PR AND DIGITALMARKETING AGENCY

FOR HOSPITALITY AND LIFESTYLE BRANDS

Milk Bottle Projects is a committed

team of PR specialists and Digital

Marketers, passionate about what

we do and determined to deliver

exceptional results for our clients.

Innovative marketing strategies,

social media management, PR

campaigns and Facebook advertising

are our bread and butter.

We work with your business to tailor a unique and

creative brand specific social media campaign with

an emphasis on engagement, interaction and

building your audience.

Furthermore, we work with you to create a voice

and aesthetic for your social media platforms and

strive to continuously analyse the effectiveness of

each account through detailed reports and analytics.

Our team of in-house photographers and graphic

designers are on hand to create content for your

social platforms, ensuring your content is always

up to date, diverse, and eye catching.

Social Media Management

$170 per week for account management / $150 for a professional photo shoot monthly

*All prices are inclusive of GSTPricing

We love Social Media and leverage the power of Facebook to generate real leads for your

business. Facebook is the world’s most popular social network, where people of all

ages, professions and backgrounds gather to stay in touch with friends and family but

it is also an incredibly effective digital marketing tool.

We can specifically target your niche and work to exponentially improve your online

presence and reach. We run monthly campaigns that drive website clicks, promote

conversions on your page, advertise coupons and promotions for specials and spike

numbers to your social media platforms. Our metrics and analytics will provide you with

real insights into your campaigns and demonstrate a healthy return on investment.

Facebook Advertising

Please get in touch to discuss pricing and your customised campaign

We structure and tailor publicity campaigns

that are focussed on the launch of a new

venue , product or per ta in to an exci t ing

business development. Our PR team works

closely with the client to best represent the

brand and we target specific publications and

key media stakeholders to ensure your

message is delivered far and wide.

Our database is unique and we have a proven

track record and process that helps us identify

the right channels to successfully cross

promote your business and offerings.

PR

Please get in touch to discuss pricing and your customised campaign

Our Work & Processes

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Creat ion of or ig inal content including high end photographs.

We have professional photographersin our team and wi l l col lect content on a regular basis for your social media plat forms.

We have open communicat ion wi th you, the business owner to ensure that any essent ia l informat ion can be drafted and posted, even i f a piece of news comes up at the last moment.

We can also set a cer tain amount aside for Facebook and Instagram adver t is ing and can create graphicspanels for offers, deals and compet i t ions.

We have worked with cafes, restaurants, bars, cafes, publ icat ions, food and beverage products and a whole array of businesses that come under the hospi ta l i t y and l i festy le umbrel las.

We can tai lor any social media campaign to sui t your needs.

Appropr iate language and voice is used, depending on what k ind of business you are running.

We analyse your key onl ine market and ensure that everything posted is ta i loredto that market segment.

Consul tat ion wi th our graphic designer to ensureyour pages are looking beaut i fu l a l l the t ime.

We manage your banner changes, your display images , buttons and al l .

Instagram management is so impor tant for businesses these days.

We research appropr iate hashtags, we ensure your overal l page looks smashing and we create conversat ionamongst your onl ine community.

I t ’s impor tant to us to know thatour work is making a di fference to your business.

We keep an eye out on Facebook and Hootsui te analyt ics to ensureeverything is t ick ing along posi t ively.

Examples Of Social Media.

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Ident i f i ca t ion o f bus inesson l ine persona l i t y

Timel ine c reat ion fo r shor t te r m pro jec ts

Creat ion o f o r ig ina l content fo r soc ia l med ia p la t fo r ms inc lud ing but no t l im i ted to adver t is ing pane ls, banners, compet i t ions, i l lus t ra t ions e tc .

Facebook, Twi tte r, Ins tagram management

Ana lys is o f var ious accountsand de l iver y to c l ien t

Post ing to re levant fo rumsand top ic pages

Steps To Start Social Media

Management Campaign

Creat ing a pro f i le, p ress re lease and press k i t fo r a bus iness or p roduct

Inclusive of professional photos, l inks, background information and put into HTML format for viewing within email format

Send ing out to 600 odd publ ica t ions

' I f i t ' s a hosp i ta l i t y venue, we organ ise a bloggers meet and they in tu r n get a f i rs t -hand exper ience o f the venue and i ts o ffe r ings. Th is c reates in teres t even before the publ ic i t y campaign beg ins

Fu l l ser v ice to B loggers, Ins tagram in f luencers, on l ine ce lebr i t ies, newspapers, loca l newspapers, tablo id webs i tes, rad io, tv and a l l key media s takeho lders

Fo l low up w i th a l l publ ica t ions to organ ise v is i ts to the venue and ensur ing publ ica t ions pos t about the c l ien t

Ana ly t ics sent to the c l ien t fo l lowing the 6 week campaign

Publicity

O�erings

Examples Of Publicity

Unique Press kitIndependent photography, influent ia lbloggers meet where required, mai l out to in excess of 3000 publ icat ions.

We have exist ing and establ ished contacts at : Channel 7, Sunr ise, Channel 9,

Channel 10, Austereo (Fox and Tr ip le M), Tr ip le J, Tr ip le R, Joy FM, Vogue, Major

and Local Newspapers, The Big Issue, Oyster, Yen, Frankie, ACP and Paci f ic

Magazines to name a few.. .

Our Little Black Book

Menu Tasting Before

Publicity Campaign

Press Release Example

Jetstar Magazine1.5 Mi l l ion people readershipSam Buchanan & El isabeth Knowles

Herald Sun

National newspapersDan Stock

The Weekly ReviewMult ip le local papersHar i Raj

Ye s , w e d o s e r v i c e t o t h e m !

Tacey Rychter

UrbanlistN o w t h e m o s t p o w e r f u l s i t e s f o r t h e h o s p i t a l i t y i n d u s t r yS o p h i e M c M e e k i n & C l a r e A c h e s o n & E m m a W y n n e

GRAM MAGAZINET h e n a t i o n a l , h o m e g r o w n m a g a z i n e

f o r h o s p i t a l i t y b u s i n e s s e sJ e s s H o u r i g a n & M e g a n O s b o r n e

City LaneO v e r 8 1 . 3 k f o l l o w e r s o nI n s t a g r a mP a u l

Concrete Playground - N a t i o n a l p u b l i c a t i o n

J o R i t t e y

M E L B O U R N E T O D OM e l b o u r n e s p e c i fi c t a b l o i d s i t e s ( 7 0 . 3 k f o l l o w e r s )L e a h M o n k

Table To Paper B l o g g e r s b e t w e e n

2 k t o 1 0 0 k + f o l l o w e r sC a s s a n d r a L

Bard UpV i d e o o p p o r t u n i t i e s a n d c o n n e c t i o n s w i t h l i k e m i n d e d b u s i n e s s e sD e a n S c h m e d i g

Onya MagazineL i f e s t y l e m a g a z i n e s a n d p u b l i c a t i o n sS a u d i S e i g e r

Time Out Wor ldwide travel guides and websi tes

JOHN O’BRIE NDIRECTOR

+61 418 288 134john@milkbottleprojects .com

NIKKI WILLIAMSDIRECTOR

+61 419 966 663nikki@milkbottleprojects .com

Contact.