Metro Smart Passes pictograms

8/7/2019 Metro Smart Passes pictograms

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Intro to

Metro Smart PassesMichael Perkins

Greater GreaterWashington.org


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Most of the time, riders pay pertrip

BusFare

Payment

(cash or stored)value

RailFare


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Metro sells weekly passes

10

10

10

.$1 50

.$3 24

.$4 70

.$1 50

=Blue busonly

.$3 25

=Red railonly

.$5 20

The bar shows the farevalue

Weekly Bus Pass

Rail Short TripPass

Rail Fast Pass


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Passes are valid forunlimited trips

A bus pass is valid for unlimited localbus rides ($1.50 or less)

A rail short trip pass is valid for thefirst $3.25 of any rail trip

A rail fast pass is valid for all rail trips


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Expensive trips need additionalfare

Expressbus

* ,For bus passes this extra is paid automaticallyvia Smartrip

* : ,PROBLEM For rail this extra must be paid using exact change atExitfare machine

*Automatic

Exact Change

*Only


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PROBLEM: Bus passes areworthless

on rail and vice versa

This means regular bus pass customers have an incentive to

take trip by bus even if it would be much faster and more.efficient to take a train


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Pay-per-ride customers get atransfer discount

Transfer discounts are meant to encouragepeople

to use the rail and bus as an integrated.system


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:PROBLEM Pass customersget no transfer discount

-The transfer discount for rail pass holding customers-disappeared when transfers became Smartrip only and paper

.transfer slips were eliminated .Bus pass holders never received a transfer discount on rail

OR


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PROBLEM: No short-distancerail pass

Rail short pass covers a substantialdistance

Ballston to Eastern Market is $3.15

No rail pass makes sense for shortcommute

For example, Columbia Heights to

LEnfant Plaza is $2.00, existingshort rail pass wouldnt makesense unless you plan on taking 17rides in a week


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Recommended

changesto Metro passes


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First, make passes validon either bus or rail

10.$1 50

.$1 50

10

10

.$3 24

.$4 70

.$3 25

$max

This will allow pass holders to take whatever transit vehicle is.appropriate for their trip

=Purple railor bus


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Second, change from weekly tomonthy

40.$1 50

.$1 50

(Increases convenience fewer)transactions

,Multiply by 40 based on typical20 commuting days per month andconsistent with other transit agencies


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Third, allow customers tochoose the pass value

40.$1 50

.$1 50

40.$3 25

.$3 25

40$n $n

This will allow customers to choose a pass value that s appropriate for( ).the trips they take most often usually their commute

F th l dditi l


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Fourth, always pay additionalfare

out of stored Smartrip value

( )This will increase customer convenience no exact change neededwhile allowing pass holders to occasionally take a trip that s

more expensive than their selected pass value

Automatic

Fifth i t t t f


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Fifth, reinstate transferdiscount

for pass holders


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This simplifies the set of passesMetro sells

40$n

$n

10.$1 50.$1 50

=Blue busonly

To satisfy customers that use the current bus pass and may be ,reluctant to change or pay an entire month s worth in advance

This pass would be useful to any customer that typically rides 40 or, , ,more times per month regardless of distance time mode of travel or

/ .elderly disabled status

Documents

Metro Smart Passes pictograms