MEA Presentation

thinktank mediasocial media | digital | website design

meetings & events australia


we are team of 11 awesome people & we are growing every day...

we work across multiple industry types and business sizes.


YOUTHBABYend to end campaigns mixing large format out of home advertising, product sampling, interactive displays & events with social media

we are a part of a bigger picture...


an average day @ thinktank mediareporting, metrics & analysis.whats trending & where.getting involved, interacting.developing new platforms & technology.strategy & campaign development.art & creative campaign design.twittering & facebooking religouslyresearch & client competitor analysiscrisis managementtraining, speaking & profile management

what we’ll be covering off....How to effectively monitor,measure & analyse conversations

Importance of social media strategy How to build up a solid community of followers - brand advocatesSocial Media etiquete

Video and live streamingPopular social media platforms Targeted messaging through social mediaCase studies


what is social media TODAY, to us!benefits : brand awareness & exposureincreasing quality traffic & organic searchreduces total spendhighly trackablegreat for customer service & interactionlistening & implementing / reactinggive your brand a voicehighly trackable


everyone loves stats.. 70% of Aussie companies are active on social media sites.

more than a quarter have a Facebook presence

half of the organisations had switched money away from traditionalmedia. most of this money (47%) was shifted from print media!



“we dont care about your brand or advertising, we care about what our mates think!”


how does it work word of mouthconnectionsrelationships sharingauthenticityshows your brand cares

TRUST


social media etiquete...

Build relationship first, sell secondThank people that mention youShare great content - doesn’t always have to be yoursBe open,honest and yourself or stick to brand style guideDon’t spam or constantly broadcast one wayEngage and interact - two way conversations


hot social media tools for eventssearch.twitter.com - search toolsocial oomph - auto follow/schedulingbit.ly - link shortner-measures clickssocial mention - search tooladdict-o-matic - search tooltwazup - search tooltwellow - twitter directorytwitter - tweetdeck (must have application) # hashtagyoutube facebookslidesharelivestream


why facebook for events...If you’re interested in an event then generally your mates Can go viral very quickly - news feedFaces - see if you know anyone goingCan print off and export an attending sheetTake payment for eventsConnect with all attending in 1 updateGain an idea of how many people are comingHave a community to spring board off for next eventSearch for events


Setting up an event on FacebookLeave all the default settings the way they areCatchy title, subtitle and photo.Generate buzz by periodically commenting on your own event wall.Comment on any added photos/videos/links. Each of these activities goes into your mini feed and your friends’ news feedsAdd photos of eventVideo - make a short video explaining what your event is about and upload it to the invite.


Setting up an event on FacebookWrite a Personal MessageSend Out InvitesSpread the WordClick the “Share” button and “Post to your Profile” and your invite will go on your wall for all to see.Or use the “Share” button to send an invite to specific friends or lists.


event on facebook goes viral kates birthdayKate’s Party gatecrashed by 60,000 Facebook usersSmall gathering of friends in an apartment event Not closed, so anyone could invite new attendees - pivacy settings uncheckedCreated Saturday garnered 5000 attendees in 10 minutes, growing to 60,000 overnight. By the time the group was shut down by Facebook there were a further 180,000 people who had been invited but not yet confirmedOver 500 related Facebook groups sprung up around the partyThere’s a website http://www.katesparty.comTwitter feed


Setting up an event on TwitterDetermine a hashtag #ttmevent - limit characters for easy shareSchedule tweets about the eventUse bit.ly URL shortner for tracking & measuring - link to FB or websiteSetup keyword searches and respond / interact where relevant Autofollow people that mention your event then make conversation backCreate twitter list of those attendtingEmbed list or hashtag into website events page - see connectnow.net.au


Social media is everywhere, and it moves fast. You want to hear the conversations around your industry and competitors. And mentions of your brand are today’s phone calls: customers, prospects, and community members asking for your attention and your response....


interaction & engagement....set your voice, your tone.

ensure consistancy both on and offline

develop an online style guide, a personality & method of tone.

ensure front line staff are consistant with this!


reports & metrics

Google Analytics >> Conversions

Bit.ly >> tracking clicks from posts, tweets & blogs

Facebook Insights

Radian6, Social Mention etc etc


reports & metricsRadian 6 Social Media Big Brother!

Radian6 gives you a complete platform to listen, measure and engage with your customers across the entire social web.




open events! get huge exposurecreate a hashtagpre-buzz - connect with identified influencers online / invite a selected project screen on wall/tv - have hashtag stream showinga selection of dedicated tweeters for the eventask for questions from the twittersphere-selected tweeters will relay answers backtwitpic/twitvid/blog/flickr/invite mediapossible livestreamcontinue buzz using hashtag post event


Integrating social media into your events…basic steps

1. Create an event page on facebook 2. Link this as an RSVP on your website3. Add a video intro to humanise the event4. Add livestream option if it’s open source – very powerful5. Create a hashtag for people to use on twitter to share/promo event – you can also track conversations via this hashtag and feed them back into the website 6. Get in touch with infuencers online who can assist to spread the word ( eg. Bloggers/twitterers – follow people within that city (eg.twellow)



7. Run a quirky campaign online to softly promote event8. Monitor conversation about your event using tracking devices – eg.Free - Social mention – paid = Radian69. Create a list of people on twitter that are attending your event10. Have a tweet stream of the hashtag running on a big screen in the event – or project onto a wall11. Ask your attendees to feel free to tweet/twitpic/video (if it’s a free event)Write a blog posts



12. Put slideshow (slideshare) up on your website & facebook event page after the event so people can come back to the site to download & share.13. Feedback sheet /poll on site after event using tabs / poll application14. Nurture and keep in touch with people that came to the event via social media – hook up with them on eg.linkedin/twitter15. Use your facebook event community to springboard your next event

Also consider registering your event on Mashable and the like if it has a social media element


the whole tweet up thing

Essendon Football Clubs Tweetup :Panel of experts who will discuss how Twitter and social media is changing the face of the sporting landscape.opportunity to have your photo taken with Steve and the 2000 Premiership Cup /Essendon players once they arrive. You can even share it immediately with your friends via Twitpic!

Tweetup - An organized or impromptu gathering of people that use Twitter. (A meet up of people that ‘tweet’ using Twitter.)


the results... Reached 36,066 unique people via 341 tweets Created 488,562 impressions Provided 30 Twitpics Provided 2 TwitvidsMentions of Samsung - 8,547 unique people via 15 tweets, with 31,791 impressions Andrew Welsh launched his Twitter account on the day and went from 30 to 207 followers overnight Received mentions across various media (herald sun & SEN)


things we are doing....


facebookExpress

r

payment gateway for facebook!


connectExpresssocial media anytime, anywhere

moderation of social media communication

update & schedule tweets, blog posts, facebook updates around the clock into the future!

bulk manage accounts, deletion, police content prior to approval & more!


when social media goes bad!


when social media goes bad!how nestle landed itself in a PR nightmare in a matter of minutes.

“the logo is our intellectual property, this is oir page and we set the rules, you dont like it, theres the door” - nestle Social Media staff member.


foursquare and eventsset up new profile that reflects the name and details of eventset up venue with event detailsinclude proper address, contact information and twitter handle. assign category with the subcategory of ‘Event Space‘. add tags and adjust the map pin to accurately reflect your event’s location.


foursquare and eventsOffer benefits to attendees for checking in to various locations or functions at your event. Give your mayor a treat. Offer a private gathering for your users. All of these bonuses can be managed as ‘Tips‘Add these periodically throughout event and give users basis for frequent check-ins and updates. Make your missions fun and tie them back to as many of the other meetings/events


foursquare and eventsThe Participationcheck in/follow tips surrounding event, but they now have a community to connect with other users. Encourage event participants to add their own tips. Allow exhibitors to offer their own incentives for a visit to their booth. Give speakers a chance to encourage new audiences.


foursquare and eventsThe before and afterSet up a private landing page weeks in advance Offer a tease towards some of the tips and incentives for participation. Offer early incentives for ‘friending’ the event profile and develop a community ahead of time to ensure an army of participants during the event.When it concludes,clean up what you’ve created.Delete your tips and ‘Flag your venue as closed


the future baby!

Documents

MEA Presentation