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Wade Jansen
Content
1. Planning & Strategy
2. Branding
3. Website/SEO
4. Online/Social Marketing
5. Videos
6.Promotion/Advertisement
7.International
8.Case Studies
9.Testimonials
Wade Jansen
LANDING PLACE
PLANNING
2
GROUNDWORK
Developing and/or redesigning company website to create an effective
branding tool and sales funnel.
PLANNING & STRATEGYMYMETHODOLOGY
EXPOSURE
Understanding target audience and where/how to engage them most
effectively through a relevant mix of marketing materials.
④OPTIMIZATION
Reassessing campaigns to improve quantity & quality of traffic, while
increasing conversion rates.
Understanding company’s strengths through research and in-depth
interviews to develop value proposition and messaging.
STRATEGY
Positioning – Determining your company’s competitive advantage
and where you can hold the strongest position in themarketplace.
Differentiation – Crafting a value proposition that clearly separates
you from competitors.
Targeting – Defining the target audience(s) that are most likely to
consume your products and identifying the most effective methods
to reach them.
Wade Jansen
.
3
Branding for Chair-Pak, to
bring the user outdoors with a
clear representation of the
products’ main benefits.
BRANDING
Customers need to easily understand the benefit of using one
company’s brand instead of another’s.
Defining value proposition - what sets a business apart
from its competitors and what customers like most about the
business.
Identifying a company’s true image and crafting a logo,
tagline, mission statement and messaging.
On this page are a few examples of my work.
WESING is China’s largest producer of martial arts products. I lead a
team that updated their international brand to represent quality and
winning while staying true to their Chinese heritage.
WESING developed a new technology that measures force in their hand
targets and punching bags. I created the brand name and logo (left) for
their international consumers.
Wade Jansen
Websites designed to improve business
* Easy to navigate* Value proposition is immediately obvious* Clean, attractive designs following brand guidelines
4
SEARCH ENGINE OPTIMIZATION
WEBSITE/SEO
Search Engine Optimization (SEO) – I design websitesoptimized to rank high in Google searches.
Click links below to view searches in Google
VIEW SAMPLES OFWEBSITEWORK
4
Santa Cruz language school Backpack chair combination Clean technology accelerator
Learn a language in Santa Cruz Comfortable backpack chair Cleantech business competition
Foreign language Santa Cruz Chair pack Cleantech
WEBSITES
Wade Jansen
5
ENGAGE CORE CONSUMERS USING SOCIAL MEDIA
ONLINE/SOCIALMARKETING
Social media is a powerful and versatile marketing tool, I have
created successful social media campaigns on Facebook,
LinkedIn, Twitter and G+.
Wade Jansen
VIDEOS
Video has become an invaluable medium for showcasing
products and services. Here are examples of promotional videos
I have helped develop in collaboration with video
directors/editors.
6
7PROMOTION/ADVERTISEMENTS
Here are some examples of email and promotional advertising.
Wade Jansen
8
INTERNATIONAL
6months working in France as marketing consultant.
1.5 years international business in China
Over 2 years living and working in Latin America
Worked for a leading Chinese martial arts company in
international marketing & business development. Leading the
international team, I have ...
developed global sales and distribution plan
managed the conversation & meetings with clients from
Europe, U.S., South America and Russia.
Helped negotiate and develop all sponsorship/advertising for
2013 World Combat Games
Languages:
Spanish - have conducted business transactions including
negotiations
French - leadmeetings and held business discussions
Chinese - participated in meetings (with translator) using basic
dialogue
Wade Jansen
CASE STUDIES
Results: By optimizing the website for searchengines, we were able to increase website hitsby over 250%. The new marketing plan hasincreased monthly sales by over 200%overall.
Chair-Pak’s website redesign showcased theproduct’s new messaging focusing on its bestfeatures. I lead the team that produced sixvideos for Chair-Pak to update their image andhelp increase awareness.
International eCommerce Site
Search Engine Optimization
Promotional Videos
“With the increase in website hits and activity injust a few short months it’s obvious I made theright choice entrusting MBD Consulting with mynew product launch for Chair-Pak”
Results: 1. positioned the company brand tomake it attractive to an international audience.2. Developed a consistent and sustainablemarketing & distribution strategy.3.Negotiated the company’s first internationaldistribution contracts ($100,000+ ).4. Helped negotiate and build a partnershipwith SportAccord up to $500,000.
Sales Website
SEO
Promotions
Promotion/Advertising
International Distribution
Promotional Video
“I have worked closely with Wade across severalcontinents where they have proved themselves tobe skilled negotiators, knowledgeable regardinginternational business, and great people”
WESING is a martial arts product manufacturerlocated in Fujian, China. I helped develop aninternational distribution network and increasedtheir international business.
Advertisement/Promotion
“Wade has done a tremendous job on ourwebsite:www.sclanguagecenter.com. Check it out.Their pricing was reasonable, they finishedon time and came up with very creativeideas to showcase our business”
Results: The school has seen enrollmentincrease, along with significantly morewebsite traffic.
Aux Trois Pommes is a language school indowntown Santa Cruz, CA. I helped developa new brand which was better suited for theorganization’s mission.
9
Wade Jansen
TESTIMONIALS
“I have worked closely with Wade across several continents where he hasproved himself to be a skilled negotiator, knowledgeable regardinginternational business, and great person. I look forward to our personal andprofessional relationship growing into the future and do not hesitate onextending my highest recommendations. Be assured he will follow up on anycommitment and seeing it to completion.”
Alfredo LaMont - WESING Distribution Manager North America
“MBD really came up with a great plan for marketing my business, needless tosay it is almost working too well. As soon as MBD launched my website Iimmediately started getting calls referencing my site. My only problem now is Ihave to hire more people to handle the extra work load. A Big Thanks to Wadeand his team!!”
Adam Dahlen - Founder Adam Dahlen Construction
With the increase in website hits and activity in just a few short months it’sobvious I made the right choice entrusting MBD Consulting with my newproduct launch. They immediately saw the potential in the product andunderstood how to focus and simplify the market messaging as well as helpingme branch out internationally. I recommend MBD Consulting to any companytrying to break out.
Les Ammann - President Chair-Pak
It was great working with MBD consulting on our website and marketing! Wadeand his team work very hard to understand our needs and tailor solutions to fitour growing business. They were very flexible with our constantly changingschedule and took the time to educate us on our options to ensure we weremaking good strategic moves for our business.
Rob Scoma - Owner SCOMAWoodworks
“Wade is the ultimate business consultant. Wade’s knowledge of both Europeanmarkets and the Event Industry has been critical in our expansion strategy thisyear. He brings a fresh perspective and tireless work ethic to each challenge wepresent him. I highly recommend Wade for your marketing consultant needs.”
Justin Tamony - Director of U.K. Department, Encore Nationwide
I came to MBD with a business plan and they have helped more than I couldhave imagined. Their professionalism and knowledge regarding marketing andstarting a new business have been instrumental for us getting our newcompany off the ground.
Jesse Pfleuger - Save Our Book
Wade is somebody you would want to trust with taking the direction of yourcompany to new levels. He was able to do that time and again for the largestsportswear company in the world, Nike, so imagine what else he can do for youand your company in the future. Wade is someone whom I would recommendtime and again.
Pete Stolpe - Manager, Nike Plus Mobile Marketing
10
Wade Jansen
Thank You!