VISVESVARAYA TECHNOLOGICAL UNIVERSITY, BELGAUM.

INTERNSHIP REPORT PRESENTATION ON"A Study of Market Research on consumer to choose the right Doctor in Healthcare Industry” At MEDVIZR a Product of NSIMPL INFOLABS PVT LTD., BANGALORE.

Submitted byKOTTALA LAKSHMINARAYANA

USN: 3BR13MBA35Under the Guidance of

Internal Guide External GuideMr. ANANTHA NAG.M.S Mr. MUDIT KHANDELWALAsst Professor, Designated Partner,Department of Management Studies, Nsimpl Infolabs Pvt Ltd.,BITM, Ballari. Bangalore.

Need for the Study: A Study of Market Research on consumer to choose the right Doctor in

Healthcare IndustryObjectives of the Study:

To provide optimal expert care to the community. To achieve and maintain an acceptable standard of quality of

health care. To study the market potential of Healthcare sector in Bangalore. To understand competitive market for the Medvizr To understand people perception about Medvizr To understand the present situation of the health sector in India. To understand the future business opportunities around

Healthcare industry.Research Methodologies:

Research Design: The research design will be used in this study on ‘Descriptive Research’

Area of the Study: The area of study is based on the Demographic and Geographical Markets to collect the doctor’s reviews.

Sampling Technique: The technique will be used for conducting the study will convenience sampling technique as sample of respondents will be chosen according to convenience. 

Data Collection: Classification & tabulation transforms the raw

data collected through questionnaire in to useful information by organizing and compiling the bits of data contained in each questionnaire i.e., observation and responses are converted in to understandable and orderly statistics are used to organize and analyze the data:

  Simple tabulation of data using tally marks Calculating the percentage of the responses Formula used = (name of responses / total

responses) * 100 Graphical analysis by means of pie charts bar

graphs etc.

Data Analysis & Interpretation

Yes67%

No22%

Can't say11%

1. Less waiting at the Clinic/Hospital

55%30%

15%

2. Seems Money-mindedYes No Can't say

77%

15%

8%

3. Polite & Listens PatientlyYes No Can't say

50%45%

5%

4. Suggestion Yes No Can't say

71%

27%

2%

5. DoubtsYes No Can't say

55%

10%

35%

6. Seems SkilledYes NO Can't say

62%18%

20%

7. Treatment effectiveYes No Can't say

20%

15%

28%

32%

5%

10. Mode of MarketingAdvertisements Online Listing Clinic website/SEONo Marketing Others

INDUSTRY PROFILEHealthcare Industry Profile: Healthcare has become so commercial; a service that

lets people share their views about their experiences with doctors / hospitals / clinics will be extremely helpful for the entire community.

People can share 'the good, the bad & the ugly' experiences with the community & help people make an informed decision before going for any medical advice.

The report provides a comprehensive knowledge about healthcare industry its’ scope and weaknesses in healthcare system in India.

The report is focuses Health Information Systems Plan (HISP) and also the awareness of healthcare system in India.

COMPANY PROFILE Medvizr, a fast-growing start-up by IIT-IIM, ex-Google

alums, helps you find the most trusted doctors based on reviews from our own community.

Medvizr is a lunched comprehensive Voice and web based service powered by Nsimpl Infolabs Pvt Limited.

Medvizr has the unique feature of Search, Compare, Evaluate, and Select.

This service in India has launched in the month of this December 2015 in the 5 metropolitan cities (Delhi, Mumbai, Bangalore, Kolkata, and Chennai) of India.

Medvizr is also trying to go down the line in Tire 2 Cities of India such as Pune, Lucknow, Kanpur, Coimbatore etc. to provide healthcare information exchange.

COMPANIE’S “VISION, MISSION AND QUALITY POLICIES”

VISION: “With a vision to make the current healthcare system more

accountable & transparent, Medvizr was conceptualized by M&M (Mudit and Mayank) after endless deliberations and conversations.

MISSION: “To institutionalize and put into place, processes that shall

enable the organization to achieve leadership position in the IT domain and to develop, build and nurture high quality client relationships backed by diligence, ethics and values”.

QUALITY POLICIES:The following Quality policies are core to Medvizr Group. The quality policies are rooted in current reality, but also represent the path we wish to follow tomorrow.

Integrity and fairness to employees and customers Equal opportunities for all- no discrimination on any ground Move ahead together Deliver value through deep domain expertise Commitment to building long term relationships

Product Profile (Medvizr):

Medvizr is the product of Nsimpl Infolabs Ltd - Health Line 24x7 is a one-stop destination for in-depth and exhaustive patient centric information on healthcare.

At Medvizr, the consumer can search a comprehensive database of all the healthcare service providers listed from across the five metros. This categorization will help you to compare and evaluate the healthcare service provider not only on the criteria of location and specialization but also on other benchmarks like- experience level, education details, fee, timing, emergency handling, home visit, awards won, etc.

Our aim is to help you select the most suitable healthcare service provider.

Medvizr provides robust information on all medicines categorized by pharmacology - action time, common dosage, what to do in a missed dose, over dose, precaution during pregnancy, for kids and for old age, side effects,  used to treat diseases, price comparisons by various manufactures, availability in locations, brands available, substitutes or alternatives, etc.

Medvizr is a platform where you can connect to people suffering from similar diseases/conditions; take opinion and guidance from expert medical professionals, etc. on the various discussion forums.

SWOT ANALYIS

Summary of Findings, Suggestions and ConclusionFindings:

Youth generation is more interested about the product as well as these kinds of health line. So there is a vast opportunity in Indian market as …. % of population is youth.

Just Dial have been made a brand image in the market and the popularity of Health line 24*7 is very negligible compare with that as it is very new in the market. Apart from that there are sulekha.com, yellow pages etc.

I found that when I explained our services then 50% of the people are just satisfied, 33% are impressed and approximate 20% people told that it is a helpful service.

As a part of market research, after influencing, approximately 55% people saved the Medvizr health line number but 45% didn’t saved the number.

During demo call to Health line 24*7 only 10% people asked for their disease but rest of 90% made the demo call only for registration.

During market research it was clear that approximately 32% of the people made demo calls from their own number, 55% don’t want to make any calls as they think they might get problem in future. And 13% people even didn’t make any call.

Suggestions: Sample size is limited to a particular area. Accuracy of the information collected. Eliminate all licensing requirements for medical schools,

hospitals, pharmacies, and medical doctors and other health-care personnel. Their supply would almost instantly increase, prices would fall, and a greater variety of health-care services would appear on the market.

Competing voluntary accreditation agencies would take the place of compulsory government licensing — if health-care providers believe that such accreditation would enhance their own reputation, and that their consumers care about reputation, and are willing to pay for it.

Because consumers would no longer be duped into believing that there is such a thing as a "national standard" of health care, they would increase their search costs and make more discriminating health-care choices.

Eliminate all government restrictions on the production and sale of pharmaceutical products and medical devices. This means no more Food and Drug Administration, which presently hinders innovation and increases costs.

Conclusion: As young generation is interested and there

is vast market, so an attractive and effective promotional strategy should be adopted. Like Just Dial, Medvizr and Practo also has to focus to make a brand image in the market. As people are not interested to tell about their diseases then free medical camp is recommended to organize for all level of people on society. By campaign people awareness about the usefulness of the health-line is recommended.