Media Literacy

Marissa Lopez

Savannah Thomas

Mr. Adams

English 11 AP

12 Nov 2010

Nook ColorNook Color

Barnes and Noble created this advertisement to promote their new Nook Color, which may appeal to the avid reader or technology fiend. This ad claims the Nook Color to be the “ultimate reading experience” however, this ad fails to mention its limited battery life, lagging touch screen, and lousy software. This ad lacks these details to entrance a consumer with the idea that the nook is perfect for them. Barnes and Noble persuades their buyers that they have never really read a book until they have read one on a nook.

Celebrity EndorsementsCelebrity EndorsementsThese are two advertisements for Ann Taylor and Victoria’s Secret. These two clothing companies used Hiedi Klum’s star power to persuade women to buy their products. Victoria’s Secret features Heidi Klum looking seductive in a bra, marketing her sex appeal. It convinces women that they will look and feel like a supermodel if they buy this bra. The Ann Taylor ad shows Hedi smiling brightly while sporting their latest designs, implying that wearing Ann Taylor will make you happy and feel fulfilled and look as trendy as this former model. This ad fails to remind American women that statistically more than have of them are overweight or obese, far from supermodel standards. Omitting this important fact benefits these the clothing companies since some gullible women will succumb to this avenue of propaganda.

iPadiPadThis advertisement was created by Apple, featuring their new iPad. This ad targets the Apple consumer as well as those who love to have the latest and greatest. Apple claims the iPad to be “magical” and “revolutionary”. This exaggeration leads the consumer to believe that the iPad will change their lives, bettering it for the “unbelievable” price of $499, making $500 sound like chump change. Apple fails to mention the iPad’s inability to multitask and support Flash to name a few issues. They allow to consumer to figure this out on their own after they have already purchased it.