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Medical Education - Diabetes Care fileCompany Confidential Lilly Diabetes © 2011 Eli Lilly and Company DCO opening remarks: Ryan Fuller

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  • Company Confidential

    © 2011 Eli Lilly and Company

    Medical Education - Diabetes Care Online

    Lilly Egypt – Tamer Abbas

    Lilly Mexico

    1

  • Lilly Diabetes Company Confidential

    © 2011 Eli Lilly and Company

    DCO opening remarks: Ryan Fuller

  • Company Confidential

    © 2011 Eli Lilly and Company

    Diabetes “E”ngagement initiative

    Tamer Abbas

    Colette Khaled

    Nagla Fathy

  • Lilly Diabetes Company Confidential

    © 2011 Eli Lilly and Company

    Background

     “Diabetes care online” as service was not fully maximized by SF in 2012 (83

    Physicians were engaged since its launch in Jan 2012)

     According to 2012 statistics, number of visits was not incremental, and started

    slowing down 3 months after the launch of the service due to lack of

    continuous active promotion

     The service was leveraged to HCPs based on no insights understanding,

    resulting in low level of SF buy-in and consequently low HCP engagement

     Minimal SOV was driven through digital channels in 2012

  • Lilly Diabetes Company Confidential

    © 2011 Eli Lilly and Company

    What happened differently in 2013 to leverage on digital

    engagement….

     Meaningful insights enriched Diabetes Patient Journey;

    “I need to receive better diabetes education to be able to better manage my patients”.

     The high penetration level of internet usage in Egypt: recent data suggests

    that Egypt is listed among the top 20 countries with highest number of internet

    users worldwide

     Successful Cross functional E-channel workshop was conducted early in

    2013 to identify SOV driven from DCO: Achieve more than 3 fold increase in

    HCP target users, from 83 in 2012 to 300 HCP by end of 2013 (50% target

    list) digitally engaged with Lilly.

     DCO is a non-clinical solution Lilly offers to HCPs who are seeking high

    quality education.

    5

  • Lilly Diabetes Company Confidential

    © 2011 Eli Lilly and Company

    Diabetes “E”ngagement initiative Structure

     Critical success factors:

    – Share WHY? Are we deploying such an initiative, based on insights derived from

    MOT patient journey.

    – SF buy-in (How?)

     Through high level of execution and passion behind the innovative service to Egyptian

    Diabetes.

     Selling DCO service in national meetings, articles summary twice monthly and results

    summary per reps monthly

    – HCP targeting workshop!

     Measures of Success:

    – HCPs Satisfaction survey by Vovici tool – planned end Q3

    – Incremental number of Physicians users engaged with DCO: 300 users by end of

    2013

    – Incremental number of visits, a metric that shows consistent HCPs engagement with

    the service, or active users

    6

  • Lilly Diabetes Company Confidential

    © 2011 Eli Lilly and Company

    0

    20

    40

    60

    80

    100

    120

    140

    # DCO Users - Egypt

  • Company Confidential

    © 2011 Eli Lilly and Company

    Diabetes Care Online Mexico

    Valuable CME Support

    2013 Planners Meeting

    LCC. Indianapolis.

    June 2013.

  • Lilly Diabetes Company Confidential

    © 2011 Eli Lilly and Company 9

    DCO Mexico

    DCO promoted at Diabetologia 2013 DCO promoted at Endopeds Event2012

    Delivering DCO at Medinfo Booth DCO promoted at Mix50 launch

  • Lilly Diabetes Company Confidential

    © 2011 Eli Lilly and Company 10

    DCO Mexico Metrics (May 2013)

  • Lilly Diabetes Company Confidential

    © 2011 Eli Lilly and Company 11

    DCO Mexico LEARNINGS

     Targeting

    – DCO is not for everyone -“VALUE” -

    – Promoted in Top Customer

    Lilly Events and Endo Congress

    Booth & presentation

    Also regional events MT Summit

    2012-2013

     Team work Medical/Marketing

    – Medical Liaison Support (TL’s and

    residents programs)

    – Medical Advisor (Articles Reviewing)

     Follow up

    – Continue communication with

    INFOMEDICA

    – Sharing results month by month

    Country Users

    China 8081

    MEXICO 717

    India 532

    Russia 507

    Algeria 459

     Top 5 DCO users

    (May 2013)

     DCO Value

    – Multilingual (Spanish)

    – Test/Certification

    – E-mailing follow up

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