MICHAEL TAN TECK EE

SINGAPOREAN

Resident inHangzhou Zhejiang Province (China)

Tel: +86 - 13750821260 (M)

DOB: 25July 1981. Unmarried.

Email: 510738480@qq.com

WORK EXPERIENCE

Michael is the Chief Operating Officer of Ruida Education Group in Zhejiang Province Hangzhou. He has over 12 years of global experience in sales, marketing management, leadership development, business coaching.

He has worked extensively in the fields of sales and marketing management and business development. He has worked across 29 cities in China, Dubai, Saudi Arabia, Jordan, Egypt, Iran, Bahrain, Oman, Turkey and Singapore.

In his current role in managing yearly sales of 192million RMB education group was heading business development and leadership coaching role. Before moving to Ruida, he held senior management positions in education industry, with last two being as Chief Strategy Officer and Marketing Director in company in Singapore listed in New York Stock Exchange.

-------------------------------------------------------------------------------------------------------------------------------------

JAN 2013 – PRESENT EDUCATION SECTOR IN CHINA

2015 /4-PRESENT RUIDA EDUCATION GROUP, CHINA

CHIEF OPERATING OFFICER  Responsbile for the entire performance and growth-rate of company in China by meeting the target profits,to consolidate the promotion of brand value, and expand its influence.

2012/5-2014/5, NEW DYNAMIC INSTITUTE (EDU)

CHIEF STRATEGY OFFICERTotally in charge of 40 schools in 11 different regions (including Dalian, Wuhan,Taiyuan, Shijiazhuang, Chengdu, Xi’an, Nanjing, Suzhou,Changzhou, Harbin, Hefei) of their internet programs,propogation and operations.

CV Michael Tan Page 1

KEY TASKS IN ABOVE ROLES

To ensure the entire performance grow-rate of the company in China meeting the target profits, to consolidate the promotion of brand value and expand its influence.

Aim to integration of regional resources, in coordination with the company and nationwide market- brand activities, duties on entire regional planning, to scheme, design, organize and implementation of synthetic and major events.

Responsible for integral marketing strategies: portfolio of price, cost and product. Designing and running of new models for business in order that the overall business goals set

by board are fulfilled. Responsible for training the employers of whole marketing and sales departments in the

company. Steering at making overall arrangements for domestic market resources, including marketing

channels, propagation, media and Internet. To provide more opportunities for company to communicate and cooperate with oversee

counterparts for the purpose of internationalization. To create and optimize branch offices’ management systems. Ensuring high level of team

performance and better utilization of branch offices, regular performance evaluation and feedback, in order to achieve set targets.

Supervision of the turnover and marketing budget. Be at helm the creation of new marketing blueprints in order to over fulfil business goals.

To command and coordinate of internal cooperation and communication among departments for the purpose of improvement of company’s work efficiency.

Duties on programs scheme of various ads circulation channels and operation, to make plans for website core appeal in accordance with marketing goals, propagating activities and important events, and to launch marketing pitches on portals, commercial.

To ensure the brand influence and customer hit-rates, activity promotion, product propagation, and registry of new sign-ups.

To take advantage of Internet media, forum, blog, wechat, SNS used by English training industries to carry out website propagation, and creating and discovering various kinds of propagation modes and focus on ensuing business results.

To write analysis report of promotion result, to scheme and adjust propagationplans, gradually make adjustments to propagation strategies according to the analysis of propagation resource statistics and customer feedback so that the propagation resources can be optimized.

Monitoring and researching rival’s competitiveness as well as relevant websites strategies, and make reasonable adjustments to websites related to optimization, monitoring and analysing websites statistics and putting forward reasonable suggestions on regular basis.

Give overall consideration for super, medium and small- sized markets activities schemes and action plans.

Responsible for domestic market department work plans, as well, guidance to miscellaneous businesses andregulatory submissions to higher authorities for approval.

2008/6-2012/3 HERSING GROUP(ERA SINGAPORE)

SENIOR DIRECTORReal Estate Management: Responsible for the overall management and operations in managing a portfolio of properties.

CV Michael Tan Page 2

Responsible for all aspects of property management and facilities management functions. Provide leadership, assistance and growth to the property sales team. Giving proper

guidance to staff and colleagues on daily operations and defects management. Coordinate and run AGM/Council Meetings and liaise with clients from time to time to

update them the property/asset status. Set maintenance standards for operational aspects of the properties, ensuring proper

upkeep of engineering and building systems, and inculcating a strong working relationship amongst staff, business partners and tenants.

Responsible for planning, recommending budget and controlling operating expenses and improvement works for the department.

Enhance the department’s revenue base whenever opportunity arises. Plan advertising and promotional activities for the department. Planning of department events and activities from time to time. To build up company’s training system, in organization of course development, teaching staff

qualification construction and teaching materials compilation, and so on. Making analysis of training demand for industry market,to established perfect internal

training flowchart. According to departmental strategy, to merge miscellaneous resources within company

scope, continuously ameliorate and develop training groups’ construction and cultivation. To enhance the implementation of training system and make an analysis of training fruits,

constantly improve and sublimate training effect. In charge of management training courses for 500agent from various sector.

2007/7-2008/6 CHARLES & KEITH INTERNATIONAL (FASHION)

BUSINESS DEVELOPMENT MANAGERSupport business development and franchise activities and lead key marketing initiatives internationally.

Report directly to the Executive director of and lead the team while interacting regularly with the Product Development and the Commercial teams.

Design and execute consumer research efforts for new customer targets. Showcase innovation capabilities for new business development initiatives. Develop key customer insights that shape new innovation platforms to support innovation

projects for our top customers in the region. Develop marketing and sales materials for new business development efforts and new

product launches. Identify and develop new business opportunities Lead and manage strategies, engagement and revenue on target accounts Demonstrate strong knowledge and understanding of clients, distributors and target markets

in 16 cities in Middle East and Africa. Manage distributors for implementing sales plans and achieving agreed sales targets Keep abreast of the market competitors’ activities and industry trends to develop and

implement a high growth strategy Build and maintain good relationship and effective communication platforms with customers

or distributors in new and developing markets Handle any others ad-hoc duties as assigned by the management.

CV Michael Tan Page 3

2005/8-2007/6 BROADWAY F&B PTE LTD

OPERATION MANAGERResponsible for the overall management and operations of a cooked food market – Kopitam - a specific food makret in Singapore with multiple food outlet in an area of 1000 Sq Mt.

Supervision of 10 outlets profit condition, and ensure new-opened outlet to make ends meet in three-month periods.

To supervise daily operation and ensure its smooth running condition. To supervise effective distribution for individual staff member in each outlet and to optimize

efficiency and lower costs. Supervision of establishment and implementation of quarterly sales plans. Responsible for monitoring consumers’ purchasing value to optimize it. Handle complaints from customers. To assist examining and selecting new -opened outlets.

EDUCATION

Qualification Institute Year

Diploma In Marketing.

Languages

Singapore Polytechnic

English & Mandarin (Various Dialect)

2000 - 2003

AWARDS AND ACHIEVEMENTS Invited speaker on Chinese TV on education sector

HOBBIES AND EXTRA CURRICULAR ACTIVITIES Traveling and Reading

Cooking-Indian food

CV Michael Tan Page 4