drug prevention champions who are willing totake a stand and speak out. For those champions looking forways to make an impact, this track will offer course contenton cultivating relationships with policy makers;communicating effectively with them; developing andexecuting effective local education and advocacy tactics;using media to advance policy and systems change; effectiveenforcement and adjudication strategies; and the definitionsand distinctions between education, advocacy and lobbying.

Track 7: Interrelated PreventionCommunity coalitions are perfectly poised to scale theirsuccesses and serve as the lead organization to a moresophisticated way of collaborating across systems and issues.Imagine applying this approach to multi-disciplinarycomprehensive community initiatives. Course content in thistrack will explore how to broaden and deepen preventionwork and the application of CADCAs community problem-solving process and how to address nexus issues by forminga common agenda among groups addressing complex andinterrelated public health and public safety issues.

Track 8: SustainabilityMaintaining the power of the movement requires strong,sustainable coalitions at the local level. Sustainable coalitionsare those that have enough human, social and financialresources to maximize their impact over time. This track willprovide coalitions with the skills and tools they need tosafeguard staying power in their community. Course contentin this track will cover topics including strategies to diversifycoalitions funding portfolios; social entrepreneurship; cost-benefit analysis of a coalition and institutionalization of thecoalitions work into the communitys mission as essentialtools for sustainability. Additionally, courses will explorefundraising campaign ideas; and innovative public financingstrategies.

Track 9: Whats Trending?To remain effective, the movement must be agile andmobile. Some of the most alarming trends in substanceabuse are proving to be more than just a passing phase.CADCA is exploring prevention science, strategies fromrelated fields, and government responses and bringing themto you as part of our ongoing role. For example, the rapidincreases in medical marijuana use and the momentum forrecreational legalization requires well-articulated messagesfor addressing these issues. New courses on strategic actionsfor coalitions will be delivered to develop expertise,leadership, and capacity to address marijuana specificallyand implement strategies in the wake of thesedevelopments. Other course content will cover promisingand science-based strategies to address drug-specificproblems over-the-counter and prescription drug misuseand abuse, synthetic drugs, heroin, tobacco, alcohol, andother illicit drugs and associated consequences.


Time

TRACK 1

Achieving Impact

TRACK 2

Coalition Essentials

TRACK 3

Coalition Expansion

TRACK 4

CommunicationsMonday, Ju

ly 21

Tuesday, Ju

ly 22

Wednesday, Ju

ly 23

Thursday, Ju

ly 24

2014 M

ID-YEAR TRAINING INSTITUTE COURSE SCHEDULE

9:45am-noon

Qualitative Data: Myths,Mysteries and UsesRoom: Flagler-Gilchrist

Planning andEvaluation forthe PreventionSpecialist Room: BC Salon 1

Science ofPreventionRoom:Hamilton-IndianRiver

OvercomingChallenges toBuildingSuccessful Inner-city and UrbanCoalitionsRoom: PalmBeach

OrganizationalManagement forCoalitionsRoom: FL Salon F

The PowerPoint ofthe MovementRoom: BC Salon 2

Beyond Facebook: Harnessing thePower of Social Media for Non-profitsRoom: BC Salon 3

1:30pm-2:50pm

Becoming theCommunity Story Teller:Environmental Scans,Town Halls and FocusGroupsRoom: BC Salon 2

Coalition CoreEssentials, Pt 1Room: BC Salon 9

Beyond Facebook: Harnessing the Power of Social Mediafor Non-profits(repeat)Room: BC Salon 3

3:10pm-5pm

8:30am-10:20am

Digging Deeper into the Community Story:One-on-one Interviews and Key InformantInterviewsRoom: BC Salon 6

Coalition CoreEssentials, Pts 2 and 3Room: BC Salon 9

Keeping Up Withthe Carcinogens:A Guide toEndingCoalition-Retailer SilosRoom: BC Salon 1

OrganizationalManagement forCoalitions(repeat)Room: FL Salon A-B

Working YourselfInto the Spotlight The Importanceof StrategicCommunicationPlanningRoom: BC Salon 4-5

CommunicationsTune Up: YourPublic FaceCollateralDevelopment &Review Room: Hamilton-Indian River

CommunicationsTune-Up: Be YourOwn VideoProducerRoom: Flagler-Gilchrist

10:40am-noon

1:30pm-2:50pm

Have Qualitative DataNow What Do We Do With It?Room: BC Salon 6

New ResearchSince the Sur-geon GeneralsCall to Action toPrevent andReduce Under-age DrinkingRoom: Flagler-Gilchrist

CommunicationsTune-Up: In Frontof the CameraRoom: BC Salon 1

Onward &Upward: How toUse SAMHSACommunicationsInitiatives to DrivePreventionMomentum inYour CommunityRoom: FL Salon C

3:10pm-5pm

8:30am-10:20am

Writing EffectiveApplications for the DFC Support ProgramRoom: Orange

Evaluating Col-lective Impact:Understandingthe Effectivenessof CommunityPartnershipsand their Com-munity ChangeStrategies, Pt 1Room: BC Salon 3

Coalition CoreEssentials, Pts 4 and 5Room: BC Salon 9

Leading fromBehind:LeadershipDevelopment forCoalition StaffRoom: FL Salon A-B

The Urban Caf:RealConversations,Real Issues, RealSolutionsRoom:Hamilton-IndianRiver

Principles ofCommunicationTechniques for thePreventionSpecialistRoom: BC Salon 2

Communications Tune-Up: In Front ofthe Camera(repeat)Room: BC Salon 1

10:40am-noon

National Data to LocalApplication: Findings fromthe DFC Ntl EvaluationRoom: Orange

1:30pm-2:50pm

Making the Strategy toOutcomes Connection:Roundtable DiscussionRoom: Orange

CommunicationsTune-Up: Be YourOwn VideoProducer (repeat)Room: Flagler-Gilchrist

CommunicationsTune Up: YourPublic FaceCollateralDevelopment &Review (repeat)Room: Hamilton-Indian River

3:10pm-5pm

8:30am-10:20am

Evaluating Collective Impact:Understanding the Effectiveness of Community Partnerships and theirCommunity Change Strategies, Pt 2Room: BC Salon 3

The PowerPointof theMovement(repeat)Room: Sarasota

Ethics for thePreventionSpecialistRoom: Jackson

Leading fromBehind:LeadershipDevelopment forCoalition Staff(repeat)Room: BC Salon 6

Messages andMetrics: HowDoes YourCommunicationPlan Measure Up?Room: FL Salon C

CommunicationsTune-Up: Be YourOwn VideoProducer (repeat)Room: Flagler-Gilchrist

CommunicationsTune Up: YourPublic FaceCollateralDevelopment &Review (repeat)Room: Hamilton-Indian River

10:40am-noon

1:30pm-2:50pm

Communications Tune-Up: In Front ofthe Camera (repeat)Room: BC Salon 1

3:10pm-5pm


TRACK 5

Community Mobilization

TRACK 6

Education & Advocacy

TRACK 7

Interrelated Prevention

TRACK 8

Sustainability

TRACK 9

What's Trending

CommunityMobilizing andCommunityOrganizing:Harnessing PeoplePower, Pt. 1Room: FL Salon C

Education &Advocacy ClinicRoom: FL Salon A-B

Alcohol Marketingand Youth: Digitaland Social Media Room: FL Salon D-E

Common Causes:Ramping Up theEffectiveness ofCommunity Efforts, Pt 1Room: Orange

Media Advocacy to Advance EffectivePolicies and Systems ChangeRoom: FL Salon D-E

Problem Gambling and Drug Addictions:Hitting Rock BottomRoom: Hamilton-Indian River

Anyone Can Be AFundraiserRoom: FL Salon A-B

The Naked TruthAbout MarijuanaRoom: BC Salon 10-12

Power Sessionwith your FederalPartner: DefiningPrevention's Rolein Primary CareRoom: BC Salon 4-5

CommunityMobilizing andCommunityOrganizing:Harnessing PeoplePower, Pt. 2Room: FL Salon C

Principles of the EnvironmentalApproach for the Prevention SpecialistRoom: BC Salon 3

Common Causes:Ramping Up theEffectiveness ofCommunity Efforts, Pt 2Room: Orange

World HealthOrganizations(WHO) GlobalStrategy to Reducethe Harmful Use ofAlcohol Room: BC Salon 2

Building a StrongCommunity To-gether: IncreaseYour Capacity withUnconventionalStrategies to Main-tain the Power ofthe MovementRoom: Jackson

State & CoalitionResponses to theFederalEnforcementPriority Areas forMarijuanaRoom: BC Salon 10-12

Faking It! TheChallenge ofSyntheticsRoom: BC Salon 7-8

Principles ofCommunityOrganizing for thePreventionSpecialistRoom: BC Salon 3

Problem Gamblingand DrugAddictions: HittingRock Bottom(repeat)Room: Hamilton-Indian River

State & LocalConditions &MappingStrategies: IllegalMarijuana UseRoom: BC Salon 10-12

CoalitionStrategies forPreventing IllicitDrug UseRoom: BC Salon 7-8

How to be an Effective Advocate: Tipsand Tools for Changing Policy at theNational LevelRoom: BC Salon 7-8

Using Research to Prevent Impaired DrivingRoom: BC Salon 4-5

State & LocalConditions &MappingStrategies: MedicalMarijuana UseRoom: BC Salon 10-12

New Trends Got You All Choked Up?Room: FL Salon C

Building Anti-drugCoalitions inMultiethnic /LatinoCommunitiesRoom: Jackson

The First Date. And, How to Get aSecond: Legislative RelationshipBuildingRoom: BC Salon 2

Cost-benefitAnalysis ofPreventionRoom: BC Salon 1

State & LocalConditions &MappingStrategies:RecreationalMarijuana UseRoom: BC Salon 7-8

Engaging withState-LevelPartners to ReducePrescription DrugAbuseRoom: FL Salon C

Identifying andCombatingNormativeInfluences thatIncrease Alcoholand Other DrugsUseRoom:BC Salon 2

MEETING ROOM LEGEND

BC = Bonnet Creek BallroomFL = Floridian Ballroom

Both Ballrooms are on theLobby Level.

All other meeting rooms areon the Ground Level.

What Works? Sustainability Approaches Informed by Researchand PracticeRoom: BC Salon 1

CoalitionSustainability forRural CommunitiesRoom: FL Salon A-B

Responding to Marijuana LegalizationRhetoricRoom: BC Salon 4-5

Responding to Marijuana LegalizationRhetoric (repeat)Room: BC Salon 4-5


Course Descriptions

MONDAY, JULY 219:45 am noon

Track 1Qualitative Data: Myths, Mysteries and Uses Room: Flagler-GilchristTrainer: Deacon Dzierzawski (Trainer/Consultant, CADCAsNational Coalition Institute) Description: This course will provide an overview of whatqualitative data is and what it is not; dispelling the mythsand bringing to light how it can be used for assessment andongoing evaluation. Participants in this session will becomegrounded in qualitative data basics including an introductionto some commonly used qualitative data collectiontechniques. By the end of the course, participants will beenergized and prepared to engage in further discussion andlearn how to conduct and analyze qualitative data. Thiscourse is proceeded by two courses that will provide in-depth training on how to actually conduct several qualitativedata collection techniques and a capstone course focused onthe use of qualitative data in the outcome evaluationprocess, not just to support coalition assessment. It isrecommended that you attend this course if you plan toattend one or both of the two courses on methodologies.

Track 2Science of PreventionRoom: Hamilton-Indian RiverTrainer: Heidi Bainbridge (Trainer/Consultant, CADCAsNational Coalition Institute)Description: This course will offer a glimpse into the historyof prevention theory and major prevention models utilizedwith a focus on the evolution of the scientific researchsupporting the paradigm shift from individual behaviorchange strategies to a comprehensive approach anchored bycommunity-level behavior change strategies. This course willemphasize the social ecological model and the researchsupporting how coalitions are perfect vehicles to bring aboutcommunity-level change. This course is perfect for newprevention practitioners, particularly those involved incoalitions.

Track 4Beyond Facebook: Harnessing the Power of SocialMedia for Non-ProfitsRoom: Bonnet Creek Ballroom Salon 3Trainer: Curtis Hougland (Founder & Principal, AttentionUSA and Member, CADCA Board of Directors)Description: Social media has transformed the way wecommunicate and market what we do to the world.Nonprofits have much to gain and nothing to lose insharpening their social media skills. For coalitions, an activesocial media plan is not optional, it is imperative for success.But how can we go beyond the safe confines of Facebook

and Twitter, or use these tools more effectively? What arewe doing on YouTube that is unique and sharable? Learnfrom social media expert and CADCA Board Member CurtisHougland specific ways the non-profit leader can harnessthe internet and emerging technology platforms to improvethe coalition brand. Take your current social media and turnup the volume to have your message heard, build afollowing and raise funds.

Note: This course will be repeated in its entirety onMonday at 1:30 pm.

Track 4The PowerPoint of the MovementRoom: Bonnet Creek Ballroom Salon 2Trainer: Kirby Crider (Materials Design Manager, CADCAsNational Coalition Institute)Description: We all use tools like PowerPoint to visuallycommunicate on a regular basis, to community members,coalition partners, key stakeholders, and even the public.But how well is our message received? In this session, wellexplore the real reasons for standing in front of a roomclicking through a set of slides. Well explore some of themost common presentation mistakes and learn how tocorrect them. Finally, well learn how to think like adesigner and tap into our creative potential to buildpowerful, world-changing visual messages.

It is recommended that you bring your laptop and apresentation file that you would like to revamp and improve.But, if you dont have a laptop with you, there will still beplenty of opportunity to think about creating effectivepresentations using pen and paper.

Note: This course will be repeated in its entirety onThursday at 8:30 am.

Track 6Alcohol Marketing and Youth: Digital and SocialMediaRoom: Floridian Ballroom Salon D-ETrainer: David Jernigan, Ph.D. (Associate Professor,Department of Health, Behavior and Society, and Director,Center on Alcohol Marketing and Youth, Johns HopkinsBloomberg School of Public Health)Description: While there is ample research evidence thatyoung peoples drinking decisions are influenced byexposure to alcohol marketing of various kinds, there isrelatively little information about young peoples exposure tosuch marketing in digital and social media. This course willintroduce participants to various forms of alcohol marketingin digital and social media, document the pace of increasedalcohol marketing in this space and reveal the preliminaryresults of the first-ever survey of youth and adult exposureto and participation in alcohol marketing in social media. It


Course Descriptions

will close with a discussion of policy and other optionsavailable for reducing or protecting youth from the effects ofthis exposure.

Track 6Education and Advocacy ClinicRoom: Floridian Ballroom Salon A-BTrainer: Sue Thau (Public Policy Consultant, CADCA)Description: Many coalition leaders understand theimportance of educating policymakers and advocating forpolicy and systems change. Even for the most seasonedcoalition leaders, when it comes down to composing emails,alerts, testimony, talking points, and issue briefs, the exactlanguage to use causes them to pause with concern thatthey are stepping over the line into lobbying. This course willprovide examples of original pieces written by coalitions andthe edits recommended by CADCAs Public Policy Team tokeep the message firmly in the education/advocacy laneand out of the lobbying lane. During the second portion ofthis session, coalitions will be able to obtain advice from SueThau, CADCAs Public Policy Consultant, on their ownwritten education and advocacy materials so participants areencouraged to bring any materials they want to be critiqued.

MONDAY, JULY 219:45 am 5 pm

Track 1Planning and Evaluation for the PreventionSpecialistRoom: Bonnet Creek Ballroom Salon 1Trainer: David Shavel (Trainer/Consultant, CADCAs NationalCoalition Institute)Description: This course for coalition leaders and membersaddresses the key elements of the Planning and EvaluationDomain of the Prevention Specialist Certification processwhile providing a customized application of several elementsof the Strategic Prevention Framework (SPF) includingassessment, planning, and evaluation. The course walksthrough the SPF steps in a way that provides hands-onapplication of the content and material. Participants will beable to apply the knowledge and skills learned in the sessionto enhance their existing coalition processes and outcomes.

Track 3Organizational Management for CoalitionsRoom: Floridian Ballroom Salon FTrainer: Sharon OHara (Trainer/Consultant, CADCAsNational Coalition Institute)Description: This one-day training will provide acomprehensive examination of the key elements required toform and operate a sustainable coalition to createcommunity-level changes in substance abuse. The focus willbe on the nuts and bolts of effective coalition

management such as: executive committee responsibilities,delineation of roles and responsibilities, work groupstructure and management, collective decision making,organizational structure, governing documents, meetingmanagement, and internal communications.

Note: This course will be repeated in its entirety onTuesday at 8:30 am.

Track 3Overcoming Challenges to Building SuccessfulInner-city and Urban CoalitionsRoom: Palm BeachTrainer: Carlton Hall (Deputy Director, Training & TechnicalAssistance, CADCAs National Coalition Institute)Description: Given the large populations and significantconsequences of drug use, why are there so few DFC-funded coalitions operating in inner-city urbanenvironments? The answer is provided in this course whichaddresses the key issues keeping inner-city and urbancommunities from developing strong coalitions andreceiving DFC funding. During the full-day session, we willbreak down the issues and offer practical and realisticsolutions to help new and existing inner-city and urbancoalitions overcome the challenges and grow to becomeeffective catalysts for change in their communities. Inaddition, we will hear from experienced leaders of inner-cityand urban coalitions who will share their successes andopportunities for improvement while working in theircommunities.

Track 5Community Mobilizing and CommunityOrganizing: Harnessing People Power, Part 1Room: Floridian Ballroom Salon CTrainer: Michael Sparks (Trainer/Consultant, CADCAsNational Coalition Institute)Description: In the context of relentless societal pressure toexpand the availability and access to alcohol and otherdrugs (ATOD) in communities, coalitions face significantchallenges to effectively respond. Addressing new andexisting ATOD problems and ever-changing local conditionsrequires significant collective action from sectors ANDresidents. At the heart of every successful movement aregrassroots community members ready to become agents forcommunity transformation. If youre ready to build andharness the power of grassroots local activism in yourcommunity coalition, this 1.5-day course is for you.

The course will begin with the principles of organizing andmobilizing community members to create change,understanding the importance of community organizing tosupport environmental strategies, and leading a mobilizinginitiative to advance your coalitions policy and systemchange strategies. This Monday morning session of the


Course Descriptions

course is open to all participants. By the end of the Mondaymorning session, participants who want to continue in thiscourse will be expected to have identified a specific ATODpolicy option around which they plan to mobilize communityresidents.

During the Monday afternoon session of this course,participants will learn and apply the steps associated withconducting a policy campaign, differentiate and utilizegrassroots and grasstops community participation, apply thecommunity organizing steps to a policy campaign, andpractice conducting relational organizing outreach.

Note: This course continues on Tuesday at 8:30 am.

Track 7Common Causes: Ramping Up the Effectiveness ofCommunity Efforts, Part 1Room: OrangeTrainer: Paul Evensen, Ph.D. (President, CSG, LLC) Group Facilitators: Brenda Bone (Managing Director,Community Evaluation), Cindy Pharis (CommunityEvaluator), Kim Linkel (Community Evaluator) and AmandaSutter (Community Evaluator, CSG LLC)Description: Both analyzing complex community issues andturning that analysis into a clear picture really pay off forcommunity coalitions. The issue analysis process allowsmultiple stakeholders to produce a local diagnosis, based ondata, which drives effectiveness of community efforts. Thevisualization process allows stakeholders to validate theirassumptions and set the foundation for clearcommunications and a rigorous evaluation of communitystrategies.

This advanced course will teach partnership staff, facilitators,and volunteers how to apply four easy issue analysistechniques to data from their own work and be able to usethese methods with their own partnership members andvolunteers. Participants will also learn the steps forconverting this analysis into a visual picture of how theircoalition will improve community outcomes. Finally,participants will identify common cause across issues inthe form of shared root causes or local conditions thatcontribute to multiple community concerns. This course isideal for those who are looking for practical ways to getmore impact.

Note: Part 2 of this course will take place on Tuesday at8:30 am.

MONDAY, JULY 211:30 pm 5 pm

Track 1Becoming the Community Story Teller:Environmental Scans, Town Hall Meetings andFocus GroupsRoom: Bonnet Creek Ballroom Salon 2Trainer: Deacon Dzierzawski (Trainer/Consultant, CADCAsNational Coalition Institute)Description: This experiential course builds off ofQualitative Data: Myths, Mysteries and Uses. It focuses onan in-depth conversation and practice of three of thecommon qualitative data collection techniques environmental scans, town hall meetings, and focusgroups/listening sessions. The learning experience willinclude creating question paths that can be used for eachtechnique and trying out tools for data collection andobjective setting. Participants will learn how to carry outthese techniques, their limitations, their strengths and howto get the most out of them. It is highly recommended, butnot required, that you attend the foundations course onMonday morning in preparation for this course.

Track 2Coalition Core Essentials, Part 1Room: Bonnet Creek Ballroom Salon 9Trainer: Heidi Bainbridge (Trainer/Consultant, CADCAsNational Coalition Institute)Description: This course will cover the essential parts ofCADCAs problem-solving process which is predicated onSAMHSAs Strategic Prevention Framework (SPF). Over 2.5days of training, participants will learn how to conduct acommunity assessment and problem analysis, develop logicmodels and comprehensive strategies, implement plans, setmeasurable objectives, and build coalition capacity. Eachsession will include hands-on application of the content,relevant tools and resource material as well as opportunitiesto network with others engaged in conducting successfulcommunity change efforts. Participants are encouraged tobring along the latest versions of their coalitions communityassessment, logic models, strategic and action plans to thetraining.

Note: Parts 2 and 3 of this course are scheduled to takeplace on Tuesday at 8:30 am and Parts 4 and 5 will takeplace on Wednesday at 8:30 am.

Monday, July 219:45 am 5 pm (continued)


Course Descriptions

Track 4Beyond Facebook: Harnessing the Power of SocialMedia for Non-ProfitsRoom: Bonnet Creek Ballroom Salon 3Trainer: Curtis Hougland (Founder & Principal, AttentionUSA and Member, CADCA Board of Directors)Description: Refer to the Monday, 9:45 am listing for thedescription (course repeated).

Track 6Media Advocacy to Advance Effective Policies andSystems ChangeRoom: Floridian Ballroom Salon D-ETrainer: David Jernigan, Ph.D. (Associate Professor,Department of Health, Behavior and Society, and Director,Center on Alcohol Marketing and Youth, Johns HopkinsBloomberg School of Public Health)Description: Media advocacy, the strategic use of the massmedia to support community organizing and coalitionbuilding to change public policies, is a powerful andimportant tool for reducing excessive and underage drinkingand related problems. This session will introduce the coreconcepts of media advocacy, and assist participants to applythem to campaigns to implement evidence-basedenvironmental strategies for reducing alcohol-relatedproblems. By the end of this session, participants will be ableto define media advocacy and apply it to alcohol policyissues; apply principles of framing to accessing the newsmedia and shaping news stories about alcohol and publichealth; and recognize effective techniques for advancingpublic health frames and countering opposing frames aboutalcohol policy issues.

Track 7Problem Gambling and Drug Addictions: HittingRock BottomRoom: Hamilton-Indian RiverTrainer: Myron Quon, Esq. (Executive Director, NationalAsian Pacific American Families Against Substance Abuse)Description: In this training, we will discuss the prevalence ofproblem gambling (including gambling disorder) and itswarning signs. The trainer will explore the revised DSM-5 andits inclusion of gambling disorder with substance usedisorders. The course will then connect gambling disorderwith the high rates of co-occurring behavioral health needs -substance use disorders and other mental health issues. Thecourse will then discuss some of the cultural and languagebarriers to accessing treatment, with a focus on women, olderadults, African Americans, Latinos, Native Americans, andAsian American problem gamblers. Finally, the course willexplore some of the steps that affected loved ones can take toshore up the financial stability of the problem gambler.

Note: This course will be repeated in its entirety onTuesday at 1:30 pm.

Track 8Anyone Can Be A FundraiserRoom: Floridian Ballroom Salon A-BTrainer: CADCA FacilitatedDescription: Whether your coalition has a million dollars inthe bank or is barely getting by on a shoestring budget,the idea of more funds coming into your coalition is anenticing one. And, whether, your coalition services a ruralcounty or the urban core, you, too, can be a fundraiser.How, you ask? Because coalition fundraising is very muchabout connecting the coalitions mission with the interests ofpotential stakeholder organizations and people and thenbuilding lasting relationships with those stakeholders,coalition staff and members are natural sellers to convinceinvestors.

Join us as we discover the nuts and bolts of fundraisingthrough dynamic lecture, group activities, and role playing.This course will explore the fundamentals of fundraisingwith plenty of time for applying fundraising principles toyour coalition including determining your coalitionsreadiness for fundraising, building an integrated fundraisingplan and mobilizing members to implement the plan.

Track 9The Naked Truth About MarijuanaRoom: Bonnet Creek Ballroom Salon 10-12Trainers: Sue Thau (Public Policy Consultant, CADCA), TonyCoder (Assistant Director, Drug Free Action Alliance) andTom Gorman (Director, Rocky Mountain HIDTA)Description: Marijuana continues to be a hot topic in everycommunity throughout the country. The landscape isconstantly changing and coalitions must be armed witheffective tactics, tools and messages to counteract this.Participants in this session will gain a better understandingof the impact of marijuana use on the adolescent brain, howto translate the science on marijuana, and uncover thenaked truth to develop prevention messages that resonateat the community level. Participants will also hear fromcommunity leaders who are proactively working to preventmarijuana laws and initiatives from being passed in theirstates, and how to effectively apply the lessons learned.


Course Descriptions

Track 9Power Session with your Federal Partner:Defining Prevention's Role in Primary CareRoom: Bonnet Creek Ballroom Salon 4-5Trainer: Frances M. Harding (Director, CSAP/SAMHSA)Description: As the nation continues to work under theNational Prevention Strategy's priorities, specifically tobacco-free living; preventing drug abuse and excessive alcohol use;and mental and emotional well-being, integrating behavioralhealth with primary care is a challenge we face together.This session will be divided into three interactiveopportunities for learning. First, Fran Harding will provideinsight on SAMHSA's current strategic planning andproposed prevention initiatives to assist states andcommunities with their overall efforts in meeting thechallenges of integration with primary care. Second, a highlyenergized learning experience will test the preventionknowledge, skills, and experiences of workshop participants.Third, the presenters will wrap up this unique session with apanel of three communities sharing their success inconnecting current prevention programming with primarycare. Participants can expect to leave this session withincreased knowledge, tools, and strategies to enhance theirskills in meeting the challenge in connecting substanceabuse prevention with the overall health of their community.

TUESDAY, JULY 228:30 am noon

Track 1Digging Deeper into the Community Story: One-on-One Interviews and Key Informant InterviewsRoom: Bonnet Creek Ballroom Salon 6Trainer: Deacon Dzierzawski (Trainer/Consultant, CADCAsNational Coalition Institute)Description: This experiential course builds off ofQualitative Data: Myths, Mysteries and Uses. It focuses on anin-depth conversation and practice of two of the commonqualitative data collection techniques one-on-oneinterviews and key informant interviews. The learningexperience will include creating question paths that can beused for each technique and trying out tools for datacollection and objective setting. Participants will learn howto carry out these techniques, their limitations, theirstrengths and how to get the most out of them. It is highlyrecommended, but not required, that you attend thefoundations course on Monday morning in preparation forthis course.

Track 3Keeping up with the Carcinogens: A Guide toEnding Coalition-Retailer SilosRoom: Bonnet Creek Ballroom Salon 1Trainers: Alicia Smith (Manager, Tobacco PreventionPrograms, CADCA) and Colleen Hopkins (Senior Associate,Tobacco Prevention Programs, CADCA)Description: This course illustrates the need for ongoingdata collection and building non-traditional partnerships tomonitor the nature and extent of tobacco use in localcommunities. The course will review the environmentalfactors that play a key role in creating social norms. Thecourse content addresses the need for coalitions toproactively implement strategies that involve retailers intobacco prevention work; coalition partnership buildingoften takes place on unnatural bridges of compromise.Strong coalition capacity and sustainability are necessary tosupport successful long-term implementation of tobaccocontrol strategies. Therefore, partnering with local tobaccoretailers to educate them about tobacco marketing practicesand its effect on the communitys framework could have anextensive impact on youth access to tobacco products andexposure to industry advertising.

Track 4Communications Tune-Up: Be Your Own Video ProducerRoom: Flagler-GilchristTrainer: Pat Giniger Snyder (Video/Film Producer, Director,Editor and Writer, Rembrandt Films) Description: A key to coalition success is to ensure that itsgoals, objectives and activities are effectivelycommunicatedwhether its through a website, onbrochures and posters or producing your own coalitionvideo. While each coalition has a toolbox of outreachstrategies at its disposal, messaging must be consistentacross each medium. The Communications Tune-up is athree-part course designed to help coalition leaders andstaff evaluate and improve their organizations messaging,materials and outreach strategies. From Tuesday-Thursday,all three half-day courses will be delivered to allow formaximum opportunities to attend.

Lets assume that your coalition is planning a pressconference, and you are in charge of creating a PublicService Announcement (PSA) that will be featured at theevent and later used on your website. How can you refineyour coalitions 30-second pitch so it fits into a videoformat? What message points are critical? What images willenhance your storyline? What are some simple editing tipsthat you can do yourself OR ask someone else to do? Andthen, how do you upload the video so that you can show itat your press conference AND have it on your coalitionswebsite? Through a fun learning experience and hands-onactivities, you will understand what goes into the video

Monday, July 211:30 pm 5 pm (continued)


Course Descriptions

production process; learn about key elements that makeeffective videos; refine a coalitions 30-second pitch so itvisually tells a story through video; create storyboards thatyou can take home and use when creating a new video;practice capturing some of these elements on-camera; andlearn how to upload completed videos to the Internet.Attendees are strongly encouraged but not required to bringa camera that captures videowhether its a phone, iPad,video camera or still camera with video recordingcapabilities.

This course, Be Your Own Video Produceris a componentof the Communications Tune-up. You can choose toparticipate in this course only or take advantage of all threeto achieve your coalitions optimal Communications Tune-up.Check out descriptions for Your Public Face-CollateralDevelopment & Review and In Front of the Camera fordetails about the companion courses.

Note: This course will be repeated in its entirety onWednesday at 1:30 pm and again on Thursday at 8:30 am.

Track 4Communications Tune-Up: Your Public FaceCollateral Development & ReviewRoom: Hamilton-Indian RiverTrainer: Barb Cooper (President, Cooper Communications)Description: A key to coalition success is to ensure that itsgoals, objectives and activities are effectivelycommunicatedwhether its through a website, onbrochures and posters or producing your own coalitionvideo. While each coalition has a toolbox of outreachstrategies at its disposal, messaging must be consistentacross each medium. The Communications Tune-up is athree-part course designed to help coalition leaders and staffevaluate and improve their organizations messaging,materials and outreach strategies. From Tuesday-Thursday, allthree half-day courses will be delivered to allow formaximum opportunities to attend.

Lets assume that your coalition is planning a pressconference. What messaging is mission-critical, and what isyour coalitions brand? Do you need brochures and posters?What about talking points? Will you be featuring yourwebsite? Through experiential and hands-on activities duringthis course, you will develop and/or refine your coalitionsbrand; identify where to obtain talking points data, createand/or refine talking points and present them to the rest ofthe group for critiquing; and evaluate websites, brochuresand other collateral for consistent messaging and connectthe dots between this exercise and improving website andmaterials messaging and content. In order to improve yourcoalitions public face, you are strongly encouraged tobring copies of your brochures, fact sheets, talking points

and other materials to this session. If interested, also beready to critique your website for effective messaging.

This course, Your Public FaceCollateral Development &Reviewis a component of the Communications Tune-up.You can choose to participate in this course only or takeadvantage of all three to achieve your coalitions optimalCommunications Tune-up. Check out descriptions for InFront of the Camera and Be Your Own Video Producer fordetails about the companion courses.

Note: This course will be repeated in its entirety onWednesday at 1:30 pm and again Thursday at 8:30 am.

Track 5Community Mobilizing and CommunityOrganizing: Harnessing People Power, Part 2Room: Floridian Ballroom Salon CTrainer: Michael Sparks (Trainer/Consultant, CADCAsNational Coalition Institute)Description: Any participant, including those from theMonday morning and Monday afternoon sessions, is invitedto attend this final session on Tuesday morning. During thissession, the instructor along with several coalition leaderswill offer lessons learned and steps for mobilizing micro-communities to address specific risk factors and health andsafety challenges that are unique to some ethnic andcultural groups.

Note: This course is not a repeat but a continuationfrom Monday at 9:45 am (refer to that course for thecomplete description).

Track 6Principles of the Environmental Approach for thePrevention SpecialistRoom: Bonnet Creek Ballroom Salon 3Trainer: David Shavel (Trainer/Consultant, CADCAs NationalCoalition Institute)Description: This information-filled half-day course forcoalition leaders and members addresses key principlesrelated to content included in the Public Policy andEnvironmental Change Domain of the Certified PreventionSpecialist credentialing process. The course providesfoundational information for key concepts underlyingenvironmental prevention and public policy work. Coursecontent will be provided in a way that enables participantsto share the information with their coalitions and moreeffectively participate in the development andimplementation of effective environmental- and publicpolicy-based strategies.


Course Descriptions

Track 7World Health Organizations (WHO) GlobalStrategy to Reduce the Harmful Use of AlcoholRoom: BC Salon 2Trainers: Ralph Hingson, Sc.D. (Director, Division ofEpidemiology and Prevention Research, NIAAA) andMaristela Monteiro, M.D., Ph.D. (Senior Advisor, Alcohol andSubstance Abuse, Pan American Health Organization[PAHO]), David Jernigan, Ph.D. (Associate Professor,Department of Health, Behavior and Society, and Director,Center on Alcohol Marketing and Youth, Johns HopkinsUniversity School of Public Health) and Eduardo Hernndez-Alarcn, Ph.D (Vice President, International Programs,CADCA)Description: This course will discuss the World HealthOrganizations (WHO) global strategy to reduce the harmfuluse of alcohol. The course will also discuss best practices inimplementing the strategy, with a particular focus on sharingexperiences in implementing the policy options at nationaland international levels. Furthermore, the course will discusscapacity building at the community level to reduceproblematic alcohol use. The course will also discuss region-specific issues.

Track 8Building a Strong Community Together: IncreaseYour Capacity with Unconventional Strategies toMaintain the Power of the MovementRoom: JacksonTrainers: Lauren Lloyd (VetCorps Project Manager) andSarah Dickens (VetCorps Operations Specialist, CADCA),Sharon Kramer (Executive Director) and Patricia Durham(AmeriCorps VISTA-CADCA VetCorps PreventionCoordinator, Manatee County Substance Abuse Coalition)Description: In this course, participants will learn innovativeways to connect with their community through non-traditional venues and how service to others impacts bothhealthy people and healthy communities. Engagingcommunity members in the work of a coalition can often bea challenge, yet volunteers often make up a majority of themost active members. Learn how to enlist landlords, boatcaptains, universities and other local heroes in your coalitionefforts to strengthen the power of the movement.

Hear success stories like that of Manatee County SubstanceAbuse Coalition in Bradenton, Florida. They will highlighthow their VetCorps member engaged 29 new communitypartners at their very first VetCorps meeting leading to asuccessful initiative to bring about community change.Presenters will share numerous strategies that CADCA

VetCorps coalitions have implemented and how they arebuilding sustainability into new processes for coalitiongrowth.

Track 9Faking It! The Challenge of SyntheticsRoom: Bonnet Creek Ballroom Salon 7-8Trainers: John Scherbenske (Chief, Synthetic Drugs andChemical Section, Office of Diversion Control, DrugEnforcement Administration) and Carlton Hall (DeputyDirector of Training & Technical Assistance, CADCAsNational Coalition Institute)Description: Spice or K2, which is marketed as incense orsynthetic marijuana, and Molly, the powder or crystalform of MDMA (3,4-methylenedioxy-methamphetamine), orEcstasy are synthetic drugs that are popular among youth.The plant material in Spice or K2 is sprayed or soaked withunknown psychoactive substances and Molly, a syntheticdesigner drug, may contain any number of psychoactivechemical compounds making both of these drugs and othersynthetics dangerous and harmful. This course will addressthe emergence of synthetic drugs and the dangers posed bythese substances, as well as the federal and local responsesto restrict the sale of these substances. Coalitions will havean opportunity to discuss and define how to adapt theirresponses to the challenges of synthetic drugs byunderstanding the differing and unique local conditions thatcontribute to the problem.

Track 9State and Coalition Responses to the FederalEnforcement Priority Areas for MarijuanaRoom: Bonnet Creek Ballroom Salon 10-12Trainers: Sue Thau (Public Policy Consultant, CADCA), BillGeary, Ph.D. (Deputy Director, Evaluation & Research,CADCAs National Coalition Institute), Tom Gorman(Director, Rocky Mountain HIDTA) and Derek Franklin(Project Director, Mercer Island Communities That Care) Description: Marijuana continues to be illegal as a ScheduleI substance under Federal Law. Coalitions can play animportant role in gathering and organizing information thatmight be helpful to federal prosecutors and their owncommunities. Participants in this session will learn about the8 Enforcement Priorities set out by the U.S. AttorneyGeneral. They will then become familiar with the role thatcoalitions can play in collecting local information that alignswith these priority areas and how changes in marijuana lawmight impact each area of the Strategic PreventionFramework.

Tuesday, July 228:30 am noon (continued)


Course Descriptions

TUESDAY, JULY 228:30 am 5 pm

Track 2Coalition Core Essentials, Parts 2 & 3Room: Bonnet Creek Ballroom Salon 9Trainer: Heidi Bainbridge (Trainer/Consultant, CADCAsNational Coalition Institute)Description: This course will cover the essential parts ofCADCAs problem-solving process which is predicated onSAMHSAs Strategic Prevention Framework (SPF). O