spring 2013

spring 2013

contents:MERCH NORTHSHORE is the newest addition to Chattanooga’s local retail north of the river. We are very excited to bring chic, affordable, fashion-forward apparel for the Chattanooga woman.

The first issue is a celebration of spring welcoming. Merch is introducing spring by featuring rich vibrant tones, ready to wear light and easy fabrics, fun prints and flirty textures.

The “Merch Girl” is energetic, feminine, and trendy. She is ready to depart from the winter’s cold and get out in the sun. The Merch Girl loves fashion and our collection allows her to mix and match separates, accessorize, and set trends.

Every month, we will choose a new Merch Girl by sharing your photos on Instagram and Facebook, by using #MERCHgirl, wearing your Merch ensemble. Whoever gets the most likes will win an outfit of choice and will be featured in our Facebook page.

Follow us from these social media platforms and we will see you at our store and online!

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Girl on the Go.

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Photographer: Sam SilveyModels: Hannah Gray & Lillian SilvaArt Director: Justin AragonVideographer: Hugh Huffaker

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Embroidered GoddessDress. Off white linen with multicolored embroidery on bust with lace details on skirt.

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Garden Goddess Cocktail Dress. Romantic white with lace detailing.

Girl on the Go.

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TOP: Woven Sandy TankBOTTOM: Seafoam Green Vertical Stripe Shorts.

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Mint Green Dress SHOES: Black X strap wedges.

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TOP: Powder yellow lace tank BOTTOM: Faux leather lace shorts. SHOES: Black X strap wedges.

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Embroidered denim and sunshine yellow high-low dress.

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On Lillian: Coral Teal Chevron Dress NECKLACE: Oversized Teal Chain SHOES: Strappy Cork Wedges

On Hannah: TOP: Green and Gray Paisley Blouse BOTTOM: White Spring Shorts. SHOES: Black X strap wedges.

105 NORTH MARKET STREETSUITE 125 CHATTANOOGA, TN 37405

We know how much you love to share photos! Show us your MERCH look and #MERCHgirl on Instagram. Have your firends like your photo to have a chance to win an outfit and get featured as our MERCH Girl!

HELLO THERE!

@MerchNORTHSHORE www.merchnorthshore.com

#MERCHgirl