Mckinsey CaseBook

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  • Das Consulting Case-Boook

    Initiiert durch das WHU 2000 Career-Management-Team

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    Die meisten Beratungsunternehmen benutzen Cases im Rekrutierungs-Proze. Die Interviewer erhoffen sich davon Informationen ber die Fhigkeit der Kandidaten, ihre eigenen Gedanken zu strukturieren, sinnvolle Fragen zu stellen und zu plausiblen Lsungen zu gelangen. Dabei ist die Vorgehensweise mindestens so wichtig wie die Antwort selbst. Dieses WHU-Consulting-Case-Buch soll Euch bei der Vorbereitung auf solche Case-Interviews helfen. Ihr findet eine kurze Einfhrung in die Beratungsbranche (aus einer US-amerikanischen Perspektive); grundlegende Konzepte werden im Ansatz wiederholt und einige allgemeine Interview-Ratschlge sind aufgefhrt. Den Kern bilden jedoch rund 75 beispielhafte Cases, die am besten in Probe-Interviews zu zweit gebt werden knnen. Grundlage fr dieses Buch waren die von den Consulting-Clubs der J.L. Kellogg Graduate School of Mangement und der University of Michigan herausgegebenen Case-Sammlungen. Aufbereitet und zusammengestellt wurde es vom WHU 2000 Team Career-Management.

    Wir wnschen Euch viel Spa bei der Vorbereitung und viel Erfolg in den Interviews! Wolfram Gerlof Carolin Torner Bernd Trautwein Robert Vollrath Malte Wulfetange

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    Inhaltsverzeichnis 1 OVERVIEW OF THE CONSULTING INDUSTRY ............................................................ 5

    1.1 WHAT IS CONSULTING? .............................................................................................................. 5

    2 CONSULTING ARTICLES .................................................................................................. 11 2.1 THE MANAGEMENT CONSULTING INDUSTRY ............................................................................ 11 2.2 REFLECTIONS ON FIRST-YEAR RECRUITING .............................................................................. 15 2.3 IS CONSULTING THE RIGHT FIELD FOR YOU? ............................................................................ 23

    3 OVERVIEW OF CASES ....................................................................................................... 29

    4 DIFFERENT TYPES OF CASES ........................................................................................ 32

    5 FRAMEWORKS FOR CASES ............................................................................................ 33 5.1 GENERAL MODELS ................................................................................................................... 33 5.2 ADDITIONAL MODELS ............................................................................................................... 35

    6 DOS AND DONTS ................................................................................................................ 46

    7 HOW TO PREPARE FOR THE CONSULTING INTERVIEWS? .................................. 48

    8 GENERAL INTERVIEW QUESTIONS ............................................................................. 49

    9 SAMPLE CASES ................................................................................................................... 50 9.1 CHINA PRODUCTS DIVISION ...................................................................................................... 50 9.2 HEALTHCARE COMPANY........................................................................................................... 52 9.3 ELECTRONIC JOINT VENTURE ................................................................................................... 53 9.4 TELEVISION CABLE COMPANY .................................................................................................. 54 9.5 MAGAZINE SUNDAY SUPPLEMENT ............................................................................................ 56 9.6 AMERICAN EXPRESS CHARGE CARD ......................................................................................... 57 9.7 TELEVISION CABLE COMPANY .................................................................................................. 58 9.8 CREDIT CARD DIVISION OF BANK ............................................................................................. 60 9.9 MOVIE RENTAL BUSINESS ........................................................................................................ 61 9.10 AUTO SERVICE STORES ............................................................................................................ 63 9.11 SPORTS FRANCHISE .................................................................................................................. 64 9.12 DURABLE GOODS DISTRIBUTION CASE ..................................................................................... 65 9.13 BUSINESS FORMS CASE ............................................................................................................ 67 9.14 HIGH-END POTS & PANS COMPANY CASE ............................................................................ 68 9.15 PAPER PRODUCTS MANUFACTURER CASE ................................................................................ 69 9.16 PIANOS ..................................................................................................................................... 71 9.17 COKE VS. RC VALUE CHAIN ..................................................................................................... 72 9.18 FERTILIZER ............................................................................................................................... 74 9.19 AIRPLANE MANUFACTURER ...................................................................................................... 75 9.20 MYSTERIOUS AUDIOCASSETTE MARKET................................................................................... 75 9.21 WINDMILL ................................................................................................................................ 76 9.22 BANK OF LUKE ......................................................................................................................... 77 9.23 CANDY COMPANY .................................................................................................................... 79 9.24 SKYSCRAPER ............................................................................................................................ 80 9.25 CONSULTING FIRM (I) ............................................................................................................... 81 9.26 COSMETIC COMPANY IN EUROPE .............................................................................................. 82 9.27 SEMICONDUCTORS .................................................................................................................... 84 9.28 AIRLINE INDUSTRY ................................................................................................................... 85 9.29 OIL TANKER ............................................................................................................................. 86 9.30 FERTILIZER ............................................................................................................................... 86

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    9.31 RETAIL ADVERTISING PRICING .................................................................................................. 87 9.32 AUTOMOBILE INDUSTRY ........................................................................................................... 87 9.33 SCIENTIFIC INDUSTRY ............................................................................................................... 89 9.34 ALUMINUM INDUSTRY .............................................................................................................. 91 9.35 MEAT PACKING INDUSTRY ....................................................................................................... 92 9.36 PIANO TUNERS.......................................................................................................................... 93 9.37 CONSULTING FIRM STRATEGY .................................................................................................. 95 9.38 CORN FEED COMPANY .............................................................................................................. 97 9.39 SELECTIVE BINDING CASE ........................................................................................................ 99 9.40 VIDEO GAMES ........................................................................................................................ 102 9.41 STEAM BOILER HOSES ............................................................................................................ 105 9.42 MERGER CANDIDATE IN CHEMICAL INDUSTRY ....................................................................... 106 9.43 MACHINE-LOADING CASE....................................................................................................... 108 9.44 OIL REFINING INDUSTRY ......................................................................................................... 110 9.45 AGRICULTURAL EQUIPMENT MANUFACTURER ....................................................................... 111 9.46 INSURANCE COMPANY ............................................................................................................ 113 9.47 CONSULTING FIRM (2) ............................................................................................................ 113 9.48 POTS & PANS (2) .................................................................................................................... 114 9.49 DIAPERS .................................................................................................................................. 114 9.50 CABLE TELEVISION COMPANY (2) ............................................