12
TECHNOLOGY USED WHERE WHY OUTCOME PERSONAL DEVELOPMENT Microsoft Excel As we needed to create a shooting script during pre- production, we decided to use a spreadsheet format on this programme. We used Microsoft Excel as it is a relatively easy programme to use that requires minimal knowledge in order to have an understanding of what to do. Also, as we required the use of a spreadsheet, this programme was particularly handy as spreadsheets are a main part of why it has been created. The shooting script did not take too long to complete as my partner and I had finished it within a few hours of working together. The programme was relatively useful as it enabled us to create a set format to follow through the entirety of the work. We were very pleased with it as the clear labels enabled us to understand what each section was for as well as showcasing the different pages. However, in terms of the “page” labels, they are placed in the middle of each different page; this means that we do not know exactly where the new page starts so once they were printed off and used for production, it may have been difficult to understand what each section was as only the first page the subheadings. This gave me an understanding of how to use spreadsheets more as I now know how to incorporate a page number. However, as I was already quite experienced in terms of this, I found that I did not develop much, personally. Pre-Production

Media AS Evaluation: Part Seven

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Page 1: Media AS Evaluation: Part Seven

TECHNOLOGY

USED

WHERE WHY OUTCOME PERSONAL

DEVELOPMENT

Microsoft

Excel

As we needed to

create a shooting

script during pre-

production, we

decided to use a

spreadsheet format

on this programme.

We used Microsoft Excel as

it is a relatively easy

programme to use that

requires minimal knowledge

in order to have an

understanding of what to do.

Also, as we required the use

of a spreadsheet, this

programme was particularly

handy as spreadsheets are a

main part of why it has been

created.

The shooting script did not take too long to complete

as my partner and I had finished it within a few hours

of working together. The programme was relatively

useful as it enabled us to create a set format to

follow through the entirety of the work. We were

very pleased with it as the clear labels enabled us to

understand what each section was for as well as

showcasing the different pages. However, in terms of

the “page” labels, they are placed in the middle of

each different page; this means that we do not know

exactly where the new page starts so once they were

printed off and used for production, it may have

been difficult to understand what each section was

as only the first page the subheadings.

This gave me an

understanding

of how to use

spreadsheets

more as I now

know how to

incorporate a

page number.

However, as I

was already

quite

experienced in

terms of this, I

found that I did

not develop

much,

personally.

Pre-Production

Page 2: Media AS Evaluation: Part Seven

TECHNOLOGY

USED

WHERE WHY OUTCOME PERSONAL

DEVELOPMENT

Microsoft

PowerPoint

During pre-

production, I used

this to create my

production schedule

as well as audience

research, opening

sequence

analysations, a

location page and

more.

As my research was

something that I would need

throughout the entirety of

my project, I needed a

programme that would work

very well with presentations.

Due to PowerPoint being

relatively easy to make slide

shows on, I had made great

use of it during my research.

This enabled me to present

my findings in an organised

manner so that I could

reach it when needed.

This programme enabled me to present many pieces

of research in a very organized manner. I got to

showcase things such as analysations, pieces of

research and much more. Due to the piece of

software enabling me to put my work in such an

organised and easily readable manner, I was able to

go back to it other stages of the project when

necessary. For example, when deciding on the mise-

en-scene to incorporate, I looked at my audience

research that was presented on my “Meet My

Audience” page and looked at what my target

audience is and thought about how I could

incorporate their typical needs. I was able to read it

quite well as it was in a readable format and

presented very clearly.

There was not

much

development

from this as I

was already

quite

experienced

with this piece

of software

from previous

projects in the

past.

Pre-Production

Page 3: Media AS Evaluation: Part Seven

TECHNOLOGY

USED

WHERE WHY OUTCOME PERSONAL DEVELOPMENT

Blogger This was used

throughout pre-

production as well as

production and post

production so that I

could present my work in

one place together.

This was a

particularly useful

piece of software

that I could use for

my work as it

enabled me to

organise every piece

that I had created

onto one website.

This not only

allowed me to

access it but it also

allowed others, i.e.

my partner, to have

a look at it as well.

This website worked in my favour quite well

as it enabled me to share links from other

websites through embedding. This allowed

my work to be quite visibly pleasing as well

as obvious as to what it is due to the title

being noticeable with a little preview of

what the video/document was of. Other

than links, this website allowed me to

organise my work and reach the pieces that

I may have created a while ago quite easily.

For example, on the side there are a few

links which are separated via creation

month so if I were to want to look at

something from a particular month, I would

only need to click the arrow next to the

relevant title and could search for the right

post without having to navigate off of the

page. This also worked out in my favour as

it allowed to take control of what my work

looked like quite a lot. I was able to choose

a background, colour scheme and much

more that enabled me to create a suitable

and formal theme for my work.

Although I do have some

experience with blogs from

previous encounters, the

usage of Blogger enabled me

to learn more about HTML

coding as well as becoming a

much more organised

person. I learnt HTML as

when I was changing the

embedding code that I

previously added, I had to

look at the specific part

where I placed the code

through the HTML section. I

learnt the codes for bolding,

italic and a new line. In

terms of organization, the

format that I was given (links

to previous work etc.) had

enabled me to find the work

that I created as well as

forcing me to label each

piece with a relevant title so

that I could go back to it

easily.

Pre-Production

Page 4: Media AS Evaluation: Part Seven

TECHNOLOGY

USED

WHERE WHY OUTCOME PERSONAL DEVELOPMENT

Issuu As a way of

uploading my pre-

production

research, I used

this site. This was

used for things

such as the “Meet

My Audience”

PowerPoint, “BSR

Visual Style” and

more.

Issuu enabled me to

present my work in an

organised structure that

the public can view. It was

able to let people look at

it without making any

changes to it.

As PowerPoint had the limitations of not

being able to fit things onto one page,

Issuu allows users to zoom in by a simple

scroll so that small font can be seen clearly.

Also, when moving pages, one simple click

can complete this task. I needed something

simple so that I could showcase my work

very easily and this worked out pretty well.

I have never used Issuu

before but I do not feel that I

have developed many skills.

This is because the process

of creating the work

required the use of

PowerPoint, something I was

already familiar with. Also,

the uploading procedure was

very similar to plenty of

other online uploaders, so

this was not too difficult to

understand.

YouTube This was used to

upload my video

content such as my

final opening

sequence, draft

version and a few

more pieces of the

project.

YouTube is a very popular

website that is famous for

its ease in video playing.

As those watching my

videos would be relatively

likely to have a great

understanding of YouTube,

I felt that it was quite

necessary to include the

work on this website.

This worked out very well as the blogging

site that I used to embed the work on

(Blogger) had functioned very well with

YouTube. YouTube had a feature that

allowed me to share the embed code with

any sizing of my choice as well as customize

the player to my preference. This allowed

the look to fit whatever I wanted it to and

also created an easy to watch production.

Also, I got to put in annotations that the

audience members could look at when

understanding my analysations etc.

Nothing too big was really

developed here except for

the use of annotations. As I

was not very familiar with

this aspect of YouTube I got

to understand how the

timings, placement etc. all

worked. Other than that

there was not much that I

gained from this

technological device as I was

already familiar with it from

previous projects.

Pre-Production

Page 5: Media AS Evaluation: Part Seven

TECHNOLOGY

USED

WHERE WHY OUTCOME PERSONAL

DEVELOPMENT

iPhone This was used

for my audience

research (vox

pop) so that my

partner and I

could record the

answers to our

given questions.

As it is a very mobile and

lightweight device, it was relatively

easy to carry around to various

locations. Due to our respondents

being in various locations, we

needed a recording device that was

able to record people in any given

area. This device could be taken out

at any second and due to it having

an easily accessible camera, we

could record instantly.

The outcome was particularly great for

us as we got to record 10 different

responses to our questions about the

BSR film genre. As I have said, it was

very easy to just take out the phone and

record whatever we wanted. Also, we

were able to attach it to the Mac as

both were Apple products that

connected through the iPhone cable.

Although I do not own an

iPhone, I realised that

there was not much

development that

occurred from using this

technological device. It

was very basic in terms of

recording so I did not

have to go through much

hassle in terms of

functioning it.

iMovie/Mac This was used

for my audience

research (vox

pop) so that my

partner and I

could edit the

answers to our

recorded

responses. It

was also used

to edit my

preliminary

task.

As we recorded each of our

individual respondents and shots

separately to each other, we had to

find a way to incorporate them all

together into one video. This was

done through iMovie on the Mac as

it was a very smooth running and

easily usable programme.

As iMovie saves automatically, we did

not have to worry about the project

failing on us. All we had to do was work

on our research video editing for three

hours and it was finished. As the

preliminary task was the first time I had

used the software, it took me an hour to

complete but I had gone through a bit

of trouble of understand how to use it.

However, we did find trouble in terms of

connecting the phone to the device as

it did not work until we kept trying.

Nonetheless, it worked in the end and

we were able to edit the work in just a

few hours.

I gained an understanding

of how to use the latest

version of iMovie as I was

not very experienced with

this newer edition. With

the Mac, nothing had

changed since the

previous use of it that I

encountered so there was

not much personal

development in that case.

Pre-Production

Page 6: Media AS Evaluation: Part Seven

TECHNOLOGY

USED

WHERE WHY OUTCOME PERSONAL

DEVELOPMENT

Digital

Camcorder

Every shot within

the production

stage that needed a

visual recording

(other than

graphics). For

example, in the

screenshot below of

the moment at 0:25

where the main

character is

presented in a

library using a

laptop.

This allowed us to

incorporate an artistic view

as its mobility allowed it to

be quite flexible, thus

following the route that we

wanted. Also, it was a

relatively lightweight piece

of equipment that could be

transported to various

different locations without

much hassle. Another reason

for using this piece of

equipment was because it

was easily transferrable to

the computer that we would

edit the shots on. As we

would need all of the

recorded work to be

compiled together, we

needed to use a piece of

recording equipment that

was able to be placed on an

editing software without fail,

and this did exactly that.

The quality of the work recorded from this device

was very good as we were able to capture as much

of the framing that we intended to obtain. However,

there was one shot in particular, as seen at 1:31,

which was significantly more difficult to film than

the other shots.

The reason behind this being so difficult was

because it required the use of a non technological

device (a tripod) to be moved in order for the camera

to capture the framing that we wanted to obtain

from the shot. As the camera operator, I had to move

the tripod fast but not too fast as everything was

recorded was going to be needed for the actual

production. If the camera was more flexible than its

current stage then hopefully filming would have held

much more ease. Nonetheless, with the other shots

that we recorded from this technological device we

faced much more ease in terms of production. The

camera was very fitted on the tripod and monopod,

so worked very flexbily and worked very well in our

static shots, enabling us to create both fast paced

and slow atmospheres.

From the use of

this piece of

equipment, I

have been able

to enhance my

camera work as

I have learnt

how to hold a

camera more

still and how to

adapt to the

given

surroundings.

Due to its

mobility I have

been able to

work in areas

such as parks

and have learnt

how to hold a

camera still

whilst moving.

Production

Page 7: Media AS Evaluation: Part Seven

TECHNOLOGY

USED

WHERE WHY OUTCOME PERSONAL

DEVELOPMENT

Blogger When we needed to

create a call sheet or

just keep our work

up to date in

general, this was

used.

It was an easily accessible

website that allowed us to

upload our work quite well.

We were able to upload our

work quite simply as it was

functional with other sites

such as Issuu.

This was very useful as we were able to

look back at the work placed on the site

when necessary. For example, when we

made the call sheets for a previous filming

session, we had the option to look at our

“reminders” for the next time we recorded.

Also, we were able to keep track of how

well we were doing and how much we had

left by creating production logs on our blogs

each week. This was something that we

could use to look back on when we need to

find out how we did something or how well

it was done. Overall, Blogger came to be

quite useful as we did need it for the short

tasks.

I have never used Blogger

before but I am

experienced in the

blogging field. I did not

gain many skills due to

me already

understanding how to

upload photos, change

text etc.

Production

Page 8: Media AS Evaluation: Part Seven

TECHNOLOGY

USED

WHERE WHY OUTCOME PERSONAL

DEVELOPMENT

iMovie/Mac This was used to edit

our opening

sequence as well as

our evaluation

videos.

It is a very smooth running

programme that we both

obtained experience on

before using it to edit out

finished project. With the

previous experience, we

were able to have an

understanding of how it

works, thus being able to

complete it with greater

ease, rather than starting

again from a different

program.

This worked out well as we were able to

complete the sequence and evaluations in

time and with minimal issues. The program

did freeze at times but as it saves

automatically, we did not have to worry

about losing any of our edited product. We

were able to also learn how to use other

features that we did not know about such

as the cropping and how to

incorporate/remove the Ken Burns zoom in.

As said previously, we

learnt how to crop a

video as well as

add/remove the Ken

Burns zoom in effect.

Also, we obtained a

greater understanding of

how to edit sound from a

clip as we learned how to

sync it in with what was

happening on screen.

Logic/Mac This was used to

create our music

throughout the

second scene of our

opening sequence.

There are many different

sets of instruments that

people who do not know

how to play an instrument

can use in order to produce

some music. This was very

needed for us as we did not

know how to play an

instrument at the time.

Although it took a few drafts, we worked

out a particular musical piece that we felt

created the intensified and dramatic

outlook that we wanted. The software was

relatively simple to use and we were quite

pleased with the end product created.

We both learned how to

create a piece of music

on this software and we

learned all the basic

functions. We have not

used this software before

so it was quite new to us,

meaning that there was a

lot to learn.

Post-Production

Page 9: Media AS Evaluation: Part Seven

TECHNOLOGY

USED

WHERE WHY OUTCOME PERSONAL

DEVELOPMENT

iPhone/

Photobooth/

Mac

We used both to

record ourselves for

our evaluation tasks.

These were both attainable

at the times and were very

easy to edit from. As

Photobooth was on the Mac

already, it was very simple to

put it onto iMovie. As the

iPhone is an Apple product

like the Mac, they

functioned very well

together.

Both had created great quality videos that

were very editable on the iMovie software.

They also allowed the sound to be picked

up quite well so it was relatively easy to

hear what we were saying. However, at

times the sound had to be edited so that

we could hear it, but other than that it was

quite useful.

There was not much

development besides the

use of Photobooth.

Neither of us had ever

really used this program

but the instructions were

extremely straight

forward. We got to

understand how we

could record and take

pictures from the

webcam provided on the

Mac.

Photoshop We used this so that

we could create our

production and film

logos.

I was personally very familiar

with this software so we

decided to use it. Also, it was

able to create exactly what

we wanted.

This worked out in our favour particularly

well as we were able to create exactly what

we wanted. However, we did face the issue

of having to change “Concrete

CorporationS” to “Concrete Corporation” as

there is no such thing as “corporations” in

the film industry. The problem here was

that we did not save the PSD file so we had

to go back and edit the image all over again.

We did not remember our font so we had

to settle for something that was the closest

we could possibly find as time was running

out.

We learnt to never delete

files no matter how

insignificant they may be.

Post-Production

Page 10: Media AS Evaluation: Part Seven

TECHNOLOGY

USED

WHERE WHY OUTCOME PERSONAL

DEVELOPMENT

YouTube This was used to

upload our opening

sequence ,

evaluations and to

create our

annotated

evaluation of our

opening sequence.

YouTube is a very reliable

source in terms of video

uploading. People are

generally not faced with

much trouble as they are

typically very used to it , so it

would cause a minimal

amount of trouble. Also, it is

a video site that allows

annotations, something that

was very necessary for our

evaluation.

Every video was uploaded perfectly with

minimal issues faced. The quality was of the

same that we expected, and viewers could

choose whatever quality they wanted (from

240p to 720p). This allowed our project to

be seen the way that we planned. The one

problem that I faced was the annotations.

When the “delete” button was pressed, I

expected to delete the following letter, but

this ended up deleting the annotation and I

was unaware of how to get it back. This

resulted in me having to start over again

with my work.

YouTube was something

that we were both quite

familiar with so we did

not face much trouble in

terms of understanding

what to do.

Blogger To organise my work

so that it can be

seen as a whole

together.

It was a way to incorporate

different forms of my work

(i.e. videos, text etc.) into

one place. It enabled those

that wanted to look at the

work to be able to do so

without having to go

through a bunch of different

searches.

Although it worked out quite well

throughout the majority of the work (such

as when I got to put in textual evaluations

and links to PDFs etc.) the video

annotations did not work very well. Due to

me wanting to make the video size at 500 x

280 on my blog, this shortened down the

amount of text you can see from an

annotation. However, Blogger allowed me

to create big, bold and red writing that

warned my viewers that they needed to

click on the video to see the full

annotations.

At this stage we were

already familiar with how

to use the website, so it

did not really require any

special

knowledge/lessons.

Post-Production

Page 11: Media AS Evaluation: Part Seven

TECHNOLOGY

USED

WHERE WHY OUTCOME PERSONAL

DEVELOPMENT

PowerPoint This was used for

some of the

evaluation tasks

(such as this one).

I needed to incorporate

something that looked nice

and allowed me to create a

PDF on.

This turned out to work quite well as there

was a lot that I could do in terms of

presentation. This included tables,

colouring and more. However, one downfall

was that it was relatively difficult to fit a

range of words onto one page.

Again, I was quite

familiar with this but I

understood that I needed

to shorten down my

words in order to fit a lot

of information onto each

page.

Issuu A way to present an

un-editable version

of my PowerPoints

onto my blog.

I did not want it to be edited,

nor did I want it to look

unprofessional. Issuu

enabled me to do this very

easily.

The best thing to come out of this was that

although the font came out small because

of the high amount of detail put into the

PowerPoint, Issuu enabled users to zoom in

quite far if necessary, which it was. This

made up for the high amount of detail, so

having this much information was not a

problem as it was still quite readable.

I did not develop

anything from this as all

of the skills needed were

already required

elsewhere.

Post-Production

Page 12: Media AS Evaluation: Part Seven

TECHNOLOGY

USED

WHERE WHY OUTCOME PERSONAL

DEVELOPMENT

LiveType To create the credits

for our opening

sequence.

We wanted a “typing”

graphic to come up with our

credits.

As the moment where the credits turned up

was quite intense, we felt that this graphic

did not work very well to build the

tenseness. So we ended up using the

iMovie graphics as they were very impactful

and suited to our theme.

We learnt that

sometimes the simple

ones are better,

depending on the

situation. Also, we learnt

how to create graphics

on LiveType.

Post-Production