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The magazine for Volkswagen, Audi, Škoda, Seat und Porsche
PRICE LIST No. 59
MEDIA INFORMATION 2018
GUTE FAHRT PRINT
The magazine 3
Dimensions / Rates
Editorial section 4
Special rate market 5
Ad Specials 6
Publication schedule 7
DK-brand-combination 8
Details of printing 9
GUTE FAHRT DIGITAL
Gute Fahrt App 10
Gute Fahrt App Flexslider 11
Specifications App 12
Display Ads 13
Display Ads Mobile 14
Video Advertising 15
Newsletter 16
Specifications Website / Newsletter 17
HTML5 Ads 18
CONTACT
Specialized customers / Representatives 19
Brand clients 20
Click content
for instant information
Any changes to the price list can be found at: www.dk-mediasales.de/mediadaten
2SUMMARY
Published since1950
Readers360.000 AWA 2017
Sold circulation53.563 (IVW II/2017)
Frequency of publicationmonthly
Magazine size210 mm × 280 mm
ProcessingSaddle stitch
Copy price3,90 €
THE MAGAZINEGUTE FAHRT is a real classic – and
always up to date.
This special-interest title has been
accompanying Volkswagen fans and
drivers for over 65 years.
Today its reach extends to devotees of
other car brands from the VW Group,
such as Audi, Porsche, VW commercial
vehicles and, most recently, Skoda and
Seat. Alongside the print version, which
appears monthly, the current magazine
also comprises a digital, app-based
version as well as a website that is
updated daily.
By concentrating on the vehicles and
brands of the VW Group, GUTE FAHRT
has set itself apart by establishing itself
as a specialist magazine while retaining
full journalistic independence. The
editorial board has voluntarily restricted
itself to covering only the group’s
brands so as to provide thematic depth
– based on profound and extraordinarily
comprehensive knowledge of the ve-
hicles in the Volkswagen family – that is
unrivalled in the field of special-interest
magazines.
Against this backdrop, the usual tests,
comparisons, buying advice and
technological topics, as well as how-to
guides and readers’ now legendary
technical advice, are highly relevant
– and occasionally even astonish
workshop specialists.
Of course, these qualities aren’t just
appreciated by subscribers and
purchasers at the news stand, but also
by the many readers who obtain GUTE
FAHRT from their VW or Audi partner.
THE READERS Its readership is predominantly male,
technology-savvy and has abo-
ve-average purchasing power.
In addition to this, GUTE FAHRT readers
are also interested in high-quality pro-
ducts and first-class services outside
the automotive market.
GUTE FAHRT therefore offers a highly
attractive, quality-conscious, technolo-
gically open-minded reader base as a
target group that is prepared to follow
the recommendations made by editorial
staff.
These characteristics are particularly developed among GUTE FAHRT- readers compared to total population (up from 14 years). Source: AWA 2017 (Basis: 1er frequency) – 360.000 readers per issue
TOTALPOPULATION (69,56 MIO.)
READERS (0,36 MIO.)
INDEX 100 = TOTAL
POPULATION.
SEX
Men 49% 87% 177
Women 51% 13% 26
AGE GROUPS
20-29 years 14% 9% 64
30-39 years 14% 13% 90
40-49 years 16% 15% 94
50-59 years 18% 22% 121
60-69 years 13% 19% 143
70 years and older 18% 20% 111
LEVEL OFEDUCATION
secondary general school - no graduation
36% 38% 105
highschool graduate / university degree
16% 21% 130
TOTAL POPULATION (69,56 MIO.)
READERS (0,22 MIO.)
INDEX 100 = TOTAL
POPULATION.
NET HOUSEHOLD INCOME
3,500.00 € and more 30% 52% 174
4,000.00 € and more 20% 36% 179
5,000.00 € and more 11% 19% 184
6,000.00 € and more 5% 8% 154
FINANCIAL SCOPE
500.00 € and more left 31% 50% 160
750.00 € and more left 15% 31% 206
SPECIAL TARGET GROUPS
Innovators 5% 26% 503
Trendsetter 11% 17% 159
SPECIAL INTERESTS
Holiday and travel 42% 55% 131
Cash and capital 16% 30% 188
Telecommunication, as Handy, Smartphone
26% 32% 123
Insurances 15% 31% 211
3THE MAGAZINE
2/1 pageTrim size* 420 × 280
1/1 pageTrim size* 210 × 280
1/4 page 4-columnsType area 190 × 60Trim size* 210 × 68
1/2 page verticalType area 90 × 260Trim size* 100 × 280
1/2 page horizontalType area 190 × 126Trim size* 210 × 136
1/3 page verticalType area 62 × 260
1/3 page horizontalType area 190 × 83
1/4 page 1-columnType area 43 × 260Trim size* 55 × 280
1/4 page 2-columnsType area 90 × 126
AGENCY COMMISSION 15%
Special discounts on request
SPECIAL POSITIONS
Diagonal, island ad and priority places, for example besides editorial additional 25%
charge.
Reprints and pdfs of editorial content on request.
Please ask for our price list.
EDITORIAL SECTION
DISCOUNTS
FREQUENCY DISCOUNTS VOLUME DISCOUNTS DK-BRAND-COMBINATION
3 adverts 3 % 2 pages 5 % 2 issues 5 %
6 adverts 6 % 3 pages 8 % 3 issues 10 %
9 adverts 9 % 6 pages 10 % 4 issues 15 %
12 adverts 12 % 9 pages 12 % 5 issues 20 %
18 adverts 15 % 12 pages 15 %
18 pages 18 %
SIZE B/W 2C 4CINCL.
DIGITAL/ APP*
1/1 8,442.00 € 10,624.00 € 15,028.00 € 15,228.00 €
1/2 4,254.00 € 5,365.00 € 7,587.00 € 7,787.00 €
1/3 2,858.00 € 3,605.00 € 5,103.00 € 5,303.00 €
1/4 2,139.00 € 2,695.00 € 3,815.00 € 4,015.00 €
2/1 16,847.00 € 21,248.00 € 30,057.00 € 30,257.00 €
SPECIAL POSITIONS
4CINC.
DIGITAL APP*
Back cover 19,538.00 € 19,738.00 €
Inside front cover 18,034.00 € 18,234.00 €
Inside back cover 17,282.00 € 17,482.00 €
Opening Spread 33,104.00 € 33,304.00 €
The prices quoted are exclusive VAT.
Overview DK-brand-
combination discounts on page 8
*All advertisements with bleed format must have a trim of 5 mm around the page. All important elements have to be 10 mm away from the trim. All format specifications in mm (width x height).
4DIMENSIONS / RATES
1/1 pageTrim size* 210 × 280
1/2 page verticalType area 90 × 260Trim size* 100 × 280
1/2 page horizontalType area 190 × 126Trim size* 210 × 136
1/3 page horizontalType area 190 × 83
1/4 page 4-columnsType area 190 × 60Trim size* 210 × 68
1/8 page Type area1-column 43 × 1262-columns 90 × 60 4-columns 190 × 28
1/16 page Type area vertical 43 × 60horizontal 90 × 28
1/4 page 1-columnType area 43 × 260Trim size* 55 × 280
1/4 page 2-columnsType area 90 × 126
No further discounts!
SPECIAL RATE MARKET
AGENCY COMMISSION 15%
CLASSIFIED ADVERTISING PER MM/1-COLUMN:
B/W = 4.80 € 2C = 5.82 € 4C = 7.86 €
TEXT-ONLY ADS
10.00 € per line
B/W-Foto plus 23.74 €
4C-Foto plus 36.26 €
Text-only ads are not discountable!
TEXT-ONLY ADS „HOLIDAY PLACE“
Text 10.00 € / Text and foto 15.00 €
CODE CHARGE
9.65 €
STARTING OFFERS
For first time advertisers are available on request.
SPECIAL POSITIONS
Not available in GUTE FAHRT Market.
SPECIAL POSITION
For example diagonal, island ad, additional 25% charge.
SIZE B/W 2C 4CINCL.
DIGITAL / APP*
1/1 4,018.00 € 4,982.00 € 7,018.00 € 7,218.00 €
1/2 2,010.00 € 2,491.00 € 3,509.00 € 3,709.00 €
1/3 1,339.00 € 1,660.00 € 2,339.00 € 2,539.00 €
1/4 1,008.00 € 1,242.00 € 1,757.00 € 1,957.00 €
1/8 515.00 € 632.00 € 895.00 € 1,095.00 €
1/16 269.00 € 321.00 € 455.00 € 655.00 €
ISSUE DISCOUNTS
3 issues 10 %
6 issues 20 %
12 issues 35 %
All prices exclude statutory VAT. Minimum size for aderts with internet adress = 1-column 30 mm height.
*All advertisements with bleed format must have a trim of 5 mm around the page. All important elements have to be 10 mm away from the trim. All format specifications in mm (width x height).
5DIMENSIONS / RATES
LOOSE INSERTS
WEIGHT PRICEMAX. SIZE
INSERTIONSMINIMUM
INSERTIONSUBSCRIPTION CIRCULATION
up to 25 g 90.00 € per mil
200 x 270 mm(width x height)
3 samples when placing
the order
Partial insertions in the retail sale circulation by
Nielsen regions on request
5.000copies
Germany available
in total only.
up to 50 g 120.00 € per mil
up to 75 g 145.00 € per mil
up to 100 g 195.00 € per mil
up to 125 g 265.00 € per mil
TIP-ONS
SIZE PRICE
Postcard / Envelope
47.00 € per mil+ costs for the 1/1 page carrier advertisement
+ additional costs when booking the subscription circulation
Please send stand samples and 10 adhesive inserts for a test run before the closing date.
Booklet 68.00 € per mil
Test sample 77.00 € per mil
CD/DVD 105.00 € per mil
BOUND INSERTS
SIZE PRICE
4-pages 110.00 € per mil Paper quality: 70-150g/m2
Format: Please contact the media sales department for specifications
Insertion: only overall.
Position: In the middle of the magazine „artificial middle“(additional costs on request)
6-pages 130.00 € per mil
8-pages 150.00 € per mil
12-pages 170.00 € per mil
16-pages 190.00 € per mil
Further on request. Additional costs when booking the subscription circulation.
Upgrade your loose insert from print to our GUTE FAHRT app (see also page 10).
The prices quoted are exclusive VAT.
AGENCY COMMISSION 15%
IMPORTANT DETAILS: Machine processing of loose inserts requires a closed edge. For inserts excising the width of the magazine this has to be the longside. For inserts that have to be added manually extra costs will be charged. Extra costs for subscription circulation.
Special insertions are not discounted! Loose inserts and bound inserts containing ads of third parties only after consultation with the publishing house.
All others special insertions on request.
Shipping documents are obligatory! Delivery date: 3 weeks prior to on sale date. Delivery must take place duty and carriage paid.
Shipping documents have to include the following details: reason for transfer, magazine, number of issue, total weight volume and
pack size.
6AD SPECIALS
ISSUE FIRST SELLING DAY SPECIAL TOPICS BOOKING DEADLINE PRINT DATA DEADLINE
01/2018 22.12.2017 17.11.2017 24.11.2017
02/2018 26.01.2018 19.12.2017 28.12.2017
03/2018 23.02.2018Summer tires test
in the Golf-devision 205/55 R16 19.01.2018 26.01.2018
04/2018 23.03.2018 16.02.2018 23.02.2019
05/2018 20.04.2018Wheels Special
The new aluminum wheels trends14.03.2018 21.03.2018
06/2018 25.05.2018 17.04.2018 24.04.2018
07/2018 22.06.2018 16.05.2018 24.05.2018
08/2018 27.07.2018 22.06.2018 29.06.2018
09/2018 24.08.2018 19.07.2018 26.07.2018
10/2018 21.09.2018Winter tires - recommendation
for VW, Audi, Skoda and Seat17.08.2018 24.08.2018
11/2018 26.10.2018 20.09.2018 27.09.2018
12/2018 23.11.2018 Christmas presente for motorists 18.10.2018 25.10.2018
01/2019 21.12.2018 16.11.2018 23.11.2018
7PUBLICATION SCHEDULE
THE DK-BRAND-COMBINATIONUnder the brand of DK, 14 other special interest magazines are
being published. Many of them are market leader within their field.
COMBINATION DISCOUNTSapply for a customer’s advertisments and offer an enormous po-
tential for saving up to 20%. With an identical volume of advertising
placements you may vary and change the advertising motive and
the date of publishing.
NUMBER OF MAGAZINES
DK-BRAND-COMBINATION-DISCOUNT
2 issues 5 %
3 issues 10 %
4 issues 15 %
5 issues 20 %
8DK-BRAND-COMBINATION
PRINTING PROCESS
Content: Web-fed offset (profile: ISO-Coated V2,
max. 330% area coverage)
Cover: Sheet-fed offset (profile: ISO Coated V2,
max. 330% area coverage)
European colour scale. Slight tone values depend on the
printing process.
FILE FORMATS
Adobe-PDF /X-4 /X-3 /X-1a
Mode: CMYK
FONTS
All used fonts have to be integrated or changed into pathways.
RESOLUTION
300 dpi for b/w or colour images
1200 dpi for line illustrations
IMPORTANT INFORMATION
All important elements (texts, images, illustrations) have to be
placed at least 5 mm away from the trim.
Costs for data generation are not included in the advertisement
price. Special colours and data in the RGB-Mode are not
processable. The customer is responsible for the correct
data transfer and the replication quality. The printer does not
conduct any corrections.
PROCESSING
Saddle stitch.
DATA DELIVERY
Editorial section:
[email protected] (up to 10 MB)
[email protected] (files larger than 10 MB)
AD MANAGER SUPPORT MEDIA SALES PRINT & APP
Franziska Netwall
Tel.: +49/521/559298
Fax: +49/521/55988298
TERMS OF PAYMENT
Payment in advance is much
preferred, sometimes compulsory.
It can be made either by credit card
(Visa or Master Card) or money
transfer (bank account):
Commerzbank Bielefeld
BIC DRES DE FF 480
IBAN DE20 4808 0020 0208 3942 00
Postbank Hannover
BIC PBNKDEFFXXX
IBAN DE65 2501 0030 0109 0213 01
STANDARD TERMS AND
CONDITIONS
The current terms and conditions are
available at www.delius-klasing.de/agb
9SPECIFICATIONS PRINT
Installed Apps3.260
Sales per issueØ 139
According to the publisher 08/17
GUTE FAHRT readers/users act multimedia-based.
The GUTE FAHRT App is available parallel to the printed issue.
The App isn’t a simple adaption.
Multimedia-based content such as videos, picture galleries and
interactive charts provide additional value for the readers.
The use of digital media guarantees additional contacts and
allows for a target-oriented and effective sales approach.
Eye-catching FlexSlider are also available.
INSERTS
RUNTIME PACKAGE ADVERTISING PRICE
1 issue
Basic1 insert up to 16 pages plus
1 Link activation600.00 €
Premium
1 insert up to 32 pages plus 1 Link activation,
1 Video integration1 Picture gallery
900.00 €
ADS
PRINT-/APP COMBINATION
RUNTIME FORMAT ADVERTISING PRICE
1 issuePrint ad =
min.1/8 page
Link activationPicture gallery
Video Integration200.00 €
APP ONLY
RUNTIME FORMAT ADVERTISING PRICE
1 issue 2/1 page Link activationPicture gallery
Video integration475.00 €
AGENCY COMMISSION 15%
Booking deadline and delivery dates can be found at the publication schedule on page 7.
The prices quoted are exclusive VAT.
10GUTE FAHRT APP
All prices exclude statutory VAT.
FLEXSLIDER
POSITION 1
POSITION 2
POSITION 3
POSITION4
650.00 €
per issue
500.00 €
per issue
350.00 €
per issue
175,00 €
per issue
In addition to the regular advertising options in our digital Apps, we offer the
opportunity to book the new form of advertisement: The FlexSlider.
This element is a conventional slider, which can be used by advertisements as well as
for editorial content.
• innovative advertising medium for all mobile devices
• prominent presentation
• up to 4 different motifs/products/functions possible
• enables sales directly out of the App
• high contact frequency and - quality
CROSSMEDIA DISCOUNT 10% (on App-Price)
AGENCY COMMISSION 15%FlexSlider
. . . .
11GUTE FAHRT APP FLEXSLIDER
AD MANAGER SUPPORT MEDIA SALES PRINT & APP
Franziska Netwall
Tel.: +49/521/559298
Fax: +49/521/55988298
AD MANAGER SUPPORT MEDIA SALES DIGITAL
Robin Döberl
Tel.: +49/521/559310
Fax: +49/521/55988310
DATA DELIVERY
• Print-/App-combination: Your print ad will automatically
taken over into the digital app issue.
• AppOnly: We need your double page ad analog to our
print specifications split into two single pages. Therefore the
single pages should be created in the size of 210 x 280 mm
each site.
• Inserts: Please send us your insert as a PDF-file with
single pages. The supplement should preferably be in
portrait mode to ensure the best possible presentation.
Functionalities such as slides or swipes are added by us.
In all types of app integrations you have the opportunity to
provide additional information. The additional content is always
indicated with icons.
LINK ACTIVATION
Up to 3 links possible. Please inform us about the desired
positioning of the links.
Make sure that your links refer to a landing page without flash
as these cannot be displayed on iOS devices otherwise.
GALLERY
JPG, max. 1 MB/file, max. 10 images, please number the
pictures if an image order is desired
VIDEO
Codec H.264, 720p, anamorph, Quicktime- and Mpeg formats
are possible. max. 1 video. Please deliver the video as a file or
a download link. YouTube-videos are also possible.
DELIVERY DATE
We need the data until the deadline of the print magazine.
FLEXSLIDER
Banner must be checked and provided in a good condition.
We need the banner four business days prior the start of the
campaign.
DATA FORMAT
JPG, PNG
DATA WEIGHT
max. 150 KB per file
Please note that we need three Banners with different sizes:
• 1536 × 600 Pixel
• 2048 × 600 Pixel
• 1242 × 900 Pixel
12SPECIFICATIONS APP
Page Impressions76.914
Visits40.110
Unique User35.366
According to the publisher 08/17
FULLSIZE BANNER 468 × 60 (max. 620 x 60)
MEDIUM RECTANGLE300 × 250
SKYSCRAPER / HALFPAGE AD120/160 × 600 / 300 × 600
LAYER AD400 × 400
BANDEROLE AD770 × 250
WALLPAPER728 × 90 + 120/160 × 600
FIREPLACE ADje nach Website
BILLBOARD AD900 × 250
FLOOR AD1200 × 200
×
XXL BANNER728 × 90
×
×
Additional online-ads on
request.
FORMS OF ADVERTISING SIZE IN PIXEL CPT
Fullsizebanner 468 × 60 (max. 700 x 60 ) 10.00 €
Medium Rectangle 300 × 250 40.00 €
Skyscraper / Wide Skyscraper 120/160 × 600 40.00 €
HalfpageAd 300 × 600 49.00 €
XXL Banner 728 × 90 30.00 €
AdBundle 300 × 250 / 160 × 600 / 728 × 90 37.00 €
BillboardAd 900 × 250 49.00 €
Wallpaper 728 × 90 and 120/160 × 600 59.00 €
PushdownAd 900 × 90 and 900 × 300 55.00 €
SidekickAd 300 × 250 and 800 × 600 55.00 €
FireplaceAd depending on the website 70.00 €
Background Reveal depending on the website 75.00 €
Parallax 630 x 840 (630 × 300 visible) 45.00 €
LayerAd 400 × 400 70.00 €
BanderoleAd 770 × 250 70.00 €
FloorAd 1200 × 200 70.00 €
CPT = Costs per Thousand. All prices exclusive VAT, subject to change without notice.
VOLUME DISCOUNTCOMBINATION
DISCOUNTCROSSMEDIA
DISCOUNT
200,000 AI 5% 2 websites 5%
Crossmedia discount print / online 10 %
(on online price)
400,000 AI 7% 3 websites 7%
650,000 AI 10% 4 websites 10%
800,000 AI 15% 5 websites 15%
+ Targeting per criterion 2.50 € CPT
+ Sticky 2.50 € CPT
+ Expandable 5.00 € CPT
AGENCY COMMISION 15%
Creation of the advertisement with a surcharge.
The placement shown serves as an example and therefore is not binding.All format specifications in pixel.
Additional forms of advertising onwww.dk-mediasales.de/digital-formate
13DISPLAY ADS WWW.GUTE-FAHRT.DE
PACKAGE BANNER FORMATS CPT
Desktop / Mobile Package 1 Fullsizebanner + Mobile Banner 4:1 10.00 €
Desktop / Mobile Package 2 Medium Rectangle + Medium Rectangle Mobile 30.00 €
Desktop / Mobile Package 3 XXL-Banner + Mobile Banner 2:1 25.00 €
Traffic share mobile48,09%
Traffic share desktop51,91%
according to the publisher 08/17
MOBILE BANNER 6:1 320 × 50
MOBILE BANNER 4:1320 × 70
MOBILE BANNER 2:1320 × 150
OVERSLIDE AD100 × 200
PARALLAX320 × 150
CATFISH 320 × 100
INTERSTITIAL320 × 416
MEDIUM RECTANGLE MOBILE300 × 250
FORMS OF ADVERTISING SIZE IN PIXEL CPT
Mobile Banner 6:1 320 × 50 30.00 €
Mobile Banner 4:1 320 × 70 30.00 €
Mobile Banner 2:1 320 × 150 35.00 €
Medium Rectangle Mobile 300 × 250 40.00 €
OverslideAd 100 × 200 60.00 €
Parallax 320 × 150 45.00 €
Catfish 320 × 100 50.00 €
Interstitial 320 × 416 70.00 €
CPT = Costs per Thousand. All prices exclusive VAT, subject to change without notice.
+ Targeting per criterion 2.50 € CPT
AGENCY COMMISSION 15%
Creation of the advertisement with a surcharge.
VOLUME DISCOUNTCOMBINATION
DISCOUNTCROSSMEDIA
DISCOUNT
200,000 AI 5% 2 websites 5%
Crossmedia discount print / online 10 %
(on online price)
400,000 AI 7% 3 websites 7%
650,000 AI 10% 4 websites 10%
800,000 AI 15% 5 websites 15%
Additional mobile-ads on
request.
The placement shown serves as an example and therefore is not binding.All size specifications in pixel.
Additional forms of advertising onwww.dk-mediasales.de/digital-formate
14DISPLAY ADS MOBILE
Page Impressions76.914
Visits40.110
Unique User35.366
According to the publisher 08/17
15VIDEO ADVERTISING
InPage Video Ads are great if you have video content which
should be delivered eye catching with a high reach. We deliver
a display ad with an integrated video clip on our websites.
Depending on the format, other functionalities such as full
screen or expandable can be activated for the campaign.
You only have to provide us with a banner as well as a video
which are linked and delivered by us. As a result, there is no
need for complex programming or embedding of the video in
the ad.
For the Video Banner as well as Video InRead even the delivery
of only one video is necessary.
VIDEO BANNER300 × 250
VIDEO INREAD640 × 480
VIDEO BACKGROUNDdepending on the website
VIDEO FLOORAD1200 × 200
×
ADVERTISING SIZE SIZE IN PIXEL CPT
Video Banner 300 × 250 55.00 €
Video InRead 640 × 480 50.00 €
Video FloorAd 1200 × 200 75.00 €
Video Background depending on the website 80.00 €
AGENCY COMMISSION 15%
CPT = Costs per Thousand. All prices exclusive VAT, subject to change without notice.
VOLUME DISCOUNTCOMBINATION
DISCOUNTCROSSMEDIA
DISCOUNT
200,000 AI 5% 2 websites 5%
Crossmedia discount print / online 10 %
(on online price)
400,000 AI 7% 3 websites 7%
650,000 AI 10% 4 websites 10%
800,000 AI 15% 5 websites 15%
Additional video-ads on
request.
The placement shown serves as an example and therefore is not binding.All size specifications in pixel.
SIZE IN PIXEL
PRESENTER 1
PRESENTER 2
PRESENTER 3
600 x 150 600 x 150 600 x 150
75.00 € CPT 65.00 € CPT 55.00 € CPT
AGENCY COMMISSION 15%
CPT = Costs per thousand subscriptions. All prices exclusive VAT, subject to change without notice.
Subscribers17.451
Open rate28,24%
(as of September 2017)
The GUTE FAHRT newsletter regularly informs the subscribers
about brand-new events, new developments on the market,
and provides a preview of the upcoming print edition.
With newsletter advertising you can transfer your marketing
message focused on our users.
The fact that the users have subscribed themselves to our
newsletters on their own initiative shows that the interest and
attention is very high.
Maximum 3 media placements per newsletter.
Frequency: biweekly
Placement without commitment.
16NEWSLETTER
DELIVERY OF THE BANNER
By e-mail, no later than 4 working days prior the booked
starting date. We need the link separately.
Delius Klasing reserves the right to postpone the campaign if
the delivery of an advertisement is delayed or the banner does
not comply with the technical specifications. In that case we
will postpone the campaign to the number of days that the ad
content arrived late. Therefore the contractually agreed runtime
and ad impression volume stays the same.
CALCULATION BASE
If you book a CPT campaign, please consider the calculation
base of Ad Impressions determined by our Adserver.
SOUND
If you wish to use sound in your banner material please notice
that the sound only may start and stop after a user interaction
(Mouse-Over or User-Click).
CHANGE OF THE BANNER CREATIVE - WEBSITE
It is no problem to change your banner motif during your
campaign runtime. It is also possible to place more than one
ad on your booked banner space.
DISPLAY ADS – WEBSITE
Format: JPG, GIF, Redirect-TAG, Image-TAG, HTML5
File size: max. 80 KB per ad
MOBILE ADS – WEBSITE
Format: JPG, GIF, HTML5
File size: max. 80 KB
INPAGE VIDEO ADS
Format: mp4 or VAST-Redirect
File size: max. 6 MB
Please deliver the video and the banner as a file or a download
link (no YouTube link).
We also require a target URL for your video ad.
NEWSLETTER
Format: JPG, GIF, PNG
File size: max. 100 KB
Banners, which will be placed in the newsletter, may only be
delivered as an image file such as JPG, GIF or PNG, as these
cannot be viewed otherwise. Please note that animations can
only be implemented via an animated GIF.
Since not every e-mail program (e.g. Outlook) is able to play
an animated GIF, it is recommended to integrate the important
information in the first sequence of the file or to provide a static
picture.
17SPECIFICATIONS WEBSITE / NEWSLETTER
AD MANAGER
Robin Aljoscha Döberl
Tel.: +49/521/559-310
Fax: +49/521/559-88 310
HTML5-ADS
Content of the HTML5 Banner
Here is a list of items you will find in most HTML5 creatives:
• main html file, typically named „index.html“
• assets: image files (e. g. png), video files (e. g. mp4) etc.
• css file
• javascript file
HTML5 ZIP file
Please bundle the HTML5 creative into a ZIP file following these
rules:
• Name the main html file „index.html“ (without the quote
characters)
• Place the index.html file into the root of the ZIP file (do not
place it in a sub-folder)
• Place the assets into sub-folders or into the root of the ZIP
file; if you choose sub-folders, do not compress them
• Only use assets used by the HTML5 creative (do not use
„orphan“ assets)
• Keep the ZIP file as light as possible
Supported file formats in HTML5 ads
For HTML5 video assets, the most common formats are
H.264/MP4 and VP8/WebM. At a minimum, HTML5 video
should be transcoded into these two formats.
File format
HTML, CSS, Javascript
Image
Flash
Video/Audio/Playlist
Other
File name extension
html, css, js
jpg, jpeg, png, gif
swf, flv
mp4, m4v, wmv, m4a, avi,
webm, 3gp, ogg, mp3, aac,
ogv, m3u8
txt, zip, xml
18SPECIFICATIONS WEBSITE / NEWSLETTER
SPECIALIZED CUSTOMERS
GERMANY, AUSTRIA, SWITZERLAND
Sigrid PinkeTel.: +49/521/559272Fax: +49/521/55988272 [email protected]
Delius Klasing Verlag Siekerwall 21 D - 33602 Bielefeld
REPRESENTATIVES
BENELUX
Martin SiedenbiedelTel.: +49 151 [email protected]
Delius Klasing VerlagMedia Sales BeneluxIt Eilan 68NL-8621 CT Heeg
GREAT BRITAIN, USA, AUSTRALIA, NEW ZEALAND, TURKEYClaire Beattie Tel.: +44/1428/741633 [email protected]
Delius Klasing Verlag Media Sales UK1 Drakeley`s Field, Milland West Sussex, GU30 7NH UK
SPAIN
Eckart MayTel.: +34/934/126292 [email protected]
Consulting Eckart May SL Plaza Duque de Medinaceli, 2-3-1 E-08002 Barcelona
FRANCE
Marc Jouanny Tel.: +33/1/43553397 Fax: +33/1/43556183 [email protected]
International Media Press + Marketing 16, rue Saint Ambroise F-75011 Paris
ITALY
Dario MozzagliaTel.: +39/010/583684Fax: +39/010/566578 [email protected]
Ediconsult Internazionale S.R.L. Piazza Fontane Marose, 3 I-16123 Genova
DELIUS KLASING PUBLISHING HOUSE
Siekerwall 21 D - 33602 Bielefeld Tel.: +49/521/559-0 Fax: +49/521/559-881 14
PUBLISHING DIRECTOR
Olaf Klinger
DIRECTOR MEDIA SALES
Sigrid [email protected]
EDITORIAL OFFICE
Editor in Chief Joachim Fischer Tel.: +49/721/627 [email protected] Sandfeld 15 aD -76149 Karlsruhe
19CONTACT SPECIALIZED CUSTOMERS
DELIUS KLASING PUBLISHING HOUSE
Siekerwall 21 D - 33602 Bielefeld Tel.: +49/521/559-0 Fax: +49/521/559-881 14
PUBLISHING DIRECTOR
Olaf Klinger
DIRECTOR MEDIA SALES
Sigrid [email protected]
GROUP HEAD BRAND CLIENTS
Ann Katrin Richard [email protected]
EDITORIAL OFFICE
Editor in Chief Joachim Fischer Tel.: +49/721/627 [email protected] Sandfeld 15 aD -76149 Karlsruhe
BAVARIA, BADEN-WÜRTTEMBERG, AUSTRIA, SWITZERLAND
Ann Katrin Richard
Tel.: +49/521/559275
Fax: +49/521/55988275
Katrin Jaeger
Tel.: +49/521/559282
Fax: +49/521/55988282
Delius Klasing Verlag
Siekerwall 21
33602 Bielefeld
SCHLESWIG-HOLSTEIN, HAMBURG, BREMEN, BERLIN, LOWER SAXONY, MECKLEN-BURG-WEST POMERANIA BRANDENBURG, SAXONY, SAXONY-ANHALT, THURINGIA
Bettina Gebhard, Dirk Struwe
Tel.: +49/40/28058060
Fax: +49/40/28058089
Struwe Medienvermarktung
Poelchaukamp 8
D - 22301 Hamburg
NORTH RHINE-WESTPHALIA, HESSE, SAARLAND, RHINE-LAND-PALATINATE, NORTH BADEN
Bettina Gebhard, Dirk Struwe
Tel.: +49/211/69802330
Delius Klasing Verlag
Büro Düsseldorf / Frankfurt
G+S Medienservice oHG
Grafenberger Allee 342
40235 Düsseldorf
ONLINE MARKETER
Christian Klein
Tel.: +49/69/7107 302
Fax: +49/69/7107 350
OnVista Media GmbH
Wildunger Str. 6a
D - 60487 Frankfurt am Main
20CONTACT BRAND CLIENTS
