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MARKETAs part of the MCI Group, a key driver of innovation in the international meetings, events, association and congress industries, MCI Middle East helps clients in the region to enhance organisational performance, grow globally and drive business results through creative live experiences and strategic engagement and activation solutions.

MCI Middle East began its operations in Dubai in 2006 and has since grown by over 45% year-on-year, making significant investments in staff and services and building up a strong network of clients and a history of successful events in the region. From innovative corporate events and incentives to association, governmental and trade conventions, congresses and exhibitions, MCI Middle East creates immersive experiences that engage and motivate clients’ target audiences and key stakeholders.

Recognised as a thought leader in building community around brands for both institutional and corporate clients, MCI Middle East also enables associations to develop in the region through its extensive association consulting services and helps companies to meet key business objectives through unique globalisation, digitisation and content strategies.

ACHIEVEMENTSMCI Middle East sets itself apart from regional competition through its unique global expertise and local Business-to-Business (B2B) knowledge. The company’s high standards for innovation, creativity and client satisfaction have been recognised through numerous awards of excellence, including:l Best Meeting or Conference – First IOF Middle East and Africa Osteoporosis Meetingl Middle East Events Awards 2012 DubaiBest Destination Management Company in the United Arab Emiratesl The MICE Report Awards 2012 DubaiTarnbir Kaur – Outstanding Contribution to Business and Industryl Sumaira Isaacs - Asian Women Leadership Award Asian Leadership Awards 2012 Dubai

MCI Middle East is also the only companyin the meetings industry to have attained the “Superbrand” status, further strengtheningthe MCI brand in the region. HISTORYFounded in Geneva, Switzerland in 1987 by Roger Tondeur and his wife, Ursula Wigert, MCI has grown rapidly to become one of the world’s leading event management companies and a global provider of audience engagement and activation solutions. Today, MCI’s 1,650 experts in 56 cities and 29 countries help clients across Europe, the Americas, Asia-Pacific and India, the Middle East and Africa to unlock their potential and deliver real change.

PRODUCTSIndustriesMCI drives dialogue across a variety of industries, bringing specialised knowledge, best practices and unique insights to companies, associations, brands, federations and government bodies working in the following industries: basic materials and agriculture; business, management and administration; luxury, FMCG, automotive and consumer services; education and arts, human and social sciences; energy and utilities; finance; healthcare and life sciences; ICT; industrial goods and services; law, public safety and security; science, technology, engineering and mathematics; sports; and sustainability.

Services and SolutionsInternationally recognised as a leader in the creation and management of meetings and events, MCI also boasts a broader portfolio of strategic services and managed solutions that help take clients to the next level: Engagement Strategies: generate effective dialogue,

create solutions and influence conversations.Asset Development Strategies: research new market opportunities and design business and product strategies to achieve sustainable growth and gain entry in new markets.Brand Enhancement Strategies: ensure that brand messages are clear, strong and differentiate you in the marketplace.Audience and Channel Strategies: engage audiences in the way they want, when they want.Experience Management Solutions: influence behaviour through creative live experiences; find new ways to manage, connect and innovate.Content and Communication Services: enhance the impact and relevance of messages and amplify their reach.Performance Management Solutions: strive for top line growth by measuring the effectiveness of programmes and focus on areas of where enhancements can be achieved.People Connection Solutions: reach out through effective interactions to energise and motivate communities.

Sustainability: people, planet, profitMCI Middle East also sets itself apart from competition through its unique focus on sustainability, and is passionately committed to growing its business responsibly based on the principles of the triple bottom line of people, planet, profit,MCI embraces sustainability as a significant competitive advantage, an economic opportunity and a driver of innovation and the company’s vision is to build a sustainable business with a culture of care and responsibility, and to play its role in creating a sustainable planet, fair society and growing economy. Recognised as a pioneer in responsible business, MCI provides full sustainability consulting services to help clients define and activate their long-term sustainability commitments and turn sustainability into a significant competitive advantage, an economic opportunity and a driver of innovation.Tailoring its full range of solutions to each client’s unique sustainability challenges in the context

of their industry, MCI helps organisations to engage internal and external audiences, enhance operational performance, drive results and take their organisation to the next level.

As the first company in the meetings and events industry to sign the UN Global Compact, in 2007, MCI has since emerged as a thought leader on sustainability and managed over 450 environmental, social

and governance events (ESG). In 2013 the company consolidated its position as the

leading global organiser of ESG events, managing a number of high-profile energy and sustainability events alongside a variety of complex sustainability consultancy projects.

People and culture are also at the heart of MCI’s internal sustainability strategy, and the company recognises that its richly diverse teams represent its most precious resource. Supporting employees via internal processes that encourage growth, development and ensure health and safety, MCI is committed to the advancement and wellbeing of each individual employee. MCI’s commitment to employee development is clearly demonstrated by the MCI Institute, MCI’s in-house learning provider, which provided over 10,000 hours of group-wide learning and development in 2013. This included comprehensive health and safety training to ensure a consistent approach to health and safety across MCI’s 56 offices, and to guarantee that each client receives thorough and up-to-date health and safety guidance. MCI employees are deeply committed to creating value in the communities in which they serve, and have raised over 1.2 million euros for 148 local community projects since 2009.

Things you didn’t know about

MCIl MCI was founded in Geneva, Switzerland in 1987.l MCI is one of the world’s leading event management companies and a global provider of audience engagement and activation solutions. l In a joint venture with leading Travel Management Company, Al Tayyar Travel Group, MCI is currently establishing its base in the Kingdom of Saudi Arabia.

RECENT DEVELOPMENTS With MCI growing rapidly in new and established markets, in 2013 the company launched a portfolio graphic detailing its full range of strategic services and managed solutions in order to more effectively communicate the breadth and depth of its expertise.

In a joint venture with leading Travel Management Company, Al Tayyar Travel Group, MCI is currently establishing its base in the Kingdom of Saudi Arabia. With permanent offices in both Riyadh and Jeddah, MCI is now able to offer clients innovative solutions to build communities in this key market.Following the acquisition of 3Events, a promising start-up focused on corporate and association event management, MCI recently announced the exciting launch of MCI Turkey, reinforcing MCI’s capacity to offer its unique solutions to organisations across the India, Middle East and Africa (IMEA) region.

Rashid Toefy, current CEO the Cape Town International Convention Centre (CTICC), was recently appointed to Managing Director of MCI South Africa. He will drive long-term growth in Africa, expanding services for MCI clients looking to expand across the IMEA region.

BRAND VALUESMCI’s vision, day-to-day operations and relationships with clients, partners and suppliers are inspired by the following core values:l Living by growth, fuelling our dreamsAn ambition, a force that allows us to accomplish our own and our clients’ dreams.l Believing in people, thriving on diversityStrong and shared relations that link and engage ur global community.l Promoting entrepreneurship, teaming up with joyAn energy and intensity of life that radiates out to clients (to the world).l Building fair relations, seeking perfectionA constant quest to build trust among collaborators, and earn the trust of clients.

Vision MCI’s commitment to the global marketplace is to deliver results-based outcomes taking into account the following opportunities for the next decade:-l We live in a fast-paced world - The velocity of change in the marketplace is ever increasing, yet MCI continually keeps ahead of the game by innovating services, delivery, technology, mobility and collaboration.l We live in a digital age - MCI appreciates the significance of online activities in building community and its experts help clients to effectively bridge the gap between on and offline.l We live in financial times - MCI recognises the importance of creativity and content as a source of business performance and leverages its expertise in these areas to drive results for clients.

MCI believes that ‘when people come together, magic happens.’ MCI’s vision is to build a globally integrated company that serves as a trusted advisor

in the strategic engagement and activation of key audiences for senior influencers and decision makers.

MCI’s promise for the future: MCI believes in face-to-face interactions as part of a new engagement model, an integrated value chain comprising online community engagement, mobile engagement, physical events and content. MCI fully embraces the digital world and appreciates its significance in building community.

In addition, MCI’s new services in digitisation and technology, live communication measurement, content management, public affairs as well as performance improvement have transformed how the company approaches and delivers its core products: Meetings and Events, Professional Conference Organisation (PCO), Destination Management (DMC), Production & Staging and Association Management and Consultancy (AM&C).

As MCI builds a financially sound company, it is inspiring it is consistently referenced for its sustainability practices. MCI is the market leader inthe organisation of environmental, social and governance (ESG) events, guiding world-leading summits to achieve award winning sustainability performances.

MCI is a strong, positive-thinking and future-oriented company, and its friendly, passionate and cosmopolitan talents project a confident yet humble image. Whether working with or for MCI, three fundamental highlights for partners, clients and employees is MCI’s focus on the richness of diversity, its systematic approach to growth and its ability to integrate work and life into one big adventure.

www.mci-group.com