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MEDIAKIT 2017 www.telecom-handel.de i v w No. 21 | effective from Oct. 1, 2016

MEDIAKIT 2017 · Mediakit 2017 3 Profile NEWS Up-to-date news from the telecommunications market. SPOTLIGHT Top Story due to current events. DISTRIBUTION Here, you find out more about

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Page 1: MEDIAKIT 2017 · Mediakit 2017 3 Profile NEWS Up-to-date news from the telecommunications market. SPOTLIGHT Top Story due to current events. DISTRIBUTION Here, you find out more about

MEDIAKIT 2017

www.telecom-handel.de

ivwNo. 21 | effective from Oct. 1, 2016

Page 2: MEDIAKIT 2017 · Mediakit 2017 3 Profile NEWS Up-to-date news from the telecommunications market. SPOTLIGHT Top Story due to current events. DISTRIBUTION Here, you find out more about

Mediakit 2017

2

the leading retail magazine of thetelecommunications branch in Germany

telecom Handel’s target groups are the classical telco and mobile phone retailers, system vendors and the corresponding departments in electronic entertainment and multimedia retailers, computer and office equipment retailers (qualified target group dispatch).

telecom Handel reports fortnightly on cutting-edge, hands-on and sales oriented basis about new products and business strategies in the field of telecommunication devices and services. telecom Handel mirrors the telco market and offers insights about all important topics to the point of branch related contents like home network (smart home), home entertainment, Web-Tablets and Netbooks.

Retailers will find in telecom Handel exclusively investigated overviews on products and vendors. Furthermore, you will be provided with market reports, shopping guides, mobile phone tests as well as with lists about prices and tariffs. Periodical readers’ polls evaluate manufacturers, telephone companies and distributors and do thus round up the range of information for the telco branch.

the essential target markets of people reading telecom Handel are:

◾ Private users

◾ Business

◾ Handcraft

◾ Commerce / Banks / Insurances

◾ Industry

◾ Service providers

◾ Public administration

Profile

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Profile

NEWSUp-to-date news from the telecommunications market.

SPOTLIGHTTop Story due to current events.

DISTRIBUTIONHere, you find out more about the players active in the German distributor market – and about the services they provide to give their sales partners a helping hand.

CONSUMER COMMUNICATIONSAll announcements on products and branches that are directly linked to the retail customer business. Those are Smartphone tests as well as background reports on current developments in the TC-branch.

BUSINESS SOLUTIONSThis section focuses on topics such as system vendors, business solutions in the cloud or unified communications. Further, you learn about the knowledge essential for marketing of solutions for business customers.

POINT OF SALEBundled know-how and hands-on stories tailored to facilitate the resellers‘ daily shop work.

KNOW-HOWAll kinds of information worth knowing about products and standards from the TC-world.

DATES & EVENTSPre- and review reports on in-house exhibitions, roadshows and other reseller events.

PEOPLE & CARREERSTC-Managers embracing new challenges.

Sections

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Professional position

Turnover > 25M Euro

Not stated

Turnover up to 5M Euro

Turnover up to 500,000 Euro

Turnover up to 250,000 Euro

Turnover up to 2.5M Euro

12.5 %

10.6 %34.7 %

21.9 %12.1 %

3.8 %

4.4 %

Turnover up to 25M Euro

12.7 % 40.1 %

21.6 %

7.7 %

13.7 %

Management Board / Board of Directors

Owners

Others

Area Management

Head of Depts. / Head of Subsidiaries

Support / Technics 4.2 %

Readers of telecom Handel are decision makers within the sector of telecommunication

Company size

15.7 %

Produktbereiche

27.5 %

7.9 %38.5 %

6.2 %

4.2 %Consumer Electronics

Navigation / Car Communication

Mobile Communications

IT

Landline

Others (Photo, Electro, etc.)

Branch

9.1 %

14.8 % 6.1 %

10.8 %

10.5 %

48.0 %

Unternehmensart

Wholesale / DistributorCarriers / Providers

Manufacturers / Telco-Industry

Others

Consultants / Telco Consulters

Retail Industry(e.g. Retailers / Mailorder business / System Vendors, etc.)

Organizations, Institutes, Public institutions 0.7 %

type of company

Sour

ce: I

nter

nal q

ualif

ied

anal

ysis

Readership

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also be added on to the net prices. All orders are subject to our terms and conditions.

Bank details deutsche Bank, Code 700 700 10, Account No. 8 264 160

Contact [email protected] editorial staff

editor in chief Roland Bernhard [email protected] Mobile Communication Network Operators, Mobile Communication Providers

deputy editor Boris Boden in chief [email protected] Mobile Communication, Smartphones, Tablets,

Mobile Computing, Technics, Tests

editorial staff Christopher Bertele [email protected]

Smart home, navigation, carriers and providers (private customers), calbe operators, fixed network products (private customers), personal Music

Waltraud Ritzer [email protected] Business Solutions (carriers and manufacturers), operation & practice, system houses, medium-sized businesses, social media

Stephan von Voithenberg [email protected] Telecom trading online

Sabrina Pohl [email protected] Distribution, cooperation, energy marketing

Publisher Neue Mediengesellschaft Ulm mbH Bayerstraße 16a, 80335 Munich Phone +49 89/74 117-0, Fax -260

Managing directors dr. Günter Götz, Florian ebner

Sales and klaus ahlering, Senior Sales Manager Content Marketing Phone +49 89 / 741 17-125 Solutions thomas Wingenfeld, Senior Sales Manager Phone +49 89 / 741 17-124, Fax -269 Email: [email protected]

Head of Production thomas Heydn Phone +49 89/74 117-111, Email [email protected]

Circulation 18,176 (IVW 3rd Quarter 2016)

Volume: 21st volume, 2017

Frequency Fortnightly

type of circulation: Controlled Qualified Circulation

terms of payment Payable net within 30 days after date of invoice. 2 % discount for payments within 14 days after invoicing (only if there are no invoices pending). For orders below € 500 and for new customers only direct debit authorisation is possible. The authorisation has to be at the publisher’s hands before advertisement dead line. Foreign custo-mers have to pay in advance. In case of delays in payment or deferrals interest of 8 % above the current base interest rate as well as collection costs will be charged. VAT will

Publisher & editorial staff

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adVeRtiSiNG RateS 2016

Dates & topicsMonnthof issue

issue issue date advertising deadline

Materialsdue date

trade Fairs

January 1 / 2017 09/01/2017 (Mon) 12/12/2016 (Thu) 16/12/2016 (Fri)

2 / 2017 23/01/2017 (Mon) 09/01/2017 (Mon) 16/01/2017 (Mon)

February 3 / 2017 06/02/2017 (Mon) 23/01/2017 (Mon) 30/01/2017 (Mon) Mobile World Congress, Barcelona 27/02/-02/03/20174 / 2017 20/02/2017 (Mon) 06/02/2017 (Mon) 13/02/2017 (Mon)

March 5 / 2017 06/03/2017 (Mon) 20/02/2017 (Mon) 27/02/2017 (Mon)

6 / 2017 20/03/2017 (Mon) 06/03/2017 (Mon) 13/03/2017 (Mon) CeBIT, Hannover 20/-24/03/2017april 7 / 2017 03/04/2017 (Mon) 20/03/2017 (Mon) 27/03/2017 (Mon)

8 / 2017 17/04/2017 (Mon) 31/03/2017 (Fri) 07/04/2017 (Fri)

May 9 / 2017 02/05/2017 (Tue) 13/04/2017 (Thu) 24/04/2017 (Mon)

10 / 2017 15/05/2017 (Mon) 28/04/2017 (Fri) 08/05/2017 (Mon)

June 11 / 2017 29/05/2017 (Mon) 12/05/2017 (Fri) 19/05/2017 (Fri)

12 / 2017 12/06/2017 (Mon) 26/05/2017 (Fri) 02/06/2017 (Fri)

13 / 2017 26/06/2017 (Mon) 09/06/2017 (Fri) 19/06/2017 (Mon)

July 14 / 2017 10/07/2017 (Mon) 26/06/2017 (Mon) 03/07/2017 (Mon)

15 / 2017 24/07/2017 (Mon) 10/07/2017 (Mon) 17/07/2017 (Mon)

august 16 / 2017 07/08/2017 (Mon) 24/07/2017 (Mon) 31/07/2017 (Mon)

17 / 2017 21/08/2017 (Mon) 04/08/2017 (Fri) 11/08/2017 (Fri) IFA, Berlin 01/-06/09/2017September 18 / 2017 04/09/2017 (Mon) 21/08/2017 (Mon) 28/08/2017 (Mon)

19 / 2017 18/09/2017 (Mon) 04/09/2017 (Mon) 11/09/2017 (Mon)

October 20 / 2017 02/10/2017 (Mon) 18/09/2017 (Mon) 25/09/2017 (Mon)

21 / 2017 16/10/2017 (Mon) 29/09/2017 (Fri) 09/10/2017 (Mon)

November 22 / 2017 30/10/2017 (Mon) 16/10/2017 (Mon) 23/10/2017 (Mon)

23 / 2017 13/11/2017 (Mon) 27/10/2017 (Fri) 06/11/2017 (Mon)

24 / 2017 27/11/2017 (Mon) 13/11/2017 (Mon) 20/11/2017 (Mon)

december 25/26 / 2017 11/12/2017 (Mon) 27/11/2017 (Mon) 04/12/2017 (Mon)

Please find the latest topics on www.nmg.de/mediainfos or contact [email protected]

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trim size: width 280 mm x height 381 mm

Print space: width 250 mm x height 350 mm

Date of order and cancellation of advertisements is the closing date (see timetable). Right of cancellation for the pull-out cover page only possible until 3 weeks prior to advertisement closing time.

Net prices in Euro plus VAT. All prices are subject to 15% agency commission deduction. All additional colors from Euroscale. Special colors on request.

Advertising /Advertorial Formats & Prices

Basic formats 1) Print space formats (width x height mm)

Bleed off formats 2) (width x height mm)

1st third 2nd third 3rd third

1/1 page 250 x 350 280 x 381 9,500.– 6,500.– 3,500.–

Cover page 4 250 x 350 280 x 381 9,500.– – –

Cover page 3 250 x 350 280 x 381 9,500.– – –

Cover page 2 250 x 350 280 x 381 9,500.– – –

1/1 page diN a4 200 x 283 215 x 301 9,500.– 6,500.– 3,500.–

1/2 page vertical 122 x 350 138 x 381 5,000.– 3,500.– 3,500.–

1/2 page horizontal 250 x 173 280 x 191 5,000.– 3,500.– 3,500.–

1/2 page diN a4 vertical 100 x 238 115 x 301 5,000.– 3,500.– 3,500.–

1/2 page diN a4 horizontal 200 x 141 215 x 159 5,000.– 3,500.– 3,500.–

1/3 page vertical 85 x 350 100 x 381 3,500.– 3,500.– 3,500.–

1/3 page horizontal 250 x 115 280 x 133 3,500.– 3,500.– 3,500.–

1/4 page vertical 59 x 350 74 x 381 3,000.– 3,000.– 3,000.–

1/4 page horizontal 250 x 90 280 x 108 3,000.– 3,000.– 3,000.–

1/4 page square 122 x 173 138 x 191 3,000.– 3,000.– 3,000.–

Format in crossover3)

2/1 page crossover 530 x 350 560 x 381 18,500.– 12,500.– 6,500.–1) Further formats available on request only in the editorial part 2) Please consider with these sizes the necessary space for cuts (entire page 3 mm and 5 mm text distance to the advertisement border 3) For advertisements to be printed crossover, two separate advertisements have to be provided, Please pay attention to border exceedings.

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S = Print space formats, a = Bleed off formats (width x height)*

Format samples

1/3 page horizontalS: 250 x 115 mma: 280 x 133 mm

1/3 page verticalS: 85 x 350 mma: 100 x 381 mm

1/4 page verticalS: 59 x 350 mma: 74 x 381 mm

1/4 squareS: 122 x 173 mma: 138 x 191 mm

1/4 page horizontalS: 250 x 90 mma: 280 x 108 mm

1/2 page verticalS: 122 x 350 mma:138 x 381 mm

1/2 page diN a4 hochS: 100 x 283 mma:115 x 301 mm

1/2 page horizontalS: 250 x 173 mma: 280 x 191 mm

1/2 page diN a4 horizontalS: 200 x 141 mma: 215 x 159 mm

1/1 pageS: 250 x 350 mma: 280 x 381 mm

1/1 page diN a4S: 200 x 283 mma: 215 x 301 mm

2/1 crossover pageS: 530 x 350 mma: 560 x 381 mm

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Special advertisementsSupplement priceson request

Booking options: Total or part circulation (min. 5,000 copies), details on request.

Supplement formats Minimum format: 105 x 148 mm (DIN A6) Maximum format: 260 x 360 mm

inserts: inserts are fixed elements within the magazine.

insert prices4 pages insert8 pages insertPrice on request

Booking optionsOnly available for total circulation.

insert formatsTechnical specifications on request.

discountsPrices for supplements, inserts, fixed inserts as well as technical costs will not be discounted.

In case of additional advertise-ments inserts and full supplements will each be regarded as one page.

Fixed inserts: Basic adverisement (1/1 page related ad) plus glued-on postcard.

Glued-on postcardPrice on request

Further options on request.

Samples are prior to be sent to the pub lisher for release.

Costs for glue are subject to agency commission but they are not discountable!

Supplements: Supplements are printed papers which loosely accompany the magazine.

Pull-out cover page

on request

Order and cancellation date: parallel to advertisement closing time. Cancellation for the pull-out cover page only possible until 3 weeks before closing time. Scheduling as early as possible. Sample 5 fold will be requested if order is given.delivery: see timetable.Supplements and inserts: loosely, folded, safe for transport placed on pallets, aligned layout.Postcards: loosely, unfolded, safe for transport placed on pallets, aligned layout.

Fold-out cover page

additional technical costs on request

Order volume 3 pages

Special insertions

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With its directory of service providers in each issue and the database of service providers in the internet Telecom Handel offers readers and online users the possibility to quickly find solutions for their internet business.

Prices

Combined entry Print/Online (1 heading print, up to 3 headings online) 3.500,– €/year*

* All prices in Euro plus VAT. All prices are subject to 15% agency commission deduction.

ContactPhone + 49 89 /74 117-124 Fax +49 89 /74 117-269 email [email protected]

Directory of service providers

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Newslettertelecom-handel.de offers a mobile-optimised newsletter that allows an ideal delivery of various advertising formats. Each workday the newsletter of TELECOM HANDEL provides more than 36,000 subscribers with the latest news of the telco branch.

The weekly highlights of the daily Newsletters are combined and sent out on Saturday. Additionally, we offer you the opportunity to specially address our readership with a stand-alone newsletter.

We offer you various options to place your advertisements in our newsletter. You may select animated or static banner advertisement as well as text advertisement.

Telecom Handel Business-Newsletter

Banner Text advert

Telecom Handel Business Stand-alone

Newsletter

HTML max. 580 px Breite

Stand-alone-Newsletter on request

Technical DataBanner format Delivery format** Delivery size

Text advert 10 rows, max. 700 characters max. 50 kB

Text advert with image

Content max. 500 characters Headline: max. 40 charactersSubline: max. 30 characters + Link + Image (300 x 250 px)

max. 50 kB

Newsletter banner 650 x 250 pixels max. 50 kB

* All prices are fixed prices per calendar week (Monday to Saturday) in Euro plus VAT. All prices are subject to 15% agency commission deduction.

** incl. space, body text

Business Newsletter Price*

Banner or Text Advert 3,500.–

Price Mon.-Sat.

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Printing method Rotation offset printing

Profile PSO LWC Standard (ECI) Further information on this topic is available on request.

Profile flap ISO coated v2

Procedure/ Saddle stitch / 55 g/m² Holmen Plus, Cover paper 72 ISO white, 1.6 Vol.

Grid pattern FM grid pattern

Bleed off (= magazine format) 280 mm wide x 381 mm high

format

Minimum bleed 3 mm at all four sides

off additions

Contact for ad planning and printing processing:

Contact Phone: +49 89/74 117-281, Fax: +49 89/74 117-269, [email protected]

terms of delivery Send exposure order and ad motive previously via for digital ads Fax (+49 89/74 117-269) by giving title, issue,

size and colour and data name.

data medium CD-ROM, DVD

digital data • By email to: [email protected] • FTP server on request at phone:

+49 89/74 117-281, [email protected]

digital data • Preferred format: PdF 1.5takeover • Programme formats (generally latest versions):

InDesign, FreeHand, Photoshop, Illustrator (CS 2 – CS 5.5).

• Data from CorelDraw have to be saved as TIF or JPG with 400 dpi. Takeover of open CorelDraw files is not possible.

• All fonts have to be included. • If graphical software is used always convert to vector

paths, colour range always in CMYK, never in RGB. • TIF data (CMYK or levels of grey) always in size 1:1

at 300 dpi resolution. • EPS data (Pixel) > see TIF

EPS data (Vector) > fonts in paths (paths) convert / include in file

• Apple: compressed data: Stuffit or ZIP PC: compressed data: ZIP

• A proof must be handed in to avoid colour deviations. • For crossover advertisements two separate pages

have to be delivered. • Please consider bleed offs. • Assign data names according to the following

pattern: Advertising customer_TH_issue (Example: Microsoft_TH_1/16). In case of problems with commissioning: Phone +49 89/74 117-281

exclusion If ad motives were submitted digitally by the of liability customer, the liability of the publisher is excluded

for completely or partly not readable, incorrect or incomplete display of the respective ads.

Technical data

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Contact

Publisher

Neue Mediengesellschaft Ulm mbH Bayerstraße 16a, 80335 MunichPhone +49 89 / 74 117-0

Sales and Content Marketing Solutions

klaus ahlering, Senior Sales ManagerPhone +49 89 / 741 17-125Mobil +49 170 / 1 19 56 23thomas Wingenfeld, Senior Sales ManagerPhone +49 89 / 741 17-124Mobil +49 151 / 20 50 99 76Fax +49 89 / 741 17-269Email [email protected]

Ad Operations Manager

Phone +49 89 / 741 17-281Fax +49 89 / 741 17-269Email [email protected]

Please find our general terms and conditions on www.nmg.de/agb/