Media Evaluation Question 3

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What have you learnt from audience feedback?

What have you learnt from audience feedback?

C:\Users\Eliza\Pictures\Matlock\281549_2230727536102_1485286002_2485844_1512625_n.jpgOur target audience- Teenagers, young adults.

From our audience feedback I have learnt that we used appropriate shot types and framing for our chosen song and genre.

0:17- Close ups of Sam in bed in the first shots, effective in trying to get inside his thoughts and the lip syncing shows what he is dreaming about.

01:14- Close up performance shots represent the pop genre but we challenge it by using our main character also as our singer.

Another example is that of the guitar close ups which we use for the instrumental. Close ups of instruments are usually associated with Rock videos and we aimed to also challenge this by using it in our pop video. We used a variety of different shot types and styles (close ups, performance, low angle) which proved effective with our audience.

For example the zooming shot of Sam at the start of the video with him on the bed was said to work well with the genre, especially with the link between the music and the visuals when the shot zooms in in time with the beat. We were said to have executed out shots well by using the tripod effectively and steadily.

For example our last few shots were examples of when we used the tripod. 03:08- This shot was a panning shot used with the tripod and is an example of how we effectively used the equipment.

We had a variety of different settings and locations that were effective and worked well when creating a story. For example the link between lyrics and visuals helped create this. 01:36- The shot on the courtyard represents a lawn and creates a link between lyrics and visuals.

The use of different settings coincided with a good use of lighting and colour to further represent that of a pop video. We had good feedback about the series of singular shots during the instrumental. The fact that some had already been used and some were out takes and the fact that she flashed quickly up onto the screen in time with the beat created a dramatic effect creating a link between the music and the visuals.

The storyline was said to fit the lyrics and that the performance shots created a nice contrast. There was mentions of the gap in the back drop during the performance shots which we were aware of and found it problematic to fix without interfering with the original clip.

The overall lip syncing was said to be good throughout with a few minor off sections but in general worked well with the quick transitions between each clip and especially among the performance shots.

The cuts between each shot were also said to be very clean with good lip synching into each and combined with a good use of shot transitions in each one. This was said to create a good visual effect which would engage our target audience.

The overall comments about our product were said to be pretty good and comedic, which is pleasing to hear as we aimed to create a funny outgoing pop video.

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