michael Kors

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  1. 1. CONDE NAST
  2. 2. GENDER: FEMALE AGE: 25 TO 54 YEARS OLD ANNUAL INCOME: ABOVE $50,000
  3. 3. WHY ADVERTISE? 70 % OF NORTH AMERICAN CONSUMERS ARE FAMILIA R WITH MICHAEL KORS. THE MARGIN IN WHICH TO G ROW THEIR BUSINESS THROUGH MARKETING C AN BE INCREASED. MICHAEL KORS MARKETS ITSELF AS A LUXURY LIFES TYLE BRAND, TARGETING THE AFFLUENT AND ASPIRATIONAL CON SUMERS. - JUST LIKE OUR CONSUMERS AND READERS!
  4. 4. THESE ARE THE MAGAZINES WE HAVE CHOSE FOR YOU!
  5. 5. MICHAEL KORS TARGET AUDIENCE Gender: Female Age: 25 to 54 years old Annual Income: Above $50,000
  6. 6. GENDER: FEMALE (87.5%) MEDIAN AGE: 38.5 YEARS OLD MEDIAN INCOME: $60,536 SPECIAL ISSUES FOR MK SEPTEMBER- THE FALL FASHION BLOCKBUSTER DECEMBER- CHIC FOR THE HOLIDAYS
  7. 7. WHY VOGUE? NATIONAL MAGAZINE AWARDS - MAGAZINE OF THE YEAR -GENERAL EXCELLENCE- STYLE & DESIGN PRESTIGE - CONSUMERS VIEW BRANDS ADVERTISED IN VOGUE AS THE BEST VOGUE READERS SPEND MORE ON FASHION EACH YEAR THAN READERS OF ELLE, MARIE CLAIRE, INSTYLE, VANITY FAIR AND HARPERS BAZAAR FULL BLEEDO UT AD
  8. 8. GLAMOUR GENDER: FEMALE (96%) AGE: 18-49 YEARS OLD MEDIAN INCOME: $64,280 SPECIAL ISSUES FOR MK JUNE- THE SUCCESS ISSUE OCTOBER- FALL BEAUTY ISSUE ADWEEKS HOTLIST HOTTEST FASHION MAGAZINE TOP 25 MAGAZINE IN AVERAGE PAID CIRCULATION
  9. 9. WHY GLAMOUR PERFUME SAMPLE IN
  10. 10. TEEN VOGUE GENDER: FEMALE (93%) MEDIAN AGE: 24 MEDIAN INCOME: $56,366 SPECIAL ISSUES FOR MK SEPTEMBER- THE FALL FASHION ISSUE NOVEMBER- THE SOCIAL RESPONSIBILITY ISSUE
  11. 11. WHY TEEN VOGUE GATEFOLD AD OPPORTUNITY TO REACH A YOUNGER TARGET MARKET
  12. 12. STYLE.COM Gender: Female (70%) Median Age: 32 Median Income: $103,000
  13. 13. ALLURE GENDER: FEMALE (70%) MEDIAN AGE: 32 MEDIAN INCOME: $103,000
  14. 14. WHY ALLURE WE WILL USE ALLURE AS O UR OPPORTUNITY T OUSE THE TABLET, APP, AND INTERNET TECHNOLO GY MAGAZINES ARE CUR RENTLY USING. THIS MARKET IS GROWING IN THE MEDIA
  15. 15. COMPARATIVE ANALYSIS Conde Nast Magazine Circulation Ad Space Cost Reach Frequency CPM Total Cost Total Impressions Vogue 1,229,880 $135,225 1,229.88 12 $109.95 1,622,700.00$ 14,758,560 Glamour 2,318,521 $179,379 2,318,521 12 $77.37 2,152,548.00$ 27,822,252 Teen Vogue 1,011,368 $103,681 1,011,386 10 $102.52 1,036,810.00$ 10,113,680 Total 4,812,058.00$ 52,694,492 Competition Magazine Circulation Ad Space Cost Reach Frequency CPM Total Cost Total Impressions Elle 1,125,536 $137,330 1,125,536 12 $122.01 1,647,960.00$ 13,506,432 Marie Claire 1,011,971 $161,550 1,011,971 10 $159.63 1,615,500.00$ 10,119,710 Seventeen 2,021,792 $160,030 2,021,792 10 $79.15 1,600,300.00$ 20,217,920 Total 4,863,760.00$ 43,844,062