SIMON TESORIERO

POINT OF SALE DESIGN

This design is protected by Copyright and is the property of Megara (Australia) Pty Ltd

The Braun Lady Floor Stand unit retains a feminine look and feel to encourage female shoppers. The shape of the stand is curvaceous, with scalloped graphic panels; “soft and subtle” - creating synergy between POS and product.

Procter & Gamble - Australian and International Award Winning Braun Lady Floor Stand

Design features:

The concept has a generic base and can be re-dressed with new graphic panels in seconds.

Small footprint so that it can be positioned near sales desk.

Manufactured from 100% RECYCLED polypropylene: a light, easily recyclable material.

Ease of erection: The stand is sent out partially assembled, fitting into a box small enough to fit into an economy vehicle. It is then fully assembled on site in approximately 2 minutes.

The stand is designed to be accessed from the front, to give the consumer the most opportunity to absorb the educational messages.

The educational message panels draw the consumer into the product on the shelves through their fluid die cut shape and the bright vibrant print set against the darker background.

The educational messages are concise and to the point, promoting a sequence in which to use the products, which encourages the purchase of more than one item.

Open shelves give maximum product exposure, ensuring visibility and access to the back shelves.

The key communication points for this promotion that lead to its success were:

The innovative design.

The design of the stand encourages the consumers eye to follow the graphic panels from the header to the base of the stand.

The stand tells a story of how to use the products, highlighting the benefits to the consumer. It allows the consumer to buy everything they need in the one place.

The display complements the product utilising the same graphic elements as the products it holds.

Results

The Braun stand met and exceeded all expectations.

It enabled a product that is difficult to off-locate to be given space in a large % of stores for up to 3 months longer than the month expected. This resulted in a sales increase of 34% in stores with stands vs. no stand stores.

The stand was also cost-effective due to high % of the stand that used recyclable material keeping the cost price of the unit down.

All in all, a good looking stand that was impactful due to the strong brand colours, for a category that is highly expandable.

Australian and International Awards2009/10 - POPAI Australia and New Zealand Marketing at Retail Awards Won Gold for the Semi-Permanent Department Stores category.2011 - POPAI Global Marketing At Retail Awards Won World’s Best Semi-Permanent display for the Department Stores category

SIMON TESORIERO

POINT OF SALE DESIGN

Gold POPAI award winner 2007 Silver POPAI award winner 2008 Bronze POPAI award winner 2009

Silver POPAI award winner 20010

SIMON TESORIERO

Bronze POPAI award winner 2006 Bronze POPAI award winner 2006

POINT OF SALE DESIGN

Bronze POPAI award winner 2009

SIMON TESORIERO

Swedish Match Redheads floor stand.

POINT OF SALE DESIGN

SIMON TESORIERO

POINT OF SALE DESIGN

Gold POPAI award winner 2012Global Popai award winner 2012

Bronze POPAI award winner 2013

SIMON TESORIERO

POINT OF SALE DESIGN

Bronze POPAI award winner 2013

SIMON TESORIERO

POINT OF SALE DESIGN

Counter units.

WATER TABLE

SIMON TESORIERO

Product packaging with a point of difference.

Packaging DESIGN

PolypropelenePackaging

www. .com All copyright and other intellectual property rights arising out of these works are strictly reserved to WOMPRO Pty Ltd.

THE IDEA -

The ultimate chill out packaging from off-premise to freezer, this stylish piece reflects not only the

premium nature of Belvedere, but also the essence of the brand.

Freezable gel pack in base of packaging.

Subtle translucent print to reflect the product design and flavours. (Can change to suit each flavour as

will gel pack) - also creating the initial design.

Design feature at top brings to life not only the chill factor, but also the bottle design.

Packaging DESIGN

SIMON TESORIERO

Trade presentation packaging

Die cut carry cases with foam inserts to hold the product.

Silver foil stamp with clear varnish print on black material.

SIMON TESORIERO

Now that’s unusual

Now that’s unusual

SIMON TESORIERO

Now that’s unusual