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Mick RameyOld dogs can always learn new tricks
Objective
A. Build awareness by 45% in the next 12 months B. Establish positive reputation in the Twin Cities
community as a knowledgeable Real Estate agent C. Increase listings by 3 per year
Current Situation
● Knowledgeable in Real Estate - 35 + years - but not capitalizing on it
● Stuck in the past (rightfully so) BUT the future is inevitable
● Known by the community but for what? ● TAKE CONTROL of your reputation
GET PERSONAL
Right now your website is GENERIC and doesn’t speak to the type of realtor or person that MICK RAMEY is - we need to change that and let your personality and your knowledge shine through your personal website
BE RELEVANT
Facebook is a GREAT platform to use right now especially for your age group so I want to make sure that we are giving the people who like your page content that is RELEVANT TO them
● DIY projects ● House tips ● Listings ● Important Real Estate
Information
CAPITALIZE ON YOUR CONNECTIONS
USE YOUR PERSONAL PAGE TO DRIVE TRAFFIC TO YOUR BUSINESS PAGE
You have 1,543 friends on your personal page - USE THAT
When we post a listing on your business page - share it on your personal page with a more personal message to drive traffic to your business page.
Don’t be afraid to branch out
Tweet Tweet Tweet
● Tweet 5 times a week ○ Listings, DIY, home,
interesting content ● Retweet/Engage Public
○ Go through every few days and retweet/favorite/follow people to build traffic to you and your brand
BE professional STAY connected
● 500+ connections with PROMINENT people - USE THAT ○ Congratulate, like,
connect in a professional way
● Share your knowledge ○ Share Real Estate Info
■ boring interest rate, market trends, etc.
Be bold, be innovative
YouTube Channel
● Video tape properties, edit the videos to make them fun and interesting for your clients○ I have the capability to
edit video ○ add cool features of that
property ○ DRIVE TRAFFIC TO ALL
SOCIAL MEDIA
Use your 35+ years of experience
This could be YOU →
Informational Sessions and Speeches
● Get yourself out there and people might just THINK OF YOU when they are buying a house - “This relator came in to speak to my class” AND BOOM
Revamp and Redo
● Redo all posters/flyers and update with new information/less information and more attention getters
● segment and conquer ○ segment each flyer so it
has a specific audience ■ baby boomers■ millennials ■ etc.
○ segment email messages so that they are TAILORED to a specific audience
BUT will it work
● Google Analytics ● Twitter and
Facebook Polls ● Business after 12
months ● Evaluating data via
