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COMPARATIVE ANALYSIS

OF COCA COLA AND PESPI

Submitted byMEHER ROHIT KHARE

ROLL NO. - M2013033

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Marketing plays a vital role in todays business scenario,

where all the FMCG concerns are planning to have anedge over their competitorsNowadays, most of the companies are coming into the

soft drink market but the main competition is betweenCoke and Pepsi.These companies have made their best advertisementswith the great actors, models, players which also attract

and motivate the consumersThese companies also organize different events topromote their products.They organize cricket tournament.

Introduction

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To analyze the demand & awareness of coke andPepsi in Sagar.To find out the most selling product among coca-colaand Pepsi.To find out the consumer perception towards theadvertising and sales promotion.

OBJECTIVES

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DATA COLLECTION :

The data collected in this research by two method i.e.Secondary data and by Primary Data.

SECONDARY DATA:The secondary data is collected by various Journals,Magazines, and Newspapers.

PRIMARY DATA : The Primary data is collected by the well preparedQuestionnaire by me to conduct a meaningfulresearch.

RESESEARCH METHODOLOGY

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TYPES OF SAMPLING : Convenient Sampling

SIZE OF THE SAMPLE : 100

AREA OF RESEARCH : Sagar

DURATION OF RESEARCH : 54 Days

TYPE OF RESEARCH : Descriptive Research

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HISTORY OF COCA-COLA Coca cola traces its origin to 1886 when JinnPemberton, an Atlanta pharmacist,. Pemberton and Robinson also coined the drinksfirst slogan, delicious an refreshing. In 1894 the coca cola company opened its first cokesyrup production plant outside of Atlanta, in Dallas,Texas.Worldwide, coca cola ranked first in soft drink sales,and the company earned almost 80 percent of itsprofits from international sales.

COMPANY PROFILE

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The cola war in India increases everyday betweencoca cola and Pepsi.The war started when coca cola broadcasted an adfilm featuring Mr. perfectionist Amir Khan. In the ad film Amirs slogan was Thanda MatlabCoca Cola

. Coca cola says that they are two times as big asPepsi. While Pepsi says that they are the best softdrink making company of India

SODA WAR IN INDIA

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I also conclude that the Coca-Cola Co. has to targeton that distributors, sub-distributors and retailers

who has closed his sellings, they have to find out theproblems of switching off and switching to otherbrandsTo achieve and to maintain the goodwill of the Coca

cola Co. has to discover some innovative productswhich will maintain the brand loyalty and goodwillof the company

CONCLUSION

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New schemes should be given to the retailers to promoteits products.There should be direct communication with theconsumer.Proper budget should be allowed to promote theproducts of coca-cola.It should maintain its quality because it wins theconsumer trust.

The company should provide glow sign boards and otherpromotional stationeries to the retailers.Rural area should also be given proper consideration.It should also start home delivery system in the full area

SUGGESTION

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THANK YOUThank you