Media Mark Scheme

YR 12 MediaAFL ActivityPrintAFL

Evaluating Peer Work

Name: Jack Leatherland

Activity 1

Use the mark scheme below and work in pairs to grade the 4 exemplar pieces of work. You must try and place the work into the correct level. Wherever possible you should use a best fit model, this means that you take an overall view rather than harshly penalising for one fault. Use the space provided to give specific examples and write a summary comment at the bottom of the page. You are examining the FRONT PAGE ONLYMGN

Minimal Level 110 23 marksBasic Level 2 2435 marksProficiencyLevel 3 3647 marksExcellenceLevel 44860 marks

framing a shot, including and excluding elements as appropriateThe shots used are extremely effective as the model Is always positioned in the centre of the page, giving each image a professional edge.

using a variety of shot distances as appropriateA different technique has been used on each photograph. This magazine contains a close up, a-mid shot and a long shot.

shooting material appropriate to the task setBy looking at this magazine, it is unclear what the specific genre is.

Selecting mise-en-scne including colour, figure, lighting, objects and setting.The use of mise en scene gives each image an authentic appearance, giving the magazine a realistic style.

manipulating photographs as appropriate to the context for presentation, including cropping and resizingThe designer of this magazine has used cropping techniques in a way which makes each image fit on the page and not looks out of place, this adds to the overall realistic appearance.

accurately using language and registerUse of language matches the target audience and uses a mixture of formal and informal phrases.

appropriately integrating illustration and textBoth the text and the images used in this magazine complement each other and give the magazine an aesthetic appeal.

showing understanding of conventions of layout and page designThe use of main images, mastheads and cover lines etc. Are all positioned in the correct place, giving the magazine an authentic appeal.

showing awareness of the need for variety in fonts and text sizeThe designer has used a variety of different fonts and text sizes, showing that they have put thought into each page. The use of different texts and fonts gives each page a realistic feel.

using ICT appropriately for the task setBy analysing each page, it is clear to see that the designer has used the correct IT programmes such as Photoshop in order to design each page. By using this particular programme the designer has created a realistic looking magazine which fits the target audience.

Summary Comment

GHR


framing a shot, including and excluding elements as appropriateThe models are not positioned in a professional way and are slightly cut off from the page. The images used are unprofessional and appear unrealistic.

using a variety of shot distances as appropriateThe images used feature a variety of photography techniques, including long shots and mid-shots, however, no close up shots were used.

shooting material appropriate to the task setBy looking at this magazine it is unclear what the specific genre is. It could possibly be hip hop, rap, grime etc. The features used do not give the audience a clear vision of what the genre is because they have not been executed to meet their potential.

selecting mise-en-scne including colour, figure, lighting, objects and settingThe designer of this magazine has used a street/urban mise en scene to connote the style of music used. However, once again this is poorly executed as it is still unclear to the audience what the specific genre of the music and magazine is.

manipulating photographs as appropriate to the context for presentation, including cropping and resizingThe cropping techniques used on this particular magazine are poor as the images of the models appear as if they have been cut out and stuck on to a false background, making the entirety of the magazine look unrealistic and unprofessional.

accurately using language and registerThe language used throughout this magazine is extremely informal and therefore appeals to the target group. However, this pattern continues throughout meaning that the designer/author has shown a lack of variety within their language choices.

appropriately integrating illustration and textBoth the text and the images used within this magazine suggest that the designer has put in very little effort and has been rewarded with a poor attempt at a rap/hip-hop/grime magazine.

showing understanding of conventions of layout and page designThe front cover and contents page show that the designer has used certain techniques in the correct places, giving the pages the identity they need. However, the double page spread is messy and appears unprofessional.

showing awareness of the need for variety in fonts and text sizeThe designer has used a variety of fonts; however they are all very similar and do not stand out or make the each section look unique or different.

using ICT appropriately for the task setIn order to create this magazine the designer will have used a Programme such as Photoshop, although it would appear that the designer was incapable of using the programme to its full potential.

Summary Comment

BUZZ


framing a shot, including and excluding elements as appropriateThe shots used are effective as the model Is always photographed in a clear position making it clear for the reader to see who is featuring in the image, however unwanted aspects such as the floor etc. also feature in some shots, giving the images an unprofessional appearance.

using a variety of shot distances as appropriateThe photographer has opted to use a two out of the possible here techniques, as a longshot and a mid-shot have been used, however, the close up shot is missing, showing a lack of variety.

shooting material appropriate to the task setBy viewing this magazine it is clear to see that the genre is R n B/pop. The audience is able to see this clearly due to the fashion, colours, other featuring artists etc.

selecting mise-en-scne including colour, figure, lighting, objects and settingEach model is positioned in front of a plain white background, meaning that they stand out even further. The choice of fashion gives the audience a clear sense of the genre of music and the style of the artist.

manipulating photographs as appropriate to the context for presentation, including cropping and resizingThe designer of this magazine has used cropping techniques in a way which makes each image fit on the page and not looks out of place, this adds to the overall realistic appearance.

accurately using language and registerThe language used throughout the entirety of this magazine is formal and therefore does not match the target group, which would most likely be young adults/teenagers, who prefer reading more informal texts.

appropriately integrating illustration and textBoth the text and the images used in this magazine complement each other and give the magazine an aesthetic appeal which the target audience can relate to.

showing understanding of conventions of layout and page designThe designer has used a variety of techniques in order to make each page appear professional and look like a realistic magazine. The use of a masthead, cover lines etc. give this effect.

showing awareness of the need for variety in fonts and text sizeThe designer has opted to use a variety of different fonts and text sizes to show that he/she has put a substantial amount of thought into their piece.

using ICT appropriately for the task setFrom analysing this magazine it is clear to see that the designer has used Photoshop to create each page. The Designer has used Photoshop in an effective way which allows each page to appear professional and realistic. However, further improvement s could still be made.

Summary Comment

DUBZONE


framing a shot, including and excluding elements as appropriateThe image used allows the audience to see who the featuring artist is; however, its appearance is unprofessional and therefore makes the rest of the page look this way also.

using a variety of shot distances as appropriateThe photographer has used a variety of shots, including a long shot and a mid-shot; however, a close up shot has not been used.

shooting material appropriate to the task setFrom analysing this magazine it is extremely unclear what the genre of music is. The masthead states that the genre is dub step; however, the contents page features an artist playing a guitar, an instrument which is not associated with dub step.

selecting mise-en-scne including colour, figure, lighting, objects and settingThe use of mise en scene has not been used to its full potential. Each artist featuring in the magazine does not appear to be a dub step artist as due to their poor choice of clothing etc.

manipulating photographs as appropriate to the context for presentation, including cropping and resizingCropping has been used in a way which makes each image look unprofessional. The images have been situated in the wrong places so that they overlap text but in a negative way.

accurately using language and registerThe language register used is fairly informal and therefore suits the target audience. However, only a minimal amount of formal language is used, meaning that the magazine lacks variety.

appropriately integrating illustration and textNeither the text nor the images complement each other, meaning that the entire magazine appears unprofessional.

showing understanding of conventions of layout and page designThe front cover uses only the basic techniques such as a masthead; however the cover lines and main image look unprofessional. The contents page is similar and only uses the basics but at no pint intrigues the audience.

showing awareness of the need for variety in fonts and text sizeA variety of fonts and sizes have been used in order to add variety to the magazine, however, none of the texts match or complement the images, they do not match the specific genre either.

using ICT appropriately for the task setThe designer has clearly used a computer programme such as Photoshop, however they have used it in an ineffective way, as their choice of positioning, cropping, fonts etc. make the entire magazine appear average and unprofessional

Summary Comment

Task 2Now using the skills youve acquired in task 1, evaluate your own work and then two pieces of work from classmates. Use the space provided to give specific examples and write a summary comment at the bottom of the page.

Magazine title: Inkult (Jack Wildbore)


framing a shot, including and excluding elements as appropriateThe model is positioned in a clear way and is in the centre of the page. No part of the model has been cut off. All of these aspects combined produce an image which is worthy to be in the excellence category.

using a variety of shot distances as appropriateThe photographer has produced some excellent images which appear professional on the page. However, the photographer has only used 2 out of the 3 techniques needed, as a close up and a mid-shot have been used, however a long shot has not.

shooting material appropriate to the task setFrom analysing this magazine it is not evidently clear what the specific genre is. Although the magazine is indie, some may view the artists/model and connote that they are a pop artist.

selecting mise-en-scne including colour, figure, lighting, objects and settingThe lighting used for the pictures has been executed well as the models features are highlighted well. The use of lighting also allows certain aspects such as bright clothing to be highlighted. Some of the clothing used suggests that the artist is from the indie genre e.g. the patterned t-shirt and hair style etc.

manipulating photographs as appropriate to the context for presentation, including cropping and resizingThe designer has manipulated the images so that they fit well on the page. The images do not cover or overlap any other important aspects of the page and give the magazine the professional edge it requires.

accurately using language and registerThe language used throughout the magazine is a mixture of formal and informal language. Therefore, the language used appeals to the target audience and the specific age range.

appropriately integrating illustration and textAlthough the text and the images complement each other, they do not set any of the three pages a light and therefore do not give the magazine that thorough professional appearance which the designer is looking for.

showing understanding of conventions of layout and page designFrom analysing each page it is clear to see that the designer has thoroughly researched magazines and has applied the correct aspects to the correct places. This makes their magazine appear as professional as possible.

showing awareness of the need for variety in fonts and text sizeThe designer has used a variety of fonts and text sizes to add variety and a professional appearance to each page.

using ICT appropriately for the task setThe designer has clearly created this magazine using a computer programme such as Photoshop. Although some of the techniques used make each page appear as a magazine, they need some fine tuning to make them appear neater and more professional.

Summary Comment

Magazine title: Underground (Alex Rhodes)


framing a shot, including and excluding elements as appropriateEach member of the band can be seen clearly in the images used. The frontman Is stood directly in the middle and the other members are stood behind, creating a neat triangular appearance.

using a variety of shot distances as appropriateThe designer has only used two out of a possible three techniques used, as only a close up and a mid-shot have been used.

shooting material appropriate to the task setFrom analysing this magazine it is clear to see that the genre of music/artists featuring inside is an indie pop/rock band. This is clear to see from the fashion/style used by the models. The hair, clothing etc. enable the audience to gain a clear knowledge of the exact genre.

selecting mise-en-scne including colour, figure, lighting, objects and settingThe lighting used for the pictures has been executed well as the models featured are highlighted well. The use of lighting also allows certain aspects such as bright clothing to be highlighted.

manipulating photographs as appropriate to the context for presentation, including cropping and resizingThe designer has manipulated each image in order for them to fit on the page. Although the images on the front page and contents have been executed well, however, the images which feature on the double page spread are untidy and make the page appear unprofessional.

accurately using language and registerThe language used throughout this magazine matches that of the specific target audience as it uses a mixture of formal and informal lexis.

appropriately integrating illustration and textAlthough the text and the images complement each other, they do not set any of the three pages a light and therefore do not give the magazine that thorough professional appearance which the designer is looking for.

showing understanding of conventions of layout and page designThe designer quiet clearly understands how to lay out a page in order to make it appear as a real magazine. Each technical aspect e.g. masthead, has been positioned in the correct place, giving the audience a clear sense of what each page is.

showing awareness of the need for variety in fonts and text sizeThe designer has used a variety of text sizes throughout the magazine, showing variety and therefore an understanding of how to make a page aesthetically pleasing toward the audience.

using ICT appropriately for the task setThe designer has clearly used a computer programme such as Photoshop in order to design this magazine. Although the techniques used make each page look like a magazine, many aspects need fine tuning in order to give each page a thoroughly professional appearance, something the designer desires.

Summary Comment

Magazine title: Suburb (Tom Ward)


framing a shot, including and excluding elements as appropriateEach image features the models in the centre of the page, making each image appear professional

using a variety of shot distances as appropriateThe photographer has used two out of a possible three techniques as a close up and a mid- shot have been used, however, the long shot is missing.

shooting material appropriate to the task setFrom analysing this magazine it is clear to see that the genre of music/artists featuring inside is an indie pop/rock band. This is clear to see from the fashion/style used by the models. The hair, clothing etc. enable the audience to gain a clear knowledge of the exact genre.

selecting mise-en-scne including colour, figure, lighting, objects and settingThe lighting used for the pictures has been executed well as the models featured are highlighted well. The use of lighting also allows certain aspects to be highlighted.

manipulating photographs as appropriate to the context for presentation, including cropping and resizingThe designer has manipulated each image to fit on the page, each image is square and does not appear stretched, making each page appear professional.

accurately using language and registerThe language used throughout this magazine matches that of the specific target audience as it uses a mixture of formal and informal lexis.

appropriately integrating illustration and textThe designer has used both the text and the images in a way which makes each page aesthetically pleasing; however, the text is very basic and does not capture the audiences attention as much as it needs to.

showing understanding of conventions of layout and page designThe designer quiet clearly understands how to lay out a page in order to make it appear as a real magazine. Each technical aspect e.g. masthead, has been positioned in the correct place, giving the audience a clear sense of what each page is, however, each page may need editing to ensure that the magazine is as good as it can possibly be.

showing awareness of the need for variety in fonts and text sizeThe designer has used a variety of text sizes throughout the magazine, showing variety and therefore an understanding of how to make a page aesthetically pleasing toward the audience, however, further improvements could still be made.

using ICT appropriately for the task setThe designer has clearly used a computer programme such as Photoshop in order to design this magazine. Although the techniques used make each page look like a magazine, many aspects need fine tuning in order to give each page a thoroughly professional appearance, something the designer desires.

Summary Comment

Task 3 Target setting

Use the feedback from your classmates to set targets to improve your work. Use the grid below to focus your areas for improvement. Try to be as specific as possible and where possible create one target for each area of the mark scheme. Remember to be realistic, that means making sure your targets are achievable and realistic for your ability.

Magazine title: REVOLUTION (me)


framing a shot, including and excluding elements as appropriateA large amount of my photos are blurred and the models are not in a central position. To improve, ensure images are not blurred and that the models are in a central position.

using a variety of shot distances as appropriateWhilst taking my photos I did not use a long shot. However I did in fact use a mid-shot and a close up.

shooting material appropriate to the task setFrom analysing this magazine it is clear to see that the genre of music/artists featuring inside is an indie/alternative rock band. This is clear to see from the fashion/style used by the models. The hair, clothing etc. enable the audience to gain a clear knowledge of the exact genre.

selecting mise-en-scne including colour, figure, lighting, objects and settingThe models look as though they could be in an indie/alternative rock band due to the clothing, hairstyles, arrogance etc. appropriate lighting and equipment has been used.

manipulating photographs as appropriate to the context for presentation, including cropping and resizingImages were manipulated on Photoshop and therefore have a professional edge. By resizing, reshaping and re-colouring images, I was able to craft each image to my exact taste. To improve, ensure that images used are not stretched.

accurately using language and registerThroughout my magazine I have used the appropriate language register as I have used a mixture of formal and informal language as well as a substantial amount of colloquial lexis. By doing this the articles etc. are able to appeal to the target audience. To improve, ensure correct punctuation, spellings etc. are used.

appropriately integrating illustration and textI have used both the text and the images in a way which makes each page aesthetically pleasing; however, the text is very basic and does not capture the audiences attention as much as it needs to.

showing understanding of conventions of layout and page designI clearly understand how to lay out a page in order to make it appear as a real magazine. Each technical aspect e.g. masthead, has been positioned in the correct place, giving the audience a clear sense of what each page is, however, each page may need editing to ensure that the magazine is as good as it can possibly be.

showing awareness of the need for variety in fonts and text sizeI have used a variety of text sizes throughout the magazine, showing variety and therefore an understanding of how to make a page aesthetically pleasing toward the audience, however, further improvements could still be made.

using ICT appropriately for the task setI have clearly used a computer programme such as Photoshop in order to design this magazine. Although the techniques used make each page look like a magazine, many aspects need fine tuning in order to give each page a thoroughly professional appearance, something the designer desires.

AS PrintLevel DescriptorsLevel awarded

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Media Mark Scheme