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TRIBUNE DIRECT STUDENT ENGAGEMENT. The McGill Tribune, a fully independent student-run weekly news- paper, serves a community of over 30,000 McGill students, faculty, and staff. With 7,000 print copies per week in 63 distribution locations and over 30,000 website views per month, the Tribune is the place for your brand to gain exposure. QUALITY JOURNALISM. The Tribune is known on campus for its professional and even-keeled coverage of student, regional, and national issues. The Tribune has won multiple awards for its journalistic integrity and design, includ- ing the Students’ Society of McGill University Publication of the Year Award several times, and the Canadian Association of University Teachers award on Excellence in Education Journalism. STUDENT-CENTRIC REPORTING. Our publica- tion celebrates student achievements and casts a light on student pursuits while informing stu- dents of relevant local issues. Our core reader- ship is students between the age of 18-25, with few financial obligations and still developing brand loyalty. Our readers are heavily involved Why advertise with the McGill Tribune? TRIBUNE THE mcgill Published by the Tribune Publication Society CURIOSITY DELIVERS 2014-2015 ADVERTISING RATE CARD 3480 McTavish Street Suite 110 Montreal, QC H3A 1Y2 514-398-6789 Advertising: Daniel Kang, Mingye Chen, Eliott Demelier Advertising Executives [email protected] TRIBUNE THE mcgill

McGill Tribune Rate Card 2014-2015

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  • TRIBUNEDIRECT STUDENT ENGAGEMENT. The McGill Tribune, a fully independent student-run weekly news-paper, serves a community of over 30,000 McGill students, faculty, and staff. With 7,000 print copies per week in 63 distribution locations and over 30,000 website views per month, the Tribune is the place for your brand to gain exposure.

    QUALITY JOURNALISM. The Tribune is known on campus for its professional and even-keeled coverage of student, regional, and national issues. The Tribune has won multiple awards for its journalistic integrity and design, includ-ing the Students Society of McGill University Publication of the Year Award several times, and the Canadian Association of University Teachers award on Excellence in Education Journalism.

    STUDENT-CENTRIC REPORTING. Our publica-tion celebrates student achievements and casts a light on student pursuits while informing stu-dents of relevant local issues. Our core reader-ship is students between the age of 18-25, with few financial obligations and still developing brand loyalty. Our readers are heavily involved

    Why advertise with the McGill Tribune?

    TRIBUNETHE mcgill Published by the Tribune Publication Society

    CURIOSITY DELIVERS

    2014-2015 ADVERTISING RATE CARD

    3480 McTavish StreetSuite 110 Montreal, QC H3A 1Y2 514-398-6789

    Advertising: Daniel Kang, Mingye Chen, Eliott DemelierAdvertising [email protected]

    TRIBUNETHE mcgill

  • TRIBUNETHE MCGILL TRIBUNE

    3480 McTavish StreetSuite 110 Montreal, QC H3A 1Y2 514-398-6789

    Advertising: Daniel Kang, Mingye Chen, Eliott DemelierAdvertising [email protected]

    TRIBUNETHE mcgill

    Distribution Sites

    Plus 3 other locations off-campus (New Residence Hall, Solin Hall, Montreal General Hospital)

  • TRIBUNETRIBUNEFULL PAGE 10 X 141000 AGATE LINES1 AD$1350 $10005 ADs $1250 $900 ea10 ADs $1200 $850 ea25 ADs $1150 $800 ea

    3480 McTavish StreetSuite 110 Montreal, QC H3A 1Y2 514-398-6789

    Advertising: Daniel Kang, Mingye Chen, Eliott DemelierAdvertising [email protected]

    AD

    1/2 PAGE 10-1/4 X 7500 AGATE LINES

    1 AD$750 $550

    5 ADs $675 $475 ea10 ADs $600 $400 ea25 ADs $575 $375 ea

    ADAD

    3/4 PAGE10-1/4 X 10-1/4750 AGATE LINES

    1 AD$950 $750

    5 ADs $900 $700 ea10 ADs $850 $650 ea25 ADs $750 $550 ea

    1/4 PAGE4 X 9 OR 6 X 6250 AGATE LINES

    1 AD$350 $250

    5 ADs $325 $225 ea10 ADs $310 $210 ea25 ADs $295 $195 ea

    AD

    AD

    OR

    SMALL NOTICE4 X 3.5 ONE SIZE ONLY100 AGATE LINES

    1 AD$200 $130

    5 ADs $195 $125 ea10 ADs $190 $120 ea25 ADs $185 $115 ea

    AD

    BACK PAGE10 X 141000 AGATE LINES

    1 AD$1450 $1150

    5 ADs $1250 $1050 ea10 ADs $1200 $100 ea25 ADs $1150 $950 ea

    AD

    1/3 PAGE6 X 7 OR 8-1/8 X 5300 AGATE LINES

    1 AD$500 $350

    5 ADs $475 $325 ea10 ADs $455 $305 ea25 ADs $435 $285 ea

    AD

    AD

    OR

    LARGE NOTICE4 X 5 OR 6 X 3.5150 AGATE LINES

    1 AD$250 $170

    5 ADs $245 $165 ea10 ADs $240 $160 ea25 ADs $230 $150 ea

    AD

    OR

    AD

    BUSINESS CARD1-7/8 X 4 OR 4 X 260 AGATE LINES

    1 AD$90 $60

    5 ADs $85 $55 ea10 ADs $80 $50 ea25 ADs $75 $45 ea

    OR

    AD

    AD

    *colour prices are in bluePrices are without taxes. Add 5% GST plus 9.975% PST

    MCGILL-AFFILIATED GROUPSMcGill-affiliated groups/clubs receive a 10% discount on ads.

    PREFERRED PLACEMENT For an additional 15%, specify the section you want the ad in.

    MULTIMEDIA PACKAGE1 week of web advertising and 1 or more print ads, save 15% 2 weeks of web advertising and 1 or more print ads, save 20%

    Print Rates

    TRIBUNETHE mcgill

    FRONT BANNER10 X 2.5175 AGATE LINES

    1 AD, COLOUR ONLY$550

    5 ADs $525 ea10 ADs $510 ea25 ADs $495 eaAD

    BEST

    OFF

    ER

  • TRIBUNE

    3480 McTavish StreetSuite 110 Montreal, QC H3A 1Y2 514-398-6789

    Advertising: Daniel Kang, Mingye Chen, Eliott DemelierAdvertising [email protected]

    Online Rates

    TRIBUNETHE mcgill

    LEADERBOARD728PX x 90PX$17.50 CPM SPONSOR BUYOUT: $175/WEEKROTATION

    HALF PAGE300PX x 600PX$17.50 CPM SPONSOR BUYOUT: $225/WEEK

    MEDIUM RECTANGLE300PX x 250PX$17.50 CPM SPONSOR BUYOUT:$140/WEEK

    LOW rotation

    NO LIMITS on clicks or impressions

    TRIBUNE300x600 *Custom ad

    sizes available

    728x90

  • TRIBUNETRIBUNE

    THE MCGILL

    3480 McTavish StreetSuite 110 Montreal, QC H3A 1Y2 514-398-6789

    Advertising: Daniel Kang, Mingye Chen, Eliott DemelierAdvertising [email protected]

    TRIBUNETHE mcgill

    11

    15

    SIZE TABLOID 11 WIDE X 15 TALL

    COLUMNS PER PAGE 5

    COLUMN SIZE 1-7/8 WIDE X 14 TALL

    AGATE LINES 200/COLUMN 500/PAGE

    GUTTER BETWEEN COLUMNS 3/8

    PAGES 20 -24

    COLUMNS PER PAGE 5

    DISTRIBUTION McGILL CAMPUS ONLY

    # OF LOCATIONS 63

    FREQUENCY 1/WEEK - TUESDAYS

    The Paper

    DEADLINESAdvertising insertion orders and artwork must be submitted by 2pm on the Thursday before the publication date.

    PLACING ADSOfficial insertion orders must be submitted prior to deadline. Orders can be submitted using cus-tomers own purchase order documentation.

    ARTWORK SPECIFICATIONSBlack and white ads should be submitted in finished Grayscale mode, colour ads in CMYK mode.

    Ads must be a resolution of 200dpi or higher.We accept PDF, JPEG, PSD, and INDD formats.

    SEND ARTWORK AND ORDERS TO [email protected]

    BILLINGInvoices with hard copies of the ads are sent im-mediately after publication.

    MAKE CHEQUES PAYABLE TOThe McGill Tribune

    All advertising copy is subject to the approval of

    The Ads

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    DECEMBER 2014

    TRIBUNE

    3480 McTavish StreetSuite 110 Montreal, QC H3A 1Y2 514-398-6789

    Advertising: Daniel Kang, Mingye Chen, Eliott DemelierAdvertising [email protected]

    Regular issueSpecial magazine issue

    Publication Dates

    TRIBUNETHE mcgill

    7142128

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    SEPTEMBER 2014

    Sun. Mon. Tue. Wed. Thur. Fri. Sat.

    MARCH 2015

    307142128

    18

    152229

    29

    162330

    310172431

    41118251

    285

    121926

    29 6

    132027

    Sun. Mon. Tue. Wed. Thur. Fri. Sat.

    OCTOBER 2014

    317142128

    18152229

    29162330

    310172431

    284111825

    29 5121926

    306

    132027

    Sun. Mon. Tue. Wed. Thur. Fri. Sat.

    JANUARY 2015

    Sun. Mon. Tue. Wed. Thur. Fri. Sat.

    APRIL 2015

    317142128

    18152229

    26291623

    273101724

    284

    111825

    29 5121926

    306

    132027

    Sun. Mon. Tue. Wed. Thur. Fri. Sat.

    NOVEMBER 2014

    Sun. Mon. Tue. Wed. Thur. Fri. Sat.

    FEBRUARY 2015

    71421287

    7142128 4

    1 815221

    1 8152229

    29

    16232

    29

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    41118251

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    317

    142128

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    31017241

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    295

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