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December 19 2009 Drapers 13
indicator
men’s footwear
Drapers spoke to 50 independents about their men’s contemporary footwear business for the week ending December 5. Brands and styles mentioned in the lists, including the Top 10 and Top 5, are ranked when mentioned by five or more retailers
Contemporary H by Hudson was the stand-out brand this week for men’s contemporary footwear retailers, as its fashion-led heritage styles proved a hit with shoppers. Boots were selling better against last year for 63% of indies, while Lyle & Scott footwear is storming through its first season, making it onto the best-selling brands list
Top 10 Best-selling brands of the week
1 H by Hudson2 Timberland3 Fly London4 Base London5 Converse6 G-Star7 Camper8 Replay9 Skechers10 Lyle & Scott
Top 5Best-selling categories of the week
1 Fashion-led workwear boots2 Vulcanised pumps3 Contemporary formal shoes4 Trainers5 plimsolls
Top 5Best-selling leather footwear brands of the week
1 H by Hudson2 Ted Baker3 Base London4 Fly London5 Jeffery-West
Quickfire questions
How do you think Christmas trading will fare compared with last year?
Better 48%Same 28%Worse 24%
Which footwear brand has had the best sell-through so far this autumn?
1 H by Hudson2 Fly London3 Timberland4 Replay5 Ted Baker
How have sales of boots fared compared with this time last year?
Better 61%Same 36%Worse 3%
Which is your best-selling boot style?
1 Fashion-led work styles2 Biker3 Heritage work styles4 Chelsea5 Lace-up ankle
To catch up with the latest menswear news, visit www.drapersonline.com/news/menswear
There’s an increase in sales of formal styles at this time of year as it’s party seasonAli Reza-Din, owner of Nikku Morganti in King’s Lynn, Norfolk
Making an impact: Lyle & Scott
Stepping ahead: H by Hudson a hit
Rugged heritage: Timberland
of men’s footwear indies’ autumn 09 buy is made up of boots
57%
The bias for boots has left a gap for shoes and there’s been a swing towards loafersSimon Marsh, owner of Rift in Chiswick, west London
of sales at men’s footwear indies are made up of casual styles
43%
00%Better
00% Same
00% Worse
Fashion in figures
57%Better
11% Same
32% Worse
Total week’s takings
Average spend
DATE: week ending December 5 2009 -3% Year-on-year change
£8,280average:
What were the total sales in your store this week?
What was the average spend per customer in your store this week?
Date:week ending December 5 2009
Average:
£82 .39
How does your week’s business compare with this time last year?
