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The Ferrari Consulting and Research Group
Creating Resilient Global Supply Chains
Implications on Individual and Corporate Skills
Presentation to Baltimore Chapter of APICS
April 2007
Bob Ferrari
The Ferrari Consulting and Research Group
Winds of Change Across Global Supply Chains
Faster, more
accurate, and
informed decision
making, will be the
single most important
capability for any
competitive supply
chainSignificant Implications
•Process
•Organizational Skills
•Technology
The Ferrari Consulting and Research Group
Agenda
� Current State- Global Supply Chains
� Evolution- Where Have We Come From
� Key Buffers- What Is Changing
� Capabilities of New Innovators
� Implication on Skills
� Summary and Questions
The Ferrari Consulting and Research Group
Complexity in Managing Today’s Global Supply Chains
� Customers increasingly demand
customization
“I want it made for me, and I want it
now!”
“I require 30 days of firm commitment,
and I want upside flexibility”
� Continuous innovation with
shrinking product lifecycles
� Product Proliferation
� Globalization
� Global sourcing
� Global Markets
� Rising transportation & logistics
costs
Reduce
Cost
Increase
Profitability
Increase
Responsiveness
Manage
Risk
The Ferrari Consulting and Research Group
Supplier Facing Risks
Supply Chain Risks Continue to Increase
Customer Facing RisksProduct Risks
• Constantly shifting markets
• More demanding customers
• Global markets / distribution
• Inaccurate forecasts
• Bundling of products
• Complex channels
• The “Bullwhip Effect”
• Cost and supply variability
for commodity and
component materials
• Capacity and cycle-time
constraints
• Needs for Lean-Sigma, pull-
driven environment
• Short product life cycles
• New product failure rates
• Value-chain cost structure
• Ramp-up / Ramp-down
• Inventory risks for non-
conforming, obsolete, expensive
components
What Risks are Relevant for Your Company ?
The Ferrari Consulting and Research Group
Supply Chains Are No Longer Static
� Access new geographic markets to grow
� Become more demand, or pull-driven
� Shifting industry demand patterns
� Continuous needs for deeper collaboration
� Continuing quest for sourcing and/or sustaining
lowest-cost/ flexible production
� Rising costs in global transportation and logistics
Do you know the cost and benefit drivers for your supply
chains?
The Ferrari Consulting and Research Group
Goal- Creating Alignment to the Business
Economic
Value
Operating Profit
Cost of Capital
Assets
WACC
Contribution
Revenue
Cost of Goods
Sold
Overhead
Production
Selling
Administration
Fixed Assets
Current Assets
Cost of Equity
Cost of Debt
Risk Management Levers
Smarter inventory deployment
Improve risk profile by reducing risk
exposure
Cost Reduction Levers
Reduce procurement costs on
goods and services
Reduce facility and infrastructure
costs
Reduce inventory
Innovation LeversIncrease service levels
Product Unit/volume scalability
Timely new product introduction
New global sources of innovation
The Ferrari Consulting and Research Group
Performance Gaps Are Widening
65 days1 day7 daysMake to
Stock
160 days2 days26 daysMake to
Order
WorstBestMedianType
Order-to-delivery lead times by supply chain type
Source: AMR Research, 2006Days Inventory Outstanding (DIO) 2003 2004 2005
12 Select CPG Companies
Average 38.8 41.0 41.2
Highest 65.0 66.0 65.5
Lowest 17.0 16.0 13.2
5 Select Electronic Manufacturing Services Companies
Average 51.3 48.5 49.4
Highest 87.0 78.0 77.9
Lowest 34.0 32.0 31.6
8 Select Semiconductor Companies
Average 55.7 52.8 49.4
Highest 78.0 82.0 62.7
Lowest 24.0 28.0 24.3
Source: Hackett-REL, CFO Magazine
The Ferrari Consulting and Research Group
Agenda
� Current State- Global Supply Chains
� Evolution- Where Have We Come From
� Key Buffers- What Is Changing
� Capabilities of New Innovators
� Implication on Skills
� Summary and Questions
The Ferrari Consulting and Research Group
Supply Chain EvolutionProduct Management
Procurement
Planning
Manufacturing
Transp
/ Logistics
Concept to Design
Plan to Manufacture
Procure to Pay
Order to Cash
Suppliers Customers
Demand Information
Supply information
“Traditional” Silos“Integrated”Supply Chain
“Innovative and Networked” Supply Chain
Capability / Complexity
Functional Silos,
Serial Process
Departmental
Goals
Integrated
Supply Chain
Corporate Goals
Networked Collaborative
Multi-Enterprise Goals
The Ferrari Consulting and Research Group
Where Have we Come From- The PastProduct Management
Procurement
Planning
Manufacturing
Transp
/ Logistics
“Traditional” Silos
Functional Silos,
Serial Process
Departmental
Goals
Process Control: MRP and Shop Floor
Response: Maintain Safety Stock Inventory
Response: Reserve Production Capacity
Response: Optimize Locally
Response: Expedite Everything
PUSH
Supply Chains Built on
Inventory and Capacity
The Ferrari Consulting and Research Group
How Did We Plan and Manage?
A Serial and Sequential Process
Budget MPS MRP
Production Distribution
Production
Order
Fulfillment
Shop Floor WMS Transportation
ERP and Inventory Management
Demand
Planning
Supply
Network
Planning
Production
SchedulingDistribution
and Logistics
Planning
Sales and
Marketing
Plans
Product
Plans Product
Sourcing Procurement
Strategic Planning
Tactical and Operational Planning
Sales and Operations Planning Process (S&OP)
The Ferrari Consulting and Research Group
Product Lifecycle Cost Considerations- The Past
Operational
Tactical
Strategic
Planning and
Execution
Processes
Product
Life-Cycle
Costs
70%
Mostly owned production
Localized, single echelon value-
chain
Longer product lifecycles
The Ferrari Consulting and Research GroupSource: DARPA Rapid Design Exploration and Optimization ProjectSource: DARPA Rapid Design Exploration and Optimization Project
Conceptual Design
(creative, early phase)
Detailed Design &
Sourcing Decisions
(engineering phase)
Volume
ProductionOperations
And Aftermarket
Support
Cost Reduction
Opportunities
Life Cycle Cost
Determinations
70%
85%95%
20
40
60
80
100
Today’s Reality of Life Cycle Costs
The Supply Network Structure
Pre-Built Into Your Value Chain
The Ferrari Consulting and Research Group
Agenda
� Current State- Global Supply Chains
� Evolution- Where Have We Come From
� Key Buffers- What Is Changing
� Capabilities of New Innovators
� Implication on Skills
� Summary and Questions
The Ferrari Consulting and Research Group
Three Principal Supply Chain Buffers
� Demand
� Capacity
� Inventory
Past FutureForecast / Push Demand-driven
Never accurate Demand scenarios
Little flexibility Managed flexibility
React to demand Demand-shaping
Past FutureFixed / owned Flexible / acquired
Mostly localized Global inter-enterprise
Little flexibility Managed flexibility
A hard constraint A flexible constraint
Past FutureEOQ driven Quantified drivers
Always bad Smartly leveraged
Locally optimized Globally optimized
Inhibitor to business Enabler to business
process initiatives
The Ferrari Consulting and Research Group
Creating Resilient and Responsive Supply Chains
Intelligent Supply Chain Capabilities
DemandDemand Shaping
Demand Scenarios
InventoryQuantified Drivers of Inventory
Optimal Deployment Strategy
CapacitySupply and Demand Network Design
Flexible Capacity Options
DELIVER
PLAN
Value Chain Transformation
SOURCE MAKE DELIVERSOURCE SOURCEMAKE MAKEDELIVER
Your Company or OrganizationDownstream Upstream
Multi- Echelon
Globally Optimized
The Ferrari Consulting and Research Group
Multi-Echelon Inventory Optimization
Determine inventory locations and levels to achieve
customer service at the minimum total supply chain cost
stage 1
……stage 2
stage 3
stage 4
stage n
stage n-
1
stage n-
2
Coordination of
service times of
components
Risk-pooling
across products
or components
Low inventory cost to lead time
ratios (just before the steepest
sections in the cost accrual curve)
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%Cumulative Product Cost
Number of Time Periods away from Final Stage
The Ferrari Consulting and Research Group
The Ability To Quantify Inventory by Cause
Different types of inventory need to be addressed in different ways
Demand
Uncertainty
Cycle
Stock
Pipeline
Stock
Stage Time
Uncertainty
The Ferrari Consulting and Research Group
Simultaneous Planning and Execution
Budget MRP
Production Distribution
Production
Order
Fulfillment
WMS
ERP and Inventory Management
Demand
Planning
Supply
Network
Planning
Production
Scheduling
Distribution
and Logistics
Planning
Sales and
Marketing
Plans
Product
Plans Product
Sourcing Procurement
Sales and Operations Planning Process (S&OP)
From Periodic to Continuous Set of Events
Supply Chain Analytical Tools and Applications
Scenario and What-If Planning
Lean- Sigma
Replenishment
Supply Chain Modeling and Scenario-Building
The Ferrari Consulting and Research Group
Agenda
� Current State- Global Supply Chains
� Evolution- Where Have We Come From
� Key Buffers- What Is Changing
� Capabilities of New Innovators
� Implication on Skills
� Summary and Questions
The Ferrari Consulting and Research Group
Where Are the Innovators?
� Align supply chain capability with overall business
strategy
� Continually analyze the optimal supply chain design
that can sustain efficiency as well as resiliency needs
� Make smarter investments in working capital to
achieve goals related to service level and cost
� Deploy a combination of linked supply chain process
strategies to complement the entire network
In Process
The Ferrari Consulting and Research Group
Where Are the Innovators?
� Forster new dimensions of supply chain organizational
capabilities
� Analytical, scenario-driven, as well as traditional planning
� New importance of the knowledge worker
� Risk management / risk contingency perspectives
� Collaboration across all functions, as well as partners
� Quicker, intelligence-based decision making across
planning and execution
� Plan transformations in manageable increments
In Organization and Culture
The Ferrari Consulting and Research Group
Where Are the Innovators?
� Leverage best-of-breed technology:
� To implement industry unique, or individualized
supply chain capabilities
� Enhance or better leverage previous investments in
ERP/APS systems to address uncertainty and risk
� Target specific processes to enhance decision-
making
� To speed-up the planning process, and overcome
information latency
� To overcome challenges of too much data and not
enough information
In Technology
The Ferrari Consulting and Research Group
What Do Best in Class Companies Do Differently?
� Best in Class are 2.1X more likely to use multi-echelon inventory optimization
� Best in Class are 2.1X more likely to have a supply chain visibility system
� Best in Class are 1.9X more likely to have a demand management system that supports customer-level forecasting
� Best in Class are 2X more likely to have cross-functional teams for inventory mgmt
According to a 2007 Aberdeen Group Survey
Source: Aberdeen Group, 2007
The Ferrari Consulting and Research Group
Total Supply Chain Cost
Service Level
Value Delivery Approach
CurrentEfficient Frontier
NewEfficient Frontier
New Strategy
Step One
Focus on policy “right-sizing”with current structure, policies and parameters
Step Two
Identify, prioritize, and implement high impact, short-term opportunities
Step Three
Fundamental changes to the supply chain structure or strategy
Starting Point
TargetCurrent
The Ferrari Consulting and Research Group
Agenda
� Current State- Global Supply Chains
� Evolution- Where Have We Come From
� Key Buffers- What Is Changing
� Capabilities of New Innovators
� Implication on Skills
� Summary and Questions
The Ferrari Consulting and Research Group
Implications for Overall Supply Chain Skills
� We are moving toward the information-driven / analytics based companies
� Contextual information vs. data
� Information with relevancy- integrated across organizational barriers
� Historical / forward-looking / predictive
� Orchestration of the supply chain to meet or anticipate business needs
� Form and re-form networks of opportunity
� Risk balanced
� Scenario based
� Multi-skilled and self-contained
The Ferrari Consulting and Research Group
Implications for Individual Skills
� Broad Supply Chain Fundamentals� Broad supply chain concepts� Supply chain key performance indicators (KPI’s), aligned to corporate objectives
� The key supply chain buffers� Managing and planning across a global supply chain� Continuous improvement (Lean / Sigma)� Analytical as well as management skills� Compliance and regulatory issues
� Building Competitive Processes� Design for supply chain and time-to-volume� In-depth understanding of the core value-chain� Inventory deployment strategy in push-pull environment� A scenario and analytical planning based S&OP process� Global risk management� Logistics and distribution
The Ferrari Consulting and Research Group
Implications for Individual Skills
� Managing Customer and Supplier Relationships
� Integrated customer/supplier relationship management
� Strategic commodity management
� Collaboration for win-win
� Change management / program management
� Supply network design
� Leveraging technology
� Leveraging IT to enhance supply chain performance
� Knowledge of various advanced technologies / SCM applications strengths/limitations
� Leveraging the Internet and other enabling technologies
� General knowledge of IT concepts and trends (J2EE, SOA, .NET, Appliance….)
The Ferrari Consulting and Research Group
Summary
� Creating knowledge, and knowledge-based organization
� Knowing all of the characteristic /needs of your value-chain
� Driving alignment and direct linkage to overall business performance
� Faster / accurate/ holistic / predictive decision making
� Selective and leveraged use of advanced applications and technology
Creating Resilient Global Supply Chains is About:
Resulting in the ability to respond to continuous
business change, uncertainty, and risk
The Ferrari Consulting and Research Group
A Closing Quote
“Every morning in Africa, a gazelle wakes up.
It knows it must run faster than the fastest lion or it will be
killed.
Every morning a lion wakes up.
It knows it must outrun the slowest gazelle or it will starve
to death.
It doesn’t matter whether you are a lion or a gazelle.
When the sun comes up, you better start running.”
African proverb- Translated into Mandarin and posted in
Chinese auto parts factory
The Ferrari Consulting and Research Group
Thank you for the opportunity to speak with you today
My Contact Information:
Office Phone: 781-944-6308
Mobile Phone: 617-686-6317
Email: [email protected]