indicator

January 23 2010 Drapers 13

Drapers spoke to 50 independents about their men’s premium fashion business for the week ending January 9. Brands and styles mentioned in the lists, including the Top 10 and Top 5, are ranked when mentioned by five or more retailers

MENSWEAR

Quickfire questions

00%Better

00% Same

00% Worse

Fashion in figures

Total week’s takings

Average spend

What were the total sales in your store this week?

What was the average spend per customer in your store this week?

How does your week’s business compare with this time last year?

Date:week ending JANUARY 9 2010

Average:

£122.96

DATE: week ending JANUARY 9 2010 -6.3% Year-on-year change

£9 , 071average:

Which brand are you most looking forward to putting on the shopfloor for spring 10?

1 Boss Black2 Paul Smith Jeans3 D&G

Which brands sold best over the Christmas period?

1 Boss Orange2 Armani Jeans3 Boss Black

Keenly anticipated: Boss Black

Which product categories sold best over Christmas?

1 Knitwear2 Shirts3 Jeans4 Outerwear5 Scarves

Festive frenzy: Boss Orange

Have you had to close your store due to the snowy weather?

Yes 69%No 31%

35%Better

7% Same

58% Worse

We put spring product out in December to take advantage of good footfallKeith McCaffrey, owner of Caffreys in Inverness, Scotland

The Christmas week was a mad rush. We well exceeded last year’s figuresChris Johnson, deputy manager at Blueberries in Blackpool

18%

of the stock on indies’ shopfloors is spring 10 product

of indies said trade was up on 2008 in the week before Christmas

66%

A regular bestseller: Lyle & Scott

TOP 5Best-selling Sale brands of the week

1 Boss Black2 Boss Orange 3 Armani Jeans 4 Paul Smith Jeans 5 Armani Collezioni

TOP 5Best-selling categories of the week

1 Outerwear2 Knitwear 3 Shirts 4 Jeans 5 Suits

TOP 10 Best-selling brands of the week

1 Boss Black2 Armani Jeans 3 Boss Orange 4 Polo Ralph Lauren 5 Paul Smith Jeans 6 Lyle & Scott7 Vivienne Westwood8 D&G9 Barbour 10 Paul Smith PS

According to this week’s Indicator poll, 31% of premium menswear indies had to shut up shop due to the heavy snow across the UK. However, the snow clouds did have a silver lining for many retailers – sales of outerwear and knitwear boomed as shoppers looked to wrap up against the cold

PREMIUM

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