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MBD Consulting Brochure

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Page 1: MBD Consulting Brochure

                                                                             

Page 2: MBD Consulting Brochure

Wade Jansen

Content

1. Planning & Strategy

2. Branding

3. Website/SEO

4. Online/Social Marketing

5. Videos

6.Promotion/Advertisement

7.International

8.Case Studies

9.Testimonials

Page 3: MBD Consulting Brochure

Wade Jansen

LANDING PLACE

PLANNING

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GROUNDWORK

Developing and/or redesigning company website to create an effective

branding tool and sales funnel.

PLANNING & STRATEGYMYMETHODOLOGY

EXPOSURE

Understanding target audience and where/how to engage them most

effectively through a relevant mix of marketing materials.

④OPTIMIZATION

Reassessing campaigns to improve quantity & quality of traffic, while

increasing conversion rates.

Understanding company’s strengths through research and in-depth

interviews to develop value proposition and messaging.

STRATEGY

Positioning – Determining your company’s competitive advantage

and where you can hold the strongest position in themarketplace.

Differentiation – Crafting a value proposition that clearly separates

you from competitors.

Targeting – Defining the target audience(s) that are most likely to

consume your products and identifying the most effective methods

to reach them.

Page 4: MBD Consulting Brochure

Wade Jansen

.

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Branding for Chair-Pak, to

bring the user outdoors with a

clear representation of the

products’ main benefits.

BRANDING

Customers need to easily understand the benefit of using one

company’s brand instead of another’s.

Defining value proposition - what sets a business apart

from its competitors and what customers like most about the

business.

Identifying a company’s true image and crafting a logo,

tagline, mission statement and messaging.

On this page are a few examples of my work.

WESING is China’s largest producer of martial arts products. I lead a

team that updated their international brand to represent quality and

winning while staying true to their Chinese heritage.

WESING developed a new technology that measures force in their hand

targets and punching bags. I created the brand name and logo (left) for

their international consumers.

Page 5: MBD Consulting Brochure

Wade Jansen

Websites designed to improve business

* Easy to navigate* Value proposition is immediately obvious* Clean, attractive designs following brand guidelines

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SEARCH ENGINE OPTIMIZATION

WEBSITE/SEO

Search Engine Optimization (SEO) – I design websitesoptimized to rank high in Google searches.

Click links below to view searches in Google

VIEW SAMPLES OFWEBSITEWORK

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Santa Cruz language school Backpack chair combination Clean technology accelerator

Learn a language in Santa Cruz Comfortable backpack chair Cleantech business competition

Foreign language Santa Cruz Chair pack Cleantech

WEBSITES

Page 6: MBD Consulting Brochure

Wade Jansen

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ENGAGE CORE CONSUMERS USING SOCIAL MEDIA

ONLINE/SOCIALMARKETING

Social media is a powerful and versatile marketing tool, I have

created successful social media campaigns on Facebook,

LinkedIn, Twitter and G+.

Page 8: MBD Consulting Brochure

7PROMOTION/ADVERTISEMENTS

Here are some examples of email and promotional advertising.

Page 9: MBD Consulting Brochure

Wade Jansen

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INTERNATIONAL

6months working in France as marketing consultant.

1.5 years international business in China

Over 2 years living and working in Latin America

Worked for a leading Chinese martial arts company in

international marketing & business development. Leading the

international team, I have ...

developed global sales and distribution plan

managed the conversation & meetings with clients from

Europe, U.S., South America and Russia.

Helped negotiate and develop all sponsorship/advertising for

2013 World Combat Games

Languages:

Spanish - have conducted business transactions including

negotiations

French - leadmeetings and held business discussions

Chinese - participated in meetings (with translator) using basic

dialogue

Page 10: MBD Consulting Brochure

Wade Jansen

CASE STUDIES

Results: By optimizing the website for searchengines, we were able to increase website hitsby over 250%. The new marketing plan hasincreased monthly sales by over 200%overall.

Chair-Pak’s website redesign showcased theproduct’s new messaging focusing on its bestfeatures. I lead the team that produced sixvideos for Chair-Pak to update their image andhelp increase awareness.

International eCommerce Site

Search Engine Optimization

Promotional Videos

“With the increase in website hits and activity injust a few short months it’s obvious I made theright choice entrusting MBD Consulting with mynew product launch for Chair-Pak”

Results: 1. positioned the company brand tomake it attractive to an international audience.2. Developed a consistent and sustainablemarketing & distribution strategy.3.Negotiated the company’s first internationaldistribution contracts ($100,000+ ).4. Helped negotiate and build a partnershipwith SportAccord up to $500,000.

Sales Website

SEO

Promotions

Promotion/Advertising

International Distribution

Promotional Video

“I have worked closely with Wade across severalcontinents where they have proved themselves tobe skilled negotiators, knowledgeable regardinginternational business, and great people”

WESING is a martial arts product manufacturerlocated in Fujian, China. I helped develop aninternational distribution network and increasedtheir international business.

Advertisement/Promotion

“Wade has done a tremendous job on ourwebsite:www.sclanguagecenter.com. Check it out.Their pricing was reasonable, they finishedon time and came up with very creativeideas to showcase our business”

Results: The school has seen enrollmentincrease, along with significantly morewebsite traffic.

Aux Trois Pommes is a language school indowntown Santa Cruz, CA. I helped developa new brand which was better suited for theorganization’s mission.

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Page 11: MBD Consulting Brochure

Wade Jansen

TESTIMONIALS

“I have worked closely with Wade across several continents where he hasproved himself to be a skilled negotiator, knowledgeable regardinginternational business, and great person. I look forward to our personal andprofessional relationship growing into the future and do not hesitate onextending my highest recommendations. Be assured he will follow up on anycommitment and seeing it to completion.”

Alfredo LaMont - WESING Distribution Manager North America

“MBD really came up with a great plan for marketing my business, needless tosay it is almost working too well. As soon as MBD launched my website Iimmediately started getting calls referencing my site. My only problem now is Ihave to hire more people to handle the extra work load. A Big Thanks to Wadeand his team!!”

Adam Dahlen - Founder Adam Dahlen Construction

With the increase in website hits and activity in just a few short months it’sobvious I made the right choice entrusting MBD Consulting with my newproduct launch. They immediately saw the potential in the product andunderstood how to focus and simplify the market messaging as well as helpingme branch out internationally. I recommend MBD Consulting to any companytrying to break out.

Les Ammann - President Chair-Pak

It was great working with MBD consulting on our website and marketing! Wadeand his team work very hard to understand our needs and tailor solutions to fitour growing business. They were very flexible with our constantly changingschedule and took the time to educate us on our options to ensure we weremaking good strategic moves for our business.

Rob Scoma - Owner SCOMAWoodworks

“Wade is the ultimate business consultant. Wade’s knowledge of both Europeanmarkets and the Event Industry has been critical in our expansion strategy thisyear. He brings a fresh perspective and tireless work ethic to each challenge wepresent him. I highly recommend Wade for your marketing consultant needs.”

Justin Tamony - Director of U.K. Department, Encore Nationwide

I came to MBD with a business plan and they have helped more than I couldhave imagined. Their professionalism and knowledge regarding marketing andstarting a new business have been instrumental for us getting our newcompany off the ground.

Jesse Pfleuger - Save Our Book

Wade is somebody you would want to trust with taking the direction of yourcompany to new levels. He was able to do that time and again for the largestsportswear company in the world, Nike, so imagine what else he can do for youand your company in the future. Wade is someone whom I would recommendtime and again.

Pete Stolpe - Manager, Nike Plus Mobile Marketing

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Page 12: MBD Consulting Brochure

Wade Jansen

Thank You!