M e d i a k i t 2 0 1 8

S T Y L E / S U B S T A N C E / C O N T E M P O R A R Y L U X U R Y

A brand reach an audience of 1 million

Market your brand to an audience of 1 million

every month

Target market Emirates Woman is read by the mixture of nationalities that reside in the Gulf. A typical reader is 26-40, affluent and well-educated.

She purchases the magazine frequently and is heavily involved in each issue, returning to it multiple times. There is also a high rate of readership reflected by the significant pass-on rate – 58 percent ofreaders will pass the magazine on to at least three others.Source: Emirates Woman readership survey 2008.

No4%

Yes96%

THE ADVERTISING PROVIDES

INFORMATION ONBRANDS

No26%

Yes74%

THE ADVERTISINGHELPS INFORM

MY PURCHASINGDECISIONS

No3%

Yes97%

THE ADVERTISING FITS WITH THE

CONTENT OF THEMAGAZINE

Advertising benefits • Your message will be visible in the only quality women’stitle in the region • Enhanced message delivery, as a result of appearingalongside cutting- edge editorial and premium design • Being associated with a highly-respected brand that hasbeen established for over 30 years

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A R T D U B A I G U I D E | R E M E M B E R I N G A Z Z E D I N E A L A Ï A | G A M E - C H A N G I N G S K I N P R O D U C T S

D H S25 / M A R 2018

F E A T U R I N G

P A T R I C I A M I L L N S

S O P H I A A L M A R I A

V I V I E N N E W E S T W O O D

F A R A H A L Q A S I M I

Y O H J I Y A M A M O T O

R A M I A L A L I

S A L V A D O R D A L Í

THE NEW

AVANT GARDE

EW_032018_P01_COVER Final.indd 1 23/02/2018 18:39

Content Stylish, Smart & Sophisticated. Emirates Woman delivers luxury fashion, on-trend beauty, luxe lifestyle, travel reports, as well as in-depth features looking at both global and local issues. Committed to representing the many faces and nationalities of women in this region and celebratingthe home-grown talents of its readers.

With a mix of local and internationally savvy glamour and style, cutting-edge reports and luxe lifestyle features, Emirates Woman connects with a wide demographic readership, bridging numerous cultural divides. Sophisticated not stuffy, relevant and respected, modernyet classic, beautiful not boastful, trendsetter not follower.

C I R C U L A T I O N

• Frequency Monthly • Print-run 25,000

copies*• BPA 13,718

(Jan-Jun 2016)

D I S T R I B U T I O N

• UAE • Bahrain • Qatar • Oman • Kuwait

D I S T R I B U T I O N P R O F I L E

• Retail Outlets • Hotels • Commercial • Sponsored Copies • Subscriptions • Airlines

About our readers...

G E N D E R

Male 7%Female 93%

A G E

15-20 1%21-25 7%26-30 18%31-35 13%

36-40 19%41-45 11%46-50 11%51+ 11%

R E G I O N O F B I R T H

Europe 28%Subcontinent 23%Asia Pacific 22%

Middle East 15%Africa 7%America 5%

*Publisher’s own data

In every issue cultivating critical discussion and bring our own think pieces to the conversation from the perils of too much self-care to how we can all be better advocates for women.

C U L T U R E In each issue we’re ahead of the curve, highlighting the centre of the cultural zeitgeist, exploring the best in film, art, music and performance. We aim to bring to the fore a diverse set of creatives who are shaping our experience of where we are.

T R A V E L We take to the four corners of the globe with our insider intel and reveal the most stylish, off-beat and underground hot spots in the world, whether for fashion shoots or personal journey pieces.

W E L L B E I N G Any excuse to uncover the latest on health, wellness and fitness for the mind, body and soul, we’re on the front lines on what will add more meaning to our lives.

Emirates Woman aims to push the boundaries, take risks, set firsts and define trends. Our goal is to find women who have a vision and a story to tell, who bring an element of surprise to each cover we shoot. We forge paths and provide platform for emerging youngcreatives.

F A S H I O N & B E A U T Y We are the leading voice of style in the region bringing you the latest in fashion and beauty trends, designer must-haves and fashion news from local and international stages. We are committed to delivering curated content for the reader with a penchant for contemporary luxury.

E S S A Y S Substance is at the core of our ethos. We take hot topics currently

*Please note these themes are subject to change

O C THealth issue

N O VDesign issue

D E CFestive Issue

J U LLA issue

A U GTravel

S E P Fashion Issue- F/W

A P RUrban

M A YMENA

J U NWomen Empowerment

J A NThe Muse

F E BThe Millenials

M A R Art & FashionIssue - S/S

Editorial calendar 2018

emirateswoman.com

D I G I T A L

The must read lifestyle website for the

sophisticated female in the UAE

With a topical combination of style, substance, fashion, beauty, culture, entertainment and current affairs, emirateswoman.com isessential reading for the modern woman in the middle east.

Our newsletter has over

33,000 subscribers with

access to over

250,000 users from the

Motivate Publishing database

@emirateswoman

250,000Unique website visitors per month 67,000

Facebook followers

29-49Average Age

18,000Twitter

followers

25,000 AEDAverage wage PM

115,000Instagram followers

15-20%Average

open rates

Social reach

emirateswoman.com

D I G I T A L

Woman of the year awards The Emirates Woman Woman of the Year Awards is the region’s most prestigious and inspiring annual event. The awards continue to honour and celebrate the achievements of women in the business, arts and culture, philanthropic and visionary fields in the UAE. These glamorous awards have now been running for over 11 years.

DIGITAL MEDIA FORMATPDF (Portable Document Format) • The artwork should be a press ready PDF file (version 1.3) generated through Illustrator/ Quark

Xpress or InDesign, saved on maximum resolution (300 dpi) in actual size with bleed and crop marks• All files must be CMYK format and all black text as over print• For bleed size add 3mm extra on all four sides after trim marks• Image loss in the gutter 3mm either side• Ensure that text is at least 10mm inside from the crop marks• If text runs across a DPS please ensure that the text is 10mm away from the gutter on either side• A colour printout of the saved artwork should be sent for reference along with the CD. Colour prints/

digital proofs supplied will be used only as a guideline and the advertisements will be reproduced as per the data/specifics supplied on the CD

G E N E R A L I N F O R M A T I O N• 12 issues per year• Standard agency commission rates apply• Additional creative solutions available on request

S E R I E S D I S C O U N T• 3-5 insertions 5% • 6-9 insertions 10%• 10+ insertions 15%

D E A D L I N E S• Booking: 15th of month

prior to publication• Material: 18th of month

prior to publication

DPSTrim: 300 x 450Type: 270 x 420

Full PageTrim: 300 x 225Type: 270 x 195

Half Page HorizontalType: 130 x 195

Half Page VerticalType: 270 x 90

T E C H N I C A L D A T A(mm) H x W

DPS ads need to be supplied as 2 separate pagesafter 7mm tiling is done on both sides of the spine

C A N C E L L A T I O N• Prime Position: Minimum 3 months prior

to publication (90 days)• Standard Advertising: Minimum 2 months

prior to publication (60 days)

A D V E R T I S I N G R A T E S

REGULAR POSITIONS US$ Full Page 5,000 Double Page Spread 9,250 Half Page 3,000 Half Page Solus 3,500

PREMIUM POSITIONS US$ Outside Back Cover 11,000 Inside Front Cover Spread (2 pages) 18,000 Inside Back Cover 8,500 Front Cover Reverse Gatefold (2 pages) 18,750 Inside Front Cover Gatefold (3 pages) 24,250 ROP Gatefold (3 pages) 14,500 Full Page (opposite contents) 6,500

DOUBLE PAGE SPREAD POSITIONS US$ 1st Double Page Spread 13,750 2nd Double Page Spread 13,250 3rd Double Page Spread 12,250 4th Double Page Spread 12,000 5th Double Page Spread 11,500 6th Double Page Spread 10,500 7th Double Page Spread 10,000 8th Double Page Spread 9,500 9th Double Page Spread 9,250

CREATIVE SOLUTIONS US$ Bookmark 15,000 Belly Band 14,250 Bound Insert 15,000 Advertorial – Full Page 6,250 Advertorial – Double Page Spread 11,150

All invoice amounts are exclusive of VAT and shall be paid in full, free of any deductions, withholding taxes, and any other charges including but not limited to bank charges.

MPUWidth: 300PX Height: 250PXUS$89/CPM

LEADERBOARDWidth: 728PX Height: 90PXUS$75/CPM

BANNER/STATIC BUTTONWidth: 728PX Height: 90PXUS$2,000/MONTH

HALF PAGEWidth: 300PX Height: 600PXUS$102/CPM

NATIVE ADVERTISINGWritten in an editorial format. Sponsored content wording will feature on the piece. US$4,000/PER WEEK

BESPOKE NEWSLETTERA newsletter, written in the usual Emirates Woman house-style but made to meet brand objectives – sent across the Emirates Woman database. FROM US$280/CPM

STANDARD EDMClient to provide simple artwork that is sent across the Emirates Woman database. US$220/CPM

SPONSORED SHOOTSFashion, beauty or lifestyle shoot run as images or gallery online. PRICES ON REQUEST

SPONSORED VIDEO CONTENT/VLOGSVideos shot and edited by Emirates Woman team.US$6,500/VIDEO

Rates and specs Digital rates

INTERNATIONAL MEDIA REPRESENTATIVESAUSTRALIA/NEW ZEALAND Okeeffe Media; Tel + 61 894 472 734, okeeffekev@bigpond.com.au, +61 412 080 600, Licia@okm.com.au CHINA Publicitas Advertising; Tel +86 10 5879 5885 HONG KONG/THAILAND Sonney Media Networks; Tel +852 2151 2351, hemant@sonneymedia.com INDIA Media Star; Tel +91 22 4220 2103, ravi@mediastar.co.in SWITZERLAND, FRANCE/ITALY & SPAIN IMM International; Tel +331 40 1300 30, n.devos@imm-international.com JAPAN Tandem Inc.; Tel + 81 3 3541 4166, all@tandem-inc.com NETHERLANDS giO media; Tel +31 (0)6 22238420, giovanni@giO-media.nl TURKEY Media Ltd.; Tel +90 212 275 51 52, mediamarketingtr@medialtd.com.tr UK Spafax Inflight Media; Tel +44 207 906 2001, nhopkins@spafax.com USA WorldMedia; Tel +001 212 244 5610, conoverbrown@worldmediaonline.com

For advertising enquiries, contact:

Bindu GuptaGroup Sales ManagerTel: +971 4 427 3448

Mob: +971 50 659 5176E-mail: bindu@motivate.ae

Ronda MustaphaSenior Sales ManagerTel: +971 4 427 3418

Mob: +971 55 885 9944E-mail: ronda.mustapha@motivate.ae

Kelli MaddockCreative Soultions Manager

Tel: +971 4 427 3442Mob: +971 55 446 2418

E-mail: kelli@motivate.ae

Head Office PO Box 2331, Dubai, UAE; Tel: +971 4 427 3000; Fax: +971 4 428 2274; sales@motivate.aeDubai Media City Motivate Publishing FZ LLC, Building 8, Dubai, UAE; Tel: +971 4 390 3550; Fax: +971 4 390 4845 Abu Dhabi PO Box 43072, Abu Dhabi, UAE; Tel: +971 2 677 2005; Fax: +971 2 677 0124; motivate-adh@motivate.ae London Motivate Publishing Ltd Acre;

House, 11/15 William Road; London, NW1 3ER, UK; motivateuk@motivate.ae