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The Australasian magazine of surveying, mapping & geo-information
MEDIA KIT 2016Position magazinewww.spatialsource.com.au
Official publication of
CONTACT
Anthony Wallace, EditorP +61 (0)2 8586 6134E [email protected]
Nicola Scarf, National Sales ManagerP +61 (0)2 8586 6128E [email protected]
Engineering &Mining Surveying
15%
Land Surveying
38%
Hydrography5%
Other6%Remote Sensing &
Photgrammetry5%
GIS/Spatial Analysis
29%Cartography
2%
REA
DER
SH
IP S
TATISTIC
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75%Of readers have been reading Position for 3 years or more
78%Of readers spend 1 hour or more reading each issue
79% Keep the magazine for future reference
92%
Believe Position magazine has provided them with important information relevant to their role
89% Said the articles were very good or excellent
POSITION MAGAZINE IS READ BY THE PEOPLE YOU NEED TO REACH.
IT IS THE ONLY MAGAZINE FOR SPATIAL SCIENCES, SURVEYING, GIS, GOVERNMENT AND OTHER MAPPING PROFESSIONALS TO BE CIRCULATED NATIONALLY ACROSS BOTH AUSTRALIA AND NEW ZEALAND.
CONTENTPosition covers the acquisition, manipulation and presentation of geo-data in a wide range of industries including agriculture, disaster management, environmental management, local government, utilities, and land-use planning. It reports on the increasing use of geo-data in decision support in business and government.
Position addresses applications of the latest geospatial technologies including satellite and aerial remote sensing, land and hydrographic surveying, satellite positioning systems, photogrammetry, GIS and the growing fields of UAVs, mobile mapping, and augmented reality.
CIRCULATIONPublished six times a year in February, April, June, August, October and December, it is a premium quality publication with a distribution of 4500-5000 copies per edition.
Position magazine is read in all levels of government and academia, as well as by spatial technology product and service vendors.
Position magazine is the official journal of the Surveying and Spatial Sciences Institute (SSSI) and is circulated to its entire membership. All members of the Geospatial Information & Technology Association (GITA) Australia also receive a copy of Position magazine as a benefit of membership.
Position magazine also publishes a comprehensive Annual Industry Directory of companies and organisations servicing and supplying the surveying, mapping and geospatial industry in Australia and New Zealand in every December/January edition. Companies providing products and services to the geospatial industry are invited to enter a free listing in the directory.
SUBSCRIBER BREAKDOWN BY OCCUPATION
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64%
Are the primary decision maker or play an important role when purchasing new technology
77%Use Position to stay informed about new research, products and services
73% Have used the adverts to source new products and services
This list is subject to change at the editor’s discretion. If advertising is to run with feature please advise on booking. Some conference distribution is still subject to confirmation. This can be checked with the publisher prior to each issue.
These dates may change to accommodate additional conferences. We will notify advertisers of changes as they occur.
ISSUE FOCUS AREACONFERENCE DISTRIBUTION
ISSUE 81February/March 2016
• 3D capture, processing and modelling – including LiDAR, laser scanning and photo modelling
• Intelligent Urban planning and infrastructure – where industry and local• government meet • Big Data – realising a future amongst BIM and IoT• Cloud computing – harnessing limitless computing power
–
ISSUE 82April/May 2016
• Emergency and disaster management – preparation, management and remediation
• UAS – unmanned systems in civilian and surveying applications• Autonomous Vehicles – clearing the road for driverless cars• Defence – spatial sciences in a military context• Land Surveying Special – an industry update
Locate16 special – Melbourne, 12-14 April
ISSUE 83June/July 2016
• GIS in local government – servicing the needs of communities• Utilities – design, planning and management for a smart future• Hydrography – wonders of the water• Focus on Pacific Islands
–
ISSUE 84August/September 2016
• Map making – cartography in an online and multi-device world• Smart Transport and logistics – in dire need of spatial assistance• Mining & Offshore – an industry hungry for geoinformation• Remote sensing technologies – satellites, aircraft and interesting applications
International Congress on Mine Surveying – Brisbane 12-16 November
ISSUE 85October/November 2016
• GIS in the mainstream – crowdsourcing, mash-ups, web mapping• GIS and governments – spatially empowered governance• Open data – beyond private ownership• Crowdsourcing – solving the world’s problems, one click at a time• Focus on NZ
GeoNext 2016 – Melbourne, 16 November
ISSUE 86December/January 2017
• GNSS – innovation and applications• Precision agriculture – feeding a burgeoning population• Indoor positioning – out of sight, but not out of mind• Education & Training
Special Annual Directory Edition
FEATURES LIST 2016
ISSUEDEADLINE FOR EDITORIAL CONTRIBUTIONS
AD BOOKING DEADLINE
AD MATERIAL DEADLINE
MAILING DATE
ISSUE 81February/March 2016
09/12/2015 25/01/2016 28/01/2016 18/02/2016
ISSUE 82April/May 2016
23/02/2016 18/03/2016 23/03/2016 14/04/2016
ISSUE 83June/July 2016
20/04/2016 17/05/2016 20/05/2016 09/06/2016
ISSUE 84August/September 2016
16/06/2016 12/07/2016 15/07/2016 04/08/2016
ISSUE 85October/November 2016
23/08/2016 16/09/2016 21/09/2016 14/10/2016
ISSUE 86December/January 2017
17/10/2016 10/11/2016 15/11/2016 07/12/2016
DEADLINES 2016
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Trim Size (mm) Depth WidthSingle page 297 x 210Double page spread 297 x 420
Non Bleed Material (mm) Depth WidthFull page 270 x 185Half page - vertical 270 x 90Half page - horizontal 135 x 1851/3 vertical 270 x 591/3 horizontal 90 x 185Quarter page 135 x 90Quarter page - horizontal 65 x 185
Bleed Material (mm) Depth WidthDouble page spread full bleed 297 x 420Full page bleed 297 x 210Half page bleed - vertical 297 x 102Half page bleed - horizontal 150 x 2101/3 horizontal bleed 105 x 2101/3 vertical bleed 297 x 70Quarter page bleed - horizontal 80 x 210
Bleed All bleed ads must have at least 5mm bleed all round with all trims and marks to be offset by at least 5mm Text to be a minimum of 10mm from edge of page.Loose inserts Must not exceed the trimmed dimensions of the magazine (A4). If they do, they will be folded and a charge levied.
ADVERTISING RATES 2016
MATERIAL SPECIFICATIONSFile format - We prefer print ready PDF - Please prepare all PDFs as specified by the 3DAP guideline. See www.3dap.com.au
Other formats - InDesign, PhotoShop and Illustrator are accepted as long as all fonts are included and all images are in CMYK mode. Illustrator files must have all fonts converted to outlines/paths and images embedded. Maximum Ink weight to be no more than 300%. We do not accept ads in QuarkXPress above 6.5, Word, PowerPoint, Publisher or any Microsoft software.
Images - Minimum of 300dpi at 100% scaling. Line Art images Minimum of 1200dpi at 100% scaling. All images must be CMYK. Image file formats should be TIFF or composite EPS and should not be compressed. Maximum Ink weight to be no more than 300%.
All prices are in Australian Dollars and exclude GST of 10%. All rates include agency commission of 10%.
Quarter page
1/2 horizontal
1/4 horizontal1/3 horizontal
1/2 1/3
Double page spread297d x 420w
Add 5mm for bleed
Single page 297d x 210w
Add 5mm for bleed
KEY POSITIONS CASUAL 2x 3x 4x 6x
Front Cover $5,960
Front Cover Package (FC + 2 pages editorial) $6,100
Inside Front Cover - DPS $8,170 $8,010 $7,845 $7,680 $7,475
Inside Front Cover - Single Page $4,190 $4,105 $4,025 $3,940 $3,835
Full Page - Opposite Contents Page $4,190 $4,105 $4,025 $3,940 $3,835
Full Page - Opposite Editor's Page $4,190 $4,105 $4,025 $3,940 $3,835
Inside Back Cover - DPS $8,170 $8,010 $7,845 $7,680 $7,475
Inside Back Cover - Single Page $4,190 $4,105 $4,025 $3,940 $3,835
Outside Back Cover $4,470 $4,380 $4,290 $4,200 $4,090
Other Guaranteed Positions: +12.5%
FREQUENCY PACKAGES CASUAL 2X 3X 4X 6X
Double Page Spread $7,265 $7,120 $6,975 $6,830 $6,645
Full A4 Page $3,725 $3,650 $3,575 $3,500 $3,410
Two Thirds Page $3,165 $3,105 $3,040 $2,975 $2,895
Half Page $2,610 $2,555 $2,505 $2,450 $2,385
Third Page $2,050 $2,010 $1,965 $1,925 $1,875
Quarter Page $1,540 $1,510 $1,480 $1,450 $1,410
DeliveryArtwork is accepted on CD, DVD, USB
Flash Drive. We also accept Quickcut files. Please email advertising material (no
larger than 10MB) to: [email protected]
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SPATIALSOURCE.COM.AURelaunched in 2013 with a new contemporary design, faster engine and dynamic content, SpatialSource.com.au is Australia and New Zealand’s premier website for the geospatial, surveying, GIS and mapping community. Online partner to the long established Position magazine, SpatialSource.com.au covers the latest industry, product and technology news via its website, @spatialsource Twitter account, and free weekly enewsletter. A premium announcement of Australian and New Zealand tenders is also available by subscription.
SpatialSource has quickly established itself as THE source for spatial news from an Australasian perspective with more than 4,000 spatial professionals subscribed to its weekly news service and growing visitation to the SpatialSource website.
ONLINE INDUSTRY DIRECTORYThe SpatialSource Online Industry Directory is a valuable resource for geospatial professionals looking for products and services to help them with their work and projects.
This directory of companies and organisations servicing and supplying the surveying, mapping and geospatial industry in Australia and New Zealand is comprehensive, fully searchable, updateable and available 365 days a year. Companies providing products and services to the geospatial industry can list themselves free of charge in the directory at http://dir.spatialsource.com.au.
SpatialSource enewsletter has over 4,000 subscribers.
TRAFFIC + SUBSCRIBERS Google Analytics November 2015.
Pages/Session: 4.61
Unique Users: 7,203
Avg. Session Duration: 00:01:31
Page Views: 42,295
www.spatialsource.com.au
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5About The Intermedia GroupThe Intermedia Group is Australia’s leading independent business-to-business publishing company employing expert editors and sales staff across a broad range of business sectors, united by their passion for authoritative mastheads and engaging content.
The Intermedia Group portfolio comprises more than 70 media properties. These include market-leading magazines, websites and related digital assets, as well as more than 20 events and conferences held across the Asia Pacific region.
The Intermedia Group holds active and majority shareholdings in Time Out Australia, the country’s most cutting-edge and comprehensive guide to life in the city, and Interpoint Events, one of the region’s leading conference and exhibition organisers and the preferred event management partner for many industry bodies and associations.
www.intermedia.com.au
CONTACT
Anthony Wallace, EditorP +61 (0)2 8586 6134E [email protected]
Nicola Scarf, National Sales ManagerP +61 (0)2 8586 6128E [email protected]
16 November 2016Melbourne Cricket GroundBe informed, be inspired, be connected.
Join the extended Geo Community at a new conference on location-based technology & business
www.GeoNext.com.au
Contact Nicola Scarf: +61 (0)2 8586 6128, [email protected]
AD SPECIFICATIONS• Click through and other metrics reports are available to
advertisers on request
• All SpatialSource.com.au advertising is booked for a minimum of 1 month, except Cool Tools.
• SpatialSource.com.au offers a convenient banner ad production service.
• Creative supplied by client can be changed weekly at 10% charge each banner, or fortnightly if creative is produced for the client by SpatialSource.com.au.
• Prices quoted are for “basic animated gif or jpeg ads” with up to 3 frame changes.
• Please contact Spatial Source for information and costs for flash animated or more complex advertisements.
• All Flash ads must be supplied with a backup GIF file. Flash format advertisements cannot be accepted for email newsletters.
• All flash formats and GIF file animation must finish or loop in no more than 15 seconds
• For Intermedia to track clicks in your Flash creative, a specific ActionScript needs to be implemented into your file.
• For Cool Tools send one 90x90 pixel image, one 300x250 pixel image, 300-500 words copy including headline and full contact details.
PLEASE NOTE: Not all email programs support animated files. Please provide static gifs or jpgs for HTML email campaigns.
CONTACT Send your ad delivery, deadlines and queries to [email protected] at least five working days prior to start of the month in which the ad is to run. Destination/landing page url must be stated on email.
SPATIALSOURCE.COM.AU E-NEWSLETTER
LEADERBOARD
MEDIUM RECTANGLE
COOL TOOLS
HALF MEDIUM RECTANGLE
LEADERBOARD
COOL TOOLS
MEDIUM RECTANGLE
MEDIUM RECTANGLE
ALL ADVERTISEMENTS HAVE LIVE LINKS TO THE URL SUPPLIED BY THE CLIENT.
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ELECTRONIC DIRECT MAIL WHAT IS AN EDM?Electronic Direct Mail provides your company or brand with the opportunity to distribute a personalised email marketing message to our newsletter subscriber database.
AN EDM IS IDEAL FOR:• product launches• brand campaigns• company profiles• major announcements• events• invitations• conference reviews
SPECIFICATIONS• No more than 600 pixels wide. All eDMs must be in keeping with
the design quality levels of the publication.• You can either provide a finished HTML or a full brief and material
in one file and we can put it together (production costs apply).• The email will be sent with the Spatial Source masthead at the
top, followed by a ‘Brought to you by’ message and a generic Spatial Source footer.
• Further specs available upon booking.
ONLINE ADVERTISING RATES 2016
2016 ONLINE RATES DIMENSIONS EMAIL WEB MAX FILE SIZE WEB & EMAIL
Half Page Ad (web) + M-Rec 1 (eml)
$4,900
Website SKINThe Skin side images each are 115px wide x (no more than) 800px
$4,400 140KB
Half Page Ad 300 x 600 pixels $4,500
eDM/Email BlastDedicated email with a commercial message from your organisation sent to the SpatialSource enewsletter subscribers
$3,500
Medium Rectangle - position 1
300 x 250 pixels, 2 positions on site (max 2 ads on rotation)
$2,500 $2,700 50kb $4,420
Medium Rectangle - position 2
300 x 250 pixels, 2 positions on site (max 2 ads on rotation)
$2,000 $2,050 50kb $3,445
Medium Rectangle - position 3
300 x 250 pixels, 2 positions on site (max 2 ads on rotation)
$1,500 50kb
Half Medium Rectangle 300 x 125 pixels $1,100 50kb
Leaderboard - position 1 728 x 90 pixels (max 2 ads on rotation) $2,19050kb $4,440
E-News Banner - position 1 728 x 90 pixels (max 2 ads on rotation) $3,100
Leaderboard - position 2 728 x 90 pixels (max 2 ads on rotation) $1,90050kb $3,100
E-News Banner - position 2 728 x 90 pixels (max 2 ads on rotation) $1,750
Cool Tools – 2 weeks
A summary of your chosen product or service including a small image or logo, will be shown on a minimum of 2 Spatial Source enewsletters and on all pages of the Spatial source website for a minimum of two weeks. The summary links to a unique page showing the full product information which can include up to 400 words text, 4 images, logo’s, links, contacts and video
$850
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FOR MORE INFORMATION, CONTACT:Nicola Scarf, National Sales ManagerP +61 (0)2 8586 6128E [email protected]
48% technical professionals
26% senior management
21% middle management
31% GIS/Spatial analysis & cartography
5% Remote sensing photogrammetry
15% engineering & mining
5% Hydrography
POSITION MAGAZINEESTABLISHED: 1990, 12 years in current format
CIRCULATION: 4500 – 5,000
READERSHIP: estimated 9,000+
VERTICAL MARKET: Spatial and Surveying industries in Australia and NZ
RANKING IN THE MARKET PLACE: The Only Australasian national magazine for surveying, mapping & geo information
FREQUENCY: bi –monthly publication
REGULAR EDITORIAL SECTIONS: Company news, up front, new products, events, SSSI news, Annual Spatial business directory
FEATURES covering application, case studies and in depth product analysis
TARGET AUDIENCE OVERVIEW:
● GIS and remote sensing specialists
● �Surveyors working in all disciplines of the profession including: land, engineering, mining, aerial and hydrographic
● Cartographers and other mapping professionals
● Developers using navigational and positioning technology
● Read by all levels of government and academia
● Spatial technology and service vendor companies
DIGITAL edition launched November 2014
DISTRIBUTION: SSSI & GITA members & via annual subscription $69 (Inc. GST)38% Land surveyors
Fast Facts
SPATIALSOURCE.COM.AU | E-NEWSLETTERESTABLISHED: June 2010
VERTICAL MARKET: Geospatial and Surveying industry
TARGET AUDIENCE: Spatial and surveying professionals in Australia and NZ
RANKING IN THE MARKET PLACE: Only national spatial website and news service
FREQUENCY OF E-NEWSLETTER: Premium subscribers Tuesday, regular subscribers Wednesday
REGULAR TOPICS: Company and industry news, GIS & data, new products, remote sensing, surveying, events, UAV, IoT, GNSS, Cool Tools
AVERAGE OPEN RATE: 27% , CTR 43%
E-NEWSLETTER TARGET AUDIENCE SIZE: 4,000
WEBSITE UNIQUE VISITORS: 9,876
PAGE VIEWS: 42,295 (November 2015)
ONLINE INDUSTRY DIRECTORY
TWITTER: 1,406 followers
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