MEDIA KIT2016

About TubeMogul .....................................................................................3

Why TubeMogul ....................................................................................... 4

TubeMogul Software ............................................................................... 5

Global Scale ..............................................................................................6

Cross-Channel Advertising Suite ............................................................8

Premium Inventory .................................................................................16

Media Quality ......................................................................................... 17

Creative Services ...................................................................................18

Training and Support ..............................................................................19

Learn More ............................................................................................ 23

Contact Us ............................................................................................. 24

Table of Contents

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TubeMogul (NASDAQ: TUBE) is an enterprise software company for brand advertising. Our advertising software enables the world’s largest brands and agencies to streamline their global, cross-channel advertising from a single platform. By improving transparency and leveraging real-time data, our software provides holistic planning tools, analytics and insights across television, video, social, mobile, display and other brand advertising initiatives.

The consumer journey is no longer linear and marketers must have strategies in place to provide a seamless brand experience, regardless of channel or device. While cross-channel is a top priority for brand marketers, management and analysis of advertising investment across multiple technologies adds further complexities to determining campaign effectiveness.

About TubeMogulFor strategists and practitioners, our software enables marketers to plan, buy, measure and optimize against both brand and direct response goals regardless of the channel. The technology not only helps marketers understand consumer interactions across screens, but also powers the right message across the right touch points at the right time. With flexible, customizable features and vendor agnostic integrations and API capabilities, TubeMogul’s software powers the advertising layer in a complex marketing stack.

Why Build Your Brand With TubeMogul?

CROSS-CHANNELPower the advertising layer in your complex marketing stack and orchestrate sophisticated ad campaigns across digital screens, television and out-of-home channels from one platform.

INDEPENDENCEAligned business incentives, customizable features and vendor agnostic integrations and API capabilities means customers maintain complete control over their advertising investment.

TRANSPARENCYWith the highest level of economic and performance transparency in the industry, marketers gain a deep understanding for which consumer interactions drive business and can align messages accordingly.

PLANRobust planning tools to maximize your campaign goals

BUYInstant access to premium or open exchange inventory

MEASUREHolistic insights with over 50+ brand metrics

OPTIMIZEAdvanced machine learning for dynamic optimization

TubeMogul Software

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3rd Party Evaluation

CURRENT OFFERING AMONG ALL PARTICIPANTSRanked highest among all vendor participants

CURRENT OFFERING: CLIENT SATISFACTION5 out of 5 possible points

CURRENT OFFERING: TV CAMPAIGN EXTENSION5 out of 5 possible points

TubeMogul

Videology

BrightRoll

Google

AOL

Tremor Video

The Trade Desk

Turn

OF

FE

RIN

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STRATEGY

Forrester Wave™: Video Advertising Demand Side Platforms, Q4 2015

As a market leader on 5 continents, TubeMogul provides a centralized technology platform that brands and agencies can leverage for their campaigns around the world.

Only True Global Brand Advertising Technology Platform

Programmatic buying in 80+ countries

Over 75% reach worldwide

Over 270B monthly RTB impressions available

17 offices across 11 countries

1B uniques worldwide (843M outside the US)

Global support in 15 languages

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Over 650 TubeMogulers Around the World

THE AMERICAS

Emeryville (HQ)

Chicago

Detroit

Los Angeles

Mexico City

Minneapolis

New York

São Paulo

Toronto

Washington D.C.

EUROPE & ASIA

Chengdu

Kyiv

London

Paris

Shanghai

Singapore

Sydney

Tokyo

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Cross-Channel Advertising SuiteTubeMogul’s cross-screen planning software enables you to plan and buy advertising across screens and formats while accurately measuring reach, frequency and impact in a transparent and effective way. Get industry leading access to premium ad inventory across all formats and devices for true cross-channel advertising delivery.

Want help deciding which advertising formats are best for your objectives?

GET IN TOUCH

Desktop

Mobile

TV

Video

Display

Social

Linear TV

Addressable

VOD

OTT

Connected TV

Digital Out of Home

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Desktop VideoLaunch video advertising campaigns at scale in front of quality content.

BENEFITSDeliver ads before compelling video content and mimic the behavior of TV ad spots

Immersive, engaging viewer experience with customizable interactive and rich media features

High-impact vehicle for branding purposes

YOUR CONTENT WILL BEGIN IN :20

APPLY NOWINTERESTED IN JOINING OUR TEAM?

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MobileReach digital audiences where they are spending more than 50% of their time consuming media.

BENEFITSReach highly engaged audiences where they consume content with cross-device and location-based targeting

Expand reach by complementing desktop video advertising campaigns with mobile

Drive up to 3x lift in viewer engagement vs. other ad formats

Deliver highly viewable mobile video ads with full screen executions

APPLY NOW

INTERESTED IN JOINING OUR TEAM?

tubemogul.jobs

Where disruptive tech meets the East Bay.Hate big

commutes.

Love working with

big data.tubemogul.jobs

Want to learn more about mobile video advertising?

GET OUR MOBILE WHITE PAPER

REQUEST A DEMOWant to learn more?

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BENEFITSCentralize campaign operation of video and display ads in a single programmatic advertising platform

Complement video reach with cost-efficient display ads

Receive standardized media quality, brand safety and viewability measurements

Leverage powerful and seamless creative sequencing capabilities to craft a compelling story and boost engagement

DisplayExpand beyond traditional direct response tactics and boost branding efforts with display advertising to increase message frequency and reach.

REQUEST A DEMO

Want to learn more?

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BENEFITSAudience Verification: Verify whether your ads are reaching your target audience

De-Duplicated Cross-Channel Reporting: Understand how many unique viewers your ads are exposed to across channels

Cross-Channel Retargeting: Retarget Instagram and Facebook ads to people who saw your ad elsewhere

Advanced Targeting: Use our native integration with Facebook’s unique people-based data to execute highly targeted campaigns

Facebook, Instagram, Twitter and Snapchat video, the best of social advertising available in one branding platform.

Social

Need a quick primer on social media video advertising?

5 THINGS TO KNOW ABOUT SOCIAL

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BENEFITSProvide a lean-back, full screen branding experience that cannot be skipped, driving high completion rates

Ads play at full resolution of TV on media app load or during content streaming, mimicking TV commercials

Use as an extension of traditional television buys or to complement your digital advertising buys

Extend beyond traditional TV or complement your digital advertising with a lean-back branding experience of digital video content on television.

Connected TV

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BENEFITSPlan campaigns holistically, across every screen, with flexibility to shift spend and optimize on reach and frequency

Gain access to inventory and audiences unavailable through traditional TV ad buying

More efficient television buying that delivers incremental reach for your upfront or scatter plans with inventory from local affiliates, cable and satellite companies

Target audiences beyond basic demographics and ratings with unprecedented accuracy

A programmatic TV buying solution that brings the power of software to television advertising.

Programmatic TV

Want to dig deeper into programmatic TV buying?

GET OUR PTV WHITE PAPER

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BENEFITSReach consumers ready to engage with your brand directly in environments steps from the point of purchase

Deliver real-time video and display ads down to the hour, and target audiences based on exact times and day

Centralized access to inventory across hundreds of sources

Maximize brand visibility on digital screens and panels in high-profile digital out of home advertising environments.

Digital Out of Home

Premium Made SimpleSimplify private inventory management with TubeMogul’s premium inventory solution. Build your own private marketplace to maximize on-target delivery, manage cross-channel frequency, optimize performance and simplify execution across premium deals.

ON DEMANDInstant access to deals from 70+ premium publishers

SMART AD SERVINGRTB-powered decisioning, execution and optimization for publisher direct deals

SIMPLE AD SERVINGStreamlined technology for simple, non-decisioned ad delivery and reporting

Media QualityProtect brand integrity with multiple layers of media quality built into TubeMogul’s platform.

FRAUD PROTECTIONBot detection using pre-bid IP blocking of known fraudulent proxies

BRAND SAFETYSites are mapped and categorized by real people according to contextual and placement quality

VIEWABILITYDynamic media quality optimization to deliver highly viewable ads

3RD PARTY INTEGRATIONSIntegrated 3rd-party partners for pre-bid filtering and viewabiity reporting provides additional layers of media quality protection

Creative ServicesWant to make sure your brand’s ads stand out from the crowd? Ready to think big and push the limits of ad technology? TubeMogul is proud to offer the next generation of creative services for the world’s most innovative marketers. Our Creative Team offers full-service creative brand building - from strategy and consulting to asset development and campaign support.

VIEW OUR AD GALLERY

TUBEMOGUL ACADEMYCertification program conducted on-site or at TubeMogul headquarters

TUBEMOGUL UNIVERSITYSummit for global thought leaders

PRODUCT WEBINARSLive, web-based sessions with our product and strategy teams

VIDEO TUTORIALSStep-by-step demos of products and features

TUBEMOGUL HELP WIKIEverything you need to manage campaigns

DEDICATED SUPPORTAward-winning customer support

Extensive Training, Certification and Support

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PROVIDING INNOVATION TO OVER 500 BRANDS

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PARTNERING WITH THE WORLD’S BEST AGENCIES

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Corporate Mission, Industry Position and Client Service Initiatives

Independence Matters: A Manifesto

Forrester Wave: Q4 2015 Video Advertising Demand-Side Platforms

TubeMogul Total Economic Impact Report (Forrester)

TubeMogul Academy: Global Platform Certification Programs

TubeMogul University: Global Thought Leadership Events

Learn More

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Emeryville (HQ)1250 53rd Street, Suite 1Emeryville, CA 94608(510) 653-0126

Chicago 420 N Wabash Ave, Suite 700Chicago, IL 60611(312) 667-0470

Detroit225 Gratiot, Suite 200Detroit, MI 48226(313) 657-8215

Kyiv41 Vozdvizhenskaya StreetKyiv, Ukraine 04071+380 44 247-65-57

London Endeavour House, 189 Shaftesbury AvenueLondon, WC2H 8JG+44 (0) 203 318 1034

Los Angeles429 Santa Monica Blvd, Suite 222Santa Monica, CA 90401(323) 694-5005

MinneapolisRenaissance Square520 Nicolett Mall, Suite 470Minneapolis, MN 55402(612) 808-5780

New York 114 Fifth Ave, 9th Floor New York, NY 10011(646) 503-2507

Paris44-46 Rue de la Bienfaisance75008 Paris France+33 01 84 19 24 71

São PauloRua Olimpíadas 205 – 4° andarSão Paulo 04551-000+55 11 3728-9228

Singapore75 High StreetSingapore 179435+65-3-158-6595

ShanghaiWheelock Square, 25F 1717 Nanjing West RdShanghai, China +86-21-6157 5367

Sydney50 Holt Street, Studio 3.01Surry Hills NSW 2010+61-2-8310-5534

Tokyo EGG JAPAN, Shinmarunouchi Building 5-1Marunouchi 1-chome, Chiyoda-ku,Tokyo 100-6510 JAPAN+03-6773-1350

Toronto284 King Street W, Suite 200Toronto, ON Canada M5V 1J2(647) 557-2350

Interested in taking your brand to the next level?GLOBAL OFFICES AND TEAMS

CONTACT US