Media Studies copy - Bahria UniversityMEDIA STUDIES Media Studies employs cutting-edge and accessible teaching methods to provide an engaging learning environment that prepares you

MEDIASTUDIESMedia Studies employs cutting-edge and accessible teaching methods to provide an engaging learning environment that prepares you for the exciting, fast-paced and rapidly changing media and communication industries. Bahria’s Media program is distinctive because it gives students the opportunity to undertake a broad mix of subjects.

Doctor of Philosophy Media and Communication (PhD)Master of Media Studies MS (MS)

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PhD in Media & Communication StudiesDepartment of Media Studies

Available Specialization

Program TimingEvening

Print MediaElectronic Media

Campuses

Program Duration

• 18 year of education ( M S / M Ph i l /e q u i va l e nt degree) in relevant discipline from an HEC recognized university with a minimum CGPA of 3.00/4.00 (semester system) or 60% marks (Only where CGPA is not given/available).

• NTS-GAT (Subject Test), or GRE (subject test), passed with minimum 60% marks or BU Admission Test (70 marks passing marks).

• HEC equivalency certificate for the candidates will be required.

• HEC’s attestation on the candidate’s local degrees (on the back of the original degree).

Entry Requirements Objective of the Degree Program• The PhD Media Studies is aimed at enriching the scholars to

critically comprehend the miles stone studies of theoretical and methodological foundations of mass media and to analyse the media phenomena using all the modern parameters of research.

• The PhD Scholars will examine the central role of media in culture, society, politics, within the divorced local, regional and global contexts and and debating on the new ideas to practice media.

• To prepare scholars for higher faculty and leadership positions in the media industry

Learning outcome of the Degree ProgramAfter successfully completing the PhD, the scholars will be able to design methodologies, and conducting quality research independently or in team as group for creating new frame work and theories and to develop a body of knowledge suited to the policy makers, society at large, media professional and media studies.

Why choose BU for the Stated Degree Progarm?PhD Media Studies Program at Bahria University provides students with latest strategies to investigate complex media phenomena. Courses deisnged for the program provide in-depth analysis of the milestone studies in the field of Media and Communication.

Every effort is made for sharing and creating latest knowledge through comprehensive series of seminars, workshops, symposiums, class teaching and reserch activities. Students research these are supervised by highly qulified and experienced faculty.

3 Years6 Semesters

Islamabad

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Road Map

SEMESTER-I Course Code

Subject Credits

MSM 801 Research methods in Media Studies 3 MSM 802 Media Debate: Issues in Communication 3

MSM 803 Theories of Influencing Media Content (Elective)

3

Total credit for 1st semester 9 SEMESTER-II

Course Code

Subject Credits

MSM 804 Methods of Content Analysis 3 MSM 805 Advances in Mass Comm. Research 3 MSM 806 Political Communication (Elective) 3 Total credit for 2nd semester 9

SEMESTER -III Course Code

Subject Credits

Comprehensive exam 0 Supervised research (PhD thesis) including

defense and acceptance of research proposal 9

Total credit for 3rd semester 9 SEMESTER -IV

Course Code

Subject Credits

Supervised research (PhD thesis) including design and implementation of proposed solution.

9

Total credit for 4th semester 9


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COMPULSORY COURSES

SEMESTER -V Course Code

Subject Credits

Supervised research (PhD thesis) including analysis of the results and thesis write-up.

9

Total credit for 5th semester 9 SEMESTER -VI

Course Code

Subject Credits

Supervised research (PhD thesis) – submission of the final thesis for evaluation.

9

Total credit for 6th semester 9 Total credit for PhD program 54

COURSE CODE

TITLE OF COURSE CR. HRS

MSM 801 Research Methods in Media and Communication Studies

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MSM 802 Media Debate: Issues in Communication 3 MSM 804 Methods of Media Content Analysis 3 MSM 805 Advances in Mass Comm. Research 3


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ELECTIVE COURSES

COURSE CODE

TITLE OF COURSE CR. HRS

MSM 806 Political Communication 3 MSM 807 Media and Society 3 MSM 812 Approaches to Media Affects 3 MSM 803 Theories of Influencing Media Content 3 MSM 813 Media and Globalization 3 MSM 810 Media Ethics and Laws 3 MSM 809 Theories and Strategies of

Communication 3

MSM 808 Media Sociology 3 MSM 811 Qualitative Research Methods 3


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Course Description This course is relating to the domain of research methods and techniques aiming at enabling students to delineate the broad parameters of media research by discussing in detail, issues of significance in scientific inquiry to include concepts, laws, explanations, and measurement. Relating concepts and debates within the process of research, there will be discussion on conceptualization and operationalization and how these can be made part of scientific research process. The course deals with the various steps involved in scientific research, the kinds and design of research used in media studies. Data collection, use of statistics for data analysis, understanding of validity and reliability would be the major parts of students understanding as the course proceeds further.

There are some mandatory readings relating to the major concepts included in the course curriculum which will be handed out to the students for discussion and further study. There will be a mini research project for each student on mass media phenomena which will be presented at the end of the course. Besides, there will be two assignments to be presented by the students during the study.

Objectives of the CourseThis course is geared towards enabling the students to:1. Give students an insight of the methods and techniques

of a scientific research.2. Design and execute their research project and defend

the outcome of the same on logical grounds. 3. Enable students to investigate phenomena on the

effects of Mass Media in society.

Details of Courses outlines

Research methods in Media Studies 3-Credit


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Details of the course

Week Issues of Discussion Mandatory readings 1. Scientific Method of Inquiry

Research and scientific methods Characteristics of the scientific methods. Procedures used in scientific method.

1. Joseph and Dominic (20169) Mass Media Research 4th ed., Wadsworth Publishing Company, Belmont, California.

2. Mary John Smith (2012) Contemporary Communication Research Methods, Wadsworth Publishing Co. California

3. R.L.Gay (2005) Research Methods in Education, Princeton publishing co. New York.

2. Steps in Research Process Selection of the Problem Determining topic relevance Statement of the Problem Reviewing Literature Review Stating a hypothesis or research question Research design Collecting data Analyzing and interpreting data Presenting results



3. R.L.Gay (2005) Research Methods in

Education, Princeton publishing co. New York.

3. Elements of Research Process Concepts and constructs Variables Measurement Levels Scales

1.Joseph and Dominic (20169) Mass Media Research 4th ed., Wadsworth Publishing Company, Belmont, California.

2.Babbie, Earl (2001), The Practice of Social Research, (6th ed.).), , Wadsworth Publishing Company, Belmont, California

3.Mary John Smith (2012) Contemporary Communication Research Methods, Wadsworth Publishing Co. California

4.L.R.Gay (2005) Research Methods in Education, Princeton publishing co. New York.


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4. Sampling Methods Population and sample Probability and non-probability samples Sample size Kinds of Sampling techniques




4.R.L.Gay (2005) Research Methods in Education, Princeton publishing co. New York.

5. Kinds of Research Qualitative and Quantitative Research Basic and Applied Research Historical Research Descriptive Research Correlational Research Experimental Research





6. Tools of Research Questionnaire Interview Observation





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7. Validity and Reliability

Validity and its kinds Reliability and techniques


2. Babbie, Earl (2001), The Practice of Social Research, (6th ed.).), , Wadsworth Publishing Company, Belmont, California



8. Survey Research Design The nature of survey research Selecting a sample in surveys Designing a survey questionnaires Administering questionnaire Analyzing survey results





Mid Term 9. Content Analysis Research

The nature of Content Analysis Steps in content analysis Content Categorization Scheme Data Collection Unit of Analysis


2. Kripendrob (2015 ) Content analysis research 3. Mary John Smith (2012) Contemporary

Communication Research Methods, Wadsworth Publishing Co. California



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10. Projects 11. Use of Statistics in Research

Descriptive statistics Inferential statistics Parametric and nonparametric statistics





12 The logic of hypothesis testing

Statistical tests for significance of difference Chi Square test, T-Test, ANOVA Statistical tests of relationships Pearson Correlation Regression




4. L.R..Gay (2005) Research Methods in Education, Princeton publishing co. New York.

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13.

Research Reporting and Ethics Research reports: mechanics and writing styles Research ethics: general principles Ethics in data analysis and reporting




4. L.R.Gay (2005) Research Methods in Education, Princeton publishing co. New York.

14. References and Indexing APA Style

Chicago style

Footnoting and End Noting





15. The use of SPSS, Excel, PowerPoint for data analysis

and presentation of graphics, tables and figures.

1. Bryman, Alan and Duncan (2009) Quantitative Data Analysis: A Guide to Social Scientists. Routledge, New York

16. Presentation of projects Final Examination


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Course Description This course provides insight to the students to enable them to critically analysis the relationship between mass media and politics. The course will make students to debate on the political strategies used by media for formulation of public opinion. The media strategies being discussed in this course are propaganda, political biasedness, state control, media Conglomerate, Packaging Politics, democrization of media, etc.

Course ContentsPolitical BiasDefining BiasTypes of BiasPartisan BiasPropaganda BiasUnwitting BiasIdeological BiasThe Bad News StudiesManufacturing ConsentCritiques of Bias Research

Political Reporting and EntertainmentFrames versus BiasesProducing NewsTelling Political Stories Explaining the Political Stories Press and Voting BehaviorTelevision and Voting BehaviorFrames versus BiasesGenres and Political CoveragePolitical Satire: Politics as Deluded and Corrupt Politics as ConspiracyThe Politics of Identity: from Soap Opera to Sport

State Control and State PropagandaCensorshipSecrecyGovernment PropagandaRegulations

Conglomerate Control: Media Moguls Media Empires Ownership and ControlThe Power of Rupert MurdochThe Appointment and Removal of EditorsInvolvement in Editorial PolicyCommercial PolicyAdvertisers

Packaging PoliticsInterviewsImages and AppearancesCelebritiesSpin-Doctors, Media Consultants and AdvertisersImitation or ModernizationTechnological Mediation of PoliticsThe Commodification of Politics

Remote Control PoliticsDemocracy and the New Technology The Argument for Electronic DemocracyThe Argument against Electronic DemocracyThe Technology of Electronic Democracy

Power and Mass MediaDiscursive PowerAccess PowerResource PowerTheories of Media Power Liberal Pluralism News Right

Journalistic ObjectivityChallenge: Journalistic Objectivity is not possibleResponse: Journalistic Objectivity is PossibleDeciding what is NewsChallenge: Market Force, Not Editors’ Judgments, should decide what is NewsResponse: Editors’ Judgments, Not Market Forces, Should decide what is News

News-Gathering TacticsChallenge: Newsgathering Tactics should be Situational and RelativeResponse: Newsgathering Tactics should be Consistent and UniversalJournalistic EthicsChallenge: Journalists are Essentially UnethicalResponse: Journalists are Essentially Ethical

The Commercialism and Public JournalismChallenge: Communitarianism in Journalism is a Healthy TrendResponse: Communitarianism in Journalism is an Unhealthy Trend

Propaganda and the MediaChallenge: Media are Defenses against PropagandaResponse: Media are Instruments of Propaganda

Race and EthnicityChallenge: Diversity needs Rethinking and ReassessmentResponse: Diversity is still one of the Media’s Greatest Failures and Needs ConstantAttention

AdvertisingChallenge: Advertising is a Negative Social ForceResponse: Advertising is a Positive Social Force

Public RelationsChallenge: Public Relations Manipulates the NewsResponse: Public Relations Provides an essential News Service

Journalism as ProfessionChallenge: Journalism is not a ProfessionResponse: Journalism is a Profession

Globalism and the Media Challenge: Globalism greatly Benefits People, The Media, and Freedom of Expression Response: Globalism harms National and Local Media and can only Impair Freedom of Expression and Individual Liberty

Recommended Books1. James, Martin (2996). Mass Media and Controversy.

New York, Bookmate Inn.2. Everett E. Dennis. John C Merrill (Media Debate: Issues

in Communication. 2nd ed. New York., Longman publisher.

3. Hirsh, Paul (2005). Global Media Issues. Connecticut, Hastings Publishers.

4. McLuhan, M. (2003). Understanding media: The extensions of man. New York: McGraw-Hill.

CulturalismComparing Theories Bias Political Effects Ownership and Control Packaging Politics

Free Press: Democracy and Mass MediaLiberal Democracy and the Free PressFree Press and Free MarketAlternative Model of a Democratic Media: Direct and Deliberative

Course DescriptionThis course provides insight to the students to enable them to debate critically on the various Issues, Challenges confronted by the media in the world in general and the Pakistan media in particular. The major issues to the debating by the students during the course of study are Freedom of the Press, Media and the Public Trust, Public Access to the Media, Quality of Media Content, Power of Media, Journalistic Objectivity, Commercialism and Public Journalism, Race and Ethnicity, Globalism and the Media. The debate will be made in favor and against the issues for the society

Course ContentsFreedom of the PressChallenge: Press is not Free Response: Press is Free

Media-Government RelationshipChallenge: The Media and Government should not be the AdvertisersResponse: The Media and Government should be the Advertisers

Media and the Public TrustChallenge: The Media Chiefly Desires to Make ProfitsResponse: The Media Mainly Serve the Public Interest

People’s Right to KnowChallenge: There is No Right to KnowResponse: There is a Right to Know

Public Access to the Media Challenge: The Public has No Right of AccessResponse: The Public has a Right of Access

Media Bias and Political LeaningsChallenge: The News Media are not biasedResponse: The News Media are biased

Power of Media Challenge: The Media are quite powerfulResponse: The Media are not so powerfulQuality of Media ContentChallenge: Media Content is Generally of Poor Quality and Getting WorseResponse: Media Content is Generally of Good Quality and Getting Better

Recommended Books1. Jose H. Magnum, K. (2007). The Political Economy of

Mass Media. Sage publication, Pennsylvania.2. Gultin M., Danielian (2006). Mass Media and Politics-An

American Experience. Sage publication. New York.3. Carolyn Smith (2005). Presidential Press Conferences: A

Critical Approach. Contributors. New York, Praeger.4. Judith S. Trent (2000). Political Campaign

Communication: Principles and Practices. Westport, CT, Praeger.

Political Communication3-Credit Hour

Course Description This course provides insight to the students to enable them to critically analysis the relationship between mass media and politics. The course will make students to debate on the political strategies used by media for formulation of public opinion. The media strategies being discussed in this course are propaganda, political biasedness, state control, media Conglomerate, Packaging Politics, democrization of media, etc.

Course ContentsPolitical BiasDefining BiasTypes of BiasPartisan BiasPropaganda BiasUnwitting BiasIdeological BiasThe Bad News StudiesManufacturing ConsentCritiques of Bias Research

Political Reporting and EntertainmentFrames versus BiasesProducing NewsTelling Political Stories Explaining the Political Stories Press and Voting BehaviorTelevision and Voting BehaviorFrames versus BiasesGenres and Political CoveragePolitical Satire: Politics as Deluded and Corrupt Politics as ConspiracyThe Politics of Identity: from Soap Opera to Sport

State Control and State PropagandaCensorshipSecrecyGovernment PropagandaRegulations

Conglomerate Control: Media Moguls Media Empires Ownership and ControlThe Power of Rupert MurdochThe Appointment and Removal of EditorsInvolvement in Editorial PolicyCommercial PolicyAdvertisers

Packaging PoliticsInterviewsImages and AppearancesCelebritiesSpin-Doctors, Media Consultants and AdvertisersImitation or ModernizationTechnological Mediation of PoliticsThe Commodification of Politics

Remote Control PoliticsDemocracy and the New Technology The Argument for Electronic DemocracyThe Argument against Electronic DemocracyThe Technology of Electronic Democracy

Power and Mass MediaDiscursive PowerAccess PowerResource PowerTheories of Media Power Liberal Pluralism News Right















CulturalismComparing Theories Bias Political Effects Ownership and Control Packaging Politics

Free Press: Democracy and Mass MediaLiberal Democracy and the Free PressFree Press and Free MarketAlternative Model of a Democratic Media: Direct and Deliberative









Recommended Books1. Jose H. Magnum, K. (2007). The Political Economy of

Mass Media. Sage publication, Pennsylvania.2. Gultin M., Danielian (2006). Mass Media and Politics-An

American Experience. Sage publication. New York.3. Carolyn Smith (2005). Presidential Press Conferences: A

Critical Approach. Contributors. New York, Praeger.4. Judith S. Trent (2000). Political Campaign

Communication: Principles and Practices. Westport, CT, Praeger.


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Media Debates: Issues in Communication 3-Credit Hour















Course Description This course provides insight to the students on content analysis research. Specifically, the course will enable students to make a good understanding of the use of quantitative and qualitative approaches of research paradigms and their use in their theses. Content categorization schemes and methodology would be the main stay in the research course. Students will be able to analysis the content using various print and electronic media including social.

Course ContentContent Analysis: An Introduction1. A Definition of Content Analysis2. The requirements of objectivity, system and generality3. The quantity-quality issue4. The manifest-latent issue5. When to Use Content Analysis6. Trends in Content Analysis Research

Content Analysis Research Designs1. The Function of Research Designs2. Describing the Characteristics of Messages3. Inferences About the Causes of Communication4. Inferences About the Effects of Messages5. Research Designs: An Illustrative Example6. Concluding Comments

Characteristics of Content1. Trends in communication content2. characteristics of sources to the messages they produce3. Analyze techniques of persuasion4. Analyze style5. Attributes of the audience to messages produced for them.6. patterns of communication Content7. Analyze psychological traits of individuals 8. Analysis culture and cultural change










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The Uses of Content Analysis:1. Making Inferences about the Causes and Effects of Communication2. To measure readability3. To analyze the flow of information 4. To assess responses to communication

Coding Content Data1. Categories2. General requirements3. Standard categories 4. Categories: some examples5. Units of Analysis6. Recording units7. Context units

Sampling, Reliability, and Validity1. Sampling2. Reliability Validity3. Computers in Content Analysis4. Word Count Programs "General Inquirer" Programs5. Dictionaries Data preparation

Data analysis programs1. Computers and the problem of homographs2. Use of Computer for Content Analysis3. Dictionaries4. Data preparation















Course Description This course introduces students to liberal pluralist perspective on sociology of mass media content. Theories of influence on mass media content are becoming increasingly important in understanding effects of mass media. This half-credit course shall summaries theories of influence on mass media content and suggest a framework for linking influences on content to effects of content.

1 Introduction to studying influences on media content2 Analyzing media content 3 Media workers influence on content4 Influence of media routines5 Organizational influences on content

6 Extra-organizational influences on media content7 The influence of ideology8 Linking influences on content to the effects of content9 Building a theory of news content

Suggested readingsJennings Bryant and Dolf Zillmann (eds) Media Effects: Advances in Theory and Research,

1994, New Jersey; LEA>

Pemela J. Shoemarker and Stephen D. Reese’s Mediating the Message: Theory of Influence on Mass Media Content, New York: Longman













Theories of Influence on Media Content 3-Credit Hour

Content Analysis Research in Mass Communication 3-Credit Hour


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Suggested readingsJennings Bryant and Dolf Zillmann (eds) Media Effects: Advances in Theory and Research,

1994, New Jersey; LEA>

Pemela J. Shoemarker and Stephen D. Reese’s Mediating the Message: Theory of Influence on Mass Media Content, New York: Longman

Course Description The course builds on an earlier course in Mass Communication research offered in the first semester. It is meant to provide students with comprehensive overview of theoretical and methodological developments in known areas and research programmes of media effects tradition of mass communication research. Upon completing the course, students will have a full repertoire of theoretical concepts, propositions and hypotheses on mass media effects at micro-individual and macro-social system levels to further develop replicate, challenge and / or synthesize explanations of mass communication phenomenon in Pakistan.

Course Outlines1. Agenda-setting effects of mass media 2. Cultivation of social reality through television 3. Priming as an effect of mass media 4. Social cognitive theory of mass communication 5. Elaboration likelihood model of persuasion 6. Spiral of silence theory of media influence on public opinion

7. Political communication effects 8. Impact of media violence and scary content 9. Effect of media portrayal of gender, race and obscenity10. Effects of media advertising on individuals 11. Effects of public communication campaigns 12. Mass media effects on public health 13. Uses-and-gratifications perspective 14. Entertainment as media effect 15. Social aspects of new media technologies

Advances in Mass Communication Research 3-Credit Hour






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Master of Media Studies MS (MS)Department of Media Studies

Why choose BU for the Stated Degree Program?

Available Specialization

Program TimingWeekend, Evening

Research

Campuses

Program Duration

Candidates must meet the following criteria for the admission into MS (media Studies as per the HEC rules • Sixteen years education or

four year degree in Media Studies, Political Science, IR or any other

• Discipline of Social Sciences (130 Credit hours) after HSS/ F>A / F.Sc / Grade 12 or equivalent will be required for admission in the MPhil/ MS

• Candidates must pass the entry test of Bahria University or GAT – General conducted by the National Testing Service with the minimum 50% cumulative score will be required at the time of admission to M.Phil. / MS

• To award M.Phil./ MS / Equivalent degree, candidates will complete 24 complete credit hours of work along with the minimum of 12 credit hours for research / Thesis

Additionally, applicants must provide HEC verification of all academic certificates / degrees.

Entry Requirements Objective of the Degree Program• To create outstanding professionals and academia for the industry

and for the industrial world• Promote the culture of research • The master level program at media studies will contribute to the

existing body of knowledge• To contribute new knowledge either by the discovery of new

facts, or by the formulation of theories or by the innovative reinterpretation of known data and established ideas

• Students will develop an awareness and appreciations of the foundations of First Amendment and ethical issues in the media.

• Students will demonstrate an understanding of current media technologies and their capabilities, perspectives, including that of producer, participant and audience.

Learning outcome of the Degree Program

The MS program develops an outstanding professional and academia for the industrial and for the academia world

• The goal of MS level research at the Department of Media Studies is to contribute to the existing body of knowledge

• The MS in Media Studies Program at Bahria University prepares students to reach a number of career goals. For those already working in or hoping to work in Media industry the MS degree offers a broad prospective on where the industry is going

The degree also provides a solid scholarly foundation for students interested in continuing their studies in communication and media doctoral program.

The Master of Media Studies will build students’ understanding of changing global contexts of media and communication practices.Students will gain a critically informed understanding of key issues affecting the global communications industry focusing on the challenges posed by the emergence of digital media, globalization and increasing levels of cross-cultural exchange. After completion the degree program, Students will

• Understand the essential and underlying, philosophical assumptions of, and be able to apply, one or more communication research methods to address a range of media text and audiences, production and technological practices and relevant social issues

• Realize the foundation, process and practices of the writing and about the media, and demonstrate proficiency in writing one or more professional media writing applications.

2 Years4 Semesters

Islamabad

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Research Groups Relevant to this Degree Program, within BU and their area of interest

Media Research and development centre (MRDC) will bring together researchers, students within the department of media studies. They will address various issues related to political communication, new media and society, media and religion, conflict, Health communication, crime and media, media and culture, film and television. Studies through imperial and empirical based approach.

Future Career Prospects

The MS in media studies at Bahria University prepares students to reach a number of goals for those already working in, or hoping to work in media industry. MS degree offers a broad prospective on where the industry is going, BU also provides a solid scholarly foundation for students in continuing their studies in media doctoral programs.

Success in competitive media industry often depends on one’s determination and motivation but still the degree in MS can lead to many jobs. Jobs directing is to this degree include as; Advertising account executive, broadcast journalist, editorial assistant, event organizer, informational officer, magazine journalist and market researcher.

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Road Map

Semester 1 Total Credits 12



Course Code

Course Titles Credit Hours

Pre-requisite Core/Elective

MSM 600 Approaches to Mass Communication I

3 NONE Core

MSM 604 International Communication 3 NONE Core MSM 602 Communication Research

Methods I 3 NONE Elective

MSM 605 Pakistani Media: Prospects and Challenges

3 NONE Elective

Course Code



MSM 601 Approaches to Mass Communication II

3 Approaches to Mass Communication I

Core

MSM 606 Peace Journalism 3 NONE Core MSM 603 Communication Research

Methods II 3 Communication

Research Methods I

Core

MSM 607 MPhil Seminars 3 NONE Elective

Course Code



MSM 608 Thesis Proposal Writing / Literature Review

Mandatory NONE Core

MSM 609 Thesis Writing 6 NONE Core

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Note: Seminars and guest lectures will be arranged in the first two semesters on issues and events pertaining to media and politics at the international and national levels. This shall enhance the knowledge and understanding of the students on various inter-disciplinary topics

• Mass Media and Culture• Philosophy of Social Sciences• Theories of Influence on Media Content• Media and Politics

• Digital Media• Semiotics• Critical and Cultural Studies of Mass Communication• Media Culture and Society: A Critical Introduction

directly and indirectly related to media and politics, facilitating them in conducting rigorous research in the fourth semester. The seminars shall be non-credit but mandatory for students will be required to actively participate in discussions.

MSM 600 - MSM 601 Approaches to Mass Communication I & II

The course is designed to help students understand communication models and theories and their importance and uses to communication researchers and theoreticians. The aim of the course is to examine various methodological assumptions and theoretical models used in the study of communicative dynamics and to understand the development of communication theories.

MSM 604 International Communication

This course examines and discusses communication among nations. Special emphasis will be given on communication between Western and Muslim nations. The topics that will be covered include the beginning of International communication, organizations involved, purpose and goals of International communication, International media and International audience. The effects and the future of International communication will also be discussed.

MSM 602- MSM 603 Communication Research I-II

This course is designed to enable students to conduct quantitative and qualitative research, as well as become more critical consumers of research products. The topics that will be taught include the process of research, hypothesis or question development, experimental design, survey methodology, content analysis, data collection, data analysis and interpretation, and writing the research report.

MSM 605 Pakistani Media: Prospects and challenges

This course intends students to identify and examine relevant issues and problems in communication and provide an opportunity to discuss critically issues in communication from an Islamic perspective. At the end of the course, the students are supposed to write academic papers on the issues related to communication.


List of Optional Courses

Description of Courses

Course Code




20


MSM 606 Peace journalism

Provide an overview of what constitutes “peace media” and how communication may help in the process of conflict transformation. To describe and discuss specific theoretical areas of research such as media effects, conflict transformation, communication for development and propaganda studies and understand the formation of contemporary conflict and outline a set of approaches that can be useful in eliminating violence.

MSM 611 Political Communication

To provide a detailed understanding and critical interrogation of the theoretical literature on political communication and its applicability and relevance to Southern contexts. To explore the changing face of politics and the growing significance of mediated communication in campaigns and election processes in the South. To understand the mediated dynamics of international negotiations and international public diplomacy and the mediated nature of contemporary international relations. To explore the significance of media in the international conduct of both war and peace.

MSM 612 Media, Culture and Society: A critical introduction

At the end of the course students would be able to discuss the nature of human communication as it is shaped by various

media; and the nature and differences between communication media in today's society; to develop an understanding of theories of communication and media that explain the impact and effects of media on society; and to critically examine the nature of media in today's society; and be able to critically examine the role of media in shaping society and human beliefs, attitudes and values.

MSM 608 Thesis Proposal Writing

Each student will be required to write a thesis proposal in the area of his/her interest in media and communication under the supervision of the faculty member during the semester.

MSM 609 Thesis Writing

Each student is required to work on data collection, analysis and writing of the thesis under the guidance of his/her supervisor and to defend it before the thesis committee. Students need to arrange periodic meetings with their supervisors and intimate them about the different phases of their research and seek their respective supervisor's guidance for future course of action.

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Note: Seminars and guest lectures will be arranged in the first two semesters on issues and events pertaining to media and politics at the international and national levels. This shall enhance the knowledge and understanding of the students on various inter-disciplinary topics

• Mass Media and Culture• Philosophy of Social Sciences• Theories of Influence on Media Content• Media and Politics

• Digital Media• Semiotics• Critical and Cultural Studies of Mass Communication• Media Culture and Society: A Critical Introduction

directly and indirectly related to media and politics, facilitating them in conducting rigorous research in the fourth semester. The seminars shall be non-credit but mandatory for students will be required to actively participate in discussions.

MSM 600 - MSM 601 Approaches to Mass Communication I & II

The course is designed to help students understand communication models and theories and their importance and uses to communication researchers and theoreticians. The aim of the course is to examine various methodological assumptions and theoretical models used in the study of communicative dynamics and to understand the development of communication theories.

MSM 604 International Communication

This course examines and discusses communication among nations. Special emphasis will be given on communication between Western and Muslim nations. The topics that will be covered include the beginning of International communication, organizations involved, purpose and goals of International communication, International media and International audience. The effects and the future of International communication will also be discussed.

MSM 602- MSM 603 Communication Research I-II

This course is designed to enable students to conduct quantitative and qualitative research, as well as become more critical consumers of research products. The topics that will be taught include the process of research, hypothesis or question development, experimental design, survey methodology, content analysis, data collection, data analysis and interpretation, and writing the research report.

MSM 605 Pakistani Media: Prospects and challenges

This course intends students to identify and examine relevant issues and problems in communication and provide an opportunity to discuss critically issues in communication from an Islamic perspective. At the end of the course, the students are supposed to write academic papers on the issues related to communication.


List of Optional Courses

Description of Courses

Course Code




Documents

Media Studies copy - Bahria UniversityMEDIA STUDIES Media Studies employs cutting-edge and accessible teaching methods to provide an engaging learning environment that prepares you