MCA DenverMCA DenverProposalsProposalsOctober 6, 2009October 6, 2009

Designing Social AwarenessDesigning Social Awareness

Electronic Media Arts Design & Digital Media StudiesElectronic Media Arts Design & Digital Media StudiesUniversity of DenverUniversity of Denver

Street-level Building Street-level Building IdentityIdentityKevin MoloneyKevin Moloney

Challenge: Finding the MCA in the virtual Challenge: Finding the MCA in the virtual and physical worldsand physical worlds

Google EarthGoogle EarthMore than More than 200 million 200 million usersusers

Common Common day trip or day trip or vacation vacation plannerplanner

Convenient Convenient aid for aid for finding a finding a building’s building’s locationlocationMost of Most of Denver in Denver in 3D3D

Google Earth Google Earth SolutionsSolutions

Create 3D building Create 3D building for submission to for submission to GoogleGoogle

Temporary ID on Temporary ID on building exterior building exterior (banner, window (banner, window lights, projection) lights, projection) for model photosfor model photos

Use glowing Use glowing images made at images made at duskdusk

Online Maps SolutionOnline Maps SolutionUnique building ID art painted on café Unique building ID art painted on café

rooftoprooftop

Pedestrian Pedestrian AccessAccess

No crosswalk at No crosswalk at DelganyDelgany

Patrons waiting 5 Patrons waiting 5 minutes to cross at minutes to cross at last month’s last month’s openingopening

High-traffic street High-traffic street crossingcrossing

Unclear that bridge Unclear that bridge is an efficient is an efficient crossingcrossing

Pedestrian SolutionsPedestrian Solutions

• Petition city for:Petition city for:

Signaled crosswalk at Signaled crosswalk at 15th and Delgany 15th and Delgany (satellite of Wewatta (satellite of Wewatta stoplight)stoplight)

Distinctive crosswalks Distinctive crosswalks readable by passing cars readable by passing cars and from online mapsand from online maps

• Or petition forOr petition for

Signage Signage directing directing southbound southbound pedestrians to pedestrians to bridgebridge

Signs directing Signs directing drivers to drivers to nearby public nearby public parkingparking

Directional SignageDirectional SignageMCA signs exist on Speer Blvd.MCA signs exist on Speer Blvd.

• However:However:

They lead to Wewatta & 15th, They lead to Wewatta & 15th, but no further direction to but no further direction to museummuseum

• Solution:Solution:

Place a left-pointing sign at Place a left-pointing sign at 15th facing traffic on Wewatta.15th facing traffic on Wewatta.

Place similar signs east and Place similar signs east and west on 15th St.west on 15th St.

Building ID SignageBuilding ID Signage

12,000 cars per day pass 12,000 cars per day pass MCA on 15th St. (2003)MCA on 15th St. (2003)

MCA DENVER fixed sign MCA DENVER fixed sign virtually invisible from a virtually invisible from a carcar

Vertical spelled-out sign Vertical spelled-out sign set back and impossible set back and impossible to read from moving carto read from moving car

Bleeding heart distinctive Bleeding heart distinctive but not always identified but not always identified with the museumwith the museum

Building Signage Building Signage SolutionSolution

Building-mounted Building-mounted permanent sign on permanent sign on 15th St. side of 15th St. side of buildingbuilding

Use upper and lower Use upper and lower case for passing car case for passing car readabilityreadability

Spell out Museum Spell out Museum name for clarityname for clarity

Sarah SorianoSarah Soriano

Activating the Exterior : Light and SoundActivating the Exterior : Light and Sound

MCA DenverMCA DenverCommunity Partnerships Community Partnerships

MCA as a NonprofitMCA as a Nonprofit

Ben ZennerBen Zenner

Augmenting Awareness & Augmenting Awareness & ImpactImpact

Reaching a larger spectrum of Reaching a larger spectrum of constituentsconstituents

Mutually beneficialMutually beneficial

Partnerships that foster resultsPartnerships that foster results

Connecting with Connecting with CommunityCommunity MCA outreach programMCA outreach program

Educational facility/art instruction Educational facility/art instruction

for under served schools for under served schools

Collaborative exhibitions w/ Collaborative exhibitions w/

other nonprofitsother nonprofits

Benefit openingsBenefit openings

OutreachOutreachProgramProgram

Entities to Emulate & Work Entities to Emulate & Work withwith The Other Side Arts (TOSA)The Other Side Arts (TOSA)

-Noel Walker – Outreach Director -Noel Walker – Outreach Director

-Open Studio Program-Open Studio Program Museo de las AmericasMuseo de las Americas

-Educational Programming -Educational Programming Denver Office of Strategic Partnerships (DOSP)Denver Office of Strategic Partnerships (DOSP) Other causes/ organizations like Project CureOther causes/ organizations like Project Cure

What can be gainedWhat can be gained

Exposure for museumExposure for museum

Art as catalyst for change Art as catalyst for change

Increasing MCA Increasing MCA AudienceAudienceDaniel McGlynnDaniel McGlynn

Challenge: Finding ways to increase the Challenge: Finding ways to increase the MCA audience.MCA audience.

Denver MCA and BikesDenver MCA and Bikes•Currently have a discount for those that come Currently have a discount for those that come on public transportation or bikes.on public transportation or bikes.

•Creating a larger involvement with the Creating a larger involvement with the Denver bike community will open the MCA to a Denver bike community will open the MCA to a larger audience.larger audience.

Denver Bike Ride Denver Bike Ride •Host a weekly or monthly bike Host a weekly or monthly bike ride around Denver.ride around Denver.

•Very few art bike rides around Very few art bike rides around the country.the country.

•Local cruiser rides have Local cruiser rides have attracted upwards of 600 attracted upwards of 600 riders.riders.

Team with Local Bike Co-Team with Local Bike Co-OpsOps•Teaming with co-ops would bring Teaming with co-ops would bring audience that might not be aware audience that might not be aware of MCA.of MCA.

•Possible program with bike parts Possible program with bike parts donated for discounted admission.donated for discounted admission.

•Often have family bike rides, Often have family bike rides, combine this with possible larger combine this with possible larger MCA bike rides.MCA bike rides.

Create Shows Around Create Shows Around Local Bike CultureLocal Bike Culture•Tap into artists that are part of Tap into artists that are part of local bike culture.local bike culture.

•Create place for local bike Create place for local bike builders to display their work.builders to display their work.

•Pair large ride with opening.Pair large ride with opening.

•Offer bike designed by local Offer bike designed by local artist for raffle.artist for raffle.

Museum CafeMuseum CafeAmy JonesAmy Jones

objective:objective: Increase the visibility for the MCA DEN by Increase the visibility for the MCA DEN by revitalizing the museum café into a revitalizing the museum café into a memorable and unique experience all it’s memorable and unique experience all it’s ownown

what’s already out there?what’s already out there? • a roof top eatery featuring organic and locally grown fooda roof top eatery featuring organic and locally grown food

• limited exposure on the current MCA DEN websitelimited exposure on the current MCA DEN website

what’s lacking?what’s lacking? the museum Café is in need

of a distinct characteristics

that

provide sustenance for both

the mind and body.

why focus on the why focus on the Café?? the museum Café is a powerful the museum Café is a powerful

marketing tool which can heighten the marketing tool which can heighten the

viability and familiarity of the MCA viability and familiarity of the MCA

DENDEN

““A great restaurant can attract museum A great restaurant can attract museum

attendance and keep visitors there longer while attendance and keep visitors there longer while

making them happy with the possibility of a making them happy with the possibility of a

delicious (and convenient) pre- or post-exhibit delicious (and convenient) pre- or post-exhibit

diversion.”diversion.”

Stefanie Berry Stark

“Artful dining is in at Museum Restaurants”

USATODAY.com

example:example: Café Sabarsky, Neue Galerie

New York, NY

concepts: concepts: LEVEL LEVEL I a heighten exposure of the current Café

adapt Café into a venue

suitable for hosting private

parties and

business functions

the city museum features an

eclectic collection of found

and contemporary art.

the museum boasts accommodating flexible rental

scenarios and guarantees a memorable experience

example:example: City Museum,

St. Louis, Missouri

survey city planners, neighborhood builders

& developers, and current residents that

surround

the MCA DEN

what kind of venue would residents

like to have access to?

what would attract people from the surrounding

businesses to dine at the museum Cafe?

concepts: concepts: LEVEL LEVEL I b what do the neighbors think?

consult a firm specializing in

restaurants and food service

development

theculinaryedge.com

restaurantdevelopment.com

restaurantsolutions.com

concepts: concepts: LEVEL LEVEL II a call in the professionals

invite professional chefs to create a

menu that reflects current exhibits

concepts: concepts: LEVEL LEVEL II b art you can eat

at Fraser Garden Court Terrace, chefs create themed meals around current exhibits:

exhibit titled “dangerous curves: the art of the guitar” inspired a german chocolate espresso cake and a poached pear dessert-each shaped in the form of a guitar

example:example: Fraser Garden Court Terrace, Fraser Garden Court Terrace,

Museum of Fine Arts Museum of Fine Arts

Boston, MABoston, MA

concepts: concepts: LEVEL LEVEL III Invite a professional chef to open

his or her own restaurant

“It's no longer unusual to find celebrity chefs at the kitchen helm (such as Wolfgang Puck, who's behind Puck's at the Museum of Contemporary Art in Chicago), white tablecloth service and stunning décor.”

Stefanie Berry Stark

“Artful dining is in at Museum Restaurants”

USATODAY.com

example:example: Puck’s at the MCAMuseum of Contemporary Art

Chicago, IL

Participatory Participatory FrameworksFrameworks

Leo KacenjarLeo Kacenjar

Thinking in frameworks of participation to increase public Thinking in frameworks of participation to increase public goodgood

Participation and Participation and ConvergenceConvergence

Participatory media is changing the ways in which Participatory media is changing the ways in which audiences interact with media.audiences interact with media.

Bottom up vs. top downBottom up vs. top down

Aesthetic PoachingAesthetic Poaching

Participatory media hope to grant publics:Participatory media hope to grant publics:

EmpowermentEmpowerment

Art/Media/Techno LiteracyArt/Media/Techno Literacy

Deeper Critical EngagementDeeper Critical Engagement

Platforms and Platforms and FrameworksFrameworks A flat surface to build upon or an essential supporting A flat surface to build upon or an essential supporting structurestructure

Problem solving by creating a toolset, rather than a single Problem solving by creating a toolset, rather than a single solutionsolution

Reflexive, evolving, communal, polymorphousReflexive, evolving, communal, polymorphous

A sustainable practiceA sustainable practice

Participatory Participatory FrameworksFrameworks

Combined the positive effectsCombined the positive effects

Denver Open MediaDenver Open Media

Acknowledging public desire to engageAcknowledging public desire to engage

Capitalizing on participation in new waysCapitalizing on participation in new ways

Development of platform Development of platform

Extrapolation: MCA Extrapolation: MCA DenverDenver Digital Media WorksDigital Media Works

Participatory ArtParticipatory Art

External Projection PlatformExternal Projection Platform

Participatory DIY BrandingParticipatory DIY Branding

Interactive Art: Interactive Art: not just for not just for kidskids

Andrew BaldwinAndrew Baldwin

Taking the Idea Box to the next levelTaking the Idea Box to the next level

Creating a canvasCreating a canvas

The Idea Box allows children to interact The Idea Box allows children to interact with contemporary artwith contemporary art

It allows them to reinterpret their It allows them to reinterpret their experience and to share it with other experience and to share it with other childrenchildren

ExpandingExpanding

A unique way for adults to experience A unique way for adults to experience contemporary art would be through a Multi-touch contemporary art would be through a Multi-touch table table

Using a Frustrated Total Internal Reflection Display, Using a Frustrated Total Internal Reflection Display, various digital artists work could be displayedvarious digital artists work could be displayed

To date very few museums have yet to utilize this To date very few museums have yet to utilize this technologytechnology

PlacementPlacement

A multi touch table could be used to activate A multi touch table could be used to activate the basement for digital exploration or the basement for digital exploration or incorporated into the existing idea boxincorporated into the existing idea box

If placed in the visible area of the basement If placed in the visible area of the basement it could attract visitors from other floors to it could attract visitors from other floors to make the trek downstairs make the trek downstairs

UsesUses

A Multi-touch table could be used to explore A Multi-touch table could be used to explore both interactive digital art as well as static both interactive digital art as well as static contemporary artcontemporary art

Both local artists and artists from around the Both local artists and artists from around the world could display their work in such a world could display their work in such a setting either temporarily or for longer setting either temporarily or for longer periods of timeperiods of time

MCA Denver

Claire Bow

Activating the InteriorActivating the InteriorChallenges:Challenges:

1. Creating points of accessibility to the art for the 1. Creating points of accessibility to the art for the general general public (+ other audiences)public (+ other audiences)

2. Addressing the lack of digital components that 2. Addressing the lack of digital components that would would increase possibilities for interactionincrease possibilities for interaction

Processes of Art as a Point of Processes of Art as a Point of AccessibilityAccessibility

- Processes of the art physically or virtually exposedProcesses of the art physically or virtually exposed• ie Barnaby Furnas videoie Barnaby Furnas video

Processes of Art as a Processes of Art as a Point of AccessibilityPoint of Accessibility- Processes of the art physically exposed through Processes of the art physically exposed through mock museum exhibits; artifacts of artmock museum exhibits; artifacts of art

-Artifact : something characteristic of or resulting from a Artifact : something characteristic of or resulting from a particular human institution, period, trend or individualparticular human institution, period, trend or individual-Wunderkammer, Cabinets of Curiosities, Cabinets of Wunderkammer, Cabinets of Curiosities, Cabinets of WonderWonder

Digital Public Digital Public ParticipationParticipation- Possibilities for interactive installations with public Possibilities for interactive installations with public input as a key component.input as a key component.

MCA DenverMCA DenverConnecting with Art & Digital RealmConnecting with Art & Digital Realm

Ben ZennerBen Zenner

Touch panel KiosksTouch panel Kiosks

Development of malleable frameworkDevelopment of malleable framework

Professional systemProfessional system

Art processArt process

Digital resource for pastDigital resource for past

exhibitions exhibitions

Digital CultureDigital Culture

Engaging demographicsEngaging demographics

Bridging disconnectBridging disconnect

More interactiveMore interactive

Another tool for educationAnother tool for education

InspirationInspiration

Digital Programming Digital Programming and an Active Interiorand an Active Interior

Mark LopezMark Lopez

Digital ProgrammingDigital Programming

GoalsGoals

1.1. Bringing in a wider Bringing in a wider audience, beyond audience, beyond the traditionalthe traditional

2.2. Livening up the Livening up the interiorinterior

• Target: bottom floor Target: bottom floor event room.event room.

3.3. Engaging audience Engaging audience through interaction through interaction and innovation.and innovation.

ProposalProposal

• Host a contest / exhibitionHost a contest / exhibition

• Advertise to local gaming and animation Advertise to local gaming and animation company artists. company artists.

• Choose best 5 to 10 submissions.Choose best 5 to 10 submissions.

• Display in event room.Display in event room.

Evolution of IdeaEvolution of Idea

• Display the bestDisplay the best

• Hold winning artist conferenceHold winning artist conference

• Show artifacts and behind Show artifacts and behind

the scenes the scenes

• Bring in Game Company repsBring in Game Company reps

• Film artist’s talksFilm artist’s talks

• Evolve into yearly eventEvolve into yearly event

Questions?Questions?