MIDDLE EAST B2C E-COMMERCE MARKET 2019...2019/04/26 · MIDDLE EAST B2C E-COMMERCE MARKET 2019 PUBLICATION DATE: APRIL 2019 PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE

MIDDLE EAST B2C E-COMMERCE MARKET 2019 PUBLICATION DATE: APRIL 2019

PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-9 TABLE OF CONTENTS I PAGE 10 REPORT-SPECIFIC SAMPLE

CHARTS I PAGE 11 METHODOLOGY I PAGE 12 RELATED REPORTS I PAGE 13 CLIENTS I PAGE 14-15 FREQUENTLY ASKED QUESTIONS I

PAGE 16 ORDER FORM I PAGE 17 TERMS AND CONDITIONS

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PRODUCT DETAILS Title:

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Category:

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Covered Countries:

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Middle East B2C E-Commerce Market 2019

B2C E-Commerce

Middle East

Bahrain, Iran, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, UAE

English

PDF & PowerPoint

127

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QUESTIONS

ANSWERED

IN THIS REPORT

How is B2C E-Commerce developing across the Middle East?

What are the leading B2C E-Commerce markets in this region?

Which key trends affect the development of online retail in the Middle East?

What is the size of the online retail market in the region’s major countries and what are its growth

rates?

What are the Internet and online shopper penetration rates across the region?

SECONDARY MARKET

RESEARCH

Our reports are exclusively based on secondary market research. Our researchers derive

information and data from a variety of reliable published sources and compile the data into

understandable and easy-to-use formats.

ADVANTAGES Maximum Objectivity

Reliable Sources

Up-To-Date Analysis

Boardroom-Ready PowerPoint Presentations

Guidance For Strategic Company Decisions

MIDDLE EAST B2C E-COMMERCE MARKET 2019


MOBILE SHOPPING ENCOURAGES THE GROWTH OF B2C E-COMMERCE

IN THE MIDDLE EAST

In 2020, B2C E-Commerce sales in the Middle East are projected to reach nearly twice

the value they were in 2017. The main growth drivers include high Internet and smartphone

penetration rates across the region. In selected markets including the UAE, Qatar and

Bahrain, more than three-quarters of the population go online via mobile devices. As a

result, mobile phone was also the preferred mode of accessing E-Commerce websites and

making purchases online, according to surveys cited in the yStats.com report.

Fashion items was the leading product class purchased by digital buyers in the

Middle East. Electronics was another major B2C E-Commerce category. Furthermore, online

groceries is a fast growing Internet retail segment in the Middle East. For example, in Saudi

Arabia, the online share of total retail sales of groceries is projected to increase ten-fold by

2023 compared to 2018.

Cross-border online shopping is a popular activity among digital buyers in the Middle

East. International E-Commerce platforms such as Amazon, AliExpress and eBay outrank

local websites in terms of website traffic stemming from this region. In the UAE, more online

shoppers bought internationally in 2018 than in 2016, and in Israel, cross-border pure-plays

accounted for almost two-thirds of the market value.

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MANAGEMENT SUMMARY

REGIONAL

B2C E-Commerce Sales in MENA, by Saudi Arabia, the UAE, Rest of GCC, Egypt, Rest of MENA, and Total, in USD

billion, 2017 – 2022f

B2C E-Commerce Indicators in MENA, including Online Shopper Penetration, in % of Internet Users, Annual Purchase

Frequency, in Units, Spending per Basket, in USD and B2C E-Commerce Penetration, in % of Total Retail Sales, by the

UAE, Saudi Arabia and Egypt in Comparison to the UK, China and USA, in %, 2017/2018

B2C E-Commerce Share of Total Retail Sales in MENA, by Saudi Arabia, the UAE, GCC and MENA, in %, 2017 & 2022f

B2C E-Commerce Sales in the Middle East, by Selected Countries, in USD billion, 2017 & 2020f

B2C E-Commerce Share of Total Retail Sales, by Selected Countries in the Middle East, in %, 2017

Internet Penetration in MENA, in % of Individuals, by Selected Countries, 2017

Mobile Internet User Penetration in MENA, in % of Individuals, by Selected Countries, June 2018

Breakdown of Devices Used for Online Shopping in the Middle East, in % of Online Shoppers, February 2018

Products Purchased Online in the Middle East, in % of Online Shoppers, February 2018

Breakdown of Payment Methods Used in E-Commerce in the Middle East, in % of Online Shoppers, February 2018

SAUDI ARABIA

3.1. OVERVIEW

B2C E-Commerce Market Overview and International Comparisons, March 2019

3.2. TRENDS

Shopping-Related Activities Carried Out Online, in % of Individuals, 2018

Breakdown of Preferred Online Shopping Destination, by International and Local Shopping Websites, in % of Online

Shoppers, November 2017

Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers,

2018

3.3. SALES & SHARES

B2C E-Commerce Sales, in USD billion, 2017 – 2022f

B2C E-Commerce Share of Total Retail Sales, in %, 2017

3.4. INTERNET USERS & ONLINE SHOPPERS

Internet Penetration, in % of Individuals, 2017 – 2022f

Online Shopper Penetration, in % of Respondents, 2018e

Reasons to Switch From a Physical Store to Online Shopping, in % of Online Shoppers, 2018e

Top Barriers to Shopping Online, by Product Category, in % of Online Shoppers, 2017

3.5. PRODUCTS

Product Categories Purchased Online, in % of Online Shoppers, 2018e

Food and Beverages E-Commerce Share of Total Food and Beverages Retail Sales, in %, 2018 & 2025f

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MIDDLE EAST B2C E-COMMERCE MARKET 2019 TABLE OF CONTENTS (1 OF 6)

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SAUDI ARABIA (CONT.)

3.6. PAYMENT

Payment Methods Used in E-Commerce, in % of Online Shoppers, 2017

3.7. DELIVERY

Top Drivers of Online Shopping, by Product Category, in % of Online Shoppers, 2017

3.8. PLAYERS

B2C E-Commerce Players Overview, March 2019

Breakdown of B2C E-Commerce Market Shares by Player Types, in %, 2017

Top 5 Online Shopping Websites, incl. Total Number of Visits on Desktop and Mobile, in millions, Saudi Arabia’s

Share of Total Visits on Desktop, in %, Average Visit Duration, Pages Per Visit and Bounce Rate, February 2019

UAE

4.1. OVERVIEW

B2C E-Commerce Market Overview and International Comparisons, March 2019

4.2. TRENDS

Share of Online Shoppers Who Purchased via Smartphone, in %, 2016 & 2018

Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border

Shoppers Only, in %, 2016 & 2018

Top Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers, May 2018

4.3. SALES & SHARES

B2C E-Commerce Sales, in AED billion, 2017, 2018 & 2023f

B2C E-Commerce Share of Total Retail Sales, in %, 2017


Internet Penetration, in % of Individuals, 2017 – 2022f

Online Shopper Penetration, in % of Individuals, 2018e

Top 5 Reasons For Online Shopping, in % of Online Shoppers, November 2017

4.5. PRODUCTS

Product and Service Categories Purchased Online, in % of Online Shoppers, 2017 & 2018

4.6. PAYMENT

Share of Online Shoppers Paying by Cash on Delivery, in %, April 2018

Breakdown of Payment Methods Used in E-Commerce, in % of Respondents, 2017 & 2018


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UAE (CONT.)

4.7. DELIVERY

Delivery-Related Options Encouraging to Online Shopping, in % of Online Shoppers, 2018

4.8. PLAYERS

B2C E-Commerce Players Overview, March 2019

Market Share of B2C E-Commerce Retailers by Type, in %, 2017

Top Online Shopping Websites, incl. Total Number of Visits on Desktop and Mobile, in millions, UAE’s Share of Total

Visits on Desktop, in %, Average Visit Duration, Pages Per Visit and Bounce Rate, January 2019

ISRAEL

5.1. OVERVIEW

B2C E-Commerce Market Overview and International Comparisons, April 2019

5.2. TRENDS

Breakdown of Internet Traffic by Device, in %, March 2019

Cross-Border Online Shopper Penetration, in % of Online Shoppers, May 2018

Top 3 Product Categories Purchased in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, May

2018

Top 5 Drivers for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, May 2018

5.3. SALES & SHARES

B2C E-Commerce Spending, in ILS billion, 2017 & 2018

Breakdown of B2C E-Commerce Spending by Domestic and Cross-Border, in %, 2018


Internet Penetration, in % of Individuals, 2011 - 2017

Online Shopper Penetration, in % of Individuals, 2018e

5.5. PAYMENT

Breakdown of Payment Methods Used in E-Commerce, in % of Online Shoppers, 2018e

5.6. PLAYERS

Top 5 E-Commerce Platforms by Market Share, in %, 2017


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IRAN

6.1. TRENDS


E-Commerce Sales, in USD billion and in IRR trillion, 2017/2018

6.2. SALES & SHARES

B2C E-Commerce Sales, in USD billion, 2019e & 2023f



6.4. PLAYERS

Breakdown of E-Commerce Companies, by Companies Selling Goods or Services, in %, 2017/2018

Number of Certified Online Shops, in thousands, 2013-2018e

QATAR

7.1. TRENDS


7.2. SALES & SHARES

B2C E-Commerce Sales, in USD billion, 2017 & 2022f



7.4. PLAYERS

Top 5 E-Commerce Websites, by Rank, March 2019

KUWAIT

8.1. TRENDS


8.2. SALES & SHARES


B2C E-Commerce Penetration, in % of Total Retail Sales, 2017


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KUWAIT (CONT.)



Online Shopper Penetration, in % of Internet Users, 2017

8.4. PLAYERS


LEBANON

9.1. TRENDS


9.2. SALES & SHARES




Internet Penetration, by Age Group, in %, 2018


9.4. PAYMENT

Share of Online Shoppers Paying Online Compared to Cash on Delivery, in %, 2017

9.5. PLAYERS

List of Selected E-Commerce Companies, by Category, 2018

JORDAN

10.1. TRENDS


10.2. SALES & SHARES



Internet Penetration, by Age Group, in %, 2018

Online Shopper Penetration, in %, 2017e


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JORDAN (CONT.)

10.4. PLAYERS


BAHRAIN

11.1. TRENDS








11.4. PRODUCT

Top 5 Product Categories Purchased Online, in % of Online Shoppers, 2017

11.5. PAYMENT

Barriers to Shopping Online, in % of Non-Online Shoppers, 2016 & 2017

11.6. PLAYERS


OMAN

12.1. TRENDS




Retail Sales CAGR, by Store-Based and Non-Store Retail, in %, 2018-2023f


Online Shopper Penetration, in %, 2017e

12.4. PLAYERS



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MIDDLE EAST B2C E-COMMERCE MARKET 2019 REPORT-SPECIFIC SAMPLE CHARTS

GENERAL METHODOLOGY OF OUR MARKET REPORTS Secondary Market Research

The reports are compiled based on secondary market research.

Secondary research is information gathered from previously published

sources. Our reports are solely based on information and data acquired

from national and international statistical offices, industry and trade

associations, business reports, business and company databases,

journals, company registries, news portals and many other reliable

sources. By using various sources we ensure maximum objectivity for all

obtained data. As a result, companies gain a precise and unbiased

impression of the market situation.

Cross referencing of data is conducted in order to ensure

validity and reliability.

The source of information and its release date are provided on

every chart. It is possible that the information contained in one chart is

derived from several sources. If this is the case, all sources are mentioned

on the chart.

The reports include mainly data from the last 12 months prior

to the date of report publication. Exact publication dates are mentioned in

every chart.

Definitions

The reports take into account a broad definition of B2C E-

Commerce, which might include mobile commerce. As definitions may

vary among sources, exact definition used by the source (if available) is

included at the bottom of the chart.

Chart Types

Our reports include text charts, pie charts, bar charts, rankings,

line graphs and tables. Every chart contains an Action Title, which

summarizes the main idea/finding of the chart and a Subtitle, which

provides necessary information about the country, the topic, units or

measures of currency, and the applicable time period(s) to which the data

refers. With respect to rankings, it is possible that the summation of all

categories amounts to more than 100%. In this case, multiple answers were

possible, which is noted at the bottom of the chart.

Report Structure

Reports are comprised of the following elements, in the following

order: Cover page, preface, legal notice, methodology, definitions, table of

contents, management summary (summarizing main information

contained in each section of report) and report content (divided into

sections and chapters). When available, we also include forecasts in our

report content. These forecasts are not our own; they are published by

reliable sources. Within Global and Regional reports, we include all major

developed and emerging markets, ranked in order of importance by using

evaluative criteria such as sales figures.

Notes and Currency Values

If available, additional information about the data collection, for

example the time of survey and number of people surveyed, is provided in

the form of a note. In some cases, the note (also) contains additional

information needed to fully understand the contents of the respective data.

When providing information about amounts of money, local

currencies are most often used. When referencing currency values in the

Action Title, the EUR values are also provided in brackets. The conversions

are always made using the average currency exchange rate for the

respective time period. Should the currency figure be in the future, the

average exchange rate of the past 12 months is used.

METHODOLOGY OF OUR MIDDLE EAST B2C E-COMMERCE MARKET 2019

Report Coverage

This report covers the B2C E-Commerce market in the Middle

East. The following countries were included: Bahrain, Kuwait, Israel, Iran,

Jordan, Lebanon, Qatar, Oman, Saudi Arabia, and the UAE. A broad

definition of retail E-Commerce used by some original sources cited in this

report might include both B2C and C2C E-Commerce.

The report contains relevant information about international

comparisons, market trends, B2C E-Commerce sales and shares, Internet

users and shoppers, products, payment methods, delivery and players.

Not all types of information were included for each country, due to

varying data availability.

Report Structure

The report starts with an overview of the regional E-Commerce

market and country comparisons in terms of criteria relevant to B2C E-

Commerce, such as sales and Internet penetration. The rest of the report

is divided into country chapters, presented in the descending order of

retail E-Commerce sales.

Each country description starts with the “Trends” section that

includes an overview of market trends, such as M-Commerce and cross-

border online shopping, where available. For the top 3 countries in the

region, also an overview of the market, highlighting the overall B2C E-

Commerce development, is included.

Next, The section “Sales & Shares” covers the development of

retail B2C E-Commerce sales and E-Commerce’s share of total retail sales.

In the “Users & Shoppers” section, information about Internet

penetration and online shoppers is included, where available.

Afterwards, the section “Products” shows the leading product

categories purchased online. For some of the covered countries this

information was not available.

The next section, “Payment”, covers the payment methods most

used by online shoppers, where available.

Furthermore, the “Delivery” section covers information related to

delivery in B2C E-Commerce. This information was not available for each of

the covered countries.

Finally, the “Players” section includes information about the

leading B2C E-Commerce companies, including rankings of top online

shopping platforms by website visits, where available. For the top two

countries, also a text chart with a qualitative overview of competition was

included.


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UAE B2C E-Commerce Market 2019

Saudi Arabia B2C E-Commerce Market 2018

Middle East and Africa Online Payment Methods 2019

April 2019

January 2018

February 2019

€ 750

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Global Online Payment Methods 2019

Global Mobile Wallets 2019

Global Mobile Payment Methods 2019

Global Alternative Online Payment Methods 2019

March 2019

April 2019

March 2019

March 2019

€ 2,950

€ 1,950

€ 1,950

€ 1,950

Global Cross-Border B2C E-Commerce 2018

Global Omnichannel Commerce Trends 2018

Global B2B E-Commerce Market 2018

September 2018

December 2018

September 2018

€ 2,950

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Global Digital Gaming Market 2019

Global Online Travel Market 2018

Global B2C E-Commerce Delivery 2018

January 2019

October 2018

December 2018

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Global Clothing B2C E-Commerce Market 2018

Global Consumer Electronics B2C E-Commerce 2018

December 2018

November 2018

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UPCOMING RELATED REPORTS

REPORT PUBLICATION

DATE

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MENA B2C E-Commerce Market 2019

Central Asia & Caucasus B2C E-Commerce Market 2019: Kazakhstan, Azerbaijan, Georgia

May 2019

May 2019

€ 2,950

€ 950


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Documents

MIDDLE EAST B2C E-COMMERCE MARKET 2019...2019/04/26 · MIDDLE EAST B2C E-COMMERCE MARKET 2019 PUBLICATION DATE: APRIL 2019 PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE