Membership Growth Our Future Presentation by John Gomes RIMC Membership Growth Our Future Presentation by John Gomes RIMC

Membership Growth Membership Growth

Our FutureOur Future

Presentation by John Gomes RIMCPresentation by John Gomes RIMC

Membership Growth Membership Growth

Our FutureOur Future

Presentation by John Gomes RIMCPresentation by John Gomes RIMC

Rotary 2

Key Messages

The need for Rotary Humanitarian Service is expanding exponentially

Our numbers are not meeting this need

Address the challenge

Success will depend on:

•Re-energizing ‘moribund’ clubs

•Strategizing for recruitment, extension and retention

Rotary 3

Alarming statistics show a need for Rotary to escalate Service to Humanity…

Abuse and violence of women Child abuse and rape

40% Unemployment

Street

Children / Orphans

Drugs

in School

200 per day die of

Malaria

Hunger & Starvation !

Illiteracy

NO HOPE !

Crime

Plastic shacks

6 Million HIV +Positive in

Southern Africa

Rotary 5

The need increases – we do not : except for odd blips, we are in steady decline

-40,000

-30,000

-20,000

-10,000

0

10,000

20,000

30,000

40,000

50,000

60,000

1988

-89

1989

-90

1990

-91

1991

-92

1992

-93

1993

-94

1994

-95

1995

-96

1996

-97

1997

-98

1998

-99

1999

-00

2000

-01

2001

-02

New Clubs Existing Clubs Net Growth

Rotary 6

Especially serious is the loss of members who have been in Rotary fewer than 3 years

1600

1800

2000

2200

2400

2600

2800

3000

3200

1996 1997 1998 1999 2000 2001 2002

10+ years <1 year

1-2 years

2-3 years3-5 years

5-10 years

20%

10%

14%

18%20%

18%

We lose 42% of new members within 3

years of membership

Rotary 7

The reasons for termination are not all are beyond our control

Disinterest

No Reason Given

OtherDeceased

Health/Personal

Business Pressure

Attendance

Moved

Business Transfer

Rotary 8

This threatens our ability to meet Humanitarian needs: the gap is growing

Membership

Humanitarian Needs

GAP

Rotary 9

We are at a critical stage:

Trigger

Point

Ignore

Growth

Take Action

Business as Usual

Membership

Humanitarian Needs

The “GAP”

What is our future?

Rotary 10

For Rotary to remain relevant, we must increase, revive…

This implies:

• Invigorating our clubs - Boom- Boom !

•Attracting and Retaining quality members

•Adopting the appropriate strategy.

Rotary 11

Your team has to revitalize the club and ..,

Develop a vision - a purpose for the club – formulate its identity

Find meaningful hands-on community service projects

Don’t try to be all things to all people – be focused

Keep the all in the club active

Rotary 12

You have to

Attract top speakers, on topics of interest

Provide good programmes & deal with meals

Communicate

Be fun

Do fun

Have fun

Your club is either growing or …dying !Make the difference.

Rotary 13

ORGANIZE and ASSIGN RESPONSIBILITIES to attract and retain members

Membership Growth

Recruitment Retention

Rotary 14

Organize to make it happen

Membership Growth


• Assign responsibility• Set objectives• Develop strategies• Prepare action plans• Target segments of society• Monitor progress• Recognize performance

Rotary 15

Organize to make it happen

• Assign responsibility• Set objectives• Develop strategies• Prepare action plans• Offer incentives• Target segments of society• Monitor progress• Recognize/reward performance

• Assign responsibility• Analyze losses• Set objectives• Appoint mentors • Recommend club initiatives• Build programmes around new

members

Membership Growth


Rotary 16

Bring in and Bond a DEDICATED ROTARIAN

ExciteAboutRotary

EducateIn

Rotary

InvolveIn

Club

Identify prospective members

InformAboutRotary

Inductinto

Rotary

RecruitmentRetention

Retention begins when the member is inducted into the club

Suite of Resources

Rotary 17

An integrated strategy to create a dedicated Rotarian

ExciteAboutRotary

EducateIn

Rotary

InvolveIn

Club


InformAboutRotary

Inductinto

Rotary

• Classification survey• Business and

professional leaders• Community trends• Colleagues• Appointment notices• Walk the streets• Yellow pages• Chamber of

Commerce• T.R.F. Alumni

Rotary 18

ExciteAboutRotary

EducateIn

Rotary

InvolveIn

Club


InformAboutRotary

Inductinto

Rotary

• “ABC’s” of Rotary• Invite as guest• Meet with other

Rotarians• Why join Rotary (20

reasons)• “Why I joined Rotary”• “Why am I still a

member”• Discuss club projects• T.R.F.• High ethical standards• Community

representation


Rotary 19

ExciteAboutRotary

EducateIn

Rotary

InvolveIn

Club


InformAboutRotary

Inductinto

Rotary

• A dignified ceremony• Invite spouse and family• Invite business/

professional associates• Spell out the meaning of

Rotary and its obligations• Present with

—“4 Way Test—Object of Rotary

• Make it a memorable event


Rotary 20

ExciteAboutRotary

EducateIn

Rotary

InvolveIn

Club


InformAboutRotary

Inductinto

Rotary

• Assign mentor

• Assign to Reception

• Appoint to a committee

• Delegate to Conference

• Attend Board meeting

• Participate in Fellowship

• ‘My Job’ talk


Rotary 21

ExciteAboutRotary

EducateIn

Rotary

InvolveIn

Club


InformAboutRotary

Inductinto

Rotary

• New member’s orientation

• Fireside Chats

• Host Youth Exchange student

• Attend:-—District

Conference/Assembly

—Foundation seminar

—Other Rotary Clubs


Rotary 22

Create a dedicated Rotarian

ExciteAboutRotary

EducateIn

Rotary

InvolveIn

Club


InformAboutRotary

Inductinto

Rotary

• Accomplish a major community project

• Appoint to

District Committee

• Select for special project

Rotary 23

Draw on extensive resources available to you

District membership team

Rotary 24

Drawing throughout on extensive resources available to you


R.I. materials•Membership Recruitment Ideas•10 Easy Ways to Attract and Retain•A Guide to Membership Retention•Club Inventory•Strategies for Member Education•Mentoring Worksheet•Membership Survey

Rotary 25

Drawing throughout on extensive resources available to you


R.I. materials•Membership Recruitment Ideas•10 Easy Ways to Attract and Retain•A Guide to Membership Retention•Club Inventory•Strategies for Member Education•STAR•Mentoring Worksheet•Membership Survey

www.rotary.org/membership•Materials for download

Rotary 26

Addressing the humanitarian needs of the 21st century requires committed Rotarians.

This is the real challenge of membership growth

Changing our style

It implies:

Cherishing new members

Listening to members

Responding to community needs

Documents

Membership Growth Our Future Presentation by John Gomes RIMC Membership Growth Our Future Presentation by John Gomes RIMC