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MEDIA KIT 2020

MEDIA KIT 2020 - Conde Nast · **survey of tsuM , GuM , tsvetnoy visitors, mediascope, 2017 woMen 67 % tatler 2020 | 3. saint PetersburG central reGion urals siberia Far east Moscow

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Text of MEDIA KIT 2020 - Conde Nast · **survey of tsuM , GuM , tsvetnoy visitors, mediascope, 2017 woMen...

Page 1: MEDIA KIT 2020 - Conde Nast · **survey of tsuM , GuM , tsvetnoy visitors, mediascope, 2017 woMen 67 % tatler 2020 | 3. saint PetersburG central reGion urals siberia Far east Moscow

MEDIA KIT 2020

Page 2: MEDIA KIT 2020 - Conde Nast · **survey of tsuM , GuM , tsvetnoy visitors, mediascope, 2017 woMen 67 % tatler 2020 | 3. saint PetersburG central reGion urals siberia Far east Moscow

Brand Reach

850K s o c i a l

n e t w o r k s

2.4 М

120KM a G a Z i n e

1.4Mtat l e r . r u

tat l e r 2 0 2 0 | 2

Page 3: MEDIA KIT 2020 - Conde Nast · **survey of tsuM , GuM , tsvetnoy visitors, mediascope, 2017 woMen 67 % tatler 2020 | 3. saint PetersburG central reGion urals siberia Far east Moscow

Print audience

25 - 34 Y e a r s

r e a D e r s w i t H H i G H i n c o M e *

c u s t o M e r s o F P r e M i u M s t o r e s r e a D tat l e r **

4 5 + Y e a r s 16 - 24 Y e a r s 35 - 4 4 Y e a r s

79 29

46 14 21 19

% %

% % % %

* ta t l e r r e a de r s s e r v e y , t o l u n a , 2 018* * s u r v e y o f t s u M , G u M , ts v e tn o y v i s i t o r s , m e d i a s c o p e , 2 017

w o M e n67 %

tat l e r 2 0 2 0 | 3

Page 4: MEDIA KIT 2020 - Conde Nast · **survey of tsuM , GuM , tsvetnoy visitors, mediascope, 2017 woMen 67 % tatler 2020 | 3. saint PetersburG central reGion urals siberia Far east Moscow

s a i n t P e t e r s b u r G

c e n t r a l r e G i o n

s i b e r i au r a l s F a r e a s t

M o s c o w

Circulation

11

75 25

557 6 7 2

%

% %

%

% % % %

s o u t H e r n r u s s i a

6 %

F o r e i G n ( c i s a n D n o n - c i s )

s u P e r M a r k e t s : « a Z b u k a V k u s a » , « G l o b u s G u r M e » , « a l Y i e Pa r u s a » , « P e r e k r e s t o k » , « t s V e t n o Y » , « s t o c k M a n n »

k i o s k s , a i r P o r t s , P e t r o l s tat i o n s , n e w s s ta n D s , b o o k s t o r e s

6%

tat l e r 2 0 2 0 | 4

Page 5: MEDIA KIT 2020 - Conde Nast · **survey of tsuM , GuM , tsvetnoy visitors, mediascope, 2017 woMen 67 % tatler 2020 | 3. saint PetersburG central reGion urals siberia Far east Moscow

new

Supplements

Мost invited

J a n u a r Y

beautyF e b r u a r Y, o c t o b e r

new

Wellness & travel

a P r i l

schoolguide

s e P t e M b e r

real estateD e c e M b e r

PartyD e c e M b e r

teensM aY

tat l e r 2 0 2 0 | 5

Page 6: MEDIA KIT 2020 - Conde Nast · **survey of tsuM , GuM , tsvetnoy visitors, mediascope, 2017 woMen 67 % tatler 2020 | 3. saint PetersburG central reGion urals siberia Far east Moscow

u n i q u e V i s i t o r s P e r M o n t H

1.4 М

9.1 МPa G e V i e w s P e r M o n t H

1.8 Мs i t e V i s i t s

P e r M o n t H

02:50aV e r a G e t i M e

o n Pa G e

5Pa G e s P e r V i s i t

1.5 %t H e o V e r l a P o F P r i n t

a n D D i G i ta l a u D i e n c e sG o o G l e a n a l Y t i c s , 2 019

ru

w o M e n72 %

tat l e r 2 0 2 0 | 6

Page 7: MEDIA KIT 2020 - Conde Nast · **survey of tsuM , GuM , tsvetnoy visitors, mediascope, 2017 woMen 67 % tatler 2020 | 3. saint PetersburG central reGion urals siberia Far east Moscow

* Ya n D e x r a D a r , 2 019

35-44 Years 16-24 Years 25-34 Years 45+ Years

72 21 24 37 18w o M e n

% %

sHoPaHolics

71 %

%

beautY MaVens

60 %luxurY traVelers

52 %

% %

rur e a D e r s w i t H

H i G H i n c o M e *

35%

tat l e r 2 0 2 0 | 7

Audience

Page 8: MEDIA KIT 2020 - Conde Nast · **survey of tsuM , GuM , tsvetnoy visitors, mediascope, 2017 woMen 67 % tatler 2020 | 3. saint PetersburG central reGion urals siberia Far east Moscow

* tat l e r . r u , Y t, F b , V k ( J a n – n o V 2 019 )

w o M e n72 %

tat l e r 2 0 2 0 | 8

Video

n e w V i D e o s D u r i n G t H e Y e a r

39K+

318

+18K

Y o u t u b e F o l l o w e r s

Y o u t u b e F o l l o w e r s D u r i n G t H e Y e a r

10.7M+V i D e o V i e w s *

Page 9: MEDIA KIT 2020 - Conde Nast · **survey of tsuM , GuM , tsvetnoy visitors, mediascope, 2017 woMen 67 % tatler 2020 | 3. saint PetersburG central reGion urals siberia Far east Moscow

TATleR DeBuTAnTeS BAll

SmART CluBTATleR x SAnI GAlA DInneR

Media Value over 45 000 000,Historical interiors of Pashkov House,Thirteen heiresses from famous families,Dancers from Bolshoi Theatre,More than 20 Haute Couture fashion houses,Vladimir Spivakov’s National Philharmonic of Russia

lectures by the magazine’s heroes and columnists on the most important issues.

the event is to support 1st tatler Wellness & travel supplement.

Brand experiences

TeenParty for teenagers who are opinion leaders among young audience. the event is to support tatler teen supplement.

KIDS new YeAR the main high society new year Party for celebrities and their kids.

tat l e r 2 0 2 0 | 9

Page 10: MEDIA KIT 2020 - Conde Nast · **survey of tsuM , GuM , tsvetnoy visitors, mediascope, 2017 woMen 67 % tatler 2020 | 3. saint PetersburG central reGion urals siberia Far east Moscow

tatler & la Prairie Public talk and cocktail

event dedicated to the first meeting of grand duke george Mikhailovich and high society

gala dinner with Ksenia solovieva at dlt

Kids new year party for sberbank Private banking viP clients 

breakfast dedicated to omega and novikov group project presentation

white label event managment

Client’s events

tat l e r 2 0 2 0 | 10

Page 11: MEDIA KIT 2020 - Conde Nast · **survey of tsuM , GuM , tsvetnoy visitors, mediascope, 2017 woMen 67 % tatler 2020 | 3. saint PetersburG central reGion urals siberia Far east Moscow

PUBLISHER a n n a P c H e l k i n a a P c H e l k i n a @ c o n D e n a s t. r u

ADVERTISING DIRECTOR e l e n a r u n G e r u n G @ c o n D e n a s t. r u

BRAND DIRECTOR a n a s ta s i a G o n c H a r o Va a G o n c H a r o Va @ c o n D e n a s t. r u

SENIOR ADVERTISING SALES MANAGER k s e n i a c u G G i a kc u G G i a @ c o n D e n a s t. r u

ADVERTISING SALES MANAGERS n ata l i a l o G i n o Va n l o G i n o Va @ c o n D e n a s t. r u

D i a n a M a l u ko Va D M a l Y u ko Va @ c o n D e n a s t. r u

a l b i n a M i l l i b a e Va a M i l l i b a e Va @ c o n D e n a s t. r u

JUNIOR ACCOUNT MANAGER D a r i a r i a b c H i ko Va D r i a b c H i ko Va @ c o n D e n a s t. r u

ADVERTISING COORDINATOR V i c t o r i a k a s H c H e e Va V k a s H c H e e Va @ c o n D e n a s t. r u

Contacts

CONDÉ NAST RUSSIA125 0 0 9 , M o s c o w,

b l D . 7, 11 b o l s H aYa D M i t r o V k aТ. : ( 4 95 ) 74 5 5 5 6 5 / 7

w w w. c o n D e n a s t. r u

P R I C E L I S T ( R u S )

P R I C E L I S T ( E n )

Page 12: MEDIA KIT 2020 - Conde Nast · **survey of tsuM , GuM , tsvetnoy visitors, mediascope, 2017 woMen 67 % tatler 2020 | 3. saint PetersburG central reGion urals siberia Far east Moscow